Facebook likes are a valuable metric for any business or individual on the platform. They can help to increase brand awareness, generate leads, and drive sales. However, getting more Facebook likes can be challenging, especially in today’s competitive landscape.
This comprehensive guide will give you the tips and strategies you need to get more Facebook likes in 2023.
Table of Contents
Facebook is all about friends, likes and sharing. So, in this article, we want to share various proven ways to get more likes on social media giant Facebook. You’ll find that just by tweaking your Facebook posts to consciously make them more personal rather than about your products, your likes and shares will increase. It’s like the adage, “Put yourself in their shoes.” They’re being your Facebook fans, and give them content they want. Here are 15 content ideas to get Facebook likes.
Post relevant videos and infographics that educate or entertain your audience. Videos see 135% more organic reach than photos, according to Socialinsider.
Create polls and quizzes for followers to engage with. BuzzSumo data shows polls drive 68% more engagement than regular posts.
Share useful list posts like “10 Instagram Tips” or “12 Ways to Improve Your Website.” Lists get 86% more likes than non-list posts per TrackMaven.
Use high-quality photos with captions that followers can relate to. Posts with images see 2.3X more engagement than non-photo posts.
Get Facebook Likes By Facebook Ads:
Create targeted ads to reach more of your potential audience – use the relevance score in Ads Manager to find interested users.
Test different ad formats – carousel, slideshow, and video drive the most conversions according to Wordstream data.
Retarget engaged visitors to your website by creating Custom Audiences from your pixel data. Past visitors convert 70% more often.
Monitor cost-per-click and conversion rates to optimize spend for ROI. Nanigans found the average Facebook CPC in 2020 was $1.72.
Get Facebook Likes By Contests and Promotions:
Run photo contests and caption contests – have fans post with a hashtag to enter to win prizes.
Give away free products, ebooks, or services in exchange for likes, comments, and shares. Require tags of friends to increase reach.
Keep contests short – 1 week or less. Require easy actions to enter, like reactions, comments, or follows.
Promote contests through ads, email lists, and influencers. Budget $50-$100 for influencer posts to drive entries.
How to Get More Facebook Likes:
Facebook Marketing Solutions
1. Post Pictures and Images:
Photos are the most liked and shared posts on Facebook and are an instrumental step to getting Facebook likes. We live in a very visual world, especially on social media. So jump on the image bandwagon and make sure that most of your Facebook post content is photos, images, graphics and other visually tantalizing information. Authentic photos and graphics should be used as much as possible. Photos of engaging subject matter on your mobile device or phone are perfect. But don’t worry. If and when original material is unavailable, there are excellent online sources where photos, illustrations, and graphics can be purchased or even used for free. This includes templates, post ideas and more.
2. Ask A Question:
You shall receive Facebook likes! Asking a simple question is one of the easiest and most effective ways to get your Facebook friends engaged and sharing. Keep the question short and sweet and one that could be answered in one or two words. “What is your favourite ice cream?” What time of the day do you usually yawn?” “It’s Frank Sinatra’s birthday, What is your favourite Sinatra song?” Ask questions that require a yes or no or multiple-choice questions to get your friends to like and share.
3. Ask for A Photo Caption:
These posts are humorous and engaging on Facebook. The post includes a picture and asks friends to add a caption. For example, the post includes a photo of a cat stuck in an unusual spot, a photo of a toddler with a surprised look on his face or a photo of a dog riding on a skateboard. “Caption this” is the only two words in the post. This is an excellent way to engage fans. Companies can fine-tune their photo to something in their industry to generate interest and cause it to go viral.
4. Create A Contest:
The Photo Caption posts and other giveaways can easily be created into a Facebook contest to help you get Facebook likes. Fans could vote for their favourite, which adds one more excellent way to like and share. The prize for the best caption could be a product or service or a sample from your company. Include a link to your website so interested participants can learn more about the contest…and your products.
5. Include a Link:
Posting links to your website is a key component of any Facebook planning. Why? Facebook is a great vehicle to drive people to your website, gather new emails and generate new customers. Create a post that is a sentence or two of a recent blog that friends can link on to read the entire article, and create a teaser encouraging the reader to save money or time if they click on a link. Links to your website increase visits to your website that will generate new customers for your business. Remember that “content is king”, and a weekly or biweekly blog with new content will keep your ratings in Google’s search engine timely.
6. Watch Your Timing:
Facebook keeps track of the who, what, where, why and when of all your posts. These analytics will help you determine when the best time of the day or even week is to post on Facebook. Some experts say the best time to post for the most views. According to Hoote Suite experts, the best time to post on Facebook is between 12:00 p.m. and 3:00 p.m. Monday, Wednesday, Thursday and Friday, also on Saturday and Sunday between 12:00 p.m. and 1:00 a.m. Use the analytics to gauge your posts and watch a pattern to determine the best time to engage your friends and what types of posts generate the most clicks and shares.
