Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 14th February 2024
If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we will look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social media […]
ProfileTree // 14th February 2024
Snapchat geofilters are artwork users create to represent a specific location, like a landmark, a city, a university, a business, or an event. This can be a fun way for brands to create a sense of community and increase their user exposure. They can be used by other Snapchat members as overlays when they submit […]
ProfileTree // 7th November 2023
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve. We’ll cover several angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for our […]
ProfileTree // 14th February 2024
What is social media marketing? If you’re a business owner, you’ve heard over and over how important social media marketing is to your brand. Understanding what it is and what it isn’t can assist in making the right decisions that will impact your online presence. Social media marketing is how your team gets traffic and […]
ProfileTree // 26th April 2024
How to create content is a mystery to some. Unlike an artist staring at a blank canvas, digital content creation requires a mixture of creativity, data analysis and business sense. That is, content marketing is all about delivering results. Specifically, content marketing should increase the profitability of a website. In recent years, there’s been a […]
ProfileTree // 17th February 2025
Your business needs a digital marketing plan, whether a small business or a Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. You are missing out if you’re not marketing your business online. Forget that old saying, “If you build it they will come.” Simply building a […]
Panseih Gharib // 11th January 2024
If you are involved in any industry that requires design or engineering, you have likely heard of Computer-Aided Design (CAD) software. It is a type of software that provides designers and engineers with the tools to create detailed 2D and 3D models of their designs. With it, you can create precise and accurate models and […]
ProfileTree // 7th November 2023
Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important part of a brand. Brandable domain names are a powerful marketing tool. In many cases, it is the brand. Here are some tips on how […]
ProfileTree // 4th March 2024
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
ProfileTree // 13th May 2024
Check Backlinks regularly to assess SEO success and uncover new link-building opportunities. This guide uses top tools to analyze backlink profiles, monitor competitors, and develop plans to build additional strategic, high-value links. Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink […]
ProfileTree // 6th November 2023
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
ProfileTree // 6th November 2023
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]
ProfileTree // 21st March 2024
“The best way to get one link is to create something truly great that links to naturally.” – Rand Fishkin, SEO expert. While Fishkin emphasizes the power of naturally acquired backlinks, the reality is that creating such content consistently and waiting for organic links can be a slow process. This is where the backlink conundrum […]
Miral Nassar // 5th May 2024
Hispanic-owned businesses are enterprises owned and operated by individuals or groups of Hispanic or Latino descent. These businesses are typically located in countries with a significant Hispanic population, such as the United States, Spain, Mexico, and many other countries in Central and South America. Their owners may have diverse backgrounds and may come from various […]
ProfileTree // 9th January 2025
A web development company creates websites for clients and customers. They employ skilled and qualified web developers who write code for sites, as well as other staff like graphic designers, writers and SEO specialists. Web development companies ensure that any website they build is fully operational and secure from outside sources with malicious intent. In […]
ProfileTree // 15th December 2023
Wordcount vs average traffic. Image credit: Neilpatel.com
ProfileTree // 6th August 2024
Coming up with blog topic ideas consistently can be challenging. However, writing about the right topics is crucial for attracting and engaging your target audience. In this comprehensive guide, we share over 100+ blog topic ideas across categories designed to appeal to a broad readership. With enough inspiration to fuel a year or more of […]
Miral Nassar // 9th September 2024
A complex concept like “products” needs to be precisely defined. It is frequently where strategic planning starts because it is the first of the four marketing mix factors, followed by Price, Place and Promotion. Making judgements on specific items, product lines, and the product mix requires coordination. You need to have a marketing mix if […]
ProfileTree // 12th December 2023
You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively. But, if you run an international business and you’re based in the UK, you want your customers in the US, Asia and elsewhere in Europe […]
ProfileTree // 19th November 2023
Getting more subscribers and views on YouTube takes time and effort. But by following proven YouTube SEO and marketing strategies, you can grow your channel faster. In this comprehensive guide, we provide 10 tactics to increase YouTube views and subscribers based on the latest YouTube algorithm and expert research. Globally, there are more than a […]
Noha Basiouny // 29th August 2024
In a world where technology is continually reshaping the landscape of industries, Computer-Aided Design (CAD) has emerged as a cornerstone in the fields of architecture, engineering, and product design. As this programme can create detailed 3D models and 2D drawings with a high level of precision and efficiency, it has revolutionised the design process and […]
ProfileTree // 29th April 2024
Google offers a selection of free tools with helpful data to optimize your website. Credit: Unknown
Miral Nassar // 5th May 2024
In today’s data-driven world, statistics are crucial in shaping public opinion, policy decisions, and individual beliefs. Misleading statistics, resulting from misinterpretation, manipulation, or lack of context, can distort the truth and lead to misinformation. The media, being a primary source of information for many, holds the responsibility of presenting these statistics accurately and transparently. However, […]
ProfileTree // 23rd August 2024
The history of Twitter shows the service started in 2006, and in less than six years, it exceeded over 100 million users, who post 340 million+ “tweets” daily. Tweets are short, 140 characters or less, messages from members to their Twitter followers. Tweets may also be links to websites, photos, videos, audio recordings, live events, […]
ProfileTree // 5th November 2023
Hashtag tracking is useful for advertising agencies, public relations firms or departments, senior executives, news agencies, journalists, and those involved with marketing. It is useful for all of these groups and even for individuals who are working to build up an online following. Real-time hashtag tracking tells what is going on moment-by-moment. Hashtag analytics is […]
ProfileTree // 15th October 2024
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
Ciaran Connolly // 18th August 2024
Driving qualified traffic to your website is crucial for growing any business online. With over 1.7 billion websites competing for visibility, having an effective website traffic strategy is essential. This comprehensive guide explores proven tactics to increase website traffic across key channels in 2024. Website traffic measures the number of visitors your site gets in […]
