Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Miranne Khaled // 5th May 2024
In today’s digital era, data undeniably plays a vital role in numerous aspects of our daily lives. Whether it’s personal information, financial data, client details, or even business plans, data encompasses a wide range of essential information. This has given rise to the concept of data management, a comprehensive process that involves the ingestion, storage, […]
Ranel Viala // 11th July 2024
What essential knowledge can we acquire about Instagram for Business? Instagram for Business has evolved significantly, moving beyond its roots as a platform primarily for photo sharing. Today, it stands as a dynamic tool that empowers businesses to forge meaningful connections with their target audience, strengthen their brand identity, and boost conversions like never before. […]
Ranel Viala // 5th May 2024
How are AI Tools shaping the future for industries? With industries ever-evolving, AI tools have become the cornerstone of innovation and progress, propelling them towards a brighter future. Today, AI tools are vital in reshaping a wide range of industries. They streamline operations and ignite ground-breaking innovations. AI tools hold the potential to deliver maximum […]
Ranel Viala // 10th January 2025
Plugins for Excel Explained In the world of data analysis and spreadsheet management, Plugins for Excel (also known as “add-ins”) have elevated Microsoft to titan status. Its versatility and functions have made this particular tool indispensable for professionals to use across various industries. However, to truly unlock the potential of Excel and make your data […]
Noha Basiouny // 5th May 2024
Websites are businesses’ digital entryways from which customers can learn about their brands as well as the products and services they offer. The fact that websites are accessible all the time has a substantial advantage over companies’ offline presence represented by the stores, for it always boosts the credibility, trust, and legitimacy businesses are always […]
Miral Nassar // 8th September 2024
Thinking of starting an online shop? Or perhaps already have one, but it’s feeling a bit… dusty? Well, strap yourselves in, fellow business owners, because we’re about to explore Shopify, the platform that makes launching and managing your online empire a doddle, even if coding isn’t your forte. Whether you’re a seasoned high-street retailer taking […]
Noha Basiouny // 5th May 2024
Graphic design is an indispensable part of branding that goes way beyond a company’s logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs not only to promote their products or services but also to create good impressions, build credibility with their customers, and deliver a consistent message that they […]
Ciaran Connolly // 26th September 2024
Influencers play a pivotal role in the marketing landscape on social media. This is a rapidly evolving approach to uncovering your identity and transforming yourself into a brand to enhance engagement. If you aim to become an influencer on social media, get ready for a demanding journey that necessitates significant dedication and effort, as achieving […]
Sara Lynch // 29th September 2023
The AI industry in the UK has experienced a significant boom, marking a transformative period for technology and industry. This surge in AI adoption has opened up a plethora of opportunities for businesses across various sectors, fostering innovation and driving economic growth within the UK.
Panseih Gharib // 5th May 2024
As a business owner living in the 21st century, hiding in a comfort zone is no longer an option. Challenges and new technologies will always be a threat if not realised early. Using new technologies and innovations in your line of business is essential to keep up with the fast pace of business development. As […]
Noha Basiouny // 5th May 2024
An artistic portfolio, as the ultimate collection of an artist’s best work that showcases their talent, creativity and dedication to their career and their general quest in the realm of art, is utterly indispensable to convince the client sitting on the other of the table they are the best match for and the only one […]
Miranne Khaled // 5th May 2024
Over the years, marketing has not only gained momentum but has become a pivotal element for businesses of different sizes. The prominence of marketing lies in its ability to effectively display a company’s services and products and promote them to potential clients. With the emergence of social media, a revolutionary marketing strategy has come into […]
Nouran Ashraf // 14th April 2024
In this highly competitive online world, every second counts. No one wants to visit a website that takes even five whole seconds to load, and no one wants to build such a website—this can lead users to storm off your site as fast as they can, leading to potential losses and bad site performance. Since […]
Ciaran Connolly // 17th September 2024
Almost all online experiences begin with a search. Accordingly, online businesses always strive to be at the top of the search results to gain more organic traffic. This is where SEO comes into play. Focusing on your website optimisation can help you boost the visibility of your content, reach the right target audience, increase your […]
Miranne Khaled // 9th May 2024
Everywhere you walk around, everyone you encounter will be burying their noses into their little screens. We’ve grown so obsessed with using our smartphones that it has become the norm. Social media platforms are numerous today, giving us more reasons to surf the internet for longer. While we keep refreshing our feeds and searching for […]
Sara Lynch // 18th September 2023
If you build it, they will come. That’s the ethos behind the Saudi Arabia League Football (aka the Saudi Pro League). They have essentially turned an otherwise unnoticed league into the talk of global discussions and how exactly? By tempting the best talent in European football with astronomical wages that dwarf their European club salary.
