Ranel Viala // 11th October 2023
What is Website Domain Authority and Why Does It Matter? Website Domain Authority (DA) stands out as a key marker in the sometimes confusing world of the internet, especially when you’re trying to lift your website up among the countless others out there. Moving through the many aspects of being online, DA comes forward as […]
Noha Basiony // 14th January 2024
Wix is a great website builder that anyone can use to build functional and appealing websites. Whether you are an absolute beginner with no knowledge whatsoever in coding or an expert who has worked in the industry for a decade, Wix’s enormous library of design elements and professionally-looking templates makes building your own website a […]
carol // 21st February 2024
Let’s take a trip back in time to try to answer the question of “when was social media invented”. It all started with simple online chat rooms and message boards where people first began talking to each other through their computers. From there, we saw the creation of the very first websites, like SixDegrees.com, that […]
Noha Basiony // 29th April 2024
When it comes to website building, the standard way is that a client hires a web development agency or a professional web developer to build their website literally from the ground up. Such a process is complicated, time-consuming, costly, and requires a lot of ongoing conversation between the developer and the client to make sure […]
Noha Basiony // 26th October 2023
Graphic design is an indispensable part of branding that goes way beyond a company’s logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs not only to promote their products or services but also to create good impressions, build credibility with their customers, and deliver a consistent message that they […]
Noha Basiony // 14th April 2024
An artistic portfolio, as the ultimate collection of an artist’s best work that showcases their talent, creativity and dedication to their career and their general quest in the realm of art, is utterly indispensable to convince the client sitting on the other of the table they are the best match for and the only one […]
Gabrielle Ferrin // 14th February 2024
An Introduction to Google Looker Studio Data analytics is evolving at an unprecedented rate. From spreadsheets to sophisticated BI tools, the progression is palpable. A notable platform that’s been making waves in this sphere for businesses large and small is Google Looker Studio. In the universe of data analytics, Google Looker Studio is akin to […]
Noha Basiony // 31st January 2024
Firefox is one of the most popular free web browsers out there. It was launched in 2004 and developed by the famous American software company Mozilla Corporation. Its open sources make it so transparent and liable that literally anyone can use and modify its code in whatever way they see suitable. Currently, with over 362 […]
Noha Basiony // 20th January 2024
Looking for a better and faster way to save videos locally? Well, video downloader Chrome extensions can get the job done in a matter of a few clicks. Browser extensions are basically small pieces of software that can be added to browsers to modify or add extra functionality and generally improve users’ experience. They are […]
Noha Basiony // 3rd September 2023
Thanks to the huge digital transformation wave that the pandemic made inevitable, more and more businesses now have established and are, for the most part, leaning on their online presence to reach a wider audience, generate more leads and retain their existing customers. Websites have become an essential part of every company’s existence through which […]
Noha Basiony // 28th April 2024
Did you know that Chrome extensions could help you become more productive? Probably not. In today’s world, where everything is digitalised, we are always looking for ways to make our online experience better, faster, and more efficient. Every day, we roam across various websites, bounce back and forth between different apps, send and receive loads […]
Claire Mulligan // 28th August 2023
In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and communicate with their customers, as repetitive tasks can be automated and costs can be reduced through the assistance of AI technology.
Panseih Gharib // 4th February 2024
Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Claire Mulligan // 17th December 2023
Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.
The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.
Nouran Ashraf // 22nd April 2024
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
Claire Mulligan // 11th February 2024
Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.
Claire Mulligan // 22nd April 2024
With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook.
However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing
Rahma Ali // 1st May 2024
Building a marketing strategy to launch a website can be a team’s mega project for a reasonable amount of time. However, it’s certainly easy to feel that this big project is done once the website is running or updated. But the truth is that it’s just the beginning. Launching, relaunching, or rebuilding a website is […]
Rahma Ali // 28th March 2024
In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one. Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]
Rahma Ali // 21st March 2023
Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]
Rahma Ali // 10th April 2023
How to make use of the best media buying software and tools in today’s market? Your customers become more exposed to messages in more ways than ever before. As a result, we consume media online, in publications, on the radio, on TV and on our phones, to name a few ways we get information every […]
Rahma Ali // 12th October 2023
Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we need to uncover the major components of a marketing strategy, discover what a successful strategy looks like, and learn how to know if you’re going […]
Rahma Ali // 15th April 2024
Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis. It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]
Rahma Ali // 6th December 2023
The SWOT analysis is an essential framework for fundamentally analysing your assets. It can be applied to your organisation structure, operations output, or even your business model. Also, it’s an excellent measurement to focus on the success of multiple departments and projects individually.
Rahma Ali // 10th April 2023
Every marketer and business owner should ask this question, “How can I measure marketing performance?” This is because everything you do in your business must have measurable KPIs (Key Performance Indicators) or ROIs (Return on Investment). This is true when exploring how all forms of online and offline marketing efforts perform. But what do you […]
ProfileTree // 1st December 2023
Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Your company needs a copywriter to convey its brand’s presence to potential customers.
ProfileTree // 11th February 2024
Amazon’s Alexa-controlled Echo speaker, now in its second generation and with countless derivative variations available, continues to increase its musical, smart-home, and digital-assistant offering. It’s a wireless speaker first, but capable of a whole lot more – including content marketing. Using nothing other than the sound of your voice, you can play music, search the […]