ProfileTree // 5th November 2023
Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]
ProfileTree // 17th December 2023
Tweet chats have become an extremely popular tactic for brands looking to engage audiences on Twitter. Recent data from Sprout Social shows that 60% of Twitter users participate in tweet chats weekly. Tweet chats allow you to connect directly with your target audience and industry influencers in real-time. Participants use a designated hashtag to discuss […]
ProfileTree // 30th June 2024
Statista showed that social media users would exceed 4.9 billion in 2023. This is about half of the entire human population on Earth. It’s expected to reach 5.85 billion social media users globally by 2027. Social media audits have become crucial for businesses in 2023. With over 4.55 billion global social media users, platforms like […]
Noha Basiouny // 5th May 2024
Like every other human community, organisations are diversified. Employees, no matter how many things they share, still have distinct personalities, mindsets, skills, visions, and behaviours. Such diversity is excellent for business success as it provides opportunities for growth and development. Yet, when employees fail to find common ground, despite their genuine desire to achieve the […]
Miranne Khaled // 15th July 2024
Over the past two decades, social media has become an integral part of our lives, seamlessly blending into our daily routines and surpassing its status as a mere luxury to become a necessity. However, recent studies have sounded alarms about the detrimental effects of excessive social media usage. These studies have cast a sombre cloud […]
ProfileTree // 15th October 2024
Social media enables brands to engage with current and potential customers, drive awareness, and promote products. In this guide, we’ll examine the top social platforms and effective marketing strategies. It will be a big year for social media and content marketing. Businesses and consumers alike will use social media as a platform to be in […]
ProfileTree // 21st January 2024
B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently from normal consumers and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]
ProfileTree // 20th February 2024
Digital marketing tools provide critical capabilities for businesses looking to connect with audiences and grow online. In this comprehensive guide, we will examine the essential categories of digital marketing tools and how they can be leveraged for success. If you run any business, understanding the different digital marketing tools available is essential. Every move must […]
ProfileTree // 15th February 2025
Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems like a simple concept, but in reality, there are many moving parts that businesses new to online marketing should know. For one thing, there is […]
ProfileTree // 25th April 2024
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and […]
ProfileTree // 22nd April 2024
Digital marketing channels provide critical touchpoints for engaging today’s consumers wherever they spend time online. In this comprehensive guide, we will examine the major digital marketing channels, their unique value propositions, and effective strategies for success. If you run any business, you must understand the different digital marketing channels. Whether you’re focusing on social media, […]
Miranne Khaled // 9th May 2024
The jewellery industry is a colossal and far-reaching global sector with a valuation that stretches into the billions of dollars. It encompasses a diverse array of activities, spanning from the creative process of designing to the intricate stages of manufacturing, distribution, and, ultimately, the retail sale of jewellery. When we mention “jewellery,” it’s important to […]
ProfileTree // 8th December 2023
eMarketing involves a wide range of different channels. Image credit: CoSchedule
ProfileTree // 22nd April 2024
Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]
ProfileTree // 11th April 2024
The list of social media sites is constantly changing and growing. The popular features include chat rooms, instant messaging, and sharing photos and videos. Some social media systems are designed specifically for mobile devices. It is also now possible to share live video streaming. There is something for everyone on this list of social media […]
ProfileTree // 21st October 2024
Social media marketing should be an essential part of any digital marketing strategy. As social media platforms continue to gain traction as one of the quickest and most personalized ways to engage your audience, not having any elements in your day-to-day interactions could hurt your conversions and revenue streams. There are several benefits of social […]
ProfileTree // 5th May 2024
The Importance of Social Media: Social media marketing provides valuable benefits for brands looking to expand reach, gain insights, boost SEO, convert sales, and more. Developing a strategic presence on social platforms should be a priority for today’s businesses. Social media has become a major component of companies’ marketing strategies. This is true whether you […]
ProfileTree // 17th December 2023
Facebook likes are a valuable metric for any business or individual on the platform. They can help to increase brand awareness, generate leads, and drive sales. However, getting more Facebook likes can be challenging, especially in today’s competitive landscape. This comprehensive guide will give you the tips and strategies you need to get more Facebook […]
ProfileTree // 2nd April 2024
Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple”, and the name stuck, despite a copyright challenge from The Beatles, who had already used the name for their record label. Creative business names help you make an impact. Google is so ubiquitous it is used as a […]
ProfileTree // 1st November 2023
Hiring a copywriter may help your business get ahead of the pack. Here are how hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers who write many different types of content for marketing purposes. They write […]
Panseih Gharib // 17th December 2023
Since the business world has turned global, strategists’ efforts do not stop at the company level. Several global events in different parts of the world affect international business. While it is challenging to cope with interchanging circumstances, some cross-cultural management concepts might help you adapt swiftly. Below, we will discuss those concepts and try to […]
Omnia Essawy // 5th May 2024
As Artificial Intelligence (AI) continues to transform industries, the demand for AI-related jobs has skyrocketed. But making a successful career in this fast-paced and highly competitive industry requires a strategic approach and a unique set of skills. In this article, we will delve into five key elements necessary for building a successful career in the […]
ProfileTree // 5th May 2024
Reddit, for marketing, is a powerful tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There are ways to be successful on Reddit, but is it worth the trouble? What’s so special about Reddit? As social media platforms go, Reddit is […]
ProfileTree // 31st October 2023
What is PR online? PR is how organisations or clients communicate with their target audience and the wider public. Of course, this has changed greatly over the past few decades. PR is responsible for managing and influencing the spread of information – more important than ever in our ever-evolving Digital Age – and engaging old […]
