Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Nouran Ashraf // 8th May 2024
Ever found yourself in a pickle trying to select the ideal website builder for your agency? It’s a bit of an uphill struggle with such an overwhelming number of alternatives. The web design industry is booming, with designers raking in an average annual wage of $79,890 as of May 2021! This article aims to take […]
ProfileTree // 13th May 2024
Back in the day, if you wanted to get noticed, it meant renting a billboard, taking out an ad in a newspaper, or if you could not do the last two, then you could just put up a sign somewhere about the website you own. But now, with large search engines being the go-to fonts […]
ProfileTree // 5th May 2024
In today’s digital landscape, podcasts have become an invaluable educational resource for marketers looking to stay on top of the latest trends and best practices. With in-depth commentary from leading experts, podcasts provide actionable insights that can help elevate your social media and digital marketing strategies. This guide will explore the top 10 must-follow social […]
ProfileTree // 21st January 2024
The following WhatsApp Business Features can alter how you communicate online with clients or consumers for good. About 300 million people use WhatsApp every day. This staggering number has inspired the company to work on a Business API, WhatsApp Business, to nourish and cultivate relationships between small companies and consumers. The app works its magic […]
Nouran Ashraf // 5th May 2024
Feeling a bit swamped by the sheer surge of e-commerce and struggling to stay in step with its trends? It’s completely normal; it can be rather daunting, especially when faced with statistics revealing that global e-commerce sales exceeded an incredible $5.7 trillion in 2022! This blog is designed to slice through this knotty confusion and […]
ProfileTree // 17th December 2023
Data Protection is a fundamental right of all European Citizens. Image credit: European Commission
ProfileTree // 22nd October 2023
Social listening is a vital part of social media marketing, where you monitor conversations online related to your business. These conversations are already happening online, and all you need to do is find them and make sure that everything regarding your business is going well with your customers. Social Listening as a Concept Listening, in […]
ProfileTree // 5th May 2024
Yoast is a very young Dutch company. They have been making a BIG impact despite only being established in 2010. There’s one simple reason for this. Yoast is achieving their goal of giving everyone worldwide the best SEO results possible, meaning a chance to rank in search engines such as Google, Bing and Yahoo. Yoast […]
ProfileTree // 22nd April 2024
People often ask what is the Internet of Things. Indeed, there is a lot of confusion out there. You’ll already know how the Internet connects people, businesses and information all around the globe. The increasingly relevant Internet of Things simply connects devices in the same way. The Internet of Things (IoT), also sometimes referred to […]
ProfileTree // 25th October 2023
What is Photoshop? Adobe Photoshop is an image-editing and photo-retouching application that is widely used by professionals and novices alike. With the right user, Photoshop can create, enhance, and seamlessly edit images, artwork, and illustrations. Adobe Photoshop is the industry standard image editing software used by photographers, designers and visual artists worldwide. First released in […]
ProfileTree // 20th March 2024
WordPress is the most popular website management platform around. However, sometimes you need extra functions from your site. Often, this requires using plug-ins. But what is a WordPress plugin? In short, a plugin is a piece of third-party software which you can easily install on your site to give you extra features. Some of the […]
ProfileTree // 5th May 2024
What is Google Assistant? The arrival of voice-activated search makes Google Assistant essential if you want to keep your website up to date with the shifting internet search trends. Voice assistants and digital assistants have made it possible to perform searches without the aid of a keyboard. While there are a number of different voice […]
Nouran Ashraf // 5th May 2024
Ever found yourself asking, “What is a programming language?” Trust us, you’re not alone on that score. It was this very sense of intrigue that led us to delve deeper into this intricate universe. With over 700 variants swirling around us, consider this blog post your trusty compass, steering you deftly through definitions, categories, merits […]
Marwa Alaa // 5th May 2024
Have meticulous, all-engrossing diagrams in an engineering or architecture book ever caught your eye? Blimey, they keep you completely astonished! Understanding how such intricate machines and behemoth structures could be eloquently translated onto a simple sheet of paper feels like a baffling puzzle. Technical drawings aren’t just smoke and mirrors; they hold a rich tapestry […]
Nouran Ashraf // 5th May 2024
Building an e-commerce website is exciting, but choosing the right programming language can be a headache. There are many options, and even popular choices like JavaScript (used by a whopping 97.4% of websites) might not be the perfect fit for your store. This guide cuts through the confusion by exploring factors that influence language selection, […]
ProfileTree // 2nd July 2024
A brand strategy is an engine behind any excelling business. The process of how to develop a brand strategy can be quite time-consuming and exhausting. The merits of executing a good brand plan are countless. To start that journey off, this guide focuses on everything a business owner needs to develop an exciting brand plan […]
Marwa Alaa // 5th May 2024
In today’s digital world, where every keystroke seems to produce a pixel, and every click unfolds a new universe of possibilities, one skill stands above them all: programming. The ability to speak the language of machines has become the modern-day alchemy that enables individuals to mould the virtual realm to their will. Are you eager […]
Miral Nassar // 13th March 2025
