In today’s digital landscape, having a well-optimised website is crucial for businesses looking to establish a strong online presence. While Wix has historically received criticism regarding its SEO capabilities, the platform has significantly improved over the years, offering robust features to help your website rank higher in search engine results pages (SERPs). This guide explores advanced Wix SEO techniques beyond the basics to help you maximise your website’s visibility and organic traffic.

“The misconception that Wix isn’t SEO-friendly is outdated. With proper implementation of advanced techniques, Wix websites can achieve excellent rankings. The key is understanding how to leverage the platform’s built-in tools while implementing custom optimisations that search engines reward.” — Ciaran Connolly, Digital Marketing Expert and Founder of ProfileTree

At ProfileTree, we specialise in helping businesses maximise their online potential through integrated web development, content creation, video production, AI implementation, SEO, and digital training solutions. Our expertise with Wix SEO enables businesses to transform their websites into powerful lead generation tools.

Understanding the Evolution of Wix SEO

Before diving into specific techniques, it’s essential to appreciate how far Wix has come as an SEO-friendly platform. What was once considered a limiting factor for many businesses has transformed into a robust set of capabilities worth exploring.

Wix has undergone a remarkable transformation in terms of SEO functionality. Early iterations of the platform were limited. Still, today’s Wix offers a sophisticated suite of SEO tools that, when properly utilised, can rival those of any other website builder or content management system (CMS).

The introduction of the Wix SEO Wiz in 2016 marked a turning point. It provided users with personalised SEO plans based on their website and industry. Since then, Wix has continued to enhance its SEO capabilities, making it a viable platform for businesses serious about their search engine optimisation efforts.

Optimising Your Site Structure for Search Engines

A well-structured website serves as the foundation for all your SEO efforts. When search engines can easily crawl and understand your site architecture, they’re more likely to reward you with better rankings. Let’s explore how to optimise your Wix site structure for maximum visibility.

How ProfileTree Can Help: Our web development experts specialise in creating optimised site structures for Wix websites. We can restructure your navigation, implement SEO-friendly URL patterns, and develop a strategic internal linking framework that boosts your most important pages.

URL Structure Optimisation

Wix now allows for clean, customisable URLs, which are essential for SEO. Follow these advanced techniques:

• Keep URLs short and descriptive, incorporating primary keywords where relevant
• Use hyphens to separate words (e.g., example.com/advanced-seo-techniques)
• Create a logical hierarchy that reflects your site structure
• Avoid unnecessary parameters or numbers in URLs
• Implement proper redirects when changing URLs to preserve SEO value

For example, instead of accepting the default URL structure, navigate to your Wix dashboard’s SEO settings and customise each page URL to ensure it contains your target keyword and remains concise.

Internal Linking Strategy

A sophisticated internal linking structure helps search engines understand your site architecture and distributes page authority throughout your website:

• Create a hub-and-spoke model with pillar content linking to related subtopics
• Use descriptive anchor text containing relevant keywords
• Ensure deep pages are no more than three clicks from your homepage
• Link from high-authority pages to those you want to rank higher
• Regularly audit and update internal links as your content grows

Consider creating a content silo structure where related pages link to each other, establishing topical authority in specific subject areas.

XML Sitemaps and Robots.txt

Wix automatically generates an XML sitemap, but you should regularly review it to ensure it includes all essential pages:

• Access your sitemap at yourdomain.com/sitemap.xml
• Verify it in Google Search Console and Bing Webmaster Tools
• Review excluded pages and add them if necessary

Additionally, customise your robots.txt file to guide search engine crawlers:

• Block non-essential pages that don’t add SEO value
• Prevent duplicate content issues by blocking parameter-based URLs
• Ensure necessary resources like CSS and JavaScript are not blocked

Technical SEO Enhancements

While content often takes the spotlight, technical SEO forms the backbone of your site’s search engine performance. These behind-the-scenes optimisations can dramatically impact how search engines interact with your Wix website.

“Technical SEO on Wix requires attention to detail. I’ve seen dramatic ranking improvements when clients focus on optimising site speed, properly implementing structured data, and ensuring mobile responsiveness. These technical elements often make the difference between page one and page two rankings.” — Ciaran Connolly, Digital Marketing Expert

How ProfileTree Can Help: Our technical SEO specialists use cutting-edge tools to analyse and enhance your Wix site’s performance. We can implement advanced structured data, optimise your site for mobile-first indexing, and significantly improve page loading speeds—all critical factors in Google’s ranking algorithm.

