Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Shaimaa Olwan // 5th May 2024
Java programming exercises are your saviour if you find the realm of Java programming a bit daunting. Fair enough, it can seem like a lot to take in. It’s worth noting that Java, created in 1991, has now clinched its spot as the second most popular programming language worldwide—quite the accolade. This post aims to […]
Maha Yassin // 30th June 2024
In today’s dynamic business landscape, knowledge is power. Organisations are increasingly recognising the strategic importance of effectively capturing, sharing, and utilising the collective expertise of their workforce. This is where knowledge management (KM) comes into play. KM encompasses a range of practices and technologies aimed at creating, disseminating, and leveraging organisational knowledge to achieve strategic […]
Panseih Gharib // 14th April 2024
As organisations aim to understand and improve the dynamics of the employment relationship, the concept of psychological contract plays a crucial role. The psychological contract is based on the mutual expectations and obligations between employees and the organisation, shaping their working relationship. In this article, we will explore the effect of the psychological contract on […]
Asmaa Alhashimy // 4th July 2024
Remember the last time you sat through a corporate presentation? Eyes glazed over, phones scrolling, minds drifting to that long-awaited coffee break? Yeah, we’ve all been there. But what if your next presentation could do the opposite? What if it could spark curiosity and ignite a wave of excitement about your brand? 55% of people […]
Yasmin Elwan // 18th February 2024
Gen Z social media statistics reveal a dynamic landscape characterised by unprecedented levels of connectivity, creativity, and influence. As the first generation to grow up entirely in the digital age, Gen Z’s relationship with social media platforms has profoundly shaped their social interactions, cultural expressions, and consumer behaviours. From their preferences in platforms to the […]
Rahma Ali // 18th February 2024
Are you interested in a social media job? This guide will take you around the high-demand jobs, responsibilities, skills you need to hone, and where you can find these jobs! Read on. There has been a rise in the interest of businesses in using social media channels such as Instagram, Facebook, and Twitter in their marketing […]
ProfileTree // 15th May 2024
Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data management systems, marketers stand to reap benefits related to supply chain traceability, compliant data usage, and advertising accountability. Industry analyst predict the global blockchain marketing […]
ProfileTree // 18th February 2024
Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]
ProfileTree // 18th February 2024
Copyright covers intellectual property and artistic works. Image credit: AmazonAWS
ProfileTree // 10th April 2025
All companies start with a product of some kind. Good products are the foundation of any successful business. The product is the currency that businesses depend on to profit. In other words, a company can only make so much profit if it has limited products. However, having a product in large quantities doesn’t guarantee profits. […]
Panseih Gharib // 17th July 2024
Have you ever felt a deep yearning for something more? A desire to break free from the constraints of your current life and unleash your full potential? If so, you’re not alone. Millions of people around the globe are yearning for a fulfilling career that ignites their passion and offers endless possibilities. Why learn coding […]
Esraa Mahmoud // 5th May 2024
In today’s fast-paced business world, access to reliable information is crucial. While news headlines scream opinions and pundits spin narratives, there’s often a silent majority: government business statistics. These data gems, collected and published by official agencies, hold the key to valuable insights that can empower your business decisions. These meticulously collected and analysed datasets […]
Esraa Mahmoud // 5th May 2024
Every world has its hero, and in the business world, that hero is Business Intelligence (BI)! Think of it as your personal data decoder, transforming raw numbers into actionable insights that illuminate your path forward. Forget feeling overwhelmed—imagine wielding data as a strategic weapon, transforming numbers into actionable insights that propel your business forward. This […]
Miranne Khaled // 15th February 2025
In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]
Panseih Gharib // 24th February 2024
Imagine scrolling through your perfectly curated Instagram feed, enjoying the curated glimpse into others’ lives. Imagine someone else doing the same, but not with their account or yours. Sounds terrifying, right? Unfortunately, that’s the chilling reality of social media identity theft – a threat growing faster than your follower count. It’s not just about stolen selfies. […]
Panseih Gharib // 29th February 2024
Have you ever scrolled through social media and stumbled upon hateful comments, slurs, or discriminatory language? Unfortunately, this experience is all too common in today’s digital landscape. Social media hate speech, characterised by attacks targeting individuals or groups based on their race, ethnicity, religion, gender, sexual orientation, or other protected characteristics, is rampant, leaving a […]
Esraa Ali // 22nd May 2024
Social media use has become an integral part of our daily lives, with billions of individuals using social networking sites and spending a significant amount of time on these platforms. However, the impact of this widespread use of social media on mental health is a topic of increasing concern. Various studies have explored the relationship […]
ProfileTree // 15th July 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]
ProfileTree // 15th February 2024
Product testing can happen at several different stages. Image credit: Twentify
ProfileTree // 26th February 2024
Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]
ProfileTree // 28th April 2024
Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising. Rather than focusing on PageRank […]
ProfileTree // 5th May 2024
What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps, you can ensure your customer can find where your business is located and how to travel to your shop or office. In today’s interconnected world, where exploration and discovery are at […]
ProfileTree // 24th December 2024
What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]
ProfileTree // 21st October 2024
Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]
ProfileTree // 11th April 2024
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]
ProfileTree // 15th February 2024
Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]
ProfileTree // 15th February 2024
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]
ProfileTree // 5th May 2024
When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Nine years on, and with further developments being made to the Internet of Things, Amazon finally has realised the true potential of Alexa’s voice-generated technology with the introduction of their Alexa Voice Service. As of 2023, Yahoo Finance reported that Amazon have sold over 500 million Alexa-enabled devices worldwide, including one of their most popular, the Amazon Echo device.