The study of collecting data collection, analysing it, interpretation, and presentation is known as statistics. Its main objective is to reveal patterns, trends, and relationships in data. Utilising the power of statistics, people and organisations may turn unstructured data into useful knowledge that improves our understanding of making wise decisions. Statistics provide a systematic framework for […]
Panseih Gharib // 16th October 2023
It is crucial to investigate failures and successes when studying the business market. Looking at the failure statistics and numbers of different franchises and startups might help you answer the most pressing questions: What are the chances of success my business has? What are the main reasons for business failure in the current market? How […]
Miral Nassar // 5th May 2024
WordPress is one of the most popular and simplest ways to start your business website or blog. WordPress powers 43.3% of websites on the internet; therefore, one in every four websites you visit may be powered by WordPress. Many websites, including commercial websites, e-commerce websites, blogs, straightforward brochure websites, and even membership sites, can be […]
Miral Nassar // 5th May 2024
Every successful family-owned business begins with a future vision and a strategy. Families that run such companies have overcome obstacles brought on by a constantly changing market; they are dedicated, making wise choices, and working hard. Having a successful family-owned business is complex because you should consider many aspects to improve the likelihood of success. To […]
Miral Nassar // 5th May 2024
Wix and Shopify are two examples of website builders you can use if you want to design your business website but need more technical skills to do so yourself. Shopify is one of your possibilities, and it’s best if you already have a business website. Because of this, Shopify is probably not the ideal option for […]
Miral Nassar // 22nd April 2024
There are several factors to take into consideration during business website building. One of the key decisions you need to make is whether you will design and build the website yourself, through an agency, or through a web developer. All these decisions depend on your skill set, willingness to put in a lot of work, […]
Ciaran Connolly // 19th May 2024
Every day, a business can generate huge amounts of data that must be carefully stored for future use. Raw data is collected to improve data-driven decisions and efficiency and make meaningful changes accordingly. Hence the role of data analytics is to take this raw information, which can only be used if it is refined and […]
Marwa Alaa // 5th May 2024
The worlds of 2D and 3D modelling can, at times, appear quite bewildering. Comprehending these two varied yet vital forms of graphical representation is ever so important. That is why, in this blog post, we are going to dive deep into the intriguing world of 2D and 3D modelling techniques, shedding light on their distinctive […]
carol // 5th May 2024
Social media addiction is a big concern in our digitally-dominated era. It is defined as the excessive and compulsive use of platforms like Instagram, Facebook, and TikTok, often at the expense of real-life interactions and activities. This phenomenon is caused by a relentless desire for virtual validation, persistent checking of notifications, and an incessant need […]
Miral Nassar // 27th November 2023
Are you considering beginning a new business? Or are you interested in the essential statistics and information behind it? The economy of each country depends on the creation of new projects. They stimulate economic growth, foster innovation, and create jobs. That’s why supporting new businesses and entrepreneurs is more crucial than ever in today’s quickly […]
carol // 5th May 2024
Navigating the bustling world of social media marketing can be like sailing without a map if you don’t have the right information at your fingertips. Without knowing the relevant statistics of existing platforms – how people behave on them and how they perform for different industries – you’ll be lost at sea. That’s where the […]
Ciaran Connolly // 21st January 2024
Website structure is also known as website architecture. This term is used to define the hierarchy of a site. This architecture determines where every page belongs and how they all are linked with each other. It also determines how the information on your site is organized and presented to visitors and search engine algorithms too. […]
ProfileTree // 4th February 2024
That little blue checkmark next to a Twitter handle has long been held in high esteem. You see, one of the highest forms and rankings of social media currency is a verification logo on popular networks like Facebook, Instagram, and Twitter. Find out how to get verified on Twitter! Though all of them are operated […]
Marwa Alaa // 5th May 2024
Ever pondered over turning your love for drawing into a career? It is a musing that has danced around many visual artists’ heads as well. Drawing is an art form that continues to evolve and adapt to the changing times. Its future is filled with exciting opportunities, from the digital art revolution to the integration […]
Ranel Viala // 5th May 2024
What is Website Domain Authority and Why Does It Matter? Website Domain Authority (DA) stands out as a key marker in the sometimes confusing world of the internet, especially when you’re trying to lift your website up among the countless others out there. Moving through the many aspects of being online, DA comes forward as […]
Miral Nassar // 30th June 2024
The real estate industry is fiercely competitive, and having a strong online presence is essential for success. A well-designed website can help you reach potential clients, showcase your listings, and establish yourself as an authority in your market. If you’re considering building a website for your real estate business, you’ll have a variety of options […]
Noha Basiouny // 5th May 2024
Wix is a great website builder that anyone can use to build functional and appealing websites. Whether you are an absolute beginner with no knowledge whatsoever in coding or an expert who has worked in the industry for a decade, Wix’s enormous library of design elements and professionally-looking templates makes building your own website a […]
Marwa Alaa // 5th May 2024