Mobile Optimisation

With mobile-first indexing, ensuring your Wix site performs flawlessly on mobile devices is non-negotiable:

• Test your site using Google’s Mobile-Friendly Test tool
• Optimise tap targets to be at least 48 pixels in height/width with adequate spacing
• Ensure text is readable without zooming (minimum 16px font size)
• Eliminate horizontal scrolling by properly configuring the viewport
• Minimise the use of intrusive interstitials that may trigger Google penalties

In the Wix Editor, utilise the mobile view to make specific adjustments for smaller screens, ensuring elements display correctly across all device types.

Page Speed Optimisation

Page speed is a critical ranking factor that also affects user experience:

• Compress and optimise images using Wix’s built-in image optimiser
• Minimise the use of heavy apps and widgets that increase load time
• Leverage browser caching by configuring proper cache headers
• Implement lazy loading for below-the-fold images
• Consider using Wix Turbo, which enhances site performance through advanced caching

Use tools like Google PageSpeed Insights and GTmetrix to identify specific performance bottlenecks and prioritise improvements.

Structured Data Implementation

Structured data helps search engines understand your content and can result in enhanced search results:

• Implement the Organisation schema to display your business information in knowledge panels
• Add Product schema for e-commerce items to display prices and availability in search results
• Use the FAQ schema to increase SERP real estate with expandable questions and answers
• Implement Review schema to display star ratings in search results
• Add BreadcrumbList schema to improve navigation signals

While Wix automatically adds some basic structured data, use the HTML/Custom Code section in the Wix dashboard to implement advanced schema markup.

Content Optimisation Strategies

Content remains king in the SEO world. However, simply producing content isn’t enough—it must be strategically optimised to match search intent and outperform competitors. Here’s how to elevate your Wix content strategy.

How ProfileTree Can Help: Our content creation team combines SEO expertise with compelling storytelling. We develop keyword-optimised blog posts, landing pages, and website copy that engages your audience while signalling relevance to search engines. We can also produce SEO-driven video content that increases time on site and enhances your content marketing strategy.

Keyword Research and Implementation

Advanced keyword research goes beyond basic tools:

• Analyse search intent behind keywords (informational, navigational, commercial, transactional)
• Identify long-tail keywords with lower competition but high conversion potential
• Research semantic keywords and related terms using tools like SEMrush or Ahrefs
• Conduct competitor keyword gap analysis to find opportunities they’ve missed
• Track keyword positioning with Wix’s built-in analytics and external tools

Implement keywords naturally throughout your content, focusing on:

• Page titles (keep under 60 characters)
• Meta descriptions (150-160 characters)
• H1, H2, and H3 headings (maintain hierarchical structure)
• First 100 words of content
• Image alt text and file names
• URL structure

Content Clustering and Topical Authority

Building topical authority requires a strategic approach:

• Create comprehensive pillar pages covering broad topics in depth
• Develop supporting content that links back to the pillar page
• Interlink related content pieces to establish content clusters
• Update existing content regularly with fresh information and statistics
• Track user engagement metrics to identify opportunities for expansion

For example, if you’re a financial advisor, create a pillar page about “Retirement Planning” with linked cluster content about specific retirement vehicles, tax considerations, and age-specific strategies.

Featured Snippet Optimisation

Position your Wix site to capture featured snippets (position zero):

• Structure content to directly answer common questions
• Use clear, concise language in definition-style paragraphs
• Create well-formatted lists and tables
• Include step-by-step processes with numbered lists
• Add a Q&A section addressing related questions

Review your target keywords in search results to identify which ones display featured snippets, then format your content to match or improve upon the current snippet format.

Advanced Analytics and Monitoring

What gets measured gets managed. Implementing sophisticated tracking and analysis systems allows you to identify opportunities, troubleshoot issues, and demonstrate the value of your SEO efforts.

How ProfileTree Can Help: We implement custom analytics solutions that provide meaningful insights beyond basic metrics. Our AI implementation services can automate data analysis and reporting, allowing you to make data-driven decisions faster. Our digital training team can also upskill your staff on analytics interpretation.

