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Business Strategy

The latest business strategy articles, advice and insights from the ProfileTree team.

B2B Digital Marketing Essentials: A Complete Guide

B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, however, it still does require a lot more effort – rather than just knocking on client’s doors and offering services! The introduction of […]

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The Importance of Financial Wellness?

Talking Money With Nick Lawlor The importance of financial wellness? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how the right approach to income and money can help people to stay well-prepared for a range of eventualities at every stage of life. During a […]

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Kate Taylor Tourism Consultant: Overcoming Tourism Sector Challenges

Talking With Kate Taylor Tourism Challenges and How To Overcome Them A tourism sector consultant has discussed a range of solutions to some of the common challenges found in the tourism sector. During a ProfileTree Business Leaders video interview, Kate Taylor of Taylored Training passed on a range of insights from her work with Irish […]

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How Can Business Startup Support Help You?

John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with Ulster Bank business specialist John Ferris. John, who is the bank’s Entrepreneur Development Manager, works with newer businesses to help “open doors” for owners at […]

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5 Reasons Why Your Content Isn’t Ranking

Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results.  To understand why your content isn’t ranking, it’s helpful to […]

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Voice Marketing: How to Create an Amazing Brand for Voice

CHOOSE AN EYE RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their consumers in an aggressive manner, whether directly or indirectly. The science and art of building a tone of voice within as successful marketing strategy […]

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At One Wellbeing: The Key to Coaching and Leadership

Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training – one of the most effective ways of understanding how to be a leader is through one-to-one coaching support. In our latest Business Leaders episode, we chat with Siobhan Kearney, a successful community and voluntary sector leader, who has […]

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Reputation Management: How to Keep Your Business Name in the Clear

The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]

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Marketing Campaigns: Understanding A Business Essential

Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]

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Personal Branding: The Complete Guide to Success

Introduction Brands have always been an important part of any economy. Originating in Egypt, the purpose was originally a form of proof of ownership, but that changed once the potential of branding revealed itself. In the current marketplace, branding is everything and has the potential to make or break a business despite the business size. […]

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Lessons from Ecotourism Marketing?

Insights from Consultant Jude Franks An Australian consultant with a diverse range of experience across tourism and marketing has shared a range of fascinating insights covering both disciplines. Jude Franks began by outlining her substantial professional expertise in the tourism sector. “I’ve been involved in the tourism industry for 35 years, predominantly here in Australia […]

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What is Compliance Technology?

Talking Governance With Emily Hill, Qualsys What is compliance technology? And how can innovation be used to deliver good governance? A representative of the software company Qualsys, providers of a business management solution with governance, risk and compliance (GRC) at its core, has explored these topics and many more. Marketing Manager Emily Hill, speaking during […]

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Could Executive Coaching Help Your Business? Life Coaching With Fiona Molloy

How could executive coaching help you, and your business, to grow? How can transformational change be achieved through the right life coaching? Specialist Fiona Molloy of FM Coaching explored these topics, and more, during a ProfileTree Business Leaders video interview. She began by introducing her own expertise and the reasons why she launched her own […]

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7th Venture Consulting: The Benefits of a Mastermind Group

Ever heard of a mastermind group? In short, it is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members. This type of peer support is endorsed and mastered by specialist Miceál O’Kane, of 7th Venture Consulting. In our latest Business Leaders episode, Miceál gives […]

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Your First WordPress Blog: A Guide to Getting Started

When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it.  What makes WordPress different and so high in demand is that you can do anything you […]

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How to Use a Membership Business Model? Talking Hotels With Sam Riches, The Curtain

Could a membership business model help your business? Find out how membership has been used with great success by a major London hotel. Sam Riches, Director of Sales at Marketing at The Curtain in Shoreditch, has explained how membership is used as one element of the five star hotel’s offer. The Curtain also offers a […]

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Starting a Food Business? Tips for Food Producers With Oonagh Monahan

Starting a food business? An experienced food business development consultant has revealed a number of essential insights for food producers. Oonagh Monahan, of Ireland-based Alpha Omega Consultants, uses her knowledge of areas including food science and quality management to help food companies achieve success. Oonagh introduced herself and her work by outlining the range of […]

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How Important is a Publicity Management Strategy? Publicity Expertise With Tina Calder

A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still important. Excalibur Press owner Tina Calder also discussed the growth of her own company during a ProfileTree Business Leaders interview. Tina introduced herself and her […]

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Sinead Norton: Achieving Networking and Event Management Success

Networking can help you strengthen your business connections, get fresh ideas and advance your career. But how can we achieve this? In our latest Business Leaders episode, we learn lessons from entrepreneur Sinead Norton, who owns Swift Events and founded the Mums At Work network. For Sinead’s tips and tricks on event planning and successful […]

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Julie Allen Consulting: ACT Training and Behavioural Change Tools

Ever heard of ACT training? Firstly, Acceptance and Commitment Therapy (ACT) is a powerful tool that encourages people to embrace their thoughts and feelings rather than fighting or feeling guilty for them. In our latest installment of ProfileTree’s Business Leaders series, we chat with specialist Julie Allen, who helps people unlock behavioural change, and “live […]

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What is Data Digitalisation?

Smarter Compliance With Ann-Marie McSorley A specialist who helps companies with digitalisation of their compliance and quality data visited the ProfileTree studio to explain the benefits of a smarter approach to data governance. Ann-Marie McSorley, who is Founder and CEO of Veri, also outlined how better use of the data involved in the likes of […]

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Could You Improve Your Cyber Security? Talking Secure Communications With John Bailie

Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? We discussed these business essentials, and much more, with John Bailie of Northern Ireland-based SaltDNA. John’s company offers a solution for secure enterprise communications (including voice, text and file) between mobile devices and desktop computers. He explained […]

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Flipdish: Using Innovation in App Development

There’s an app for everything these days, but there’s a reason for it. Apps create convenient solutions to problems we didn’t even know existed – but where do these entrepreneurs get their innovative ideas from? In our recent Business Leaders episode, discover how a Dublin business owner has used innovation and app development to build […]

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Future of the Car Industry? Talking Electric Vehicles With Paul McGuire

An expert who helps drivers find and fund the right car, van or fleet for their needs visited the ProfileTree studio to explore the future of the car industry as well as discuss vehicle leasing, vehicle technology, cross-border business and much more. Traction Finance Director Paul McGuire also gave his insights into the highly topical […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.