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Social Media - Page 8

The latest social media marketing articles, advice and insights from the ProfileTree team.

6 Instagram Hacks You Need: A Complete Guide to Instagram

Claire MulliganClaire Mulligan // 17th December 2023

Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling. 

Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.

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Marketing On Facebook 101: The Ultimate & Easy Guide You Need To Facebook

Claire MulliganClaire Mulligan // 22nd April 2024

With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook. 

However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing

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Twitter Monitoring: Harnessing the Power of Twitter for Business Success

Sara LynchSara Lynch // 3rd November 2023

Twitter monitoring is an effective method for managing your brand’s digital presence. It’s an insight into how people are talking about your business, what interests them and what your competitors are doing. 

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What Is a Social Media Plan And How to Create It? (Easy Examples)

Rahma AliRahma Ali // 11th February 2024

Developing a social media plan doesn’t have to be a difficult process. Indeed, it’s the most interesting part of your marketing strategy, and if you have set a time to figure out your objectives, approach, and metrics, you will be almost done. What you intend to do and what you want to accomplish through social […]

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 50+ Helpful Social Media Marketing Statistics

Fatma MohamedFatma Mohamed // 11th February 2024

Social media marketing has taken a significant storm in the field of marketing. With its diversity and many marketers relying on it, the importance of statistics and data has also increased to build an integrated marketing strategy that is reliable in reaching customers. Everyone knows the importance of statistics in social media marketing. To build […]

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What Could Happen if We Take a Social Media Detox Seriously? 

Rahma AliRahma Ali // 2nd April 2023

Many famous people have said they are going to take a break from social media. Selena Gomez, Tom Holland, and Lizzo have posted before talking about they would take a social media break from Instagram and Twitter. Others have abandoned this whole world for good.  Does it really make them happy? What can we get […]

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How to Manage Your Reputation Online: 8 Easy Steps 

Rahma AliRahma Ali // 2nd April 2023

Building trust between you and your customers and potential customers is something you can not risk. But how to manage your reputation online in case any negative comments or feedback pop to the surface! Do you know what people think about you or your brand? Whether you’re a restaurant chain, an agency, or a hot-tech […]

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Social Media Algorithms: How to Make Them Work For You

Rahma AliRahma Ali // 3rd November 2023

Learn how to optimise your content for maximum visibility by understanding how social media algorithms function and how to read the signals used by each platform to determine its ranking. Read this article to learn the fundamentals of social media algorithms. Social media algorithms have become somewhat controversial. Everyone thinks they are working against you, […]

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Why is it Important to Take Social Media Break? (What Happened When I Decided to Do it)

Rahma AliRahma Ali // 17th December 2023

It’s said nothing is healthy in excess amounts. That rings true in social media as well. That’s why the idea of a social media break pops into my mind from time to time, asking myself, “Come on, let’s have a decent break!” Does it worth it? In this article, we answer this conventional question honestly! […]

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How to Become Social Media Consultant (Expert Advice)

Rahma AliRahma Ali // 12th December 2023

Thinking of starting your career as a social media consultant? Then the next question should be, HOW. Being exposed to too much might overload your brain. This guide will put you on the right track. These days, you can’t grow your business or promote it effectively without a social media strategy. Over 3.2 billion people are […]

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22 Cool Websites to Check Right Now

Rahma AliRahma Ali // 10th December 2023

Feeling bored? Down? Or fed up with this constant streaming of content on social media and need something really fun? The internet is brimming with fun and cool websites, but sometimes it’s hard to find them. Almost all people spend their time browsing social media accounts and checking the same feed. However, there are more […]

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Your Ultimate Guide: Best Social Media Search Tool

Rahma AliRahma Ali // 17th December 2023

Are you searching for the best social media search tool as you need a way to dive into different networks? Maybe to find a long-lost friend or an ex-colleague? Or to spy on your competitors to perform a competitive analysis? Perhaps you’re trying to catch up with trends and the weirdest music on social media […]

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Influencer Evaluation: How to Conduct & Best Practices (Inspiring Examples)

Rahma AliRahma Ali // 16th April 2023

If you’re building out a campaign and want to know more about influencer evaluation, you absolutely need to read this guide. Set 10 minutes aside, and let’s explore how you can work with social media influencers. There’s a very good reason to have a plan in place to collaborate with influencers.  WHAT is it? Google […]