Custom Tracking Setup

Go beyond standard analytics with:

• Enhanced e-commerce tracking to monitor shopping behaviour
• Event tracking for meaningful user interactions
• Custom dimensions to track additional data points
• Goal funnels to identify conversion obstacles
• Heat mapping to analyse user behaviour

Integrate Google Tag Manager with your Wix site to implement these advanced tracking features without extensive coding.

SEO Audit Schedule

Maintain SEO health with regular audits:

• Weekly: Broken link checks and basic performance monitoring
• Monthly: Keyword position tracking and content performance analysis
• Quarterly: Comprehensive technical SEO audit and competitor analysis
• Biannually: Content gap analysis and site architecture review
• Annually: Full SEO strategy assessment and roadmap update

Use Wix’s built-in SEO tools alongside professional tools like Screaming Frog, Ahrefs, or SEMrush for thorough audits.

Local SEO Enhancements

Local SEO can differentiate between thriving and surviving for businesses serving specific geographical areas. These techniques help your Wix site connect with local customers actively searching for your products or services.

How ProfileTree Can Help: Our local SEO specialists can optimise your Google Business Profile, develop location-specific content strategies, and implement local schema markup. We also produce professional video testimonials from your satisfied local customers to enhance credibility and conversion rates.

Google Business Profile Optimisation

For businesses with physical locations:

• Claim and verify your Google Business Profile
• Ensure NAP (Name, Address, Phone) consistency across all platforms
• Add high-quality images of your business premises
• Collect and respond to Google reviews
• Post regular updates about offers, events, and news

Link your Google Business Profile to your Wix website and ensure all information matches exactly.

Local Content Strategy

Develop location-specific content:

• Create area-specific service pages for each location you serve
• Develop content addressing local concerns or interests
• Include location-specific case studies or testimonials
• Incorporate local landmarks or references naturally in content
• Publish content about local events or community involvement

Use the Wix blog to regularly publish locally relevant content that appeals to your community.

E-commerce SEO Techniques

Online stores face unique challenges and opportunities in the SEO landscape. With Wix’s e-commerce functionality, you can implement these specialised techniques to drive more qualified traffic to your product pages.

Product Page Optimisation

For Wix online stores, optimise product pages:

• Write unique, detailed descriptions for each product
• Include technical specifications and measurements
• Add high-quality images with descriptive alt text
• Implement schema markup for products
• Enable customer reviews and display them prominently
• Include related products to encourage browsing

Use Wix’s product SEO settings to customise each page’s metadata and URL structure.

Category Page Optimisation

Strengthen category pages to capture broader searches:

• Write unique introductory content for each category (minimum 300 words)
• Implement breadcrumb navigation
• Use descriptive H1 headings containing category keywords
• Add filtering options to improve the user experience
• Include related categories and products
• Optimise pagination to prevent duplicate content issues

Social Integration and Off-page SEO

Your SEO success extends beyond your website. How others perceive and interact with your brand online significantly impacts your search rankings. Here’s how to leverage social proof and build authority through off-page techniques.

Social Proof Integration

Leverage social validation:

• Display social follower counts if the numbers are impressive
• Showcase testimonials from satisfied customers
• Add trust badges and certifications
• Highlight mentions from authoritative sources
• Include social sharing buttons on all content

Use Wix apps like “Social Proof” or “Testimonials & Reviews” to implement these features easily.

Link Building Strategy

Develop a sustainable link acquisition strategy:

• Create link-worthy content such as original research, comprehensive guides, or industry data
• Guest post on relevant industry blogs
• Participate in industry interviews or expert roundups
• Leverage business partnerships for cross-promotion
• Monitor and reclaim unlinked mentions of your brand

While building external links, don’t neglect the power of strategic internal linking within your Wix site.

International SEO Considerations

Expanding your reach globally requires more than translating your content. These international SEO techniques help your Wix site effectively target and convert visitors from different countries and language backgrounds.

Hreflang Implementation

For multilingual or multi-regional sites:

• Implement hreflang tags to specify language and regional targeting
• Create properly structured language subdirectories
• Ensure consistent URL structures across language versions
• Translate all metadata, not just page content
• Consider cultural differences in keyword usage and search intent

You can add hreflang tags via the Wix Code/Velo framework by accessing the page’s settings and adding custom code to the head section.