Miral Nassar // 5th May 2024
Business website statistics refer to quantitative data and metrics that businesses collect and analyse to evaluate the performance and effectiveness of their online existence. These statistics provide insights into various aspects of business website performance, including traffic, user engagement, conversion rates, and overall user behaviour. By tracking and interpreting these statistics, businesses can make informed […]
ProfileTree // 25th December 2024
What is a logo? If you’ve set up a business you’ll know that telling customers who you are what you’re all about is vital. A logo could be your first, and most important, way of doing this.The big question: how to make a logo work harder for your business?Read on…. What is a Logo? A […]
ProfileTree // 15th February 2024
The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]
ProfileTree // 4th July 2024
There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west daily. Asking for a promotion is widely perceived as more of a risky confrontation than the next step of your career progression. Employees everywhere always have that understandable yet irrational […]
ProfileTree // 15th February 2024
Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]
ProfileTree // 15th February 2024
Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]
ProfileTree // 15th February 2024
Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]
ProfileTree // 13th April 2025
Local business marketing can be a key factor in lead generation. We all like to recommend places to eat, drink, shop, and buy to our friends and family, and we mostly garner our information from search engines. According to Hubspot, 97% of people learn more about local companies through online searches than in any other […]
ProfileTree // 26th March 2024
Yes you have read that correctly. Emoji Domains! While you don’t often see many emojis in domains, they have been around for quite a while. As a matter of fact they have been around since 2001 when the first emoji domain was bought. The one problem being back then in 2001, no one could see […]
Miral Nassar // 5th May 2024
In today’s competitive business landscape, talent management statistics are crucial to ensure the success of any organisation. Human resources (HR) professionals constantly seek the latest statistics and trends to optimise their workforce and retain top talent. Let’s delve into talent management and uncover the shocking truth revealed by talent management statistics. What are Talent Management […]
ProfileTree // 13th April 2024
Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin. There are two ways that […]
Miral Nassar // 9th May 2024
The mass media market has seen a significant rebound in 2023, with critical statistics revealing intriguing insights into media consumption trends across various platforms. The latest data sheds light on the evolving news consumption habits, television viewing patterns, and the changing landscape of digital media usage. Insights into Media Consumption across Different Platforms Statistics Finland […]
ProfileTree // 21st February 2024
Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]
ProfileTree // 3rd November 2024
What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]
Noha Basiouny // 5th May 2024
Life can be a hamster wheel sometimes, spinning us through routines, obligations, and days that blur into one another. The spark fades, motivation dwindles, and we feel like we are going through the motions, day after day, just like a scratched record on repeat. We end up trapped in monotony while excitement and growth turn […]
ProfileTree // 12th November 2024
The law can be a bit complicated for new business owners and entrepreneurs. However, if you want to succeed at something, you must understand its rules. That is why understanding business laws and legal terms is vital to avoid legal issues. If your company manufactures and sells a product, you must understand what product liability […]
ProfileTree // 13th March 2024
Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up with […]
Maha Yassin // 5th May 2024
Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]
Miral Nassar // 21st February 2024
In an era dominated by the digital landscape, the power of social media reigns supreme, shaping how we connect and communicate and influence our perceptions of beauty in profound ways. Yet, beneath the glossy filters and flawless selfies lies a complex narrative of societal pressures, unrealistic expectations, and the profound impact of digital culture on […]
ProfileTree // 13th February 2024
Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]
ProfileTree // 17th July 2024
Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]
ProfileTree // 9th July 2024
What is a cover letter? A cover letter is essentially a one-page document that gives a first impression of who you are and what experience you have. A well-written cover letter is what can set you apart from other applicants so it is important that you put thought and time into writing yours. What is […]
ProfileTree // 13th February 2024
In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]
