Update: As of 2023, as part of Twitter’s rebrand to X, TweetDeck has been renamed X Pro. While TweetDeck was previously free, X Pro is now a paid service available to subscribers of X Premium. X Premium is a subscription service thatallows you access to premium features and benefits on the app. Subscribers enjoy expanded reach, prioritised posts, and other features that make conversing on the app much better. Pricing for X Premium varies by country, starting at $8 per month or $84 per year, where available.
Parts of this article have been retained for readers interested in understanding what TweetDeck was, while other sections cover the latest updates with X Pro.
TweetDeck is a powerful Twitter management platform used by over 25 million people globally. Owned by Twitter itself, TweetDeck allows users to streamline Twitter activity in a customisable dashboard interface. Key features include monitoring multiple timelines, scheduling tweets, tracking keywords, analytics and engagement insights, targeted audience segmentation and more. In this comprehensive guide, we’ll provide tips and best practices for using TweetDeck to save time and optimise your Twitter presence.
Table of Contents
Overview of TweetDeck Features
TweetDeck offers a range of features designed to enhance your Twitter experience, including:
Customisable Columns: Create multiple columns to view different feeds, activities, lists, messages, and more.
Advanced Search: Use advanced search filters to target specific keywords, users, locations, interests, and other criteria.
Scheduling: Schedule tweets and threads in advance to maintain a consistent presence.
Team Collaboration: Manage multiple accounts and collaborate with team members effectively.
Notifications: Receive alerts for new followers, mentions, direct messages, and other important activities.
Analytics: Track tweet engagement, top content, and follower growth to measure your performance.
Multi-Platform Support: Manage Twitter accounts and Facebook Pages from a single dashboard.
Compared to tools like Hootsuite, TweetDeck’s streamlined column-based interface makes it easier to monitor multiple feeds at once. Additionally, its filtering options are more advanced, allowing you to track specific conversations with greater precision.
Tips for Using TweetDeck for Business
To maximise your Twitter strategy and achieve your business objectives with TweetDeck, you could follow these tips:
Customise Columns: Create dedicated columns to monitor branded keywords, competitor handles, influencers, and other relevant topics.
Schedule Tweets: Utilise the scheduling feature to maintain a consistent presence when tweeting 5 to 10 times daily isn’t feasible.
Collaborate with Teammates: Assign account access and columns to streamline team efforts and ensure efficient management.
Target Your Audience: Set up targeted searches to discover relevant audiences, hashtags, and content that aligns with your business goals.
Analyse Your Performance: Use TweetDeck’s analytics to identify your most effective tweet times and top-performing content.
Organise with Lists: Create organised Twitter lists to categorise influencers, media contacts, and other important accounts.
Stay Informed: Set up custom notifications to receive timely alerts for priority mentions, direct messages, and other critical updates.
By following these tips, you can effectively leverage TweetDeck to enhance your Twitter strategy and achieve your business objectives.
Powerful TweetDeck Features Explained
Column Organisation: Add, remove, and resize columns for feeds like Home, Mentions, Direct Messages, and Trends.
Scheduling: Plan posts and threads in advance, down to the minute—ideal for spacing out content.
Advanced Search: Filter Twitter searches by keywords, users, dates, interests, locations, and more.
Twitter Lists: Organise users into public or private lists based on interest, influence, and other criteria.
Analytics: Track post impressions, engagement, top-performing posts, and follower growth over time.
Account Management: Add team members, manage permissions, and enable content approval workflows.
Engagement Insights: Access statistics on your best content types, optimal posting times, and relevant audiences.
What Is X Pro? (Formerly TweetDeck)
What was once known as TweetDeck is one of the most popular social media management tools used by individuals and businesses alike. Currently, it supports only X (previously Twitter) accounts, though it previously supported Facebook and LinkedIn.
Key Features
X Pro is a browser-based tool, meaning there’s no need for installation or downloads. Here are some of its key features:
Multiple Account Management: X Pro is specifically designed for managing multiple accounts. Its key feature is the ability to add an unlimited number of accounts without having to log out or switch between them.
Unified Inbox: You can track all posts, mentions, and direct messages across different accounts in one place at the same time. You can also set a default account for ease of use.
Account Switching: Quickly switch between accounts to post, engage, and track activity. When composing a post, X Pro displays all your connected accounts, allowing you to easily choose which account to post from. You can also send a post from multiple accounts at once if needed.
Collaborative Features: Work with team members to manage multiple accounts and collaborate on content effortlessly.
X Pro is an invaluable tool for individuals and businesses seeking to streamline their Twitter management and maximise their online presence.
