In the rapidly evolving landscape of search engine optimisation, artificial intelligence has emerged as a transformative tool for digital marketers. With the right prompts, AI can dramatically accelerate keyword research, content creation, technical optimisation, and competitive analysis. This comprehensive guide provides 22 field-tested AI prompts that marketers across Northern Ireland and beyond can immediately implement to enhance their SEO strategies and achieve measurable results.

The AI SEO Revolution: Current Landscape

The integration of AI into SEO workflows has reached mainstream adoption, with significant implications for marketing efficiency and effectiveness:

  • 75% of marketers now regularly use AI for content ideation and optimisation (HubSpot, 2025)
  • 84% of SEO professionals leverage AI specifically to align content with search intent (Seo.com, 2025)
  • AI-generated prompts have been shown to reduce keyword research time by 50-70% (Search Engine People, 2025)
  • 62% of digital marketers report significant productivity gains when using AI for routine SEO tasks (Digital Marketing Institute, 2025)

“AI has fundamentally changed how we approach SEO strategy and implementation,” explains Ciaran Connolly, Director of ProfileTree. “The right AI prompts can unlock insights and efficiencies that were previously unattainable. These tools offer Northern Irish businesses a competitive advantage, allowing even smaller organisations to achieve sophisticated SEO outcomes without enterprise-level resources.”

Essential AI SEO Prompts by Category

AI SEO Prompts

In this section, we’ll explore a collection of essential AI-powered SEO prompts tailored to specific areas of digital marketing. These prompts streamline and enhance key SEO tasks, from keyword research and content creation to technical optimisation and competitive analysis. By leveraging these prompts, marketers can save time, improve accuracy, and ultimately achieve better results in their SEO strategies. Let’s dive into the categories and see how AI can transform your SEO efforts.

Keyword Research and Strategy Prompts

Comprehensive Keyword Expansion

AI SEO Prompts

Prompt:

Generate a comprehensive list of 30 long-tail keywords for [specific topic], focusing on informational, navigational, and transactional intent. Include search volume ranges where possible and group by user intent.

Example Application: For a Belfast coffee shop, this prompt might yield grouped keywords like:

Informational Intent:

  • “How to recognise speciality coffee beans”
  • “Differences between light and dark roast coffee”
  • “What makes Belfast coffee culture unique?”

Navigational Intent:

  • “Best coffee shops near Belfast City Hall”
  • “speciality coffee roasters in Northern Ireland”
  • “Organic coffee shops with wifi in Belfast”

Transactional Intent:

  • “buy single-origin coffee beans, Belfast delivery”
  • “coffee subscription services Northern Ireland”
  • “coffee brewing equipment shops Belfast”

Local SEO Keyword Discovery

Prompt:

Generate 15 locally-relevant long-tail keywords for [business type] in [specific location], including neighbourhood variations, local landmarks, and location-specific services.

Example Application: This prompt helps businesses target hyper-local searches like “emergency plumber near Botanic Gardens Belfast” or “weekend dentist appointments Lisburn Road.”

Competitor Keyword Gap Analysis

Prompt:

Analyse these websites: [competitor URL 1], [competitor URL 2], [competitor URL 3]. Identify potential keyword opportunities they’re targeting that my site [your URL] might be missing. Focus on terms with commercial intent.

Example Application: This prompt helps identify valuable keywords competitors are ranking for that your site hasn’t yet targeted, revealing immediate content opportunities.

Seasonal and Trending Keyword Identification

Prompt:

Generate a list of 20 seasonal and trending keywords for [industry] in [current month/season], focusing on emerging search trends and timely topics.

Example Application: This prompt helps businesses stay ahead of seasonal trends, like identifying emerging search terms around “sustainable Christmas gifts Belfast” or “summer outdoor dining Northern Ireland.”

Question-Based Keyword Expansion

Prompt:

Generate 25 question-based keywords that potential customers might ask about [product/service], grouped by customer journey stage (awareness, consideration, decision).

Example Application: This prompt yields valuable question keywords like “how long does roof repair take in rainy weather?” or “what’s the difference between basic and premium window installations?”

Content Creation and Optimisation Prompts

SEO-Focused Content Brief Development

Prompt:

Create a detailed content brief for an article titled “[your title]” targeting the keyword “[primary keyword]”. Include:

1. 5 secondary keywords to incorporate

2. 10 related questions to answer in the content

3. Suggested word count based on competing articles

4. 5 Potential internal linking opportunities

5. Outline with H2 and H3 suggestions

6. Meta description draft optimised for CTR

Example Application: This prompt generates comprehensive content briefs that align with SEO best practices, ensuring writers address the most relevant subtopics and questions.