Are you harbouring a curiosity about how the world of manufacturing has a complete turnabout thanks to 3D printing? This is not an alien feeling. A while ago, we were captivated by this marvellous technology, particularly upon discovering that it is older than the internet itself! Intrigued? Well then, let us embark together on this […]
Ranel Viala // 10th March 2025
What Are Sustainable Businesses? Sustainable businesses represent the vanguard of modern commerce, strategically balancing profit with purpose to create lasting positive impact. These forward-thinking enterprises integrate environmental stewardship, social responsibility, and economic viability into their core operations. Unlike traditional business models focused solely on financial returns, sustainable businesses prioritise the triple bottom line: people, planet, […]
carol // 5th May 2024
Social media is everywhere! It’s a key part of how we talk to friends and how businesses talk to us. From Facebook to Instagram, these platforms bring together a huge number of people from all over the world, shaping how we shop, think, and interact. In this article, we’ll dig into this world, looking at […]
Miranne Khaled // 9th May 2024
In today’s economy, businesses play a pivotal role in breaking or making great deals. They come in various sizes and are categorised based on numerous factors. While larger companies often grab the spotlight, it is essential to recognise the significant role that small businesses play in the economy, too. In this article, we’re casting a […]
carol // 5th May 2024
Exploring the world of social media can be like stepping into a colorful, bustling marketplace, where each platform is a different stall, offering unique and exciting ways for businesses and people to talk and connect. Places like Facebook, Instagram, and LinkedIn are like popular meeting spots, each with its own special way of letting businesses […]
Ranel Viala // 5th May 2024
How can you Elevate your social impact with snapchat streaks? Snapchat Streaks have become a defining element of today’s fast-paced digital age. In a world where staying connected with friends and maintaining meaningful relationships can be challenging, platforms like Snapchat have introduced a unique and engaging feature that has transformed the way we interact and […]
carol // 21st February 2024
Let’s take a trip back in time to try to answer the question of “when was social media invented”. It all started with simple online chat rooms and message boards where people first began talking to each other through their computers. From there, we saw the creation of the very first websites, like SixDegrees.com, that […]
Noha Basiouny // 5th May 2024
When it comes to website building, the standard way is that a client hires a web development agency or a professional web developer to build their website literally from the ground up. Such a process is complicated, time-consuming, costly, and requires a lot of ongoing conversation between the developer and the client to make sure […]
carol // 5th May 2024
Trying to dip your feet into the world of podcasting? Choosing the right podcast software is naturally the first thing you’d like to know. Whether you’re just starting out or have been creating podcasts for a while, the equipment and software you’ll use to record and edit your audios has a huge influence on the […]
Sara Lynch // 22nd April 2024
A new feature has recently been reintroduced to Chat GPT, which allows users to access real-time data and information when interacting with the platform. It’s a major step up for the AI service, given that the previous version only had a knowledge cut-off date of September 2021. However, ‘Browse with Bing’ is currently only available […]
carol // 5th May 2024
Think about the last product, restaurant, or service provider that you searched for online. You probably visited their website or one of their social media accounts. But have you ever thought about what makes a company ‘click’ for you? What affects your decision on whether you want to use that service or purchase this product? […]
Rahma Ali // 31st July 2024
SEO or Google ads? What do you need to consider first? You understand that search engine optimisation, or SEO, makes your website get a better rank. Meanwhile, Google Ads will place your URL at the top of relevant search queries. It seems slightly costly, but it’s worth it, as it delivers the instant desired outcome. […]
Ranel Viala // 5th May 2024
Exploring the Power of Instagram Reels for Your Brand Leading the charge in the fast-moving social media landscape is Instagram Reels. Rolled out by Instagram in August 2020, this feature is all about crafting engaging short videos. For brands and businesses looking to make a real impact, keeping up with these trends is vital. Since […]
Ranel Viala // 5th May 2024
Unlock the Power of Social Media Marketing to Boost Your Business Social media marketing in today’s digital age has become an essential tool for businesses. It’s like having a shop on a bustling street where billions of potential customers pass by daily. With this in mind, there are great opportunities for social media marketing. Popular […]
Ranel Viala // 5th May 2024
Unlocking the Potential: Key Influencer Marketing Trends In today’s rapidly evolving digital age, influencer marketing has emerged as a dynamic and transformative force that is reshaping the landscape of brand collaborations. It’s no longer just a trend; it has become a fundamental strategy for businesses seeking to amplify their online presence. Brands are recognising the […]
Ranel Viala // 15th February 2025
Email Marketing Automation: Powering Your Outreach and Growth In today’s fast-paced digital landscape, email marketing continues to stand as a potent means to engage your audience and propel business growth. Yet, manually handling email campaigns can be time-intensive and prone to mistakes. This is precisely where the magic of email marketing automation tools comes into […]
Miral Nassar // 3rd September 2024
Pump-and-dump scams are only one type of business crime or white-collar crime; there are many others. These business crimes frequently entail dishonesty, fraud, or misrepresentation. Ponzi schemes, embezzlement, and acts that knowingly break environmental rules and regulations are examples of high-profile crimes. In today’s intricate business environment, the line between ethical practices and criminal activities […]
