Explore our work & see the results
The latest business strategy, growth tips and and insights from the ProfileTree team.
ProfileTree // 25th October 2023
If your marketing team is not well-versed in online activity, you may benefit from hiring an internet marketing consultant to handle the online presence of your business. An internet marketing consultant handles companies’ web presence and online advertising to increase traffic, gain followers and promote conversions. They have specific goals and objectives to attain and […]
Miranne Khaled // 15th April 2024
Business research is an indispensable and systematic process that empowers decision-makers to gather and analyse crucial data, guiding them towards making informed choices that shape the trajectory of a business. It involves meticulously studying and investigating specific topics within the realm of business to obtain accurate and impartial information. Every business must apply a systematic […]
ProfileTree // 2nd July 2024
A brand strategy is an engine behind any excelling business. The process of how to develop a brand strategy can be quite time-consuming and exhausting. The merits of executing a good brand plan are countless. To start that journey off, this guide focuses on everything a business owner needs to develop an exciting brand plan […]
Panseih Gharib // 16th October 2023
It is crucial to investigate failures and successes when studying the business market. Looking at the failure statistics and numbers of different franchises and startups might help you answer the most pressing questions: What are the chances of success my business has? What are the main reasons for business failure in the current market? How […]
Miral Nassar // 27th November 2023
Are you considering beginning a new business? Or are you interested in the essential statistics and information behind it? The economy of each country depends on the creation of new projects. They stimulate economic growth, foster innovation, and create jobs. That’s why supporting new businesses and entrepreneurs is more crucial than ever in today’s quickly […]
Ranel Viala // 10th March 2025
What Are Sustainable Businesses? Sustainable businesses represent the vanguard of modern commerce, strategically balancing profit with purpose to create lasting positive impact. These forward-thinking enterprises integrate environmental stewardship, social responsibility, and economic viability into their core operations. Unlike traditional business models focused solely on financial returns, sustainable businesses prioritise the triple bottom line: people, planet, […]
Miranne Khaled // 9th May 2024
In today’s economy, businesses play a pivotal role in breaking or making great deals. They come in various sizes and are categorised based on numerous factors. While larger companies often grab the spotlight, it is essential to recognise the significant role that small businesses play in the economy, too. In this article, we’re casting a […]
Sara Lynch // 18th September 2023
If you build it, they will come. That’s the ethos behind the Saudi Arabia League Football (aka the Saudi Pro League). They have essentially turned an otherwise unnoticed league into the talk of global discussions and how exactly? By tempting the best talent in European football with astronomical wages that dwarf their European club salary.
Noha Basiouny // 5th May 2024
As defined by LinkedIn itself, the giant professional employment platform, company culture is the sum of values, behaviours and beliefs that determine in what way the company’s primary operation is done and how the company generally treats its employees as well as customers. Company culture is a tangible thing that shapes the identity of the […]
Noha Basiouny // 25th October 2023
Over the years, the concept of branding changed from spreading the word about a specific product manufactured by a certain company so as to encourage customers to buy it to a promise with a considerable value customers will receive through that product. Branding and this promised value, as a result, have then become the main […]
Ahmed Samir // 5th May 2024
Scenario planning analysis is essential for any business. You need to know the steps you want to consider while conducting a scenario plan and analysis within your business. Still, first, you should consider it as a way to integrate future thinking and community communication. It offers plausible and possible alternative views on how your business environment […]
Claire Mulligan // 3rd November 2023
In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.
Rahma Ali // 14th January 2024
The field of online business statistics can give you valuable insights into how the business environment reacts to the current circumstance, the market sentiment, and the validity of your expectations. Join us in this important report to uncover many exciting facts. Statics is the art of collecting, analysing, sorting, translating, generating readable data, and presenting […]
Sara Lynch // 12th June 2023
ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.
Noha Basiouny // 6th May 2024
Managing businesses can be done in so many different ways. Apart from deciding your company’s values and mission, setting goals, creating a financial plan, and marketing your business, managing your employees could be the most critical one, for they are the true essence of your company, without which there is no way for you to […]
Sara Lynch // 6th May 2024
Management consulting is a specific type of consulting that focuses on helping organizations improve their performance and achieve their strategic goals. Management consultants are often employed by consulting firms to work closely with clients to analyze their operations, identify challenges, and provide recommendations for improvement. In this article, we’ll discuss what is management consulting and […]
Sara Lynch // 14th August 2024
In this article, we’ll provide you with guidance on how to become a consultant and what steps you can take to further your career in this sector.
Rahma Ali // 14th February 2024
The last few years have been tough for all business owners around the world, but it has been especially challenging for startups and small businesses. Taking a look at the business statistics from the past years can help ambitious startups avoid many hassles and mistakes, learn more about the market they’re diving into, and make […]
ProfileTree // 5th May 2024
The healthcare landscape is in a constant state of evolution, and its marketing strategies need to keep pace. To stay ahead of the curve, you need an arsenal of cutting-edge tactics and a deep understanding of the digital terrain. This guide delves into the hottest trends, proven case studies, and actionable insights to propel your […]
Sara Lynch // 6th May 2024
Scope creep is a part of project management and unfortunately, you cannot completely avoid it.
Project management requires careful oversight in order to ensure a project cycle is completed to a satisfactory standard. Sometimes, scope creep can appear when things go wrong, which may frustrate project managers, clients and other stakeholders.
