Explore our work & see the results
The latest business strategy, growth tips and and insights from the ProfileTree team.
ProfileTree // 15th May 2024
A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers prefer people who have prior product management experience, and it is difficult to get that experience without first becoming a product manager. In this article, […]
Maha Yassin // 5th May 2024
In the intricate dance of modern business, effective inventory management is not just a logistical necessity; it’s a strategic imperative. The delicate balance between supply and demand, achieved through meticulous inventory control, is critical to a company’s financial health, customer satisfaction, and operational prowess. As businesses navigate this critical terrain, technology emerges as a transformative […]
Panseih Gharib // 7th February 2024
The meal kit market has significantly grown and transformed in recent years, driven by the increasing demand for convenient and healthy meal options. This market segment has created opportunities for various players to capitalise on the growing meal kit delivery services trend. Understanding the market size, forecast, and industry analysis is crucial for both existing […]
Miral Nassar // 7th July 2024
The world of business credit cards is constantly rising, and as we step into 2024, it’s important to stay up-to-date with recent trends, statistics, and insights. Understanding the current state of business credit cards can provide invaluable knowledge for seasoned business owners and budding entrepreneurs. Let’s investigate the latest statistics, usage trends, and critical factors […]
ProfileTree // 1st February 2024
A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]
ProfileTree // 24th October 2024
Key things to be aware of when considering a Health and Beauty Franchise Business
Miranne Khaled // 22nd April 2024
Businesses today constantly search for ways to gain a competitive edge to thrive in a highly competitive business landscape. One powerful tool that has emerged in this pursuit is marketing statistical analysis. With the ability to extract invaluable insights from vast amounts of data, marketing statistical analysis is crucial for informed decision-making and successful marketing […]
ProfileTree // 24th January 2024
As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change our approaches to health and lifestyle, with more and more consumers investing in products that support and enhance their wellbeing at home, both physically and […]
Sara Lynch // 23rd January 2024
Within this article, we will explore why distributors are increasingly relying on inventory management software systems in order to increase operational efficiency and supply chain management. We will also list some examples of Inventory Management Software, helping you to make an informed decision about the best solution for your business needs.
ProfileTree // 16th July 2024
Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as the “modern” approach that transforms the marketing department. For some companies, the Agile methodology has been revolutionary and fruitful. For many others, it was mere […]
ProfileTree // 22nd August 2024
There are many different kinds of business risk. Image credit: Purdue.edu
Miranne Khaled // 26th January 2024
The landscape of economic discourse has undergone a pivotal transformation, marked by the ascendant voice of business sustainability. No longer a peaceful aside in boardrooms, it has become a resounding clarion call echoing through the corridors of industry. This evolution reflects a profound philosophical shift that challenges the longstanding paradigm of unfettered economic growth. For […]
Miranne Khaled // 8th May 2024
Business tourism, alternatively referred to as corporate tourism or MICE (Meetings, Incentives, Conferences, and Exhibitions), encompasses a diverse range of travel activities that are directly associated with professional or business objectives. Within the realm of business tourism, individuals or groups embark on journeys to partake in an assortment of events such as meetings, conferences, trade […]
Miranne Khaled // 24th April 2024
Event management is an indispensable and integral part of the business world, serving as the driving force behind the creation and execution of impactful gatherings that have the power to leave a lasting impression on attendees. From corporate conferences to product launches and grand-scale celebrations, event management plays a pivotal role in orchestrating seamless experiences […]
ProfileTree // 18th January 2024
Work from home can come in all shapes and colours. Whatever it is you are good at, your skills and expertise can be put to full use from the comfort of your own room. Recently more and more young professionals opt to utilise the Internet to start, enhance, or farther their career. The options are […]
ProfileTree // 22nd April 2024
We live in truly unprecedented times, and Covid-19 social distancing restrictions have kept the doors shut on businesses across Ireland and the rest of the world. The majority of countries have shut their borders to tourists – meaning that for the time being, domestic tourism will be the only show in town. In the latest […]
ProfileTree // 29th April 2025
B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, it still does require a lot more effort – rather than just knocking on clients’ doors and offering services! The introduction of digital […]
ProfileTree // 28th March 2024
The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]
