Web Design, Marketing and Business Blog - Page 31

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

Business Leaders

Starting an Online Business with Louise Houliston

ProfileTreeProfileTree // 22nd April 2024

Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by vulnerability-based leadership, creative mentoring support for female entrepreneurs, and responding to premium plus-size market needs with empathy and insight – success stemmed first from community […]

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Web Development Toolkit

Is MATLAB a Programming Language?

Noha BasiounyNoha Basiouny // 5th May 2024

In today’s world of computational science and engineering, MATLAB stands as an indomitable force, shaping the landscape of numerical computing and algorithm development. Renowned for its versatility and user-friendly interface, MATLAB has become the go-to platform for researchers, engineers, and data scientists seeking to unravel complex problems and bring their ideas to fruition. Originating from […]

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Web Design Essentials

The Perfect WordPress Design: 10 Steps Towards A Catchy Website

Miranne KhaledMiranne Khaled // 14th April 2024

Have you ever envisioned creating a captivating and mesmerising online presence? A website that not only aligns perfectly with your vision but also resonates deeply with your target audience? The good news is that WordPress can turn that dream into a reality, even if you need a coding background. However, the sheer abundance of customisation […]

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Uncategorized

WIX Logo Maker A Step-by-Step Guide

ProfileTreeProfileTree // 5th May 2024

We all have heard of WIX. If you’re a frequent user of YouTube, you will have more than likely seen a fair share of WIX adverts. Therefore that goes without saying, you’ve heard of WIX and what it is. WIX is a free web builder used worldwide by millions of users to create stunning websites […]

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Content Writing & Marketing

5 Reasons Why Your Content Isn’t Ranking

ProfileTreeProfileTree // 13th December 2023

Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results.  You put months of effort into creating amazing blogs, guides, […]

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Social Media Strategies

TikTok Video Editing Tricks: Craft Viral Magic

Rebekah McCaigRebekah McCaig // 15th May 2024

Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some TikTok video editing tips – this app makes it easy for anyone to become a filmmaker and video editor! It is, however, a known fact […]

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Business Leaders

E-Commerce Benefits for Small Business Growth

ProfileTreeProfileTree // 6th May 2024

Digital Transformation for Small Retailers We sat down with Martin Neill, CEO of AirPOS, to learn his insight into the number of  E-commerce benefits available for small businesses to grow online as well as larger businesses. In our interview, Martin shared his business background and how his business has grown into a successful brand recognised […]

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Social Media Strategies

5 Steps of Content Planning for Social Media

ProfileTreeProfileTree // 12th February 2024

Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]

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Social Media Strategies

How to Effectively Manage Social Media for Your Business 2024

ProfileTreeProfileTree // 21st January 2024

Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]

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Video Marketing & Production

Podcasts for Business Growth: Unlock Your Potential in 2024

ProfileTreeProfileTree // 5th May 2024

Podcasts have been growing in popularity since its inception during 2005. They are fun, easy ways to pass time and divulge into what feels like an intimate conversation between yourself and who you are listening to. Podcasts can be informative, educational, comedical, inspiring, or whatever you, the podcast maker, want it to be. It gives […]

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Industry Insights & Statistics

Why ProfileTree? What Makes Us PROUDLY Different

ProfileTreeProfileTree // 5th May 2024

Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there…. Working With ProfileTree We haven’t just grown ProfileTree using a […]

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Content Writing & Marketing

5 Influencers’ Marketing Campaigns That Went Wrong

ProfileTreeProfileTree // 5th May 2024

Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is shared across different media platforms – but something’s wrong. The campaign starts to get bad reviews online, people are starting to address the criticism surrounding […]

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Social Media Strategies

Top 10 Best Free Social Media Tools for Marketers

ProfileTreeProfileTree // 12th February 2024

  We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. […]

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Business Software Tools

What Is Gmail? A Beginner’s Guide to Google’s Email Service

ProfileTreeProfileTree // 8th September 2024

What Is Gmail? Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise-level users. Today, Gmail is one of the most widely used email clients around the world, with […]

