Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 5th April 2024
Reeling from a year that is still learning how to cope with the effects of the pandemic, people are looking forward to the events that have been postponed to bring them some sense of normalcy. With this in mind, creating a web presence for events is strategically important. We have developed a guide to help […]
ProfileTree // 28th April 2024
Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm update. Naturally, this makes life difficult for SEO pros. Ultimately, the goal of SEO is to make your site as attractive as possible to Google’s […]
ProfileTree // 16th March 2024
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”. Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should […]
ProfileTree // 1st February 2024
In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search and Explore tab to help users search and discover meaningful content to them. While this may sound primarily beneficial for users – businesses big or […]
Noha Basiouny // 5th May 2024
In the dynamic realm of computer-aided design (CAD) and engineering, the choice of software can define the success of a project. Among the myriad of CAD tools available, CATIA and SolidWorks emerge as formidable titans, each renowned for its prowess in facilitating intricate design, engineering, and manufacturing processes. Yet, when it comes to choosing the […]
Miranne Khaled // 31st January 2024
The transformation from print to digital media has revolutionised how we consume information in the ever-evolving media landscape. As the world hurtles forward in this digital age, the differences between print media and its digital counterpart have become increasingly pronounced. Print media once stood as the unrivalled medium for news, entertainment, and knowledge dissemination. Magazines, […]
ProfileTree // 5th May 2024
With lockdown restrictions having impacted businesses across Europe, the vast majority of us have been forced to slow things down to some degree. However, many business leaders agree that these strange times have given us a unique opportunity to reassess our businesses, our finances and our lives. In a pre-lockdown interview, we sat down to […]
ProfileTree // 31st January 2024
This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to add up to three guests when they go live to their followers. This is two more than the previous limit, where users could only host […]
ProfileTree // 1st May 2024
Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]
ProfileTree // 5th May 2024
Procrastination wastes vast amounts of time. Image credit: Brandon Gaille.
ProfileTree // 14th April 2024
Empowerment Through Technology: We live in strange and unprecedented times, and increasing numbers of consumers are depending on technology to work, socialise, shop and learn. In the latest addition to the Business Leader Series, ProfileTree CEO Ciaran Connolly caught up with Lauren Allison of #TechMums to discuss her business journey, empowering women through technology and […]
ProfileTree // 15th May 2024
It’s World Kindness Day, a day to highlight the little things that can make us kinder to not just other people, but also ourselves. In times like now, the need to be kinder is more important than ever. To celebrate this important day, we chatted to Annette Kelly, the founder of Little Penny Thoughts, an […]
ProfileTree // 11th October 2024
Google Analytics is, arguably, the best method of providing a summary of how your business is performing online. With a variety of metrics that allow for demographics to be observed, how many conversions are occurring on your landing pages, and click-through rates being noted, its uses have no end. According to W3Techs, as of October […]
ProfileTree // 22nd August 2024
Financial wellness. It’s a term thrown around a lot, but what does it truly mean? Is it just about having a lot of money in the bank? Absolutely not. Financial wellness is a multifaceted state of being where you feel in control of your finances, are able to meet your present and future needs, and […]
Ciaran Connolly // 30th June 2024
If you’re interested in developing an iOS game, you’ve probably already realized that the market is booming with opportunities and the competition is fierce. But if it’s your first time entering this space, it can be difficult to know where to start. That’s why we’ve compiled this guide: to help you identify some key considerations […]
ProfileTree // 10th March 2025
Google uses various algorithms to run its search engine, determine factors that rank each website page, and implement filters to change search results. Google is the top search engine in the world, and to keep its engine running correctly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, ranks, and […]
ProfileTree // 6th May 2024
Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business Leaders interview, we chatted to owner Ann-Marie McSorley about how she has revolutionised the way businesses do paperwork. To learn more industry-leading insights, check out […]
ProfileTree // 5th May 2024
In today’s competitive online landscape, building a beautiful and functional website for your online store is just the beginning. To truly thrive, you need to equip your store with the power and flexibility to adapt to ever-evolving customer demands and industry trends. That’s where Wix Apps come in. Wix is a website builder that prides […]
ProfileTree // 31st January 2024
SEO specialists are probably the most widely misunderstood marketers. Despite this, it’s an area that more and more people want to break into. To gain the right skills to succeed, many marketers choose to take dedicated SEO training. And to be fair, there’s probably never been a better time to break into SEO. This is […]
Nuala Davies // 7th October 2024
Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. The rise of video and micro content has transformed how we engage with media online. […]
Maha Yassin // 22nd April 2024
Have you ever been to a farmers market? If you have, you know what we’re talking about when we say it’s where fresh produce is everywhere your eyes can see, local communities connect and socialise, and life feels straight out of a novel. Once you step foot in a farmers market, you will count the […]
Sara Lynch // 7th October 2024
Creating an engaging and effective email is a necessary step for successful email marketing campaigns. In this competitive digital world, it is not an easy task to stand out among others without putting in extra effort. It includes creating and following a strategic approach and implementing several proven techniques to make your email engaging.