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How to look up hashtags: 8 Tools & Tips to Use Right Now

Rahma AliRahma Ali // 2nd April 2023

Many are underestimating the power of hashtags nowadays. Meanwhile, others are wondering how to look up hashtags. Between them, you need to know what works for now and what you should leave. Social media platforms have witnessed the rising prosperity of hashtags, especially Instagram. This one gives you the ability to use an entire whopping […]

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Top 10 Instagram Accounts with the Most-Followers: Inspiring Leaders of Positivity and Influence

ProfileTreeProfileTree // 13th January 2024

Founded in 2010, Instagram is a photo and video sharing and networking platform with millions of users. So, who has the most-followers on Instagram? The top Instagram accounts with the most-followers in 2023 represent a diverse and influential group of individuals, celebrities, and brands who have successfully connected with millions of people worldwide. It’s inspiring […]

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Who Has The Most Followers on Facebook? Top 10 Pages and People With An Impressive Following

ProfileTreeProfileTree // 21st February 2024

As of 2023, Facebook remains the largest social media platform globally. Since it was founded in 2004, it has shown no signs of slowing down, recently surpassing 3 billion monthly active userstep-by-step guides. So what profiles have emerged as the most followed on Facebook? In this article, we’ll list who has the most followers on […]

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Youtube Channel Basics : What You Need to Know

ProfileTreeProfileTree // 4th February 2024

The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how to create and manage a Youtube channel. What Is Youtube? Youtube is a website created in 2005 designed for sharing videos. Every minute of every […]

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12 Tips to Boost Your Instagram Marketing Strategy

ProfileTreeProfileTree // 13th January 2024

No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing is a very important part of any strategy. Knowing the ins and outs of Instagram will help your social media marketing strategy succeed and allow […]

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How To Create A Company Page On LinkedIn: 6 Amazing Tips

ProfileTreeProfileTree // 14th February 2024

When using social media, it’s important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social media platforms to reach new audiences. But, many companies don’t have LinkedIn pages, even though it is built specifically for them.  Your company can benefit […]

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6 Ways to Add Personality to Your Business’s Social Media

ProfileTreeProfileTree // 21st January 2024

Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these platforms. The challenge, however, is that in that clutter, it’s hard to differentiate yourself as a brand. So, the only way to stand out is […]

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What is Linktree? Why you should Ditch LinkTree to Boost Your SEO: A Smarter 101 Alternative

ProfileTreeProfileTree // 16th October 2023

In an age where maintaining a strong online presence is crucial for individuals and businesses alike What is Linktree, you ask? Linktree has emerged as a popular tool. Marketed as a way to streamline your social media and online marketing efforts, Linktree offers a convenient way to share multiple links from a single platform. However, […]

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TikTok Advertising: The Definitive Guide for Marketers

ProfileTreeProfileTree // 3rd January 2024

(Image Credit: Influencer Marketing Hub)

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Rewarding Twitter Ads: The 3 Unique Campaign Objectives Explained

ProfileTreeProfileTree // 6th November 2023

Campaign objectives are fundamental pillars of the formulation of advertising campaigns on Twitter. They characterise the focus and overall goal of a brand’s campaign. They are formulated in such a way that utilises the budget of a given campaign, by using a per-click/per-view etc pricing model. There are three categories of objectives: awareness, consideration and […]

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A TikTok Success Story: @itsdanielmac

ProfileTreeProfileTree // 30th November 2023

TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken the TikTok world by storm.  

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Influencers: The Process of Social Influence

ProfileTreeProfileTree // 1st February 2024

The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s essential to focus on the process by which influencers impact and influence consumers. The process is known as social influence.

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How To Use Instagram Reels for Business 101: Amazing Tips You Need To Know

ProfileTreeProfileTree // 8th December 2023

Staying up-to-date with digital can often be a challenge – but being in the know can really pay off – literally! In 2020, businesses needed to adapt more than ever before. With shop front closures being enforced, building an online presence has never been more important. One new, defining moment in digital marketing this year […]

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Social Media Marketing Insight

People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.

Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:

  • Promote the name of your brand and business
  • Tell customers about your goods and services
  • Find out what customers think of your business
  • Attract new customers
  • Build stronger relationships with existing customers

In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.

Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.