Tag: Business Experts

Our expert business blog offers a world of digital how-to

Creating a Cohesive Brand Experience with AI-Driven Content Creation

Laura LoganLaura Logan // 27th November 2024

In today’s digital landscape, brands that leverage AI-driven content creation to maintain consistent messaging across all platforms see a remarkable 23% increase in revenue. This statistic underscores the critical importance of cohesive branding in driving customer loyalty and trust. However, achieving this level of consistency remains a significant challenge for many businesses. A cohesive brand […]

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Business Demography Statistics: A Comprehensive Look

Maha YassinMaha Yassin // 5th May 2024

Imagine a world where businesses are born, grow, and die like living things. Welcome to the fascinating realm of business demographics, where statistics paint a picture of the rise and fall of companies, revealing hidden trends that shape our economy. Buckle up because we’re about to delve into the data jungle and uncover the secrets […]

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A Deep Dive into Business Closure Statistics

Maha YassinMaha Yassin // 5th May 2024

Have you ever walked past a vacant storefront, its dusty windows reflecting the empty promises of a bygone dream? Business closures, like tumbleweeds rolling through our economic landscape, are a reality silently shaping our world. In the blink of an eye, shops disappear, restaurants fade into memory, and companies vanish, leaving behind echoes of ambition […]

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Want to Become a Thought Leader? Here’s Your Ultimate Guide to Thought Leadership

Asmaa AlhashimyAsmaa Alhashimy // 5th May 2024

In a world saturated with noise, the voice of a true thought leader rises to guide others through the fog of uncertainty. It’s not about ego; it’s about impact. It’s about crafting solutions that resonate, sparking change, and leaving a long-lasting mark on your industry. Thought leadership isn’t about ego or hollow platitudes; it’s about […]

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Food Exporting from Farm to the EU

ProfileTreeProfileTree // 5th May 2024

In the latest instalment of ProfileTree’s Amazing Food & Drink series, we sat down with Colm Connolly, founder and director of Rucksnacks.

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Ecommerce Solutions for Business Growth

ProfileTreeProfileTree // 5th May 2024

In this week’s Business Leaders interview, we cover digital transformation for retailers. ProfileTree CEO Ciaran Connolly sat down with Martin Neill, CEO of AirPOS, to gain his insights into the growing world of ecommerce. AirPOS is a full retail management platform that provides complete ePOS (point of sale) and ecommerce solutions for business both online […]

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Bee Empowered: The Power of Mental Wellbeing

ProfileTreeProfileTree // 6th February 2024

In today’s strange and challenging times, each and every one of us could benefit from taking more time to prioritise our own mental health and emotional welfare. Few are better placed to understand the importance of mental wellbeing than Deborah King, Owner of Bee Empowered.

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Dietary Supplements with Daithi O’Connor

ProfileTreeProfileTree // 25th March 2024

In the latest episode of ProfileTree’s Amazing Food & Drink series, we sit down with Daithi O’Connor, founder and Managing Director of Revive Active. Daithi takes us through the fascinating story of his food brand, highlighting some of the dietary benefits offered by his personalised nutrition products. Check out the full interview and don’t forget […]

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Life Coaching and Personal Development With Fiona Molloy

ProfileTreeProfileTree // 5th May 2024

The outbreak of COVID-19 has thrusted the world of business into a period of real uncertainty, with office doors remaining closed in a bid to curb the virus.  However, many business leaders suggest that lockdown has given them the time and space to look inwards, with personal development becoming a key feature of working life […]

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Growing a Social Enterprise with Garreth Falls

ProfileTreeProfileTree // 5th May 2024

We live in unprecedented times –  and for most people, that will be an understatement. As the outbreak of the Covid-19 pandemic continues to hold a grip on countries across the world, paying attention to our emotional and physical health has never been more important. With this in mind, ProfileTree CEO caught up with Garreth […]

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The Importance of Financial Planning

ProfileTreeProfileTree // 5th May 2024

With lockdown restrictions having impacted businesses across Europe, the vast majority of us have been forced to slow things down to some degree. However, many business leaders agree that these strange times have given us a unique opportunity to reassess our businesses, our finances and our lives.  In a pre-lockdown interview, we sat down to […]

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World Kindness Day: Interview with Little Penny Thoughts

ProfileTreeProfileTree // 15th May 2024

It’s World Kindness Day, a day to highlight the little things that can make us kinder to not just other people, but also ourselves. In times like now, the need to be kinder is more important than ever. To celebrate this important day, we chatted to Annette Kelly, the founder of Little Penny Thoughts, an […]