ProfileTree // 25th March 2024
As the ongoing Covid-19 pandemic continues to trap the business world in a period of real uncertainty, more and more businesses are focusing on adapting and surviving the crisis. However, the world of digital appears to be largely untouched by the impacts of the pandemic. Professionals in the software industry have continued to innovate in […]
ProfileTree // 25th April 2024
Today’s marketplace is changing, and ‘digital transformation’ is on the lips and minds of business owners across the globe. Gone are the days when websites were built merely to hold an online presence: customers now have greater expectations and demand that websites serve as true digital showcases for their favourite brands, big or small. With […]
ProfileTree // 5th May 2024
The past year has brought strange and unprecedented times for businesses. With little to no events allowed, this has curtailed businesses in making new, valuable connections. However, digital solutions have remained key during the outbreak, making networking as easy as ever before. In a highly relevant pre-pandemic interview, we sat down with Business First’s Michael […]
ProfileTree // 25th April 2024
We live in strange and unprecedented times, with the vast majority of businesses and organisations being forced to slow down much of their operations. However, many businesses have thrived during the crisis, with house moves and property purchases still pushing forward. In a highly relevant interview recorded ahead of the Coronavirus pandemic, we sat down […]
ProfileTree // 6th May 2024
Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace of mind. However, many people do not consider this until later stages of life. Financial planning specialist Simon Thompson, of Welby Associates Wealth Management, is […]
ProfileTree // 5th May 2024
Today’s world is changing – and fast. The outbreak of the pandemic has thrown real momentum behind the idea of paperless building, and more and more consumers are abandoning physical cash for digital currency – for both security and hygiene reasons. In the latest instalment of ProfileTree’s Business Leader Series, Ciaran Connolly caught up with […]
ProfileTree // 20th March 2024
Regardless of what sector of business you’re working in, it is certain that the past few months have been filled with uncertainty and continuous change. In the midst of the chaos, many businesses have allowed their organisational culture to nosedive. In the latest episode of ProfileTree’s Business Leader Series, CEO Ciaran Connolly caught up with […]
ProfileTree // 24th October 2024
Key things to be aware of when considering a Health and Beauty Franchise Business
Miranne Khaled // 22nd April 2024
Businesses today constantly search for ways to gain a competitive edge to thrive in a highly competitive business landscape. One powerful tool that has emerged in this pursuit is marketing statistical analysis. With the ability to extract invaluable insights from vast amounts of data, marketing statistical analysis is crucial for informed decision-making and successful marketing […]
ProfileTree // 12th March 2024
As your business grows, your website needs to grow with it. At some point, this will lead to you needing to migrate your website. If you’re not able to do this, you’ll quickly encounter a variety of problems. For example, your current hosting solution might not become unsuitable as your traffic grows. As your business […]
ProfileTree // 5th May 2024
In a world that is undergoing digital transformation, it is important that your business keeps up with the digital trends. People expect more than simply brick-and-mortar stores now, and to be able to supply digital demands, most businesses need a website. Wix apps for eCommerce offer plenty of useful tools to ensure that selling your […]
ProfileTree // 11th April 2024
While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a new approach to your digital marketing by considering those who left the purchase as potential customers still. Marketing to your customers and target audience takes […]
ProfileTree // 5th May 2024
The ongoing coronavirus crisis has plunged the vast majority of businesses into a period of protracted uncertainty. However, many industry leaders have highlighted that the temporary halting of business provides a unique opportunity to focus on personal development, change management and adapting our overall strategies. In a pre-Covid interview, we sat down with Ian McClean […]
Panseih Gharib // 30th January 2024
Responsive websites have become a crucial aspect of modern website development. With the increasing variety of screen sizes and devices used to access the internet, creating a responsive website has become imperative for providing an optimal user experience. This article will explore the best practices and examples of responsive website design, encompassing various elements such […]
Sara Lynch // 9th September 2024
Software-as-a-Service – SaaS companies, have unique accounting needs due to their subscription-based business models that rely on recurring revenue. Effective financial management is critical for SaaS companies to accurately forecast revenue, comply with reporting standards, and make data-driven business decisions.