Content Localisation

Go beyond translation for accurate localisation:

• Adapt content to reflect cultural references and local concerns
• Use region-specific terminology and spelling
• Include local currencies, measurements, and date formats
• Feature location-specific images and examples
• Address local regulations or restrictions relevant to your industry

Advanced Wix-Specific Techniques

Wix offers unique capabilities that, when properly leveraged, can give you a competitive edge. These platform-specific techniques tap into Wix’s advanced features for enhanced SEO performance.

Leveraging Wix Velo

Wix Velo (formerly Corvid) enables advanced customisation:

• Create dynamic pages that generate SEO-friendly URLs
• Implement advanced redirects and custom 404 pages
• Add conditional meta tags based on page content
• Develop custom search functionality for improved user experience
• Create advanced filtering systems for e-commerce or directory sites

Custom 404 Page Strategy

Optimise the user experience when errors occur:

• Create a branded, helpful 404 page
• Include a search box to help users find what they’re looking for
• Add links to popular pages or categories
• Implement tracking to identify broken link patterns
• Consider adding humour or engaging elements to reduce frustration

Measuring and Demonstrating SEO Success

Proving the value of your SEO efforts is essential, whether you’re reporting to clients or management or simply tracking your progress. These measurement strategies help quantify and communicate your Wix SEO achievements.

Custom Reporting Dashboards

Create comprehensive SEO reporting:

• Track organic traffic growth against benchmark periods
• Monitor keyword rankings for primary and secondary terms
• Record conversion rates from organic traffic
• Compare performance against competitors
• Calculate ROI from SEO efforts by assigning value to conversions

Use Wix Analytics alongside Google Data Studio to create shareable, visually appealing reports.

Continuous Improvement Process

Establish a cycle of ongoing optimisation:

• Review analytics data weekly to identify trends or issues
• Test new content formats or SEO techniques quarterly
• Run A/B tests on page elements to optimise conversion rates
• Regularly update high-performing content to maintain rankings
• Deprecate or consolidate underperforming content

Conclusion

Wix has evolved into a robust platform capable of supporting advanced SEO strategies. By implementing the techniques outlined in this guide, you can overcome the platform’s perceived limitations and achieve impressive search engine rankings.

The businesses that succeed with Wix SEO are those that approach it systematically, measuring results and continuously optimising based on data. It’s not about implementing every possible SEO tactic, but rather focusing on the techniques that deliver the greatest impact for your specific industry and audience.” — Ciaran Connolly, Digital Marketing Expert

Remember that SEO is a long-term investment requiring consistent effort and adaptation. As search engines evolve, stay informed about algorithm updates and emerging best practices to ensure your Wix website maintains and improves its visibility in search results.

By combining Wix’s user-friendly interface with these advanced SEO techniques, you can create a website that looks professional and performs exceptionally well in search engine rankings, driving targeted traffic and supporting your business goals.

Ready to Transform Your Wix Website’s SEO Performance?

Implementing these advanced techniques requires expertise, time, and consistent effort. While this guide provides a comprehensive roadmap, many businesses benefit from professional support to achieve the best results.

How ProfileTree Can Elevate Your Wix Website

Our comprehensive digital services work together to maximise your Wix website’s performance:

• Web Development & Design: Our team can optimise your Wix site structure, implement technical SEO enhancements, and ensure your website is visually appealing and search engine-friendly.
• Content Creation: From blog posts and landing pages to infographics and downloadable guides, we develop SEO-optimised content that ranks well and converts visitors into customers.
• Video Production: Enhance user engagement with professional video content that explains your products/services, showcases testimonials, and provides valuable information to your audience.
• AI Implementation: Leverage cutting-edge artificial intelligence solutions to automate repetitive SEO tasks, analyse performance data, and deliver personalised user experiences.
• SEO Strategy & Execution: Our SEO specialists will develop and implement a comprehensive strategy tailored to your industry, target audience, and business goals.
• Digital Training: We can equip your team with the knowledge and skills to maintain and build upon the SEO foundation we establish, ensuring long-term success.

Take the first step towards dominating search results for your industry. Contact our Wix SEO experts today for a complimentary 30-minute consultation and site evaluation.

Book Your Free Consultation →

Transform your online visibility and attract more qualified leads through your Wix website. Our proven integrated digital strategies have helped hundreds of businesses achieve page one rankings and significant ROI from their digital marketing investment.