Tag: Google Marketing

Our expert business blog offers a world of digital how-to

Google PageRank in 2024: What It Is and How to Improve It

ProfileTreeProfileTree // 15th February 2024

Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising.  Rather than focusing on PageRank […]

Read Article

What Is Google Maps? The Must-Know Features and Capabilities in 2024

ProfileTreeProfileTree // 15th February 2024

Google My Business allows business owners to claim a spot on the list which provides the searcher with information such as the address, ratings and opening hours. Credit: ProfileTree.com

Read Article

Google Algorithm Updates Guide: Everything You Need to Know from the Past 20 Years to Rank in 2024 and Beyond

ProfileTreeProfileTree // 15th February 2024

Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]

Read Article

10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 15th February 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

Read Article

Understanding the Power of Google Analytics: Your Ultimate Guide

Marwa AlaaMarwa Alaa // 10th February 2024

Understanding your audience is no longer a luxury in today’s digital landscape; it’s a necessity. Imagine having a tool that helps you grow your business by offering various services to make you reach the top! You do not have to imagine anymore. Google Analytics solved it for you! With its robust suite of tools and […]

Read Article

SEO Guide: The Google Penguin Update

ProfileTreeProfileTree // 6th February 2024

The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]

Read Article

Voice Search Statistics: 8 Amazing Takeaways!

ProfileTreeProfileTree // 6th February 2024

Voice search statistics prove that audio assistants are the most trending method for search engines. There are so many applications that are dedicated to voice searches, and you can even customize it! You are now able to search anything at all, from across the room or even on the street. Voice search statistics all show […]

Read Article

SEO Guide: The Google Medic Update

ProfileTreeProfileTree // 4th February 2024

Google constantly changes the way it indexes and ranks content. The trouble is, they rarely, if ever, explain these changes. The Google Medic Update is probably one of the most famous examples of this. In fact, when the Medic update rolled out, Google told us almost nothing. Here’s what they announced: As an SEO, this […]

Read Article

SEO Guide: The Google RankBrain Update

ProfileTreeProfileTree // 4th February 2024

Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and decoding certain signals. It does this through what’s called machine learning, which we will delve deeper into later in this guide.  But first, what exactly […]

Read Article

SEO Guide: The Google Mobile Update

ProfileTreeProfileTree // 4th February 2024

The Google Mobile update was one of the most fundamental changes in the field of SEO. This reflected changes in user behaviour over time. With the rise of smartphones and tablets, an ever greater proportion of searches are conducted on mobile devices. Google rolled out the Mobile update to reflect this fact. This impacted even […]

Read Article

The 9 Different Ways You Can Set Up Your Google Analytics Tracking

ProfileTreeProfileTree // 4th February 2024

Understanding how to set up your Google Analytics tracking is integral to finding out important information for your website. Having a full comprehension of those visiting your site informs you about what is performing well on your site. Knowing how long people stay on your website’s pages, when the optimum visiting time is, what purchases […]

Read Article

SEO Guide: Google’s Caffeine Update

ProfileTreeProfileTree // 1st February 2024

Over a decade ago, Google underwent a major update that revamped its indexing system. The Caffeine Update of 2010 greatly increased the efficiency of Google’s web crawling, allowing web pages to appear on the Search Engine Results Page (SERP) faster. This update provided opportunities for lesser-known sites to appear on Google’s SERP. As a result, […]

Read Article

SEO Guide: May 22nd Google Algorithm Update

ProfileTreeProfileTree // 20th February 2024

Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm update. Naturally, this makes life difficult for SEO pros. Ultimately, the goal of SEO is to make your site as attractive as possible to Google’s […]

Read Article

10 Common Mistakes People Make When Setting Up Google Analytics

ProfileTreeProfileTree // 14th February 2024

Google Analytics is, arguably, the best method of providing a summary of how your business is performing online. With a variety of metrics that allow for demographics to be observed, how many conversions are occurring on your landing pages, and click-through rates being noted, its uses have no end. Despite all these incredible benefits, there […]

Read Article

SEO Basics: Understanding Google Algorithm Changes

ProfileTreeProfileTree // 31st January 2024

Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search engine in the world, and to keep its engine running properly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, […]

Read Article

What Are the Most Searched Keywords on Google?