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Uncategorized

Creating Coupons with WIX + 3 Tips for Maximising Success

ProfileTreeProfileTree // 5th May 2024

There are five different types of WIX coupon codes. Image credit: WIX

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Digital Marketing Trends & Insight

Marketing Environments – A Marketer’s Ultimate Guide to Navigating Business Environments in 2024

ProfileTreeProfileTree // 4th January 2024

Marketing environments are fundamentally concerned with the factors and forces that affect an organisations functions and relationship with consumers and society. These factors and forces are both internal and external. The internal environment is concerned with the resources, structures and planning of the organisation itself. It can be usefully categorised and analysed as the Five M’s […]

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SEO - Search Engine Optimisation

Establishing Your LinkedIn Profile: Amazing SEO Tips To Grow Your Page

Nuala DaviesNuala Davies // 5th May 2024

Social media is an essential tool for businesses and individuals. Among the various platforms available, LinkedIn stands out as a powerful resource for reaching a professional audience, building relationships, and enhancing brand visibility.  We believe that by crafting effective and strategised SEO you can leverage your LinkedIn profile, expanding your reach, broadening your network and […]

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Uncategorized

Why Self Development Skills Are Vital – 15 Must-Have Skills This Year

ProfileTreeProfileTree // 8th September 2024

The topic of self development skills is a growing point of interest for people worldwide. Thanks to advances in technology and science, we can apply tested methodology to carve a path to success. We have access to virtually the entire human knowledge with a simple click. And if you look up self development skills, you […]

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Content Writing & Marketing

How to Write a Perfect Introduction and Conclusion

ProfileTreeProfileTree // 1st May 2025

Being thoughtful about your introduction ensures that you are creating engaging content that makes your reader want to read on (Image Credit: Hannah Olinger)

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Web Design Essentials

What is a CMS? Your Essential Guide to Content Management Systems in 2024

ProfileTreeProfileTree // 26th March 2024

If you’ve had a new website developed for your business, or you’re in the middle of that process, you’re going to have With a CMS, youto choose a CMS at some point. That’s because a CMS is a crucial part of the website design and creation process. But what is a CMS, and why does […]

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Industry Insights & Statistics

Business Email Compromise Statistics

Maha YassinMaha Yassin // 5th May 2024

Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]

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Social Media Strategies

The Power of Instagram Carousels: Best Practice Guide

Rebekah McCaigRebekah McCaig // 13th December 2023

Instagram Carousels are a format within the platform that enable users to share up to ten images within a single post. Instagram Carousels could be described as visual album-style posts that stand out on users’ feeds. They have the power to capture users’ attention, get them engaged through their swiping feature, and keep followers invested in your content.

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Web Design Essentials

9 Web Trends: A Strategic Guide to Evaluating and Implementing Emerging Design Innovations

ProfileTreeProfileTree // 22nd April 2024

Influenced by cultural changes, digital design is rapidly evolving to adjust to new work-life which has become increasingly remote over the past year. With this in mind, digital trends have incorporated unusual colour schemes, 3D product simulations, new typography art, among others. Web designers are attempting to create realism within a digital environment. Life has […]

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Business Strategy & Growth

How to Search Using Google: Advanced Guide 10 Tricks for Power Users

ProfileTreeProfileTree // 15th October 2024

How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search…  Do you sometimes feel inundated by the vast amount of information on the […]

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Business Strategy & Growth

What is Brand Development? A Complete Guide to Building a Memorable Brand

ProfileTreeProfileTree // 2nd April 2024

Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine unlocking this kind of popularity for your business. Instead of referring to a tissue, you would use the term “Kleenex.” On a hot summer day […]

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Uncategorized

Your Learning Style: Discovering Your Optimal Learning Style for Enhanced Knowledge Acquisition

