Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
In this Google Analytics 4 training webinar, we took business owners through how to successfully transition to Google Analytics 4 and finished with an insightful Q&A session at the end of the webinar.
This webinar was delivered by our Digital Strategist at ProfileTree, Stephen McClelland. At ProfileTree, our main focus centres around Search Engine Optimisation (SEO), web design and digital support online. As a business, our primary goal centres around training and providing online solutions. Stephen’s main focus is providing guidance and strategic planning around using analytics for your business, but most importantly, why you should be using it and why you should be transitioning correctly to GA4.
ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.
ProfileTree is hosting a FREE webinar for GA4 – Google Analytics 4. We will take you through the key elements of the biggest change in Google Analytics and what it means for your website data.
Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.
By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.
Voice search statistics prove that audio assistants are the most trending method for search engines. There are so many applications that are dedicated to voice searches, and you can even customize it! You are now able to search anything at all, from across the room or even on the street. The impact of voice search […]
How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search… How Does Google Searching Work? Most search engines build an index based on […]
Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search […]
Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise level users.Today, Gmail is one of the most widely used email clients around the world, with almost a third […]
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more.
What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps you can make sure your customer can not only find where your business is located but how to travel to your shop or office. Read on for our essential QUICK READ […]
When it comes to running a website, data is power. The more you know about who accesses your site and how they behave, the more you can make decisions which will benefit your business. This is where Google Analytics comes in. Want to understand where your visitors are coming from? How do they interact with […]
What is Google Assistant? The arrival of voice activated search makes Google Assistant an essential if you have an interest in keeping your website up to date with the shifting trends of internet search. Voice assist and digital assistants have made it possible to perform searches without the aid of a keyboard. While there are […]
What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. We’ll explain all in our QUICK READ guide. In short, Index is a large database that Google uses to store information on each website that has been ‘scanned’ by Google […]
What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]
What is Google Hangouts? The platform was developed by Google as a way to facilitate communication using VOIP features, messaging and video chat for Google users and is a free tool ready for use today. Here, VOIP stands for voice over internet protocol. In other words, VOIP is a way of making phone calls over […]
When we realise we can easily call Google Maps the compass of the modern age, it reminds us just how vital it has become. However, few people understand the power of Maps. Read on to go behind the scenes…and discover some essential features you could be missing on! What Is Google Maps? Metaphorically, Google Maps […]
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
What is Google Advanced Image Search? If you use images in work, or even outside your workplace, there are some great FREE features you can start using right away. How? Our QUICK READ guide will explain… IN A RUSH?! Click for our <90 second snapshot What is Google Advanced Image Search? Searching for Images Searching […]
Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search. Being favoured over other businesses means having a much bigger ‘shop window’ in results and much more chance to show your wares to potential buyers! How? Read on… IN A RUSH?! Click for our <90 second […]
There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Our Quick Read guide explains all… IN A RUSH?! Click for our <90 second snapshot What is Google Search console? The Google Search console lets you find out how whatever you share […]
What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover how exactly this works a little later. First though, it’s worth considering the alternatives. That is, most people simply store and organise their files and […]
What is Google Sheets? The best way to answer this is to consider Microsoft Excel, the most well-known and ubiquitous spreadsheet software. Sheets is Google’s alternative, which has steadily grown in popularity over the past number of years. Indeed, it offers many of the same functionalities as Excel. That is, to some degree, a spreadsheet […]
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
There are a lot of aspects to ponder once one decides to refine their SEO endeavours. Quality content, engaging metadata, well-crafted Call-to-Actions and many other things to consider. And if that wasn’t enough to please almighty Google, it had to go and throw in its definition of what bounce rate is, adding to many online […]
In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information. Google Link Builder is one of the most crucial tools for the success of any […]
Ranking on the first page of Google is challenging, especially when your company is in a highly competitive industry. Today we’ll look at how to achieve this using long-tail keywords. The truth takes time, money, and hard work to make the top spot on Google. And that’s once you’ve found an SEO expert who can […]
Arguably the most popular search engine in the world, Google uses a variety of algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for queries […]
Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are using mobile maps to get the information they need. Need to find an Italian restaurant nearby? Looking for a gas station as you travel in […]
Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of this, there is more competition for search engine places than ever. As such, it’s vital to have a good understanding of copywriting for SEO. Organic search remains the most cost-effective way to drive organic […]
Everything You need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Despite the fact that most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising. Rather than focusing […]
Google Ads Keyword Planner is a free software tool used by webmasters to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click […]
