Corporate video production has evolved from a luxury marketing tool to an essential business strategy across Ireland and Northern Ireland. From bustling Dublin and Belfast to regional centres like Cork, Galway, Derry, and Limerick, businesses of all sizes embrace video content to connect with audiences, showcase their unique Irish identity, and compete in an increasingly digital marketplace.

This comprehensive analysis examines the current state of corporate video production in 2025 in Ireland and Northern Ireland in 2025, highlighting key statistics, emerging trends, and strategic benefits that will make professional video an indispensable investment for businesses across the island.

Key Statistics & Industry Facts: The Irish Video Landscape

The Irish video landscape has experienced significant growth and transformation, with video content becoming integral to marketing strategies for businesses across the island. As digital engagement continues to surge, the adoption of video by Irish companies has reached new heights, demonstrating its critical role in connecting with audiences and driving business success. In this section, we will explore key statistics and industry facts that highlight the remarkable impact of video in Ireland and Northern Ireland in 2025.

Global and Regional Reach

Video consumption continues to dominate digital engagement:

• 3.65 billion people worldwide consume, download, or stream online video in 2025—almost half the planet’s population
• In Ireland and Northern Ireland, 87% of adults now watch online video content weekly.
• Belfast has seen a 34% increase in video production companies since 2022, reflecting growing demand.
• Dublin-based businesses allocate an average of 23% of their marketing budgets to video production, up from 18% in 2023

These figures highlight the extraordinary reach of video content and its growing importance in Irish marketing strategies.

Business Adoption Across Ireland

Companies throughout the island are embracing video at unprecedented rates:

• 89% of businesses now use video as a marketing tool, with adoption rates highest in Dublin (93%) and Belfast (91%)
• 87% of Irish marketers say videos have directly increased sales and lead generation
• Northern Irish tech companies report 42% higher engagement rates when using video compared to static content
• Regional businesses like Cork, Galway, and Derry are rapidly closing the video adoption gap. 76% of them now use video regularly.

This widespread adoption demonstrates that video has become mainstream across all sectors of the Irish business landscape.

Consumer Demand and Expectations

Irish consumers increasingly expect quality video content:

• 80% of consumers want more business and corporate videos from their favourite Irish brands
• 91% of consumers say video quality impacts their trust in a brand, up from 87% in 2024
• Irish viewers spend an average of 32 minutes daily watching business and brand videos
• 76% of Irish consumers prefer to learn about products through video rather than text

These consumer preferences make video production essential to effective marketing and communication strategies throughout Ireland.

Engagement and ROI in the Irish Market

Video delivers exceptional returns for businesses across the island:

• Video content consistently delivers higher engagement, click-through rates, and conversions than any other format
• Irish companies using video in email marketing see open rates increase by 43% and click-through rates by 65%
• Northern Irish e-commerce companies report a 37% higher conversion rate on product pages featuring video
• Small businesses in regional centres like Sligo, Athlone, and Newry see an average 29% increase in enquiries after adding video to their websites

.These impressive performance metrics make video one of the most effective marketing investments for businesses throughout Ireland and Northern Ireland.

Production Trends Across the Island

The way Irish businesses create video content is evolving:

• 50% of video marketers now outsource production to professionals, seeking higher quality and efficiency in a crowded marketplace
• Dublin agencies report a 27% increase in requests for short-form content optimised for social platforms
• 63% of Belfast-based companies now maintain ongoing relationships with video production partners rather than project-based engagements
• Rural Irish businesses increasingly leverage remote production capabilities, with 41% working with production teams based in major cities.

These production trends reflect a maturing market that values quality and efficient collaboration across the island.

Why Corporate Video Production Matters for Irish Businesses

Corporate video production has become vital for Irish businesses seeking to engage with their audiences and strengthen their market presence. Beyond enhancing brand visibility, video offers unique opportunities to showcase Irish identity, build trust, and create emotional connections with local communities. This section explores why investing in professional video production is essential for businesses across Ireland and Northern Ireland in 2025.