Why You Need X Pro
Digital marketers and social media specialists often manage multiple accounts while keeping an eye on hundreds of others. Many tools can help streamline social media management, and X Pro (formerly TweetDeck) is one of the best for handling X (Twitter) accounts.
If you’re just starting out in social media marketing, this article will be your guide to understanding the power of X Pro and how it can simplify your workflow. From managing multiple accounts to scheduling content and tracking engagement, X Pro is a vital tool for any business looking to enhance its online presence.
Key Benefits for Businesses
Efficient Management: Streamline the management of multiple Twitter accounts from a single dashboard.
Enhanced Monitoring: Easily track mentions, direct messages, and trends across multiple accounts.
Improved Collaboration: Collaborate with team members to manage accounts and share insights.
Time-saving Features: Utilise scheduling, analytics, and other tools to save time and increase efficiency.
How to Log In to X Pro
In the past, logging into the platform was simple. All you need is an X account, and you should be ready to go. Since it is a browser-based web tool, the second thing you needed was a web browser. Once you are on the browser, you will go to https://pro.twitter.com/, and you will find a login page.
You’d simply sign in with your X account username and password, and you should be automatically taken to the main dashboard, shown below. This social media management tool is still easy to log in to, but you must first subscribe to X Premium.
What X Premium Offers You
Since the launch of X Premium, many have asked: Is X Premium worth it? We’ll provide an overview of its features so you can decide for yourself.
Post Adjustments: You can modify your posts within an hour of publishing. This feature allows you to make revisions, add mentions, or rearrange media. This feature is available for original and quoted posts only.
Reduced Ad Exposure: As a paid subscriber, you will see about half the usual ads in your main and follower feeds. While your feed will mostly feature non-sponsored posts, this reduction doesn’t apply to other promotional areas like profile ads, ad responses, highlighted events in the Explore section, trending promotions, and suggested profiles.
Enhanced Post Visibility: Your posts and comments gain priority in positioning. Premium user activities also appear in a specialised notification section for other users.
Exclusive Replies: Premium members can respond to posts that restrict comments to verified accounts only.
Extended Post Length: As a premium user, you can write up to 25,000 characters, exceeding the standard 280. This applies to quotes and replies, too. While everyone can view these extended posts, only Premium members can create them.
Advanced Text Tools: Emphasise your content with bold and italic text formatting on X Premium.
Featured Content: Highlight your top content in a specialised profile section.
Organised Saves: X Premium allows limitless saves and categorisation in specific folders for a more organised and private experience.
Personalised App Look: Customise your X app icon with various design options.
Tailored Navigation: You can adjust your navigation bar for quick access to your most-used features by choosing between 2 to 6 icons or reverting to the original layout.
Highlighted Reads: Easily access a dedicated section summarising widely shared articles from your network.
Optimised Reading: Seamlessly read long threads with the ‘Reader’ mode, which also allows text resizing.
Retract Option: You have a grace period to retract your posts before they go live, giving you the chance to reconsider before publishing.
Extended Video Sharing: This feature is restricted to x.com and the iOS X app. Upload videos up to three hours long or 8GB (in 1080p) to X.com and the iOS X app.
Vibrant App Themes: Customise your app’s appearance with lively theme options.
Text-Based Security: As a premium user, you can add an extra layer of security with SMS-based two-factor authentication.
Private Messaging: Engage in private chats with other verified users.
Community Creation: Create dedicated spaces for in-depth discussions on your favourite topics
Media Management: Organise your uploaded media using studio.x.com.
X Pro Access: This key feature includes real-time updates, multi-timeline views, advanced searching, account management tools, and more—ideal for optimising your X experience.
X Pro Features: Then and Now
X Pro (formerly TweetDeck) still retains many of its powerful features, though a few updates have been added over time. One key feature is the ability to customise your dashboard by moving or adding new columns.
X Pro Panels
Image credit: GrowVisibility
Most of the core features remain the same between the old TweetDeck and the new X Pro. As you can see in the panel, there are four primary columns: Home, Notifications, Messages, and Activity.
Home: This column shows the normal post stream, just as you would see in the regular X browser. It displays posts from everyone you follow.
Notifications: This panel highlights all interactions, such as new followers, likes, and reposts.
Messages: All your direct messages are displayed here.
Activity: This feed shows the activity of your followers, including likes, reposts, and comments.
To add an account, navigate to the Accounts settings in the side control panel to the left. You can input the details of other accounts and even make the primary account an admin over the others. You can also add team members to manage accounts without sharing passwords, which is particularly useful for businesses and agencies.
