Securing trustworthy business podcast statistics can often be a tricky old game. In fact, would you believe that over 82 million people across the pond in the U.S. are tuning into podcasts? This article will comprehensively explore current business podcast statistics to support your market research.

More than half of Americans have listened to a podcast in 2022, with significant growth seen over the past three years. Over 82 million people in the U.S. are tuning into podcasts, and this highlights the immense popularity of this medium. Around 450,000 active podcasts present opportunities for businesses to reach a vibrant marketplace.

Podcast listeners vary in age groups and income levels but have higher educational qualifications than the general population. On average, they spend over seven hours per week listening to their favourite shows, indicating high engagement with this form of entertainment.

Business Podcast Statistics: Supply Perspective

As a business owner, marketer, or marketing manager, keeping abreast of the podcasting landscape is crucial. Understanding podcast statistics, such as the number of podcasts listed on Apple Podcasts, can provide valuable insights into the market. 

Apple Podcasts is the most popular platform, with over five million podcasts globally and a market share of about 40% of all podcast downloads. While the exact number of business-related podcasts on Apple Podcasts is not specified, the vast number of global podcasts indicates this medium’s immense popularity and potential reach. So, it’s crucial to consider podcasting as a part of your marketing strategy.

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Active Podcasts

Keeping these statistics in mind can shape your strategy for business podcast advertising or even starting your own. After all, the sheer number of active podcasts means a diverse and engaged audience waiting to discover your content.

Number of Podcast Episodes

Throughout 2022, the number of podcast episodes has significantly grown, offering an extensive range of content for listeners. As business owners or marketers, understanding the sheer volume of content can help you gauge the competition and strategise how to make your business stand out.

However, it’s worth noting that there has been an 80% decrease in the creation of new business podcast shows in the past year globally. This could suggest fluctuations in the market or opportunities for newcomers to make their mark in less crowded spaces. As a businessman or a marketer, these statistics provide an insightful overview of the business podcast landscape.

Available Languages

You will find business podcasts in more than 100 languages. This is excellent news for businesses because you can reach customers worldwide. The top five podcast languages are Spanish, Portuguese, Indonesian, German, and English. So, if you speak one of these languages, you can reach many people with your message.

Business Podcast Statistics: Demand Perspective

In 2022, over 50% of Americans have listened to a podcast, with a significant percentage tuning in within the past month or week. Discover more intriguing data on business podcast listenership habits and preferences that can help them tap into this growing market.

Percentage of Americans Listening to a Podcast in 2022

We must recognise the rising trend of podcast popularity in 2022. A lot more Americans enjoyed listening to podcasts last year. We saw a giant leap of about 29.5% in U.S. podcast listeners over three years, hitting 120 million listeners. The Infinite Dial study took it further by predicting that nearly two-thirds (62%) of Americans would have listened to at least one podcast in their lifetime by the end of 2022.

This data speaks volumes about the growing podcast audience in America and how they are warming up to this new form of entertainment and information sharing. Business podcasts are becoming a beloved pastime for many people, with as much as 79% saying they like tuning into them. This boom has also increased demand for more diverse topics, languages, and content styles, making way for even more growth within the industry.

Percentage of Americans Listening to a Podcast Last Month

Many people in the U.S. are tuning into podcasts. More than half of Americans aged 12 to 54 have listened to a podcast in the last month. That is about 53% of them, and this shows that podcasts are getting quite popular. The growth of listenership shows how much people want to hear good content on different topics, and it’s not just a few, but many tune in monthly.

Percentage of Americans Listening to a Podcast Last Week

Many Americans listen to podcasts each week. The number is going up every year. People like the fact that they can learn something new from these podcasts. They can also listen while doing other things. 

Podcasts are easy to find and play on many devices. New shows are always coming out, so there’s always something fresh to hear. This makes weekly listening very popular indeed.

Average Weekly Listening Time

Podcast listeners spend over seven hours a week tuning in to their favourite shows. This means that podcasts have become a popular form of audio entertainment, and people are dedicating a significant amount of time to consuming this content.

With the increase in podcast downloads and the growing popularity of various genres, it’s clear that podcasts are capturing the attention and engagement of listeners. As business owners and marketers, it’s essential to recognise the power of this medium for reaching your target audience and consider incorporating podcast advertising or creating your own branded podcast as part of your marketing strategy.

Number of Different Podcasts Listened to Weekly

On average, podcast listeners in the U.S. listen to around 11 different podcasts each week. This shows that people are actively seeking out a variety of content and are not solely dedicated to just one podcast. As a business owner or marketer, this highlights the potential for your business podcast to reach a diverse audience and attract new listeners.