7. SERP-Aligned Content Structure

Prompt:

Analyse the top 5 search results for “[target keyword]” and create a content outline incorporating the most common subtopics and questions while identifying content gaps that could help my article stand out.

Example Application: This prompt helps create content that satisfies search intent while offering unique value beyond what competitors provide.

E-E-A-T Content Enhancement

Prompt:

Review this content: [paste content]. Suggest improvements to strengthen its Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals. Recommend specific additions, credentials to highlight, and trust-building elements.

Example Application: This prompt helps elevate content to meet Google’s quality standards by incorporating appropriate expertise signals, case studies, statistics, and authoritative references.

Featured Snippet Optimisation

Prompt:

For the “[target keyword]”, analyse the current featured snippet and suggest how to structure content to win this position. Include a draft of the optimised section formatted to replace the current featured snippet.

Example Application: This prompt creates precisely formatted content sections to win valuable featured snippet positions for targeted queries.

10. AI Content Detection Mitigation

Prompt:

Review this AI-generated content: [paste content]. Rewrite it to make it more human, authoritative, and less detectable by AI content detection tools while preserving the SEO value. Focus on adding unique insights, varying sentence structures, and incorporating industry-specific terminology.

Example Application: This prompt helps refine AI-generated content to avoid potential future penalties while maintaining SEO effectiveness.

Technical SEO Prompts

Metadata Optimisation at Scale

Prompt:

Generate 10 SEO-optimised title tags and meta descriptions for these URLS: [list URLS]. Each should include the target keyword naturally, have an appropriate length, and include a compelling CTAS format as a table with columns for URL, title tag, meta description, and character counts.

Example Application: This prompt creates conversion-focused metadata that maintains optimal length while incorporating target keywords naturally.

Schema Markup Generation

Prompt:

Generate the appropriate JSON-LD schema markup for [content type] with the following details: [list relevant details like business name, address, product information, etc.]. Ensure it follows the latest schema.org standards.

Example Application: This prompt creates ready-to-implement schema markup for local businesses, products, FAQs, how-to content, and more.

Internal Linking Strategy

Prompt:

Analyse these page URLs and their target keywords: [list URLs and keywords]. Suggest 5 strategic internal linking opportunities between these pages, including the anchor text to use and why each link would be valuable for users and SEO.

Example Application: This prompt identifies meaningful internal linking opportunities that strengthen site structure and topical relevance.

Core Web Vitals Improvement Plan

Prompt:

Based on these Core Web Vitals metrics: [paste metrics], generate a prioritised action plan to improve page performance. Focus on the most impactful changes for [specific page type] and include code snippets or technical approaches where appropriate.

Example Application: This prompt creates customised performance improvement plans based on specific Core Web Vitals issues.

Local SEO Prompts

Google Business Profile Optimisation

Prompt:

Create an optimised Google Business Profile description for a [business type] in [location], highlighting these unique selling points: [list USPs]. The description should be exactly 750 characters, include the primary keyword [keyword], and have a clear call-to-action.

Example Application: This prompt generates compelling Google Business Profile descriptions incorporating local keywords while showcasing unique business strengths.

Local Landing Page Content Creation

Prompt:

Generate the content for a location-specific landing page for [service] in [location]. Include:

1. An H1 that incorporates the location and service

2. Three H2 subheadings addressing key customer concerns

3. Local-specific content mentioning nearby areas, landmarks, and community connections

4. A locally relevant FAQ section with five questions

5. A location-specific call-to-action

Example Application: This prompt creates comprehensive location pages that serve users and search engines with relevant, localised content.

Local Citation Consistency Check

Prompt:

Compare these business listings for [business name] and identify any inconsistencies in NAP (Name, Address, Phone) information or business categories. Create a correction plan prioritised by the importance of each platform: [paste listings from various directories]

Example Application: This prompt helps identify and prioritise inconsistencies in local citations that could undermine local SEO efforts.

Competitive Analysis Prompts

Competitor Content Gap Analysis

Prompt:

Analyse these competing pages about [topic]:

[Competitor URL 1]

[Competitor URL 2]

[Competitor URL 3]

Identify:

1. Key topics they all cover that I must include

2. Unique angles each competitor takes

3. Obvious content gaps and opportunities they’re missing

4. Content types (videos, tools, infographics) they’re using effectively

5. A recommended content strategy to outperform them

Example Application: This prompt provides a comprehensive competitive analysis to guide content strategy, addressing all necessary topics while identifying unique opportunities.

Backlink Opportunity Identification

Prompt:

Based on these competitors in [industry]: [list competitor websites], suggest 20 potential websites that might link to them and would also be relevant link targets for my site. Suggest an outreach angle or specific content we could create for each to earn a similar link.

Example Application: This prompt identifies realistic link-building opportunities based on competitor backlink profiles.