Showcasing Irish Brand Identity and Heritage

Video offers unique opportunities to highlight Irish character and heritage:

• Visual storytelling allows businesses to showcase unique Irish locations, culture, and identity
• Companies with strong regional identities in places like Donegal, Kerry, or Antrim can visually communicate their distinctive character.
• Irish-made products benefit from video showcasing local craftsmanship and authenticity.
• Tourism-adjacent businesses leverage video to highlight their regions’ natural beauty and cultural richness.

For businesses with strong connections to their Irish localities, video creates powerful emotional associations that text or images alone cannot achieve.

Brand Trust and Credibility in Local Markets

Quality video enhances how Irish businesses are perceived:

• High-quality videos strengthen brand image, build trust, and position your business as professional and credible
• Local testimonial videos featuring recognisable Irish accents and locations create stronger trust signals for regional audiences
• 73% of Irish consumers say they trust businesses with professional video content more than those without
• In competitive markets like Dublin and Belfast, professional video production has become an expected standard for established businesses

In communities where personal connections and reputation matter, video helps establish and reinforce business credibility.

Emotional Connection to Irish Audiences

Video creates deeper relationships with local communities:

• Video storytelling enables brands to connect emotionally, communicating values, culture, and mission, which is key for modern Irish audiences seeking authenticity
• Businesses highlighting their involvement in local Irish communities see 47% higher engagement with their video content
• Featuring real staff and customers from the local area creates recognition and relatability
• Sharing the origin stories of Irish businesses creates narrative connections that audiences remember

These emotional connections are particularly valuable for businesses serving specific communities across Ireland and Northern Ireland.

Multi-Platform Reach Across the Island

Video content works across multiple channels:

• Videos are versatile, working across social media, websites, email, and internal communications, ensuring your message reaches all audiences
• Irish businesses with video content see 68% more social media engagement than those without
• Multi-format approaches allow content to be adapted for urban professionals in Dublin and Belfast and regional audiences.
• Strategic distribution ensures content reaches both local audiences and potential international markets interested in Irish businesses.

This versatility makes video particularly valuable for businesses serving diverse audiences across the island and beyond.

SEO and Digital Visibility for Irish Searches

Video significantly improves online discoverability:

• Video boosts SEO rankings, increases time on site, and enhances discoverability in search and social feeds
• Irish businesses with video on their homepage see average session duration increase by 88%
• Local SEO benefits from video content tagged with Irish locations and regional keywords
• YouTube has become Ireland’s second-largest search engine, creating new opportunities for discovery

Video content provides significant SEO advantages for businesses competing for visibility in specific Irish markets.

Education and Training Across Distributed Teams

Video streamlines internal communication:

• Corporate videos are vital for onboarding, training, and internal communications, making complex information accessible and engaging
• Businesses with offices across multiple Irish locations use video to ensure consistent messaging and training
• 67% of Irish employees prefer video training to text-based materials
• In Ireland, companies with remote or hybrid teams report improved information retention using video communication.

These internal applications make video valuable beyond marketing, supporting operational efficiency across distributed Irish workforces.

Top Trends in Corporate Video Production Across Ireland and Northern Ireland in 2025

As corporate video production continues to evolve, staying ahead of emerging trends is crucial for businesses looking to maximise their impact. In 2025, Irish and Northern Irish companies are embracing innovative technologies and formats to engage audiences more effectively. This section highlights the top trends shaping the corporate video landscape, from AI-powered production tools to interactive content and beyond.

AI and Automation with Irish Market Adaptation

Artificial intelligence is transforming production capabilities:

• AI tools streamline editing, scripting, and personalisation, making professional video more accessible and creative
• Dublin-based agencies report using AI to customise content for specific Irish regional markets
• Voice cloning technology enables consistent voice-overs with authentic Irish accents for different regional variations
• Automated translation and subtitling facilitate content adaptation for both English and Irish language audiences

These AI capabilities make sophisticated video production more accessible to businesses across the island, regardless of size or location.

