Today’s marketplace is social. How we decide to engage and interact with our favourite brands is transforming – but how? Consider this: only ten years ago, much of our buying decisions were influenced by the world of advertising, and how that world targeted us through television, radio, print and web. Today it’s TikTok trends and […]
The landscape of today’s marketplace is predominantly social, marking a significant shift in how consumers engage with their favourite brands. Just a decade ago, our purchasing decisions were largely shaped by traditional advertising mediums like television, radio, print, and the web. However, the current era sees TikTok trends and social media influencers playing a pivotal […]
The closest way to define search engine optimisation is selecting the location of your retail brick and mortar store. Would you choose a city-centre spot where your customers usually hang out? Or would you go for the outskirts of the town with no passer-byes and only cricket sounds? Instead of ‘passing by physically’, people now […]
Google and other search engines are one of the most used and most effective digital marketing tools. Not only because everybody uses them, but also because people only go there with a real interest in whatever they’re searching for. As a local business in Armagh, how can you use search engine optimisation to your interest? […]
How many times do you ‘Google’ something every day? Probably more than twice. Google has become the global human directory on everything from cat memes to scientific research and everything in between. But what does that mean for you as a local business in Omagh? Have you considered how to make your business show up […]
Content Marketing Derry; Dominate the Local Business Landscape
Sara Lynch // 29th February 2024
For businesses in Derry and across Northern Ireland’s, the practice of content marketing is gaining increased traction. The advent of social media and digital technology has transformed how consumers choose to engage with their favourite brands, and how businesses decide to market their products or services. At ProfileTree, we offer a comprehensive list of content […]
One of the primary challenges for small and medium sized businesses is the knowledge and skills gap in digital technologies and AI. Many SMEs struggle to keep pace with the latest trends and tools due to limited resources and expertise. This gap can lead to missed opportunities in optimising operations, enhancing customer experiences, and driving […]
The ways in which consumers choose to browse, buy and engage with their chosen brands have transformed: where customers were previously targeted on the high street with billboards and advertisements; content marketing today targets those audiences across digital platforms. Digital content is all around us – it takes many forms; from web pages and blog […]
Content marketing has proven to be one of the most successful digital marketing tactics because it’s an inbound approach. An inbound marketing approach means that instead of reaching out for customers and hunting them, they come out looking for you. Your content, whether on social platforms or on your website, is a 24/7 active campaign […]