Creating engaging and appealing content that stands out among the many available options is essential. By understanding the demand for different podcasts, you can tailor your marketing efforts and ensure your business podcast meets your target audience’s needs.

Average Length of Podcast Episodes

The average length of podcast episodes is not mentioned specifically; however, it’s important to note that podcast episodes can vary depending on the host’s content and format. Some podcasts may have shorter episodes, around 20 to 30 minutes, while others can be longer, ranging from 45 minutes to an hour or even more.

The duration often depends on the discussed topic, audience preferences, and production style. Ultimately, it’s up to the business podcast creator to determine the ideal length for their episodes based on their goals and target audience engagement.

Demographics of Podcast Listeners

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Podcast ListenersDemographics

Podcast listeners span a wide range of ages, with millennials and Gen Z making up a significant portion of the audience. Additionally, podcasting attracts a diverse group regardless of income level and education, ensuring something for everyone in this growing medium.

Age Range of Podcast Listeners

Podcasts are popular among people of different age groups. The younger generation, including youth, Millennials, and Generation Z, form a significant portion of podcast listeners. They enjoy consuming audio content, making up about 56% of the audience.

However, it’s not just the young adults who listen to podcasts. Middle-aged adults also show interest in podcasts, with the age group of 35-54 accounting for around 39% of listeners. This indicates that business podcasts appeal to a wide range of ages and can effectively reach various target demographics in your marketing efforts.

Income Level of Podcast Listeners

Podcast listeners in the U.S. tend to have higher incomes. The household income of 45% of podcast listeners is more than $250,000. In 2019, about 17% of monthly podcast listeners had a household income between $100,000 and $150,000.

Around 28% of Americans have a household income of $250,000 or more. This means that podcast listeners are often financially successful and well-off individuals. As a business owner or marketer, it’s essential to consider this demographic when planning your marketing strategies for podcasts, as they may be more receptive to certain products or services.

Education Level of Podcast Listeners

Podcast listeners tend to have higher education levels than the general population. Studies show that 25% of monthly podcast listeners have a college degree. This suggests that business podcast audiences are more likely to be educated individuals with higher academic qualifications.

This is an essential insight for business owners and marketers who want to target a well-educated audience through their business podcasts or advertise products/services on popular podcasts.

Podcast Listening Habits

Podcast listeners have diverse listening habits, with many enjoying podcasts during commutes, while exercising, or even while doing household chores. Additionally, many listeners prefer to multitask by listening to podcasts and engaging in activities like browsing the internet or driving. Mobile devices are the preferred choice for consuming podcasts due to their convenience and portability.

Locations Where Podcasts are Listened to

Here are some familiar places where people listen to podcasts:

  • During the morning routine, such as while getting ready for the day or during breakfast.
  • On mobile devices while commuting or travelling.
  • On T.V.s while doing activities around the home.
  • While engaging in various tasks, such as exercising, cooking, or household chores.

Multitasking While Listening to Podcasts

Here are some activities that people often do while they listen:

  • Chores: Many people listen to podcasts while doing housework, such as cleaning or laundry.
  • Commuting: Podcasts are popular to listen to while driving or using public transportation.
  • Food preparation: Cooking or baking can be more enjoyable with a podcast playing in the background.

Preferred Devices for Listening to Podcasts

As a business owner, marketing manager, or marketeer, you might be interested in knowing the preferred devices for listening to business podcasts. Here are some key insights:

  • Smartphone: 79% of podcast consumers listen to podcasts through mobile devices. This makes smartphones the most popular device for podcast consumption.
  • Tablet: Some listeners prefer using tablets to enjoy their favourite podcasts. Tablets offer a larger screen and better visual experience.
  • Headphones: Many podcast enthusiasts use headphones to immerse themselves in the audio content. Headphones provide a more personalised and focused listening experience.
  • Earphones: Similar to headphones, listeners commonly use earphones on the go. They are lightweight and portable, making them convenient for busy individuals.
  • Players: Some listeners utilise dedicated portable podcast players or MP3 players for their podcast listening needs.
  • Wireless Devices: With the advancement of technology, wireless devices like Bluetooth headphones and earbuds have gained popularity among podcast consumers.
  • Streaming platforms: Podcast listeners often access podcasts through streaming platforms like Spotify, which offers a wide selection of podcasts and user-friendly features.
  • Podcasting platforms: Dedicated podcasting apps, such as Apple Podcasts, are also commonly used by listeners because they provide easy access to a vast library of podcasts.

