Explore our work & see the results
The latest business strategy, growth tips and and insights from the ProfileTree team.
ProfileTree // 29th August 2024
What is a creative strategy? A creative strategy is a great way to align your business, brand and marketing tactics to help take your business to new heights. Contrary to popular belief, creativity is not something you’re lucky enough to be born with; it can be taught and learned – which is exactly what this […]
ProfileTree // 3rd September 2024
There are seven key elements to the marketing mix. Image credit: SkillsYouNeed
ProfileTree // 4th February 2024
Almost half of businesses don’t have a clear online strategy. Image credit: MediaValet
ProfileTree // 29th April 2025
What is reputation management? If you haven’t checked lately, simply Google yourself or your company to see what appears in the search engine results. There might be more coverage of your company than you’d expect. If the information is outdated or negative, this indicates the need for reputation management. This is all about influencing the […]
Sara Lynch // 6th May 2024
Natalia Thomas, MSc Digital Marketing & Analytics at Dublin Business School, recently concluded her dissertation; The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the […]
ProfileTree // 5th May 2024
Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise
ProfileTree // 15th September 2024
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]
ProfileTree // 6th May 2024
What is corporate strategy? Simply a well-defined long-term portfolio approach set by an organisation after analysing their business carefully. Its main purpose is to create maximum corporate value while motivating their workforce to implement the right actions to win customer satisfaction. Companies that want to provide customer value successfully must go back regularly to their […]
ProfileTree // 5th May 2024
What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your business? The key here is that businesses have very different decision factors when making a purchase, compared to normal consumers. For example, businesses have to […]
ProfileTree // 20th March 2024
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
ProfileTree // 5th May 2024
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
ProfileTree // 5th May 2024
What is B2C marketing? What should it look like and what can it do for your business?Let’s start with a basic definition and then look at how you can create engaging and effective B2C marketing campaigns. Let’s dive right in. What is B2C Marketing? B2C stands for “business to consumer.” This refers to all the […]
ProfileTree // 1st May 2025
E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton
ProfileTree // 10th April 2025
Mobile users are the largest group on the internet. Image credit: HootSuite
Eman Sameh // 17th March 2025
Delving into the world of business loans can seem daunting, filled with complexities and uncertainties. However, by carefully examining the latest statistics on small business financing, valuable insights can be gained to help navigate the funding landscape and make informed decisions. In this article, we will decode percentage approval rates, average loan amounts, and alternative […]
Panseih Gharib // 8th July 2024
Protecting businesses through various insurance policies and covers has become increasingly important in today’s volatile economic environment. Business insurance safeguards against potential risks and losses and provides security and stability for business operations. Wading through the business protection insurance world can often seem daunting, as we’ve all grappled with such insecurities at some point. By […]
ProfileTree // 11th April 2024
Why should you care about Maslow’s Hierarchy of Needs? Simple…because Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this. For that reason, marketing and psychology usually overlap. […]
ProfileTree // 21st April 2025
If you’re in business, you’ll know that surviving as a company while investing in growth are two goals you constantly need to balance. This is where financial management becomes essential. It is often the main factor determining the success of your business. At a basic level, if you spend more than you have coming in, […]
Miral Nassar // 22nd November 2023
The marketing mix, a foundational concept in the field, traditionally comprises four Ps: Product, Price, Place, and Promotion. We discussed the first, second, and third Ps in previous articles: Products: The First P in The Marketing Mix, Price: The Second P in The Marketing Mix, and Place: The Third P in The Marketing Mix. So, […]
ProfileTree // 5th April 2024
No matter what your position is in the business world, the first thing you learn is the importance of understanding your customers. The various types of customer segmentation are crucial here. Even if you’re a customer, it’s almost always better to find someone who specialises in what you need. The closer a business’ offering matches […]