Miral Nassar // 20th September 2024
Now, social media mainly refers to Facebook and Instagram. People view it as a welcoming platform. But in terms of advertising, this is the most crucial thing you’ll do for your company. Many people go on Facebook, create a page, and then post about their goods or services. That is all they do. As of […]
Miral Nassar // 14th April 2024
You could spend the time and effort developing your website and registering a domain name, and no one checks it in the end. This might happen if there is no website hosting company to guarantee that your website will operate as quickly, consistently, and securely as possible. All businesses seeking to improve their online visibility […]
Miranne Khaled // 9th May 2024
In recent years, social media has truly revolutionised the way we live, and it’s not just limited to keeping us connected or entertained. Surprisingly, it has also emerged as a haven for all the shopaholics out there. Gone are the days when you had to step out and navigate through countless stores to find that […]
Miranne Khaled // 5th May 2024
The emergence of social media platforms has definitely changed the way we consume news. Even more, journalism has taken different shapes and forms, transforming into a faster pace and broader range. Throughout history, journalism has been pivotal in narrating truths to the public, and today, that’s the role of social media as a recent news […]
Miral Nassar // 5th May 2024
Have you ever wondered how to build up an e-commerce website with Wix? You may put up a store on the Wix platform to display your products for customers to view, browse, and then buy the things right from your website. This is an excellent alternative to sell your products online without paying third-party fees […]
Rahma Ali // 15th September 2024
Every business wants to increase website traffic, generate more conversions, and let its audience see its content first. So, it’s understandable that the second question will be how to optimise a website and the best strategy you can follow. Here is what you need to know. According to the First Site Guide, over 50 billion web […]
Miranne Khaled // 5th May 2024
Social media has done a great job of making everyone’s life faster and easier. It gave you direct and constant communication with your loved ones, access to valuable information and knowledge in real-time, and different ways to stay entertained. However, it also comes with a price, especially if you take your cyber security measures lightly. […]
Miranne Khaled // 14th February 2024
The popularity of social media platforms is significantly on the rise, especially in the last decade. These platforms have managed to impact all aspects of our lives, reshaping how we communicate with one another. Yet, that’s not the only aspect in which social media has excelled; it has also impacted businesses, and the food industry […]
Noha Basiouny // 5th May 2024
Your company’s website goes way beyond just being a channel to inform your customers of the upcoming end-of-summer sale. It should showcase your products and services in the best way possible and convey your company’s brand. For this brand to be conveyed effectively, however, your website must have a smart, unique and easy-to-navigate-through design. It […]
Gabrielle Ferrin // 14th February 2024
An Introduction to Google Looker Studio Data analytics is evolving at an unprecedented rate. From spreadsheets to sophisticated BI tools, the progression is palpable. A notable platform that’s been making waves in this sphere for businesses large and small is Google Looker Studio. In the universe of data analytics, Google Looker Studio is akin to […]
Marwa Alaa // 26th October 2023
One of the essential skills you need to master while building a website on Wix is pinning elements. When you pin elements on Wix, you make them fixed in certain positions to make sure they remain visible and accessible even if your visitors scroll down. Pinned elements enhance user experience and navigation. It also provides […]
ProfileTree // 15th March 2024
In the dynamic landscape of digital sales strategies, professionals are constantly seeking innovative approaches to connect with potential clients, nurture relationships, and drive conversions. Amidst this pursuit, the LinkedIn Social Selling Index (SSI) emerges as a definitive asset, offering a comprehensive framework for optimising sales efforts on the world’s largest professional networking platform. However, is […]
Noha Basiouny // 5th May 2024
Web development, as an industry, is all about constructing websites with secure, stable, and definitely functional infrastructures that would drive in more traffic, increase sales, boost companies’ brands, and contribute to expanding businesses. In fact, consumers pretty much make their purchase decisions based on their experience with e-commerce websites in particular. If everything functions efficiently […]
Noha Basiouny // 5th May 2024
Building and maintaining a genuinely successful online presence has become as indispensable for companies as having products and services to offer. Through websites, companies can reach prospects all over the world, generate leads, turn leads into potential customers and retain existing ones. Now, there are several ways companies or even individuals can use to build […]
Miral Nassar // 14th April 2024
When it comes to hosting your website, including your WordPress website, many hosting companies offer various layers, levels, and hosting services packages. For instance, Hostinger offers VPS hosting, along with other hosting types, like conventional shared hosting for WordPress and cloud hosting. Still, there are many hosting companies out there that offer a variety of […]
Miral Nassar // 11th September 2023
When you add a new blog post to your website that uses the Rank Math SEO plug-in, you will see that an SEO Score is automatically assigned. This score, which is based on a total of 100 parameters, will aid you in improving your SEO rankings. You might believe that you should always aim for […]
Noha Basiouny // 8th September 2024
The sudden and unplanned lockdown the entire world was abruptly put into back in March 2020 and the growing understanding that this pandemic was going to stick around for way longer than anyone ever expected caused worldwide obstruction for individuals, organisations and pretty much every aspect of life. While millions were laid off overnight, companies, […]
Marwa Alaa // 5th May 2024
If you are a business owner, you have most likely heard the term “web technologies”. Web technologies refer to the techniques and tools used as a means of communication between different types of devices over the Internet. They allow you to create a website that looks and functions as you like. You might have also […]
