If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]
“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.
Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.
Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.
In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.
In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.
When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!
Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]
why is TikTok banning so controversial? And what lies ahead in the future for the social media platform? In this article, we’ll discuss the effects of TikTok banning and what it means for those who have built their brand on the platform.
Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.
For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.
Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.
Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.
LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.
However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.
TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.
Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.
Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.
With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.
In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.
Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.
Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.
If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!
Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.
The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.
Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy.
For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.
The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.
Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.
Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness.
In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.
Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.
It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.
Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.
Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.
LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.
Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.
Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling.
Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.
With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook.
However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing
Halloween is a great time for the hospitality industry to show off their hosting skills. There are lots of opportunities for clever marketing techniques and it all makes for great content that can be posted online.
In this article we will outline the pros and cons of each social media app for your small business
What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]
Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]
It’s hard to imagine a world without social media these days. Not just as a source of entertainment, but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]
In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]
Learn the 5 ways Healthcare Providers can reach new patients with our blog
The Instagram algorithm is constantly changing and making it difficult for marketers to keep up. In order to avoid scrambling, it is important to stay up-to-date with the app’s algorithm and stay ahead of the game. How can you make the algorithm work for your brand and continue to drive engagement and gain followers? Check […]
No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing is a very important part of any strategy. Knowing the ins and outs of Instagram will help your social media marketing strategy succeed and allow […]
If you’ve read the news or been online lately, you’ve probably heard of a new social media platform called TikTok. Easily the largest and hottest platform, TikTok is so popular that even celebrities, politicians, and sports teams are making accounts and posting content. TikTok for Business launched in June of 2020, and since then it […]
Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for all brands to boost their reach and gain new customers. So, what makes social media video content better than anything else? Video is insanely popular […]
Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these sites. With sites full of brands, the best way to stand out is through your personality. Simply posting links and graphics isn’t enough to keep […]
When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]
