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Business Strategy - Page 3

The latest business strategy articles, advice and insights from the ProfileTree team.

Natalie Haccius: Digital Transformation and Digital Strategy

For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]

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17 Amazing Brand Storytelling Examples: A Brand’s Once Upon a Time

Storytelling is such a buzzword in the marketing industry these days. There’s been a hype about successful brand storytelling examples. What does storytelling mean in a business context? Does it mean that businesses need to hire a James Joyce for their brands to be successful? That’s what you’ll find out in this article. You’ll find […]

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How to Write a Creative Brief: A Brief History of Briefs (With Examples)

How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]

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Work from Home Jobs: Before You Start Looking!

Work from home can come in all shapes and colours. Whatever it is you are good at, your skills and expertise can be put to full use from the comfort of your own room.  Recently more and more young professionals opt to utilise the Internet to start, enhance, or farther their career. The options are […]

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Central Working: How To Grow Your Business Through Networking

Networking unlocks significant potential for businesses across all industries. But how do we get started? And what can we really get from it? Our host Ciaran Connolly chats with Grant Powell, CEO of Central Working, a collection of co-working spaces scattered across the UK. In Grant’s career, he has led several co-working spaces, housing hundreds […]

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Why Your Business Needs Digital Training

Digital training is a broad term. The trouble is many business owners aren’t tech specialists. This means that it’s hard to know which tools their staff need, let alone which training programs they stand to benefit most from. The problem is, ongoing digital training is crucial for the success of your business. Technology moves incredibly […]

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Flow Group: Boosting Business Performance Through People

Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore, better results. One of the people responsible for instigating this phenomenal change is Ian McClean, Founder of Flow Group. Flow comprises a collection of change consultants, who […]

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Why Invest in Financial Planning?

Talking Financial Advice with Fairstone Financial Management NI   How important is planning for your retirement? And what role should financial planning play in making sure your future plans have a firm footing? Peter Savage and Sean Larkin, of Fairstone Financial Management NI, discussed these essential topics and many more during a ProfileTree Business Leaders […]

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Food Safe System: Digitising the Culinary World

The world as we know it is becoming more digital-minded. When you think of the catering industry – what once relied on phone calls to make table bookings, pen and paper to record reservations and even simple cash-in-hand to pay for meals – has all become digitised. Neil Bradley, former chef and founder of Food […]

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How to Build a Spin-Out Company?

Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking ‘soft x-ray’ microscope used in disease research and drug discovery has revealed how he turned his university spin-out company into an award-winning business. Tony McEnroe’s company SiriusXT specialises in technology designed to offer very high-resolution images of the […]

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Introducing Business First Network

Michael Osborne Discusses Business Support and Much More What role can a business membership organisation play in helping your business? In particular, how could a business support structure play a part in your company’s success? Michael Osborne, of Business First Network, explained this and much more during an insightful ProfileTree Business Leaders interview. Michael began […]

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AviaDev: Success in the Aviation Events Industry

Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev. AviaDev – short for ‘aviation develop’ – is an African aviation events company. It is known best for hosting a leading air service development conference for industry specialists to connect, inform, network and strategise. In […]

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Welby Associates: The Benefits of Wealth Management

Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace of mind. However, many people do not consider this until later stages of life.  Financial planning specialist Simon Thompson, of Welby Associates Wealth Management, is […]

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Why You Should Build a Brand

Branding is the key to building a relationship with your audience. Without it, you aren’t identifiable or memorable. Yet, there’s so many businesses out there that do not invest in their branding.  In our latest Business Leaders episode, we discover how to use branding to maximise business opportunities. We learn this expertise from Oranga Creative’s […]

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B2B Digital Marketing Essentials: A Complete Guide

B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, however, it still does require a lot more effort – rather than just knocking on client’s doors and offering services! The introduction of […]

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The Importance of Financial Wellness?

Talking Money With Nick Lawlor The importance of financial wellness? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how the right approach to income and money can help people to stay well-prepared for a range of eventualities at every stage of life. During a […]

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Kate Taylor Tourism Consultant: Overcoming Tourism Sector Challenges

Talking With Kate Taylor Tourism Challenges and How To Overcome Them A tourism sector consultant has discussed a range of solutions to some of the common challenges found in the tourism sector. During a ProfileTree Business Leaders video interview, Kate Taylor of Taylored Training passed on a range of insights from her work with Irish […]

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How Can Business Startup Support Help You?

