Agency Services by ProfileTree - Page 2

Digital marketing is a word that has been overused in the last decade. It has grown to occupy a major part of every brand’s marketing plan. Despite that, it is still something that splits the room when asking ‘What Does a Digital Marketing Strategy Mean?’. In this article, we will try to answer that question […]

Content marketing is the heart and soul of digital marketing. We’ve come a long way from when starting a blog was a big deal. Now, the internet is loaded with blogs, vlogs, and social media influencers who now create content for a living. We are also at a point in time where Artificial Intelligence is […]

Over 70% of consumers in Belfast research products and services online before making a purchase. (Belfast City Council Consumer Survey 2023) This statistic should shock you, but it is very much true. If anything, it highlights the immediate need to focus on your digital marketing strategy, especially if you are a business based in Antrim, […]

Content marketing is the fuel that moves your digital channels forward. Without it, everything becomes stagnant. It acts as a way to raise awareness about your brand, attract traffic, keep the conversation going to increase the chances of conversion, nurture your existing customers to stay loyal to you, and much more. For that reason, it’s […]

89% of visitors judge a business’s credibility based on website design. (Mediabistro) Shocking statistic isn’t it. Websites now play a major part of a business’ digital marketing orchestra. In addition to rivalling competition, it also needs to be responsive, engaging, optimised for mobile devices, visually pleasing, and easy to navigate – there is a lot of […]

Digital is the future. Almost every organisation, regardless of its size, has been trying to adopt technology and embrace the digital transformation. Small and medium sized businesses in Lisburn are also trying to incorporate technology into their business process as well as find efficient, digital alternatives to optimise the way they do business. As a […]

How many times do you ‘Google’ something every day? Probably more than twice. Google has become the global human directory on everything from cat memes to scientific research and everything in between. But what does that mean for you as a local business in Bangor? Have you considered how to make your business show up […]

One can bet that ‘content is king’ is one of the most popular sayings related to digital marketing that ever existed. Today, all businesses know how important it is to have a voice online through creating content. What we suffer from in the scene now is not the lack of content, but the lack of […]

With a deep understanding of the dynamic digital landscape and a commitment to using the power of search engines, we are dedicated to helping businesses in Newry thrive online. Whether you’re a local startup or an established enterprise, our tailored SEO strategies are designed to increase your visibility, attract your target audience, and drive meaningful […]

Digital training is an essential for most companies. Every business in Armagh has already shifted some or most of its activities to involve some digital aspects – or is considering that shift. As a digital agency who has been practicing this since 2010, we understand the challenges that small and medium sized businesses (SMEs) face […]

Content marketing is a multi-purpose tactic to incorporate in your digital marketing strategy. You can use content marketing at every step of the customer journey. Through content marketing, you can create brand awareness, interact with your audience and build a relationship with them, educate them about your service to encourage them to make a purchase, […]

In recent years, digital transformation – the transformation of business operations and models using digital technology – has disrupted nearly every industry, reset consumer expectations, and is changing the way businesses deliver products and services. For small and medium sized businesses (SMEs), digital transformation can offer many benefits. Some of them include reduced costs, increased […]

Digital marketing has forced itself onto every marketing strategy because of the solutions it offers to the challenges of traditional marketing. Digital marketing is much more affordable, has measurable results, and is adaptive to the audience’s feedback. Additionally, digital marketing has grown to have many channels that cater to the needs of every business out […]

Making Your Social Media Shine, Your Story Resonate, and Your Brand Presence Soar ProfileTree is a social media marketing agency in Northern Ireland. We can help grow your social channels, so they’re not just another business page, but an account that attracts audiences, acts as a sales funnel and showcases the best of your business. […]

Is your business based in Ballymena? Do you want to harness the power of social media to boost your business? If so, you have landed on the right page. Local businesses in Ballymena, regardless of their size, understand the importance of having social media presence. It is the way to let the world know about […]

Today’s marketplace is social. How we decide to engage and interact with our favourite brands is transforming – but how? Consider this: only ten years ago, much of our buying decisions were influenced by the world of advertising, and how that world targeted us through television, radio, print and web. Today it’s TikTok trends and […]

The landscape of today’s marketplace is predominantly social, marking a significant shift in how consumers engage with their favourite brands. Just a decade ago, our purchasing decisions were largely shaped by traditional advertising mediums like television, radio, print, and the web. However, the current era sees TikTok trends and social media influencers playing a pivotal […]

The closest way to define search engine optimisation is selecting the location of your retail brick and mortar store. Would you choose a city-centre spot where your customers usually hang out? Or would you go for the outskirts of the town with no passer-byes and only cricket sounds? Instead of ‘passing by physically’, people now […]

Google and other search engines are one of the most used and most effective digital marketing tools. Not only because everybody uses them, but also because people only go there with a real interest in whatever they’re searching for. As a local business in Armagh, how can you use search engine optimisation to your interest? […]

How many times do you ‘Google’ something every day? Probably more than twice. Google has become the global human directory on everything from cat memes to scientific research and everything in between. But what does that mean for you as a local business in Omagh? Have you considered how to make your business show up […]

For businesses in Derry and across Northern Ireland’s, the practice of content marketing is gaining increased traction. The advent of social media and digital technology has transformed how consumers choose to engage with their favourite brands, and how businesses decide to market their products or services. At ProfileTree, we offer a comprehensive list of content […]

One of the primary challenges for small and medium sized businesses is the knowledge and skills gap in digital technologies and AI. Many SMEs struggle to keep pace with the latest trends and tools due to limited resources and expertise. This gap can lead to missed opportunities in optimising operations, enhancing customer experiences, and driving […]

The ways in which consumers choose to browse, buy and engage with their chosen brands have transformed: where customers were previously targeted on the high street with billboards and advertisements; content marketing today targets those audiences across digital platforms. Digital content is all around us – it takes many forms; from web pages and blog […]

Content marketing has proven to be one of the most successful digital marketing tactics because it’s an inbound approach. An inbound marketing approach means that instead of reaching out for customers and hunting them, they come out looking for you. Your content, whether on social platforms or on your website, is a 24/7 active campaign […]