Ciaran Connolly // 15th September 2024
In today’s digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its target audience. Companies, small businesses, and entrepreneurs need to adopt a media mindset and think of themselves as media companies to market themselves effectively. In […]
Miral Nassar // 29th January 2024
In today’s digital age, the importance of business cards is often overlooked. However, these small pieces of paper hold significant psychological implications and are still relevant 2023 for businesses of all sizes. Firstly, business cards represent your brand and are a physical reminder of your meeting or interaction with a potential client or partner. In […]
Salma Samir // 23rd March 2025
The world we inhabit rises from the ground, brick by brick, beam by beam. But behind every towering skyscraper and cosy bungalow lies a hidden language—the language of construction industry statistics. Far from cold and dry, these numbers paint a vibrant picture of a sector that shapes our lives in countless ways. This journey isn’t […]
Maha Yassin // 15th April 2024
Starting a business is indeed an exhilarating endeavour, isn’t it? Yet, as we both know, there’s no denying that it can be akin to navigating a ship on stormy waters. Even from our perspective as seasoned business owners, we cannot simply ignore the chilling statistic that nearly 20% of businesses sadly capsize within their maiden […]
ProfileTree // 19th August 2024
Imagine this: No commute, flexible hours, unlimited income potential, all while working from the comfort of your own home. Sounds too good to be true? Well, in today’s digital age, it’s not. The allure of online businesses from home has captivated millions, offering a path to independence, freedom, and a career built on your own […]
Panseih Gharib // 30th September 2024
As a business manager, your ultimate goal is to stand out and improve your business. The secret to unlocking your company’s potential lies not in fancy equipment or fleeting trends but in the foundation itself: your organisational structure. It’s the blueprint for how your team operates, the invisible map guiding decisions, workflow, and success. In […]
ProfileTree // 7th January 2024
What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages? Understanding the advantages of branding will help you to make a strong and lasting impression on customers. Ultimately, this is crucial to running a sustainable […]
ProfileTree // 7th January 2024
Many companies lack long term planning. Image credit: s24352.pcdn.co
Panseih Gharib // 13th May 2024
Communication forms the bedrock of individual and collective success, permeating every corner of life. Harnessing its power through skilled execution ensures clarity and understanding, paving the way for personal fulfilment and organisational achievement. The communication cycle commences with the sender crafting a message, carefully choosing a conduit for its transmission, and ultimately awaiting the receiver’s […]
Miranne Khaled // 4th January 2024
In the pulsating heart of any vibrant economy lies a critical aspect—investment. Business investment is a potent catalyst for progress within this interconnected web of interconnected actors. But what exactly constitutes this fundamental act? At its core, business investment signifies the strategic allocation of resources, primarily financial, with the expectation of future returns. This can […]
ProfileTree // 3rd January 2024
There are many elements to a successful marketing strategy. Image credit: Business2Community
ProfileTree // 3rd January 2024
There are a number of key types of business level strategy. Image credit: ExpertProgramManagement
Miranne Khaled // 24th April 2024
Embarking on the journey of entrepreneurship is both exhilarating and demanding. Dreams of success mingle with the responsibility of meticulous planning and execution. Every aspiring business owner knows that a firm foundation is essential for long-term prosperity, and there’s no more critical step in building that foundation than business formation. In this article, we’ll delve […]
ProfileTree // 31st March 2024
Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]
ProfileTree // 9th September 2024
Use SmartArt to make your PowerPoint presentation as engaging as possible. Image credit: Microsoft
ProfileTree // 8th September 2024
In this day and age, online communication is part of daily life. Sharing, planning and conversing have now become heavily reliant on online means of communication and at the centre of it all is email. Knowing how to use email is critical. Email has become an indispensable tool for communication in today’s digital world. It […]
ProfileTree // 19th December 2023
When presenting new ideas, you need to use the most captivating means of sending your message. Video presentations have become one of the most effective ways of presenting, and better yet, it has never been easier. Now through the online means available for creating video presentations, and the simple accessibility of it all, anyone can make […]
ProfileTree // 30th April 2025
Over the last year, our lives have changed dramatically. As we all know, it’s been a particularly difficult period for small retailers and hospitality businesses. In fact, COVID has probably been the biggest challenge these businesses have ever faced. Many independent retailers understand the need for restrictions, but they are still aggrieved at losing out […]
ProfileTree // 5th May 2024