7. Create Posts with A Clear Goal:
Facebook also has more specific CTAs, such as for companies aiming to secure app downloads. (Image credit: Boostlikes)
Social media offers us the luxury of being spontaneous and in the moment. Still, businesses should have a clear vision of what result they want from a Facebook post. For example, to get more visits to your website, create a “teaser” post and link to your site where they can find more information via a blog or video. If it is to sell more products, create a post that has a deadline to add a sense of urgency. For example, “Save 50% today only by clicking here.”
8. Build Customer and Brand Loyalty:
A Facebook business page can be a successful way to build loyalty to your product and get Facebook likes simultaneously. Keeping your page current, interesting and full of amazing, valuable content will keep your followers returning for more. If your Facebook content is active, diverse, entertaining and creating an interesting place, your followers will do more business with you than another company that isn’t. The bottom line is to keep your Facebook page busy for an improved bottom line.
9. Create A Balanced Schedule:
It’s easy to promote yourself without realizing you’re, well, promoting too much. Facebook is a social platform that should have a happy balance of 30 to 70 promotional content and value-added content. The 30% promotional content is what you write and promote about your company and product. The other 70% is content relevant to your target audience or material they will find interesting and shareable. For example, if your target audience is women and you have a cosmetic line, write about current makeup trends, hairstyles or what happened last night on the Red Carpet.
10. Make Sure You Are Mobile Ready:
Gone are the days of sitting at the office in front of a personal computer. Even the days of solely using a laptop for information gathering are fewer and fewer. Today is all about mobile devices and getting information on the go. As this trend grows, your business must be on Facebook and get likes. Customers will log into their Facebook pages for business information, including address, phone number, hours, and even reviews from other followers. This will not only increase traffic to your website and get Facebook likes, but it will also generate awareness for your business.
11. Follow The Calendar:
Facebook followers respond to annual events, so create posts celebrating something special. In addition to the major holidays like New Year’s Day, there are others to celebrate, like National Hug Day, Princess Di’s birthday or World Peace Day. Create a post with a photo that invites followers to get into the spirit and pass on the word by sharing it with their friends.
12. Ask For A Like Or Share:
Ask, and you will receive. Simply include a request to like or share any post, and you’ll be fascinated at how many likes and shares you will receive. For example, “Please like and share this post with your followers to update them on our latest event this Friday.”
13. Interact With Your Fans:
Engaging your Facebook audience is posting interesting content and interacting with your audience. If a follower comments on one of your posts, it’s wise to like and comment in return. This gets the conversation going and could become a huge opportunity to turn Facebook followers into your company’s customers. People like to be listened to, and Facebook is a perfect platform for customer interaction you can use as inexpensive advertising. But remember that some comments may be negative and should be handled delicately.
14. Create an Event Page:
One way to engage your customers is to create an Event Page within your Business Page to get the word out about an upcoming event, special, or gathering. You can add photos and other content on this page, just like your Facebook page. Its purpose is to start the conversation about an individual scheduled event. For example, if your business sponsors a fundraiser, a Facebook Event Page is the perfect place to promote it. If your business is sponsoring a community yard sale, an Event page is the platform for it.
15. Ask For Help:
Facebook is a social community of people interacting and engaging with one another. The Facebook community enjoys offering input that could help someone else out. Companies who ask their followers to provide input that could improve their products or improve their company are proven to increase likes and shares and create valuable customers. It’s also a great way opportunity to generate visits to your website via a link.
Facebook Marketing Services and How to Use Them
Get Facebook Likes FAQ
Here are some common questions about getting more Facebook likes:
Q: How often should I post to get the most likes?
1-2 times per day is optimal for engagement. Mix up content types – videos, images, polls, articles.
What’s the best time to post on Facebook?
Weekdays between 1-4 PM when audiences are most active. Adjust based on your follower demographics.
How can I grow my reach organically?
Encourage shares by posting engaging content. Use relevant hashtags. Cross-promote with partners.
How much do Facebook ads cost?
Facebook ad costs vary based on audience, placement, and competition. Expect to pay $1-$3 per click or more.
How long do Facebook contests run?
Shorter is better – 3-7 days maximizes interest. Offer prizes that followers will love.
Get Facebook Likes Conclusion:
Getting more Facebook likes takes consistent effort but delivers huge benefits for brand reach and engagement. Focus on posting captivating content daily, running promotions to build your audience, leveraging ads, and optimizing your page for maximum visibility. Use these proven tactics to attract more Facebook followers and boost engagement with current fans.
Suppose you’ve been reading any of our simply gorgeous quality content for the past however long you’ve been doing so (humour us). In that case, you’ll...
With over 2.8 billion monthly active users, Facebook offers businesses an unmatched opportunity to reach, engage, and convert new audiences. The platform's marketing power is evident,...
Exploring the world of social media can be like stepping into a colourful, bustling marketplace, where each platform is a different stall, offering unique and exciting...