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Understanding Financial Wellness with Nick Lawlor

ProfileTreeProfileTree // 22nd August 2024

Financial wellness. It’s a term thrown around a lot, but what does it truly mean? Is it just about having a lot of money in the bank? Absolutely not. Financial wellness is a multifaceted state of being where you feel in control of your finances, are able to meet your present and future needs, and […]

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Digitising Compliance Paperwork and Data Governance

ProfileTreeProfileTree // 6th May 2024

Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business Leaders interview, we chatted to owner Ann-Marie McSorley about how she has revolutionised the way businesses do paperwork.  To learn more industry-leading insights, check out […]

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The Rise of UK Farmers Markets: Stats, Trends, and the Future of Local Food

Maha YassinMaha Yassin // 22nd April 2024

Have you ever been to a farmers market? If you have, you know what we’re talking about when we say it’s where fresh produce is everywhere your eyes can see, local communities connect and socialise, and life feels straight out of a novel. Once you step foot in a farmers market, you will count the […]

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Video First: Talking UI Testing with CEO Bob Marks

ProfileTreeProfileTree // 25th March 2024

As the ongoing Covid-19 pandemic continues to trap the business world in a period of real uncertainty, more and more businesses are focusing on adapting and surviving the crisis. However, the world of digital appears to be largely untouched by the impacts of the pandemic. Professionals in the software industry have continued to innovate in […]

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Expanding Your Business Network with Michael Osborne

ProfileTreeProfileTree // 5th May 2024

The past year has brought strange and unprecedented times for businesses. With little to no events allowed, this has curtailed businesses in making new, valuable connections. However, digital solutions have remained key during the outbreak, making networking as easy as ever before.  In a highly relevant pre-pandemic interview, we sat down with Business First’s Michael […]

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Business Growth Through Digital Marketing with Sean O’Connor

ProfileTreeProfileTree // 25th April 2024

We live in strange and unprecedented times, with the vast majority of businesses and organisations being forced to slow down much of their operations. However, many businesses have thrived during the crisis, with house moves and property purchases still pushing forward. In a highly relevant interview recorded ahead of the Coronavirus pandemic, we sat down […]

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Benefits of Paperless Digital Compliance

ProfileTreeProfileTree // 5th May 2024

Today’s world is changing – and fast. The outbreak of the pandemic has thrown real momentum behind the idea of paperless building, and more and more consumers are abandoning physical cash for digital currency – for both security and hygiene reasons. In the latest instalment of ProfileTree’s Business Leader Series, Ciaran Connolly caught up with […]

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Helping Businesses and Millennials Prosper with Ellie Francis

ProfileTreeProfileTree // 29th January 2024

Attitudes towards business recruitment is changing. Nowadays, millennial and gen Z talent need to be appealed to. One business making this a priority and turning it into a specialist service is Nepturnal. In this installment of our Business Leaders series, ProfileTree Director Michelle Connolly sits down with Ellie Francis, CEO of Nepturnal, to discuss how […]

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Workplace Parking Solutions with Jason Popplewell

ProfileTreeProfileTree // 1st August 2024

Recent weeks have turned the world of work and business on its head, and now the issues of work travel, remote working and the daily commute’s role in air pollution have become more pertinent than ever. In the latest in our series of remote interviews, we sit down with ParkOffice COO, Jason Popplewell, to talk […]

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Flow Group: Boosting Business Performance Through People

ProfileTreeProfileTree // 29th January 2024

Business Performance: Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore, better results. One of the people responsible for instigating this phenomenal change is Ian McClean, Founder of Flow Group. Flow comprises a collection of change […]

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Television Production Management with Larry Bass

ProfileTreeProfileTree // 25th March 2024

Whilst many firms have had to temporarily suspend their business due to the Covid-19 pandemic, the television production industry has tried to adapt to maintain its output of programming. Few people understand the challenge of these times better than Larry Bass, founder and CEO of ShinAwiL. In the latest in our series of remote interviews, […]

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Enda Young: Conflict Resolution and Mediation

ProfileTreeProfileTree // 22nd April 2024

In Northern Ireland, we’re more than familiar with conflict. But luckily, we’re also familiar with resolving conflict through effective mediation.  Few are better placed to discuss this subject than Enda Young, Programme Director at the William J Clinton Leadership Institute at Queen’s University Belfast.  In an episode of ProfileTree’s award-winning Business Leader series, we sit […]

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Luxury Corporate Transport with Robert Craig