Rana Gazzar // 21st December 2023
No one can deny the significance of the beauty industry. Most people use beauty products daily; beauty products have been an exciting trend over the past few years, especially after Covid 19 consumers have become fully aware of what they should use on their skin and how it can affect their health and well-being. Beauty […]
Fatma Mohamed // 9th February 2024
No one can deny the effect of artificial intelligence in our daily life. AI has entered our life and found its way into many areas – including cell phones, cars, smart homes, cybersecurity and other sites. It is one of the most technological revolutions happening in the 21st century. AI was able to occupy this […]
Rahma Ali // 20th March 2024
Grasping the sheer scale of global fashion industry statistics reveals the astounding impact and reach of this vibrant sector, teeming with an array of apparel that seems limitless. Let’s delve into the heart of this dynamic industry! The mere thought of tallying the vast number of garments populating closets across the globe is a formidable […]
Rahma Ali // 25th April 2024
Running a business takes work, and in a grim economic situation, it seems even harder! That’s why we should check small business statistics frequently to figure out what direction we should take and let numbers tell us about the future. Let’s see! It takes a lot of deduction to bring success to your business, but […]
Rahma Ali // 5th May 2024
Your content marketing efforts can be vastly improved by building a content strategy for a website. This guide will answer all your questions about crafting an exclusive content marketing strategy. If you want to know why content strategy is important and how much it will influence your business, just have a look at the first […]
Rahma Ali // 25th April 2024
Small business statistics in the UK have been the most volatile on record over the past few years. We will go through important numbers you need to know this year. So let’s get right into it! Too much could be said about the worldwide repercussions of recent events, such as the COVID-19 pandemic and the […]
Rahma Ali // 4th January 2024
Check key facts about business travel statistics to explore trends here. We’ve compiled them from official material to help you make the right decision. International travellers have risen significantly during the last decade, and business travellers continue to dominate the industry. Business trips contribute a lot to regular flights, and they will continue to grow […]
Sara Lynch // 24th January 2025
An invoice is an essential part of running a business, both for ensuring proper record keeping and for securing legal protection, but what is an invoice exactly?
In the world of business, it’s important to pay attention to your invoice process, it’s a crucial cog in the financial management process, and without one, you’re left open to a loss in profits and exposed to potential legal scrutiny.
lochlainn // 5th May 2024
Before you take a look at Porters Five Forces, you may want to check our blogs on Business Strategy, Stakeholder Mapping, Scenario Planning and Digital Transformation. What is Porters Five Forces? For many businesses they will want to understand both their internal and external environment. To analyse the external environment, a PESTEL Analysis will encourage […]
Sara Lynch // 27th January 2024
10 best business movies you need to watch. There is no better way to encourage that entrepreneurial thinking than watching one of the classic business movies to inspire you.
lochlainn // 6th May 2024
A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.
ProfileTree // 23rd March 2025
Business Leadership is challenging at any time, more business leaders are turning to small business consultation as an answer to everything from Management to Growth.
ProfileTree // 20th February 2025
Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of the industry and how to ensure your marketing strategy captures the unique nature of tourism and hospitality.
ProfileTree // 17th December 2023
In this article we will examine Green USPs for SMEs. This means Green Unique Selling Points for Small & Medium Enterprises. Recent years have seen the emergence of issues relating to the environment and sustainability being elevated throughout society. This has fundamentally changed the marketing environment in which enterprises of all sizes operate in. ‘Green […]
ProfileTree // 2nd April 2024
On the journey of building a new product or introducing a new brand, one of the core exercises is coming up with the brand positioning. Brand positioning guides the entire marketing mix strategy and is the basis on which marketers build their decisions. The brand positioning is an equation where one must have a target […]
ProfileTree // 15th May 2024
HOTEL MARKETING STRATEGY Modern times have seen the global tourism and hospitality sectors witness tremendous growth. Advancements in technology and rising incomes have driven demand for luxury travel, with the hotel industry growing rapidly as the key benefactor. Indeed, research published by Statista and Deloitte suggests that the global retail value of the hotel industry […]
ProfileTree // 22nd September 2024
In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works in the start-up ecosystem. Few concepts have been as polarizing and revolutionary, simultaneously. Many questions are asked when people hear ‘growth hacking’ for the first […]
ProfileTree // 5th May 2024
Storytelling is such a buzzword in the marketing industry these days. There’s been a lot of hype about successful brand storytelling examples because ultimately, people like to hear the story behind their favourite products/services, it builds brand loyalty and helps create an emotional connection that will ensure your business stands out from competitors. But what […]
ProfileTree // 5th May 2024
Brands have always been an important part of any economy. The purpose was originally a form of proof of ownership, but that changed once the potential of branding revealed itself. In the current marketplace, branding is everything and has the potential to make or break a business despite the business size. A good brand was […]
A well-crafted business strategy is crucial for setting up, developing, and growing a successful business in any industry. Whether you’re looking to set new business priorities, outline growth plans, determine a product roadmap, or plan investment decisions, a solid strategy is essential.
Most businesses start small and remain that way. However, if you aspire to grow your business and ensure its long-term survival, there are examples of companies that have successfully transitioned from start-ups to thriving large businesses.
Creating an effective strategy can be challenging, but it doesn’t have to be daunting. By breaking it down into smaller, concrete chunks and iterating through key questions, you can develop a better strategy with less pain and wasted time.
Key questions to consider when building a business strategy:
In addition to a solid business strategy, focusing on growth is essential for long-term success. A growth strategy outlines how your business will expand and increase revenue over time. Key elements of a growth strategy include:
Once you have developed your business strategy and growth plan, it’s essential to implement it effectively and monitor progress regularly. This involves:
By addressing these key questions, developing a growth strategy, and continually refining your approach, you can set your business on the path to long-term success and growth. Remember, building a successful business takes time, effort, and adaptability, but with a solid strategy in place, you’ll be well-equipped to navigate challenges and seize opportunities as they arise.