Omnia Essawy // 15th March 2025
Navigating the digital landscape can be a daunting task. From website design to SEO, social media marketing to content creation, each element plays a pivotal role in carving out your business’s online identity. But there’s one aspect that often gets overlooked, yet it’s fundamental to your online success: Cloud Hosting. This powerful service is more […]
Noha Basiouny // 5th May 2024
Firefox is one of the most popular free web browsers out there. It was launched in 2004 and developed by the famous American software company Mozilla Corporation. Its open sources make it so transparent and liable that literally anyone can use and modify its code in whatever way they see suitable. Currently, with over 362 […]
Noha Basiouny // 20th January 2024
Looking for a better and faster way to save videos locally? Well, video downloader Chrome extensions can get the job done in a matter of a few clicks. Browser extensions are basically small pieces of software that can be added to browsers to modify or add extra functionality and generally improve users’ experience. They are […]
Panseih Gharib // 5th May 2024
The world of business has never been wider. With interconnected cultures, the chance to enter the international business market is easier but trickier. One of the most essential factors to bear in mind is the global interchangeable tastes, needs, and challenges. It is not about fulfilling a need; it is rather the creativity and risk […]
Miranne Khaled // 5th May 2024
Bullying is an evil tale as old as time. It’s that malicious behaviour and repeated patterns of troubled teenagers that the hallways of every school and the corners of the streets have been witnessing for years. When our lives were simultaneously shifted to the virtual world, the ugly parts weren’t left behind. That’s when cyberbullying […]
Omnia Essawy // 24th December 2024
CRM systems play a pivotal role in driving the success of businesses today. In this article, we will delve into the intricacies of CRM systems, exploring their functionality, benefits, and the diverse range of options available in the market. With an emphasis on implementation strategies, we aim to equip you with the knowledge needed to […]
Noha Basiouny // 5th May 2024
Thanks to the huge digital transformation wave that the pandemic made inevitable, more and more businesses now have established and are, for the most part, leaning on their online presence to reach a wider audience, generate more leads and retain their existing customers. Websites have become an essential part of every company’s existence through which […]
Noha Basiouny // 5th May 2024
Did you know that Chrome extensions could help you become more productive? Probably not. In today’s world, where everything is digitalised, we are always looking for ways to make our online experience better, faster, and more efficient. Every day, we roam across various websites, bounce back and forth between different apps, send and receive loads […]
Miral Nassar // 13th September 2023
Have you ever been curious to know more about website SEO? As business and website owners, we frequently hear this acronym; nevertheless, we become anxious whenever we consider how to learn it. You no longer need to feel this way, though, as we will demonstrate how to SEO your website in detail in today’s article. […]
Noha Basiouny // 5th May 2024
In today’s digital marketplace, pursuing a stable and secure functional web development process can make that critical difference between success and failure. Web development is key in making sure that your website is secure, can perform precisely the way you want it to perform, and also has the exact functionalities you want it to have. […]
Miranne Khaled // 24th December 2024
In the last decade, social media has robustly invaded our lives, becoming an essential part of our days. A plethora of platforms have emerged, offering people from every part of the world the chance to share their thoughts and express themselves. Even more, people stayed easily connected with friends and family, made new relationships, and […]
Miral Nassar // 14th April 2024
Have you ever wondered how web pages are made? It is a long process that involves using HTML, a markup language that specifies how a web page should look and how developers present content using elements. In other words, it creates the structure of the web page. HTML website templates are pre-built websites that contain […]
Claire Mulligan // 5th May 2024
Creating creative social media content is key to generating a following. The Instories app is a groundbreaking tool for businesses and marketers to take their creative visions and generate innovative social media content using Artificial Intelligence (AI).
With the use of Instories, content creators no longer need to spend hours trying to grapple with the complexities of design and content creation. This groundbreaking tool gives you the ability to create unique content within a matter of minutes, therefore streamlining tasks and allowing businesses to create content in batch.
Noha Basiouny // 5th May 2024
If you have not yet used Rank Math, you are really missing out. Traffic is the one thing anyone posting online is seeking. Whether this happens to be on a website or a social media platform, it is highly critical to reach as many audience members as possible. This is how your business gets recognition, […]
Miral Nassar // 20th February 2024
In a previous article, we discussed two WordPress Hosting providers: BlueHost and SiteGround. In this article, let’s discuss two more examples of WordPress hosting: DreamHost and Hostinger. Powering millions of websites, including WordPress, both DreamHost and Hostinger have quick load speed, round-the-clock customer care, and other vital features. So, you need to think about your […]
Nouran Ashraf // 31st August 2023
Plugins are an important key feature of a successful WordPress website. There are all kinds of plugins out there that you can install onto your WordPress site to further aid you, including security, SEO, and ranking plugins, among many others. There are even ones to help enhance the overall look of your websites. Among these are […]
Marwa Alaa // 23rd September 2023
In the world of digital marketing, things that look creative attract the attention of readers. So, when creating your website, an important aspect to decide on is the fonts you will be using and where and how you can use them. Whether you’re looking to use unique serif, retro, or other fonts for your brand […]