John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with Ulster Bank business specialist John Ferris. John, who is the bank’s Entrepreneur Development Manager, works with newer businesses to help “open doors” for owners at […]

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Five Reasons Why Your Content Isn’t Ranking

Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results.  To understand why your content isn’t ranking, it’s helpful to […]

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Voice Marketing: How to Create an Amazing Brand for Voice

CHOOSE AN EYE RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their consumers in an aggressive manner, whether directly or indirectly. The science and art of building a tone of voice within as successful marketing strategy […]

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At One Wellbeing: The Key to Coaching and Leadership

Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training – one of the most effective ways of understanding how to be a leader is through one-to-one coaching support. In our latest Business Leaders episode, we chat with Siobhan Kearney, a successful community and voluntary sector leader, who has […]

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Reputation Management: How to Keep Your Business Name in the Clear

The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]

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Marketing Campaigns: Understanding A Business Essential

Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]

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Personal Branding: The Complete Guide to Success

Introduction Brands have always been an important part of any economy. Originating in Egypt, the purpose was originally a form of proof of ownership, but that changed once the potential of branding revealed itself. In the current marketplace, branding is everything and has the potential to make or break a business despite the business size. […]

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Lessons from Ecotourism Marketing?

Insights from Consultant Jude Franks An Australian consultant with a diverse range of experience across tourism and marketing has shared a range of fascinating insights covering both disciplines. Jude Franks began by outlining her substantial professional expertise in the tourism sector. “I’ve been involved in the tourism industry for 35 years, predominantly here in Australia […]

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What is Compliance Technology?

Talking Governance With Emily Hill, Qualsys What is compliance technology? And how can innovation be used to deliver good governance? A representative of the software company Qualsys, providers of a business management solution with governance, risk and compliance (GRC) at its core, has explored these topics and many more. Marketing Manager Emily Hill, speaking during […]

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7th Venture Consulting: The Benefits of a Mastermind Group

Ever heard of a mastermind group? In short, it is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members. This type of peer support is endorsed and mastered by specialist Miceál O’Kane, of 7th Venture Consulting. In our latest Business Leaders episode, Miceál gives […]

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Could Executive Coaching Help Your Business? Life Coaching With Fiona Molloy

How could executive coaching help you, and your business, to grow? How can transformational change be achieved through the right life coaching? Specialist Fiona Molloy of FM Coaching explored these topics, and more, during a ProfileTree Business Leaders video interview. She began by introducing her own expertise and the reasons why she launched her own […]

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Your First WordPress Blog: A Guide to Getting Started

When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it.  What makes WordPress different and so high in demand is that you can do anything you […]

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How to Use a Membership Business Model? Talking Hotels With Sam Riches, The Curtain

Could a membership business model help your business? Find out how membership has been used with great success by a major London hotel. Sam Riches, Director of Sales at Marketing at The Curtain in Shoreditch, has explained how membership is used as one element of the five star hotel’s offer. The Curtain also offers a […]

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Starting a Food Business? Tips for Food Producers With Oonagh Monahan

Starting a food business? An experienced food business development consultant has revealed a number of essential insights for food producers. Oonagh Monahan, of Ireland-based Alpha Omega Consultants, uses her knowledge of areas including food science and quality management to help food companies achieve success. Oonagh introduced herself and her work by outlining the range of […]

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How Important is a Publicity Management Strategy? Publicity Expertise With Tina Calder

A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still important. Excalibur Press owner Tina Calder also discussed the growth of her own company during a ProfileTree Business Leaders interview. Tina introduced herself and her […]

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Sinead Norton: Achieving Networking and Event Management Success

Networking can help you strengthen your business connections, get fresh ideas and advance your career. But how can we achieve this? In our latest Business Leaders episode, we learn lessons from entrepreneur Sinead Norton, who owns Swift Events and founded the Mums At Work network. For Sinead’s tips and tricks on event planning and successful […]

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Julie Allen Consulting: ACT Training and Behavioural Change Tools

Ever heard of ACT training? Firstly, Acceptance and Commitment Therapy (ACT) is a powerful tool that encourages people to embrace their thoughts and feelings rather than fighting or feeling guilty for them. In our latest installment of ProfileTree’s Business Leaders series, we chat with specialist Julie Allen, who helps people unlock behavioural change, and “live […]

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What is Data Digitalisation?

Smarter Compliance With Ann-Marie McSorley A specialist who helps companies with digitalisation of their compliance and quality data visited the ProfileTree studio to explain the benefits of a smarter approach to data governance. Ann-Marie McSorley, who is Founder and CEO of Veri, also outlined how better use of the data involved in the likes of […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.