Esraa AliEsraa Ali // 31st January 2024

With the ever-increasing presence of the internet in our lives, the way people search for information and products has also evolved. It’s essential to understand the top 100 most searched keywords on Google globally in 2023 to adapt and strategise effectively in the digital landscape. What Are the Top 3 Most Searched Keywords on Google […]

Read Article

Google E-A-T: The Secret Weapon for SEO Success

Esraa AliEsraa Ali // 31st January 2024

Google E-A-T has become an essential concept in the world of SEO, standing for Expertise, Authoritativeness, and Trustworthiness. In order to succeed in search engine optimisation (SEO), it is crucial to understand the implications of Google E-A-T and its impact on search ranking. This article will delve into the basics, importance, implementation, and future of […]

Read Article

SEO Guide: The Google Hummingbird Update

ProfileTreeProfileTree // 22nd January 2024

The Google Hummingbird update is known as a major algorithm revamp that took place in 2013.  You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm.  […]

Read Article

Your Ultimate Guide to Google Tag Manager

ProfileTreeProfileTree // 21st January 2024

Code helps tags fire, bringing data back from your site to Google Analytics.

Read Article

Reputation Management: How to Keep Your Business Name in the Clear

ProfileTreeProfileTree // 16th January 2024

The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]

Read Article

Damson Cloud: Better Business Collaboration Using Google

ProfileTreeProfileTree // 14th January 2024

Damson Cloud help businesses to leverage the most from their Cloud investment. Image credit: Damson Cloud

Read Article

Google Advanced Image Search: The Complete Guide to Mastering Visual Content Discovery

ProfileTreeProfileTree // 2nd January 2024

Google Reverse Image Search allows you to search with images rather than text. Credit: ProfileTree.com

Read Article

Understanding Google: Ultimate Guide for YOUR Business 2024

ProfileTreeProfileTree // 18th December 2023

What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more.

Read Article

Google Ads Set Up: A Comprehensive Guide For Beginners

Rebekah McCaigRebekah McCaig // 18th December 2023

Google Ads is the advertising platform designed by Google to enable businesses to set up Google Ads across its network, including Search, YouTube, and Gmail; the Google Ads set up, however, can be overwhelming and daunting for those who are unsure where to start. With its array of campaign types, bidding strategies, targeting options and advanced settings – the Google Ads set up can be somewhat of a challenge.

For businesses getting started with paid advertising, Google Ads provides an easy way to drive target traffic and customers to your website.

Our blog will walk you through the Google Ads set up step-by-step providing tips and best practices particularly for those beginning their paid ads journey. We’ll cover everything from creating your first campaign and setting your campaign goals to setting your budget and monitoring your ad performance.

No matter what your goals are and your intentions behind learning about the Google Ads set up, our guide will have you covered.

Read Article

Do Google Ads Help with SEO?

ProfileTreeProfileTree // 21st January 2024

Google makes it very clear that SEO rankings can’t be directly impacted from Google Ads (Image Credit: Google)

Read Article

What Is Gmail? A Beginner’s Guide to Google’s Email Service

ProfileTreeProfileTree // 21st January 2024

Gmail is the second most popular email client around the world. Image credit: Statista

Read Article

How to Search Using Google: Advanced Guide 10 Tricks for Power Users

ProfileTreeProfileTree // 11th December 2023

How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search…  Do you ever feel overwhelmed by the sheer amount of information available online? […]

Read Article

What Is Google Analytics? How to Gain a Better View of your Users

ProfileTreeProfileTree // 6th December 2023

Google Search Console tools can help you to manage the traffic on your website and to optimize your content. Credit: ProfileTree.com

Read Article

What Is Google Index and How Does It Affect you?

ProfileTreeProfileTree // 3rd December 2023

What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. Search engines play a pivotal role in organising, navigating, and retrieving information amidst the vast sea of webpages. As the world’s leading search engine, Google employs a sophisticated system to […]

Read Article

Google Maps: The Complete Guide for 2024 – Features, Tips and Tricks

ProfileTreeProfileTree // 16th February 2024

GPS is a navigation system made up of numerous orbiting satellites. Credit: spymonde.com

Read Article

What is Google Hangouts? A Comprehensive Guide to Video Calls, Group Chats, and More

ProfileTreeProfileTree // 29th November 2023

Video chat platforms are exploding in popularity. Image credit: StatCDN

Read Article

What Is Google Play? Your Guide to Apps, Games, and Digital Content

ProfileTreeProfileTree // 29th November 2023

What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]

Read Article

What Is Google Advanced Image Search?

Sara LynchSara Lynch // 29th November 2023

What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.

Read Article

What Is Google Ranking? A Modern Business Essential

ProfileTreeProfileTree // 5th December 2023

Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search. 

Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!

Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).

Read Article
Page 1 of 2