ProfileTree // 5th May 2024
In 2024, the freelance economy is booming more than ever. With over a third of the workforce now working independently, competition is fierce for top freelance talent. While flexibility and freedom are clear motivators for independent work, building a reputation and credibility are absolutely essential for long-term success and income stability in the freelance world. […]
ProfileTree // 29th January 2024
Attitudes towards business recruitment is changing. Nowadays, millennial and gen Z talent need to be appealed to. One business making this a priority and turning it into a specialist service is Nepturnal. In this installment of our Business Leaders series, ProfileTree Director Michelle Connolly sits down with Ellie Francis, CEO of Nepturnal, to discuss how […]
ProfileTree // 21st April 2024
In today’s digital marketplace, everyone needs web hosting services. Everyone from freelance writers, to world-renowned actors to professional chefs and everything in between have some kind of virtual space that tells you everything you need to know about them. Getting your website online has become a more accessible goal than ever before, but to get […]
ProfileTree // 1st August 2024
Recent weeks have turned the world of work and business on its head, and now the issues of work travel, remote working and the daily commute’s role in air pollution have become more pertinent than ever. In the latest in our series of remote interviews, we sit down with ParkOffice COO, Jason Popplewell, to talk […]
ProfileTree // 29th January 2024
Many small businesses purchase web hosting services from massive, faceless corporations. Local web hosting doesn’t even cross their minds. People assume that the biggest players can offer the best services for the lowest price. But is this actually true? The truth is that local hosting providers can offer concrete business benefits that the major players […]
ProfileTree // 20th February 2024
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen, which is why businesses need to be ready with a plan and a procedure to contain the situation when your business gets into hot water. […]
ProfileTree // 5th May 2024
In these strange times, the power of positivity has never been more important. Whilst many businesses have temporarily paused their operations due to the outbreak of the COVID-19 pandemic, others have kept things ticking over to offer a little slice of happiness. With this in mind, Michelle Connolly caught up with Astra McNicholl, who established […]
ProfileTree // 3rd April 2024
Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly powerful, moving people to tears. Others, not so much. There have been plenty of tasteless ad and marketing campaigns that have missed the mark and […]
ProfileTree // 29th January 2024
Business Performance: Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore, better results. One of the people responsible for instigating this phenomenal change is Ian McClean, Founder of Flow Group. Flow comprises a collection of change […]
ProfileTree // 5th May 2024
Thinking about the best WordPress hosting for your needs? Our free guide is designed to answer your questions and explain your next steps. We’ll look at different types of WordPress hosting and weigh up your options, including WP Engine, SiteGround, GoDaddy and Bluehost. Read on! What is WordPress Hosting? WordPress is, of course, a very popular website and publishing platform. […]
ProfileTree // 25th March 2024
Whilst many firms have had to temporarily suspend their business due to the Covid-19 pandemic, the television production industry has tried to adapt to maintain its output of programming. Few people understand the challenge of these times better than Larry Bass, founder and CEO of ShinAwiL. In the latest in our series of remote interviews, […]
ProfileTree // 15th May 2024
Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear by. In this guide, we will discuss the benefits of content personalisation, how they can contribute to increasing sales, conversions, and strengthening the client base. […]
ProfileTree // 5th May 2024
We’ve been looking around a lot, and decent pandemic marketing advice is pretty hard to find. ‘We live in unprecedented times’. That is a phrase that has become synonymous with the impact of Pandemic, including the deep and significant uncertainty that businesses are facing. Ongoing restrictions continue to close the doors of firms across Northern […]
Esraa Ali // 5th May 2024
With the ever-increasing presence of the internet in our lives, the way people search for information and products has also evolved. It’s essential to understand the top 100 most searched keywords on Google globally in 2023 to adapt and strategise effectively in the digital landscape. What Are the Top 3 Most Searched Keywords on Google […]