ProfileTreeProfileTree // 15th March 2025

The outbreak of the Covid-19 pandemic has plunged the world of business into a period of real uncertainty, and the tourism and hospitality industry has been hit harder than most. As quarantine restrictions continue on new arrivals to the UK and other countries continue to flatten the curve, the future of travel seems unclear. As […]

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Success in the Aviation Events Industry

ProfileTreeProfileTree // 5th May 2024

Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev. AviaDev – short for ‘aviation develop’ – is an African aviation events company. It is known best for hosting a leading air service development conference for industry specialists to connect, inform, network and strategise. In […]

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Importance of Building Management with Paul McCarthy

ProfileTreeProfileTree // 6th May 2024

As the Coronavirus pandemic continues to impact the world of business, many firms and organisations are temporarily pausing their operations, whilst others are projected to decline due to changing consumer priorities.  However, the digital space continues to thrive, and building managers and construction professionals are more concerned about improving proper building management than ever. With […]

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Balance, Coordination and Spatial Awareness Training

ProfileTreeProfileTree // 5th May 2024

It can be difficult to unlock our true potential. While there are so many barriers out there that can stop us from achieving what we want – how do we break through these? In this instalment of our Business Leaders series, Michelle Connolly sits down with Susan Steele, Director or Performance Breakthrough, who specialises in […]

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Recruitment and Women In Business with Ellie Doyle

ProfileTreeProfileTree // 5th May 2024

Recent months have transformed the world of work and business beyond recognition. The outbreak of the Covid-19 pandemic has plunged the global economy into a period of real uncertainty, with UK jobless claims soaring by over 70 percent in April and vacancies falling with over half. The story across Ireland is extremely similar, and with […]

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Remote Teams and HR Management with Crystel Robbins Rynne

ProfileTreeProfileTree // 25th March 2024

The outbreak of the pandemic has transformed life for workers and businesses across the world, and the topics of remote teams and effective HR management have never been more important. As working from home becomes the new normal, ProfileTree CEO Ciaran Connolly sits down with Crystel Robbins Rynne, Head of Product and Marketing at HRLocker […]

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Comprehensive Guide to Business Statistics: McEvoy Overview

Panseih GharibPanseih Gharib // 26th February 2025

Business statistics is the science of utilising numerical data to make informed decisions in the business world. A comprehensive guide to business statistics offers a practical approach to statistics, covering the fundamental concepts of business and economics. It explains fundamental business statistics concepts often obscured in conventional textbooks. Providing descriptive statistics, mathematical notation, and hypothesis tests equips […]

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Lifestyle Financial Planning with Paul McCoubrey

ProfileTreeProfileTree // 5th May 2024

The outbreak of COVID-19 has thrust the world of business into real uncertainty, and more workers and business owners are beginning to learn more about the importance of lifestyle financial planning.  With these concerns in mind, ProfileTree CEO Ciaran Connolly sat down with Paul McCoubrey, Partner and Financial Planner at Navigate IFA to talk about […]

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Feminism in Business with Virginia Mendez & Chris McEldowney

ProfileTreeProfileTree // 5th May 2024

In the world of business, it’s all-too-easy to get wrapped up in day-to-day operations, focusing on things like productivity, meetings and output. However, many of our rights as humans and as workers were won by the struggles of campaigning women, and we owe much to feminist ideas in modern times. In a new Business Leaders […]

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Telecommunications in Business with Paul Hogan

ProfileTreeProfileTree // 28th April 2024

The outbreak of the Covid-19 pandemic has transformed life for workers and business leaders across the world, with lockdown restrictions continuing to keep office doors closed. Remote working has become the new normal, and the question of strong and effective telecommunications in business has never been more relevant. We discuss this and more with Paul […]

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Mortgages and Life Insurance with Paul Shannon

ProfileTreeProfileTree // 5th May 2024

Recent months have thrown workers and businesses into a period of uncertainty, with firms around Europe at a standstill due to the ongoing Covid-19 pandemic. However, the virus has driven a new trend that is sure to gather momentum in the future: consumers are now more conscious over their health and financial status than ever. […]

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Debt Collection Services with Michael Weir

ProfileTreeProfileTree // 24th January 2024

The outbreak of the coronavirus pandemic has forced all of us to reassess how we live, work and spend our money; with businesses across a range of sectors facing closure due to the pandemic’s financial impact. Michael Weir tells us more.

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Building a Spin-Out Business with Tony McEnroe

ProfileTreeProfileTree // 24th January 2024

In a pre-lockdown interview, we sat down with Tony McEnroe, whose company specialises in technology that produces high-resolution images of the internal structure of biological cells.