Marketing-related Podcast Statistics

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Marketing-related Statistics in the Podcast Industry

Let’s discover key marketing-related statistics in the podcast industry and learn how podcasts can help boost your business.

1. Percentage of Podcasters Who Record Videos

Some podcasters choose to record videos of their episodes. It’s a popular marketing tactic that allows them to engage with their audience visually. The exact percentage of podcasters who record videos is not available; however, it’s clear that video content is becoming more prevalent in the podcast industry.

Many podcasters share their videos on social media platforms, like YouTube and Facebook, to reach more audiences and increase the visibility of their podcasts. This strategy can enhance the listening experience and appeal to those who prefer visual content alongside audio.

2. Estimated Advertising Revenue in the Podcast Industry

The estimated advertising revenue in the podcast industry is impressive. By 2024, it is expected to reach a massive $4 billion. That’s a lot of money, and this growth is not slowing down anytime soon. The podcast advertising market is projected to reach $3.46 billion by 2023. In the United States alone, podcast ad revenues grew 26% year-over-year, generating over $1.8 billion in income as of 2022.

Podcasts are becoming an increasingly famous platform for advertisers to reach their target audience and make serious money. With such promising numbers, it’s no wonder why more and more businesses are incorporating business podcast advertising into their marketing strategies.

3. Impact of Podcast Advertisements on Listeners’ Purchasing Decisions

Podcast advertisements have a significant impact on listeners’ purchasing decisions. They can influence brand perception and encourage listeners to buy products or services. 38% of podcast listeners report purchasing things mentioned in business podcasts.

When it comes to attention, podcast ads grab the listener’s attention. After hearing an ad, 79% of listeners visit the advertiser’s website. This not only boosts website traffic but also increases the chances of conversion. Conversion rates for podcast ads are impressive, too—0.08% for lead generation and 1.10% for site visits.

Trends in the Podcast Industry

The podcast industry is constantly evolving with new trends and listener behaviours. One critical insight is that businesses can use podcasts as a powerful tool for content marketing, reaching their target audience more engagingly. They can increase audience engagement and brand awareness by creating audio content that resonates with listeners.

Another trend in the business podcast industry is the growing popularity of niche genres. Podcasts are no longer limited to news or interviews; there are now podcasts covering a wide range of topics, from true crime to personal development and business advice. This genre diversity allows businesses to find their niche and reach a specific audience that aligns with their products or services.

Furthermore, listener demographics play an important role in shaping the podcast industry. Understanding who listens to business podcasts can help businesses tailor their content and marketing strategies. For example, if the target audience consists mainly of young adults, it may be beneficial to incorporate trendy language and pop culture references into podcast episodes.

Overall, the key insights and trends in the podcast industry indicate that it is a good platform for businesses to get in contact with their target audience through engaging audio content. By staying up-to-date on these insights and trends, businesses can adapt their strategies for maximum impact in this ever-growing medium.

Top Podcasts and Popular Genres

As a business owner, marketing manager, or marketer, you might be interested in knowing about the top podcasts and popular genres in the podcast industry. Here are some critical insights for you:

  • The most popular podcast genres for light listeners include music, arts, and health & fitness.
  • In the United States, the leading podcast genres in October 2020 were music, comedy, and news. These genres have a broad appeal and attract a large audience.
  • Music podcasts provide entertainment through discussions about different genres, interviews with musicians, and sharing new songs or albums.
  • Comedy podcasts offer humour and laughter through stand-up routines, storytelling, or humorous conversations.
  • News podcasts inform listeners about current events and analyse and comment on important news stories.

Publisher and Host Information

Publishers and hosts play a crucial role in the podcasting industry. They are the ones who create and distribute audio content for listeners like you. In the U.S., there has been significant growth in both publishers and hosts.

This means businesses have more opportunities to collaborate with content creators and reach their target audience through podcast advertising. When choosing the right publisher or host for your business, it’s essential to consider factors such as hosting platforms, listener engagement, and demographics.

Additionally, remember that podcasts have an equal gender distribution, with 51% male and 49% female listeners. So, if you’re looking to expand your marketing efforts through podcasts, partner with publishers and hosts who align with your target audience’s interests.


Business podcast statistics reveal a growing audience and immense potential for businesses. With millions of available podcasts and episodes, the popularity of this medium is undeniable. Moreover, podcasts have become an influential tool for marketing strategies, making them a valuable resource for business owners and marketers. Investing in podcasting can be a powerful way to connect with listeners and drive business growth.

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