Interactive Video for Engaged Irish Audiences

Interactive elements create more engaging experiences:

• Clickable elements, embedded e-commerce, and real-time engagement let viewers interact and convert instantly
• Tourism businesses in scenic locations like the Wild Atlantic Way use interactive hotspots to highlight attractions
• Belfast retailers report 53% higher conversion rates when using shoppable video content
• Virtual property tours in Dublin, Cork, and Galway allow potential buyers to explore properties remotely

These interactive approaches create more engaging and compelling video experiences for viewers throughout Ireland.

Short-Form and Micro-Content for Irish Social Platforms

Brief, impactful content continues to gain importance:

• Bite-sized videos dominate social feeds, optimised for mobile and rapid consumption
• Irish businesses report TikTok engagement increasing by 76% year-over-year
• Instagram Reels featuring Irish locations receive 34% more engagement than static posts
• Short, authentic glimpses of Irish workplace culture outperform polished corporate messaging in engagement metrics

These short-form approaches deliver exceptional engagement rates for businesses targeting younger Irish audiences.

Live Streaming and Real-Time Video Across Irish Events

Live video creates immediate connections:

• Live Q&As, product launches, and virtual events deepen audience connection and loyalty
• Irish festivals and cultural events increasingly incorporate brand-sponsored live streams
• Northern Irish B2B companies report 57% higher lead generation from live educational webinars compared to pre-recorded content
• Hybrid events connecting physical locations across Ireland with virtual attendees have become standard practice

Live video creates opportunities for real-time engagement regardless of geographic limitations across the island.

Sustainability and ESG Messaging with Irish Focus

Environmental and social responsibility resonates strongly:

• Videos highlight ethical practices, sustainability, and social responsibility to align with consumer values
• Irish consumers are 43% more likely to support brands with clear sustainability messaging
• Showcasing involvement with local Irish environmental initiatives creates substantial community goodwill
• Agricultural businesses across rural Ireland use video to demonstrate sustainable farming practices

With Irish consumers increasingly prioritising environmental and social issues, video effectively communicates these critical values.

Employee-Generated Content from Irish Teams

Authentic staff content builds trust:

• Authentic behind-the-scenes and staff stories build transparency and trust
• Videos featuring employees speaking in local Irish accents create stronger regional connections
• Companies with diverse workforces across multiple Irish locations showcase their inclusive culture through staff-led content
• Small businesses throughout Ireland leverage their teams to create authentic content without extensive production budgets

This approach creates genuine connections with local communities while reducing production costs.

Hyper-Personalised Storytelling for Irish Audiences

Targeted content drives deeper engagement:

• Tailored content for specific audiences, roles, or customer segments boosts relevance and engagement
• Videos customised for different Irish regions acknowledge local interests and references
• B2B companies in Belfast and Dublin create industry-specific versions of case studies and testimonials
• Dynamic content adapts to viewer behaviour, showing different versions based on location or interests

This personalisation ensures content resonates with specific segments of the Irish market rather than taking a one-size-fits-all approach.

Cinematic Quality and Drone Footage of Irish Landscapes

Visual excellence creates standout content:

• High production values, aerial photography, and immersive techniques raise the bar for visual storytelling
• Stunning drone footage of Irish landscapes creates memorable brand associations
• Businesses in scenic locations like the Causeway Coast, Connemara, or the Mournes leverage their natural surroundings
• Urban companies in Dublin, Belfast, and Cork showcase modern Irish city life with cinematic quality

These visual approaches create distinctive content that showcases the beauty and diversity of locations across Ireland and Northern Ireland.

The Strategic Benefits of Professional Video Production in Ireland

Professional video production offers a range of strategic benefits for businesses across Ireland, from enhancing brand image to driving customer engagement. By leveraging expert storytelling and high-quality visuals, companies can effectively communicate their values, connect with local audiences, and increase their digital visibility. This section explores how investing in professional video production can give businesses a competitive edge in today’s fast-paced market.