ProfileTree // 8th March 2024
The perfect financial portfolio can comprise several different elements. Image credit: TheBalance
ProfileTree // 17th December 2023
Effective sales techniques focus on both quality and quantity. Image credit: 99Firms
ProfileTree // 31st July 2024
In today’s competitive market, it’s hard to stand out. Only a handful of startups blow up and get a piece of the cake controlled by large corporations. Many other businesses use great customer care to build up a dedicated following. Many factors are involved when it comes to the success of a business, all of […]
Miral Nassar // 24th January 2025
The marketing mix has four Ps: Product, Price, Place, and Promotion. These four Ps are a traditional framework that categorises the essential elements of a successful marketing strategy. In previous articles, we discussed the Product: The First P in The Marketing Mix and the Price: The Second P in the Marketing Mix. In this article, […]
ProfileTree // 20th March 2024
Customers often only consider the front line of your brand relations, but the back-end support still makes a difference indirectly. Image credit: Promoter.io
ProfileTree // 22nd April 2024
Future planning and strategic organisation are critical for business success, and a lack of them is often the leading cause of business failure. Business objectives and goals give your business something to work towards, a vision to achieve and ultimately – a purpose for going to work every day! Whether it’s a new project, a marketing […]
ProfileTree // 2nd April 2024
Brand perceptions are directly tied to profitability. After all, branding is at the core of how customers interact with your customers. Your company’s brand feeds all other sales and marketing activities. Your company’s brand is a unique experience associated with a certain product or service. This means the tangible part and the feeling and aesthetic […]
ProfileTree // 22nd April 2024
Women have struggled with rigid social restrictions and fought for equal rights for decades. With the Industrial Revolution came the shift from farming to manufacturing and labour. For some time, taking part in these jobs was exclusive to men. Women entrepreneurs still feel these effects. Bit by bit that has changed thanks to the effort […]
ProfileTree // 16th November 2023
With the industrial revolution and mass production came many new responsibilities. The process of manufacturing became much more complicated. The number of products increased insanely compared to older methods. These changes brought about the new concept of ‘quality assurance’. Then, we witnessed the digital age, which brought about new levels of complexity and higher-than-ever efficiency. […]
ProfileTree // 2nd April 2024
To build a customer base, your business must have unique identifiable traits. These identifiable properties are otherwise known as a brand. Within this, there are brand attributes, or the more specific qualities people associate with your business. To build a successful brand, it is important to understand the necessary characteristics of a brand that you […]
ProfileTree // 29th April 2025
What Is Quality Control: a critical component of manufacturing and production that affects every aspect of operations. According to recent estimates, poor quality costs businesses 15-20% of revenue annually. [1] Defective products lead to high levels of waste, rework, recalls, returns, and lost customers. However, implementing a strong quality control program has been proven to […]
ProfileTree // 17th November 2023
These days, most copyright claims online are in the music industry. Image credit: StatCDN
ProfileTree // 3rd April 2024
Entrepreneurship often means taking care of all business functions by yourself. Image credit: AmazonAWS
ProfileTree // 14th November 2023
There are several stages to registering a copyright. Image credit: BiatConsultant
ProfileTree // 25th April 2024
Entrepreneurship requires a wide skillset. Image credit: HBR.org
ProfileTree // 3rd September 2024
Preparing for a new product to hit the market should be anything but random. There is a defined new product development process that is translated into clear steps – but for budding entrepreneurs, this may be a baffling mission.
ProfileTree // 6th May 2024
Project management ensures you deliver products and services for your customers correctly and on time. To guarantee this, using the right project management methodologies is important. Selecting the right project management methodology is crucial for executing and delivering projects effectively. This guide provides an in-depth look at the most widely used project management frameworks – […]
ProfileTree // 6th May 2024
With a huge scope for growth, there has never been a better time to get into project management. Image credit: Raconteur.net
ProfileTree // 5th April 2025
Even seeing your logo once can have a huge impact on consumers. Image credit: 4imprint.