ProfileTreeProfileTree // 15th May 2024

There are 7 key learning styles. Image credit: Billie Gibbs

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Web Design Essentials

5 Useful Tips for Improving Your Web Development Skills

ProfileTreeProfileTree // 21st April 2024

In the wake of COVID-19, businesses are recognising the importance of digital transformation. With more and more demand for websites, web development is becoming a crucial industry with updates to practices and software daily. Honing your web development skills is critical if you want to continue being the best there is.  Taking time to practice […]

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Business Strategy & Growth

Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning

ProfileTreeProfileTree // 24th April 2024

Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; where, how […]

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Business Leaders

Do you have an HR Strategy? HR and Strategic Partnership Benefits with Louise McGready

ProfileTreeProfileTree // 11th December 2023

Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business Leaders video interview, Louise also gives an insight into strategic partnerships and the benefits of having a mentor. She introduced her background and expertise: “I […]

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Web Development Toolkit

A Guide to Java Programming Examples

Eman SamehEman Sameh // 15th September 2024

Diving headfirst into the vast world of Java programming, with its intricate concepts and examples, can be a bit like trying to solve the most complex tea-time crossword puzzle. Indeed, even those seasoned in coding are occasionally found scratching their heads. However, refuse to let this put you off. A staggering 95% of enterprise desktops […]

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SEO - Search Engine Optimisation

Everything you need to know about Crawl Budget

ProfileTreeProfileTree // 11th December 2023

Google crawl bots crawl bots and index them for users to access on SERPs, (Source: Haywood Beasley)

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Business Leaders

What is Bookkeeping? A Complete Beginner’s Guide to Bookkeeping for Small Business

ProfileTreeProfileTree // 23rd March 2025

Bookkeeping is the cornerstone of financial management for small businesses, serving as the foundation for informed decision-making and sustainable growth. Far more than a mere administrative task, effective bookkeeping provides a clear and accurate picture of a company’s financial health, enabling business owners to make strategic choices, identify areas for improvement, and seize opportunities for […]

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Business Leaders

The Business Mindset Mastermind: Unlocking Business Growth

ProfileTreeProfileTree // 5th May 2024

Andrew Dobbin has been helping business owners across Northern Ireland gain clarity, focus and accountability since 2011. Image credit: The Business Mindset

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Social Media Strategies

Unveiling the Best Instagram Content Types that Drive Engagement

Rebekah McCaigRebekah McCaig // 15th May 2024

Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram format types and trends. However, engagement is a highly important metric for businesses hoping to grow their pages. With billions of active monthly users, Instagram […]

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Social Media Strategies

What Is IGTV? The Essential Guide to Getting Started on Instagram’s Video Platform

ProfileTreeProfileTree // 11th December 2023

What is Instagram Television? Will IGTV Shake Up Online Video? Recently, Instagram released its own YouTube-esque platform, Instagram Television (IGTV), to take Instagram – and video itself – forward into the future. Not only does IGTV give Instagram users a new way to use the platform, it also shows great potential for the future of how people watch […]

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Social Media Strategies

Boost Your Instagram Engagement: A Best Practice Guide

Rebekah McCaigRebekah McCaig // 21st December 2023

So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over 2 billion active monthly users on the platform, you have to stand out from the crowd. Gaining genuine Instagram engagement should be a priority for any business looking to drive awareness, traffic, leads, and sales.

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Video Marketing & Production

Business Podcast Growth With Statistics

Miral NassarMiral Nassar // 5th May 2024

Securing trustworthy business podcast statistics can often be a tricky old game. In fact, would you believe that over 82 million people across the pond in the U.S. are tuning into podcasts? This article will comprehensively explore current business podcast statistics to support your market research. More than half of Americans have listened to a podcast in 2022, with significant […]

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Web Development Toolkit

8 Effective Ways to Enhance the Loading Speed of WordPress Websites

Miranne KhaledMiranne Khaled // 5th May 2024

Speed has become of paramount importance in the rapidly evolving landscape of the digital realm. Today, the loading speed of WordPress websites has transformed from a mere luxury into an absolute necessity. Extensive research has unequivocally demonstrated the profound impact that even a minuscule 1-second delay in page load time can have, resulting in a […]