Local Expertise and Equipment Access

Professional producers bring specialised capabilities:

• Professional producers deliver polished, visually stunning content that stands out in a crowded digital landscape
• Local production teams understand regional nuances, accents, and cultural references across Ireland
• Access to specialised equipment like drones, gimbals, and cinema cameras creates premium visual quality
• Production partners can navigate the unique challenges of filming in various Irish locations and weather conditions

This expertise ensures content that authentically represents Irish businesses while maintaining professional quality.

Storytelling Mastery with Irish Cultural Understanding

Effective narrative development drives results:

• Strategic storytelling captures attention, conveys your message, and inspires action
• Understanding of Irish cultural contexts and communication styles enhances narrative relevance
• Professional scriptwriters craft messages that resonate with specific regional audiences
• Experience in balancing Irish identity with global appeal for businesses serving international markets

This storytelling expertise ensures content connects emotionally while effectively communicating key messages.

Efficiency and Cost-Effectiveness for Irish Businesses

Outsourcing creates practical advantages:

• Outsourcing saves time and resources, ensuring seamless production and optimal ROI
• Professional planning minimises production days and associated costs
• Expertise in location scouting across Ireland identifies ideal settings without expensive travel or logistical challenges.
• Skilled post-production creates multiple deliverables from a single shoot, maximising content value.

These efficiencies make professional video production a wise investment for businesses throughout Ireland and Northern Ireland.

Optimisation for Every Platform and Audience

Strategic adaptation maximises impact:

• Videos are tailored for each channel—social, web, email—maximising reach and impact
• Understanding of how different Irish demographic groups consume video informs distribution strategy
• Technical expertise ensures optimal quality across varying internet speeds from urban Belfast to rural Donegal
• Content strategies balance local relevance with broader appeal when appropriate

This platform-specific approach ensures content performs effectively wherever target audiences engage with it.

Ciaran Connolly’s Insight on Video Production in Ireland

Ciaran Connolly, Director of ProfileTree, notes: “Corporate video production across Ireland has transformed dramatically in recent years. We’re seeing businesses from Belfast to Cork recognise that quality video isn’t just about polished visuals—it’s about authentic storytelling that connects with specific regional audiences. Companies that invest in professional video production gain a powerful tool for showcasing their unique Irish identity while competing in increasingly digital markets.”

The Strategic Imperative for Irish Businesses

Corporate video production in 2025 is not just a marketing add-on—it’s a strategic necessity for businesses throughout Ireland and Northern Ireland. With billions of viewers, rapidly evolving technology, and soaring consumer expectations, companies that invest in high-quality, innovative video content gain a decisive edge in trust, engagement, and conversions.

From AI-powered production and interactive formats to authentic storytelling and sustainability messaging, the future of corporate video across Ireland is immersive, impactful, and indispensable for modern brands. Whether you’re a tech startup in Dublin’s Silicon Docks, a traditional manufacturer in Belfast, a tourism business on the Wild Atlantic Way, or a retail operation in Derry, professional video production provides unmatched opportunities to share your story, showcase your uniquely Irish character, and connect with audiences both at home and around the world.

As the digital landscape continues to evolve, one thing remains clear: businesses throughout Ireland and Northern Ireland that embrace professional video production are positioning themselves for greater visibility, stronger customer connections, and sustainable growth in an increasingly competitive marketplace.

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About ProfileTree

ProfileTree is a leading video production agency headquartered in Belfast, serving clients across Northern Ireland, Ireland, and the UK. Our comprehensive production services include corporate video, promotional content, training materials, and social media video.

Our team specialises in creating authentic, engaging video content that showcases the unique character of Irish businesses while delivering measurable results. From stunning drone footage of Irish landscapes to compelling customer testimonials and product demonstrations, we help companies throughout Ireland and Northern Ireland harness the power of professional video production. To learn more about how we can support your video content strategy, visit our website or contact our team directly.