ProfileTree // 5th March 2025
A production possibilities curve is crucial for keeping track of your business. It allows you to analyse its productivity accurately. This allows you to identify problems and recognize any potential improvements. Regarding production, several graphical representations allow you to balance the products you produce. It is generally a good idea to use multiple graphs to […]
ProfileTree // 5th May 2024
Global Entrepreneurship Week spans over 100 countries. Image credit: PSU.edu
ProfileTree // 14th May 2024
Guerrilla advertising encapsulates unconventional, disruptive marketing tactics executed in public spaces, often with little budget. For small businesses with limited resources trying to drive brand awareness and sales, guerrilla marketing can provide innovative ways to maximize impact. Imagine stumbling upon an elaborately staged pillow fight in a park, only to realize it’s promoting a new […]
Sara Lynch // 6th May 2024
In this article, we’ll explore the benefits of project management training, what to expect from it and where you can find project management courses. It’s a major transferable skill and a highly sought-after one at that.
Eman Sameh // 4th February 2024
Negotiating the intricate domain of business revenue statistics can often feel akin to navigating a convoluted labyrinth, particularly when it pertains to small businesses. However, were you aware that small businesses add a whopping 44% to U.S. economic activity? With diligent research and careful consideration, we have emerged equipped with enlightening insights into these crucial […]
Eman Sameh // 11th January 2024
Understanding the allocation of business capital can be as daunting as ascending Ben Nevis. The process is characterised by the meticulous examination of numerous receipts and detailed Excel spreadsheets and the frequent confusion over inconsistencies in the business spending statistics. This blog post, armed with thorough research and enlightening details like marketing budgets comprising 11.2%, […]
ProfileTree // 17th May 2024
The more you network, the more likely you will make a sale. Image credit: MarketingExpertus
Miral Nassar // 5th May 2024
The first thing you do when you purchase any product is compare the prices of different products with each other. However, it’s not a simple chore to set if you’re on the opposite side of the negotiation. Price significantly impacts how clients decide whether they buy from you. If it is higher than your competitors, […]
Miranne Khaled // 5th May 2024
A home-based business, also known as an HBB, offers a thrilling opportunity for entrepreneurs to flourish within the comforts of their own home office. What sets these businesses apart from traditional ones is their intimate size, typically consisting of only a few employees, often immediate family members. This brings a unique quality to these ventures, […]
ProfileTree // 23rd July 2024
In today’s digital landscape, small businesses face both unprecedented opportunities and significant challenges when it comes to online marketing. With the right strategies, even the smallest ventures can compete on a larger stage, reaching new customers and expanding their market presence. However, navigating the vast array of digital tools and platforms can be overwhelming. To […]
Miral Nassar // 9th September 2024
A complex concept like “products” needs to be precisely defined. It is frequently where strategic planning starts because it is the first of the four marketing mix factors, followed by Price, Place and Promotion. Making judgements on specific items, product lines, and the product mix requires coordination. You need to have a marketing mix if […]
Panseih Gharib // 17th December 2023
Since the business world has turned global, strategists’ efforts do not stop at the company level. Several global events in different parts of the world affect international business. While it is challenging to cope with interchanging circumstances, some cross-cultural management concepts might help you adapt swiftly. Below, we will discuss those concepts and try to […]
A well-crafted business strategy is crucial for setting up, developing, and growing a successful business in any industry. Whether you’re looking to set new business priorities, outline growth plans, determine a product roadmap, or plan investment decisions, a solid strategy is essential.
Most businesses start small and remain that way. However, if you aspire to grow your business and ensure its long-term survival, there are examples of companies that have successfully transitioned from start-ups to thriving large businesses.
Creating an effective strategy can be challenging, but it doesn’t have to be daunting. By breaking it down into smaller, concrete chunks and iterating through key questions, you can develop a better strategy with less pain and wasted time.
Key questions to consider when building a business strategy:
In addition to a solid business strategy, focusing on growth is essential for long-term success. A growth strategy outlines how your business will expand and increase revenue over time. Key elements of a growth strategy include:
Once you have developed your business strategy and growth plan, it’s essential to implement it effectively and monitor progress regularly. This involves:
By addressing these key questions, developing a growth strategy, and continually refining your approach, you can set your business on the path to long-term success and growth. Remember, building a successful business takes time, effort, and adaptability, but with a solid strategy in place, you’ll be well-equipped to navigate challenges and seize opportunities as they arise.