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Web Development Toolkit

How the First Programming Language Was Created

Maha YassinMaha Yassin // 14th December 2023

Have you ever found yourself pondering the origins of programming languages, those quintessential cogs that set in motion our digital universe? Like a cup of tea brewing on a foggy London morning, there’s something inherently captivating about these intricate creations of the first programming languages and their history. Did it ever cross your mind that […]

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Web Development Toolkit

1000+ Programming Languages: Solving the Baffling Mystery of Their Abundance

Miranne KhaledMiranne Khaled // 26th December 2023

Today, technology has reached unprecedented levels of advancement. One of the technological breakthroughs of today’s world is the numerous programming languages designed to cater to every need. Briefly, a programming language serves as a structured framework for generating computer programs, providing a means for communication between humans and machines.  These computer programs are designed to […]

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Business Strategy & Growth

Insightful Global Business Recycling Statistics: Facts and Figures

Panseih GharibPanseih Gharib // 20th February 2024

Recycling can often be a puzzling subject for many businesses. Are we doing our bit? Do the recycling statistics indicate that we’re making a significant impact? With data showing the recycling rate (including composting) in America slipped to 32.1% in 2018 from 34.7% in 2015, there’s plenty of space for us to step up our […]

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Social Media Strategies

Elevate Your Brand’s Appeal with Instagram Stories: Best Practices

Rebekah McCaigRebekah McCaig // 22nd April 2024

Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out as a millennial-focused gimmick feature on the platform, Instagram Stories have become too big for brands to ignore, especially for those looking to enhance their […]

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Social Media Strategies

How to Craft the Best Hashtag Strategy: The Power of Hashtags

Rebekah McCaigRebekah McCaig // 8th December 2023

Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have the power to expand the reach of your content when used effectively within marketing campaigns. Whether you have goals to build your online community or improve your reach, having a strong hashtag strategy can help you achieve these, along with engaging content and consistent posting.

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Business Leaders

Lessons Learned From Growing Eldron From Startup to Industry Disruptor

ProfileTreeProfileTree // 5th May 2024

Eldron’s goal is to empower buyers in the property buying process. Image credit: Eldron

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Business Strategy & Growth

Business Strategy Definition: Essential Meaning for Companies Explained

ProfileTreeProfileTree // 16th March 2025

Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There are many different models and theories to consider. In this guide, we will explore business strategies and models and consider […]

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Business Strategy & Growth

Using Business Intelligence Tools: Making the Right Choice

ProfileTreeProfileTree // 22nd April 2024

Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company. In this age of information, every business action leaves breadcrumbs of data behind. How can you […]

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Content Writing & Marketing

Video Content Marketing Examples: Inspiration From the Pros

ProfileTreeProfileTree // 1st May 2024

 Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way to inspire you. Video content has rapidly become one of the most important marketing mediums. Recent studies show that including video on landing pages can […]

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Uncategorized

Why is Personal Branding Important? Self-Marketing for Cynics

ProfileTreeProfileTree // 5th May 2024

Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn’t this a bit pretentious for the average person on the street? It’s easy to dismiss personal branding by thinking that your work can do the talking. You may even be wary […]

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Web Design Essentials

Python Programming Language: A Comprehensive Overview

Miranne KhaledMiranne Khaled // 22nd August 2024

Programming languages keep emerging every day, yet some excel over others. Python is one of the multi-purpose programming languages that has gained significant popularity over the years thanks to its versatility, readability, and ease of use. It is widely used in various domains, including web development, data science, machine learning, and artificial intelligence.  Its simple […]

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Digital Marketing Trends & Insight

Hiring a Marketing Person: A Blunt Guide

ProfileTreeProfileTree // 28th September 2024

If you’re considering hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses daily. In short, we know how to help […]

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