The X Pro Columns
Image credit: Business Insider
Below are the various types of columns you can add to your dashboard, each serving a specific purpose. If you have multiple accounts connected, you can add individual message columns for each account. This allows you to manage all your accounts in one place.
According to Social Media Today, X Pro lets you prioritise columns, create a team, and even monitor your competition. Here’s a breakdown of some useful columns:
Home: Displays the timeline of posts from people you follow.
Notifications: Shows alerts for new followers, reposts, and likes on your posts.
Messages, Likes, Followers, and Search: Self-explanatory. They are helpful for managing specific interactions.
Some features may be new to users:
List
You can create lists for accounts you want to keep an eye on—whether competitors or inspiring content creators. This column shows posts from everyone on your list, ensuring you don’t miss important updates.
Collection
A Collection column allows you to create a timeline of hand-selected posts to share with others. You can save a timeline of memes, important articles, and much more. It can be work-related, personal, or just for fun.
Activity
This Activity column provides a comprehensive view of interactions between you and your followers. You’ll see liked posts, reposts, and comments from your followers, allowing you to stay up-to-date with their activities.
User
Similar to the Home column, the User column focuses solely on your own activity. Here, all your posts and reposts are displayed in chronological order.
Mentions
In the Mentions column, you can show posts where you’ve been mentioned for either a single account or all connected accounts. It’s particularly useful for keeping track of what people are saying about your business and responding promptly.
Scheduled
Post scheduling is a valuable feature for users who have announcements or time-sensitive posts to make. You can schedule posts to be published at the exact time you want, even if you’re offline. This helps ensure your content reaches the right audience at the right moment. It’s a vital tool for managing accounts across different time zones or maintaining a presence while handling other tasks.
Tip: Pay attention to when your posts get the most engagement and schedule posts accordingly to maximise visibility. You don’t want to miss the timeline’s golden hour.
Trending
This trending column shows the most current and popular topics on X. It’s a great place to jump on the bandwagon of trending topics worldwide. Engaging with these topics can increase the visibility of your posts, especially if you use trending hashtags.
How to Add a Column to X Pro
You can add extra columns to your dashboard in addition to the default four (Home, Notifications, Messages, and Activity). Columns such as followers, scheduled posts, and others can greatly enhance your experience by giving you more control and visibility over different aspects of your account.
To add a column, all you need to do is click the plus icon “+” at the bottom of the control panel on the left side of your screen. You can then select which feature to add to your dashboard, allowing you to customise your workspace for improved accessibility.
By now, you should have a clear overview of how X Pro can help you manage multiple X (Twitter) accounts and streamline your activities. Be sure to take advantage of these features to create a more professional and organised X experience.
Final Thoughts on X Pro (TweetDeck in a Nutshell)
To summarise, X Pro is a powerful tool that allows you to manage multiple X accounts effortlessly. Whether you’re tracking engagement or monitoring interactions, it simplifies the process, giving you greater control and visibility.
If you’re a social media manager, the platform could be what you want. If you’re a business owner looking to build your brand on X or an individual promoting your blog, X Pro can help you achieve your goals seamlessly.
Conclusion
X Pro (formerly TweetDeck) offers a robust, feature-rich dashboard for managing multiple X (Twitter) accounts and streams. With customisable columns, advanced filtering, scheduling, and analytics, it enables both individuals and teams to streamline their presence and save time.
While X Pro may lack certain marketing tools, such as promoted posts, it excels at organising and optimising X activities and workflows. For heavy users, especially those managing multiple accounts professionally, it remains an indispensable tool.
With this guide, you now have a comprehensive understanding of how to leverage X Pro to enhance your X/Twitter productivity and engagement. Its versatile interface and capabilities empower you to monitor key conversations, grow your audience, and schedule content with ease.
FAQ
Q: Does X Pro (TweetDeck) have a limit for scheduled posts?
A: Yes, you can schedule posts up to one year in advance in X Pro.
Q: Can I use X Pro on multiple computers?
A: Yes, you can access X Pro from multiple computers by logging into your X account. Your columns and settings will sync across devices.
Q: Does X Pro work with promoted posts and X ads?
A: Unfortunately, X Pro does not support creating or managing promoted posts. You’ll need to use X’s built-in advertising platform for that.
Q: Is there a character limit for posts scheduled in X Pro?
A: Yes, the regular post character limit of 280 characters applies when scheduling posts in X Pro.
Q: Can I post to other social networks through X Pro?
A: No, X Pro is solely for managing your X (Twitter) presence. To post to other networks, you’ll need a tool like Hootsuite.
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