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Business Strategy

The latest business strategy articles, advice and insights from the ProfileTree team.

Discover Real Health Benefits with Natural Salt Therapy

As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change our approaches to health and lifestyle, with more and more consumers investing in products that support and enhance their wellbeing at home, both physically and […]

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Time for a Staycation: Meet the Irish Tourism Leaders

To celebrate what our country has to offer, we’ve put together a list of Irish tourism leaders transforming travel for people on the island. Check it out!

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International Women’s Day: The NI Women Transforming Your Workplace

With one of our favourite dates on the calendar coming up, we want to shine a light on the women who are revolutionising the business world. This International Women’s Day, sit back and be inspired by NI’s best and boldest. Here at ProfileTree, we’ve been lucky to host some truly inspirational women in our award-winning […]

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The Ultimate Guide to Hotel Marketing – Hospitality Made Easy

ProfileTree have devised The Total Guide to Hotel Marketing, offering valuable advice on how to market a new hotel, as well as tips on how to promote your hotel online and how to attract hotel guests. Check it out!

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360° Photos: A Great Way to Bring Your Business to Life Online?

Why 360° Photography? Technology evolves so much that you may find fads appear and can fade away so quickly that they are barely remembered. However, when new technology sticks and is effective, it changes the way we as an audience consume content forever. If you want to see examples even heading to Google photos, 360° […]

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Video Production in Northern Ireland: Growing Your Business Through Video

Ever since the invention of the camera, the average consumer has just been playing catch up with technology’s fast growing pace. The first ever recorded history of the camera came in the form of manuscripts from an Arab scholar called Hassan Ibn Hassan; which dates all the way back to the 10th century. His work […]

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Growth Hacking 101: Definition, Best Practices, and Great Examples

In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works in the start-up ecosystem. Few concepts have been as polarizing and revolutionary, simultaneously. Many questions are asked when people hear ‘growth hacking’ for the first […]

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Retail Strategy: Your Guide to Retail Success in the Digital Age (With Examples)

When you hear that successful brands such as Toys R’ Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At some point, these were beloved and popular brands. Why are they closing their stores? Can the growing power of e-commerce and technology take all the […]

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Agile for Marketing: All You Need to Know (With 5 Examples)

Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as the “modern” approach that transforms the marketing department. For some companies, the Agile methodology has been revolutionary and fruitful. For many others, it was mere […]

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Natalie Haccius: Digital Transformation and Digital Strategy

For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]

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17 Amazing Brand Storytelling Examples: A Brand’s Once Upon a Time

Storytelling is such a buzzword in the marketing industry these days. There’s been a hype about successful brand storytelling examples. What does storytelling mean in a business context? Does it mean that businesses need to hire a James Joyce for their brands to be successful? That’s what you’ll find out in this article. You’ll find […]

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How to Write a Creative Brief: A Brief History of Briefs (With Examples)

How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]

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Work from Home Jobs: Before You Start Looking!

Work from home can come in all shapes and colours. Whatever it is you are good at, your skills and expertise can be put to full use from the comfort of your own room.  Recently more and more young professionals opt to utilise the Internet to start, enhance, or farther their career. The options are […]

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Central Working: How To Grow Your Business Through Networking

Networking unlocks significant potential for businesses across all industries. But how do we get started? And what can we really get from it? Our host Ciaran Connolly chats with Grant Powell, CEO of Central Working, a collection of co-working spaces scattered across the UK. In Grant’s career, he has led several co-working spaces, housing hundreds […]

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Why Your Business Needs Digital Training

Digital training is a broad term. The trouble is many business owners aren’t tech specialists. This means that it’s hard to know which tools their staff need, let along which training programs they stand to benefit most from. The problem is, ongoing digital training is crucial for the success of your business. Technology moves incredibly […]

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Flow Group: Boosting Business Performance Through People

Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore, better results. One of the people responsible for instigating this phenomenal change is Ian McClean, Founder of Flow Group. Flow comprises a collection of change consultants, who […]

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Food Safe System: Digitising the Culinary World

The world as we know it is becoming more digital-minded. When you think of the catering industry – what once relied on phone calls to make table bookings, pen and paper to record reservations and even simple cash-in-hand to pay for meals – has all become digitised. Neil Bradley, former chef and founder of Food […]

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Why Invest in Financial Planning?

Talking Financial Advice with Fairstone Financial Management NI   How important is planning for your retirement? And what role should financial planning play in making sure your future plans have a firm footing? Peter Savage and Sean Larkin, of Fairstone Financial Management NI, discussed these essential topics and many more during a ProfileTree Business Leaders […]

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How to Build a Spin-Out Company?

Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking ‘soft x-ray’ microscope used in disease research and drug discovery has revealed how he turned his university spin-out company into an award-winning business. Tony McEnroe’s company SiriusXT specialises in technology designed to offer very high-resolution images of the […]

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Introducing Business First Network

Michael Osborne Discusses Business Support and Much More What role can a business membership organisation play in helping your business? In particular, how could a business support structure play a part in your company’s success? Michael Osborne, of Business First Network, explained this and much more during an insightful ProfileTree Business Leaders interview. Michael began […]

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AviaDev: Success in the Aviation Events Industry

Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev.  AviaDev – short for ‘aviation develop’ – is an African aviation events company. It is known best for hosting a leading air service development conference for industry specialists to connect, inform, network and strategise. In […]

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Welby Associates: The Benefits of Wealth Management

Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace of mind. However, many people do not consider this until later stages of life.  Financial planning specialist Simon Thompson, of Welby Associates Wealth Management, is […]

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Why You Should Build a Brand

Branding is the key to building a relationship with your audience. Without it, you aren’t identifiable or memorable. Yet, there’s so many businesses out there that do not invest in their branding.  In our latest Business Leaders episode, we discover how to use branding to maximise business opportunities. We learn this expertise from Oranga Creative’s […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.