SEO Reporting and Analysis Prompts

Analytics Insight Extraction

Prompt:

Analyse this Google Analytics data: [paste data]. Identify the 5 most significant trends, anomalies, or opportunities. Explain what might be causing each insight and recommend specific actions to capitalise on or address the finding.

Example Application: This prompt helps extract meaningful insights from complex analytics data, focusing on actionable findings rather than mere observations.

Client-Ready SEO Report Creation

Prompt:

Create a client-friendly executive summary of these SEO results: [paste data]. The summary should be jargon-free, highlight 3 key wins, acknowledge challenges, and recommend next steps. Format it for easy understanding by non-technical stakeholders.

Example Application: This prompt generates clear, accessible SEO reports that communicate value to clients or executives without overwhelming them with technical details.

SEO Experiment Design

Prompt:

Design an A/B test to determine if [specific SEO change] will improve performance for [goal]. Include the hypothesis, methodology, specific metrics to track, required sample size, potential confounding variables, and how to interpret different possible outcomes.

Example Application: This prompt creates structured SEO experiments to test specific tactics like title tag formats, internal linking approaches, or content structures.

Implementing AI SEO Prompts Effectively

Implementing prompts effectively is crucial to fully harnessing AI’s power in your SEO strategy. This section outlines best practices for optimising AI-generated outputs, ensuring that they align with your specific goals and provide maximum value. By refining your approach and combining AI insights with human expertise, you can achieve superior results and drive more impactful SEO performance.

Best Practices for AI Prompt Engineering

To maximise results from these prompts, consider these best practices:

Be Specific and Detailed:

  • Include industry-specific terminology
  • Specify target audience segments
  • Provide contextual information about your business
  • Set clear parameters (word counts, formats, etc.)

Refine Through Iteration:

  • Start with the provided prompts as templates
  • Adjust based on initial outputs
  • Keep records of which variations perform best
  • Develop a custom prompt library for your specific needs

Combine AI Output with Human Expertise:

  • Use AI for initial data collection and draft creation
  • Apply human strategic thinking to the results
  • Add unique insights and contextual knowledge
  • Review and refine AI outputs before implementation

Several AI platforms work particularly well with these prompts:

ToolBest ForNotable Features
Chatgpt (GPT-4)General-purpose SEO tasks, creative ideationStrong reasoning, follows complex instructions
ClaudeContent refinement, E-E-A-T enhancementNuanced writing style, excellent summarisation
Semrush Writing AssistantContent optimisation, keyword integrationDirect SEO metrics integration, competitor analysis
SurferSEOSERP-aligned content creationReal-time keyword and structure recommendations
JasperMarketing copy, meta descriptionsPurpose-built templates for marketing content
PerplexityResearch-based content, trend analysisBuilt-in web search, citation capabilities

Measuring Success with AI-Enhanced SEO

AI SEO Prompts

Implement these metrics to track the impact of your AI SEO efforts:

Efficiency Metrics:

  • Time saved on routine SEO tasks
  • Content production velocity
  • Keyword research: breadth and depth

Performance Metrics:

  • Ranking improvements for target keywords
  • Organic traffic growth
  • Featured snippet acquisition
  • Click-through rate improvements
  • Conversion rate from organic traffic

Process Metrics:

  • Content brief compliance
  • Internal linking implementation rates
  • Technical SEO issue resolution speed

The Strategic Advantage of AI in SEO

The 22 prompts provided in this guide represent practical, immediately applicable tools for enhancing your SEO strategy through artificial intelligence. By systematically implementing these prompts across keyword research, content creation, technical optimisation, and competitive analysis, marketers can achieve unprecedented efficiency while improving SEO outcomes.

For Northern Irish businesses competing in increasingly competitive digital markets, these AI approaches offer significant advantages in resource efficiency and marketing effectiveness. The organisations that will benefit most are those that view AI not as a replacement for human expertise but as a powerful augmentation tool—combining the computational efficiency of artificial intelligence with the strategic insight and contextual understanding that human marketers provide.

As search engines continue to evolve, placing greater emphasis on content quality, user experience, and technical excellence, the intelligent application of AI in SEO workflows will become not merely advantageous but essential for sustained digital success.

How ProfileTree Can Help

ProfileTree’s SEO services help businesses across Northern Ireland, Ireland, and the UK implement effective AI-enhanced SEO strategies. Our team offers:

  • AI-powered keyword research and competitive analysis
  • Content strategy development using advanced AI tools
  • Technical SEO implementation with AI assistance
  • Local SEO optimisation for regional businesses

Our complementary services can maximise your AI SEO investments:

Contact our team to discuss how AI-powered SEO prompts can transform your digital marketing effectiveness and drive business growth.

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