Key Performance Indicators or KPIs have become a universally accepted method in determining a company’s success. Regardless of the field or industry, KPIs can help track progress towards your company’s goals and targets. Simply put, KPI’s are a versatile tool that can measure any type of organisational performance. Ultimately the idea here is to isolate […]
ProfileTree // 17th July 2024
Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy knowledge to a new level. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want […]
ProfileTree // 9th September 2024
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
ProfileTree // 20th February 2025
What is outbound marketing? You might know it as direct marketing, interruption-based, marketer-driven or push marketing but the most important factor is the fact that the marketer initiates the conversation by sending out a message to an audience. In other words, outbound marketing means trying to get your message in front of potential customers, in […]
ProfileTree // 15th December 2023
Brand recognition is essential for business success in today’s crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition can generate up to 30% more revenue than rival companies. However, achieving impactful branding is about much more than just surface-level name recognition or aesthetics. […]
ProfileTree // 2nd April 2024
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]
ProfileTree // 15th October 2024
How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search… Do you sometimes feel inundated by the vast amount of information on the […]
ProfileTree // 2nd April 2024
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine unlocking this kind of popularity for your business. Instead of referring to a tissue, you would use the term “Kleenex.” On a hot summer day […]
ProfileTree // 24th April 2024
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; where, how […]
Panseih Gharib // 20th February 2024
Recycling can often be a puzzling subject for many businesses. Are we doing our bit? Do the recycling statistics indicate that we’re making a significant impact? With data showing the recycling rate (including composting) in America slipped to 32.1% in 2018 from 34.7% in 2015, there’s plenty of space for us to step up our […]
ProfileTree // 16th March 2025
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There are many different models and theories to consider. In this guide, we will explore business strategies and models and consider […]
ProfileTree // 22nd April 2024
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company. In this age of information, every business action leaves breadcrumbs of data behind. How can you […]
ProfileTree // 15th December 2023
Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet
ProfileTree // 12th December 2023
The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed.
It is critical to help the growth of a business’s portfolio, which is the sum of all the products and services they provide to the market. When you want to use a certain business strategy, you have to transform your target to a business oriented strategy including budget calculations.
Every business entity is centred around its resources to generate its main source of revenue, so a specified business plan has to be put in motion to meet the needs of the association’s members and targets, this plan is called portfolio analysis.
The portfolio analysis meaning can get complex, however, essentially portfolio analysis helps in the connection of the process of devising a strategy and its execution, aiding the process of budget allocation. Portfolio analysis is the product of Dr. Ian MacMillan of the University of Pennsylvania’s Wharton School.
ProfileTree // 10th March 2025
What makes someone a great leader? Is it the ability to make plans? Or perhaps it’s just a mixture of charisma and brains? The fact is, transformational leadership is often the quality which makes the biggest difference. The truth, it’s difficult to single out a skill or trait to work on to become the world’s […]
A well-crafted business strategy is crucial for setting up, developing, and growing a successful business in any industry. Whether you’re looking to set new business priorities, outline growth plans, determine a product roadmap, or plan investment decisions, a solid strategy is essential.
Most businesses start small and remain that way. However, if you aspire to grow your business and ensure its long-term survival, there are examples of companies that have successfully transitioned from start-ups to thriving large businesses.
Creating an effective strategy can be challenging, but it doesn’t have to be daunting. By breaking it down into smaller, concrete chunks and iterating through key questions, you can develop a better strategy with less pain and wasted time.
Key questions to consider when building a business strategy:
In addition to a solid business strategy, focusing on growth is essential for long-term success. A growth strategy outlines how your business will expand and increase revenue over time. Key elements of a growth strategy include:
Once you have developed your business strategy and growth plan, it’s essential to implement it effectively and monitor progress regularly. This involves:
By addressing these key questions, developing a growth strategy, and continually refining your approach, you can set your business on the path to long-term success and growth. Remember, building a successful business takes time, effort, and adaptability, but with a solid strategy in place, you’ll be well-equipped to navigate challenges and seize opportunities as they arise.