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Discover Real Health Benefits with Natural Salt Therapy

ProfileTreeProfileTree // 24th January 2024

As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change our approaches to health and lifestyle, with more and more consumers investing in products that support and enhance their wellbeing at home, both physically and […]

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Growing a Snack Business

ProfileTreeProfileTree // 25th March 2024

Here at Amazing Food & Drink, we love taking any excuse to sit down to talk about those all-important topics: snacks. We had the opportunity to do just that in the most recent episode of our series, sitting down with Jonathan and Andy Laverty, directors of snack company Wolf & Woodsman. We chat to two […]

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Building a Vegan Business with Azhar Murtaza

ProfileTreeProfileTree // 23rd January 2024

de of ProfileTree’s Amazing Food & Drink series, we sit down with Azhar Murtuza from Born Maverick to talk vegan values, environmental sustainability and running a successful food business.

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Business Stress Management Tips with Sean Connolly

ProfileTreeProfileTree // 25th March 2024

With the ongoing spread of the Coronavirus outbreak, employees and employers alike are increasingly highlighting concerns around stress management and welfare around mental health. With this in mind, we’ve picked out an interview we carried out some months ago with Sean Connolly, creator of the ‘Tools for Life in Business’ Programme. Check out the full […]

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Scaling a Services Company with Pat Ryan

ProfileTreeProfileTree // 25th March 2024

The Covid-19 outbreak has given each and every one of us a unique opportunity to slow things down and re-evaluate our approach to business. We’ve been busy digging out some fascinating insights as part of our Business Leader Series, highlighting some of our favourite pre-lockdown interviews that give us cause to be hopeful for the […]

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Why You Should Build Your Brand

ProfileTreeProfileTree // 5th May 2024

Chiho Tang, Owner of Organa Creative, is passionate about all things design and going the extra mile for clients who want to stand out with their branding. Image credit: Organa Creative

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Small Business Lending Statistics and Trends

Panseih GharibPanseih Gharib // 5th May 2024

Small businesses are vital in the economy, and access to capital is crucial for their growth and success. Understanding the current state of small business lending is essential for business owners and financial institutions alike.  The lending landscape for small businesses is ever-changing and influenced by economic conditions, regulatory environments, and technological advancements. Small business […]

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Irish Tourism Leaders Promoting Ireland’s Hidden Gems and Regions

ProfileTreeProfileTree // 15th May 2024

Irish Tourism Leaders have played a vital role in promoting the recovery and future growth of tourism across Ireland. As the country aims to rebound from the impacts of the Covid-19 pandemic, the innovation, resilience and optimism displayed by key organizations and figures within the Irish tourism industry will be instrumental to its success. From […]

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Benefits of Business Consultancy With Brendan Murphy

ProfileTreeProfileTree // 21st January 2024

By using consultancy services, business owners can unlock new skills, opportunities and potential. In our latest Business Leaders episode, we sit down with Brendan Murphy, owner of Ghost Consultancy in Lisburn, Northern Ireland. During our conversation with the business expert, we learn all about the benefits business consultancy can bring. To gain fascinating insights on […]

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African Aviation & Event Marketing With AviaDev’s Jon Howell

ProfileTreeProfileTree // 24th April 2024

We’ve picked out some highlights of our award-winning Business Leader Series which give us hope for the future, this time focussing on last year’s interview with AviaDev’s Jon Howell around event marketing and the future of the aviation industry.

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Importance of Digital Transformation WitLouise O’Conor

ProfileTreeProfileTree // 5th May 2024

Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]

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Analysing Business Dynamics Statistics of High-Tech Industries

Panseih GharibPanseih Gharib // 5th May 2024

Analysing business dynamics statistics plays a crucial role in understanding the dynamic nature of high-tech industries. Business dynamics statistics, often called BDS, form an integral part of economic research and are widely recognised for providing valuable insights into businesses’ growth, composition, and behaviour over time. Business dynamics statistics, commonly collected and analysed by organisations such […]

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Video Marketing Strategy: Is It Important?

ProfileTreeProfileTree // 5th May 2024

Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when creating video content for your business. The power of video marketing shouldn’t be underestimated but there are many aspects that need to be considered from […]

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How Travel Can Empower Women in Business

ProfileTreeProfileTree // 5th May 2024

For many women, exploring the world and feeling empowered is not easily accessible. The opportunity to travel can inspire people in many ways, like Sophia Khalid, Founder of Girls Group Holiday, who left her career in law to create her own business. Through her own time travelling, Sophia was inspired to fill a gap in […]

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