Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic consists of people who are already interested in your topic and are part of a chosen demographic. By driving targeted traffic to your blog, you multiply your opportunities to convert people. You don’t have to convince them of the need, just whether considering your product or service is of value to them. There are many methods for driving targeted traffic to your blog. Let’s explore how you can drive targeted traffic with blog commenting.
The Value of Targeted Traffic Strategies
When done correctly, implementing targeted traffic strategies can be highly effective for improving search engine rankings. By taking the time to identify and engage with websites and blogs that align with top keywords, you can secure valuable backlinks and increase domain authority.
For example, in the case of a financial planning firm trying to rank for competitive keywords like “retirement planning advice”, targeting relevant finance and business blogs with comments and expertise can get those pages ranking on the first page of Google within a few months. Similarly, an eco-friendly product company looking to improve rankings for “sustainable products” terms could focus on parenting, green living, and entrepreneur blogs matching their niche.
The key is to implement a methodical and consistent approach to interacting with ideal sites related to target keywords. By becoming a valued member of these communities over time, companies can build quality backlinks that, in turn, boost SEO metrics and search positioning. The effort involved pays dividends in increased organic visibility and revenues.
Why Blog Commenting Still Works in 2025
Despite being one of the older digital marketing tactics, strategic blog commenting continues to deliver results for several important reasons:
Community Access: It puts your brand in front of established, relevant audiences
Expertise Signaling: It allows you to demonstrate knowledge in your field
Relationship Building: It helps forge connections with industry influencers and potential customers
Contextual Referral Traffic: It drives visitors who are already engaged with related content
SEO Benefits: While most blog comments use nofollow links, they still contribute to a natural, diverse backlink profile
According to recent industry research, websites that incorporate blog commenting into their broader SEO strategy see an average 12% increase in referral traffic and improved domain authority compared to those that don’t engage in this practice.
Finding High-Value Commenting Opportunities
Not all blogs are created equal when it comes to commenting potential. The key is identifying blogs that:
Attract your target audience
Allow comments (many don’t)
Have active engagement
Maintain high content quality
Here’s a systematic approach to finding the right blogs:
Keyword Research for Blog Discovery
Begin by identifying blogs that rank for keywords relevant to your business:
Use tools like Ahrefs, SEMrush, or even free Google searches with operators like "keyword" + "leave a comment" to find blogs accepting comments
Look for blogs that rank for the terms your potential customers are searching for
Focus on sites with Domain Authority (DA) between 30 and 70 – high enough to have quality traffic, but not so established that your comments get lost
Evaluating Blog Comment Sections
Once you’ve identified potential blogs, assess their comment sections:
Comment Volume: Are there multiple comments on recent posts?
Comment Quality: Do the comments add value, or are they mostly spam?
Author Engagement: Does the blog author respond to comments?
Comment Date Range: Are comments recent, suggesting active readership?
Setting Up a Blog Monitoring System
To stay on top of new content from your target blogs:
Use Feedly or similar RSS aggregators to track new posts
Set up Google Alerts for topics relevant to your industry
Create Twitter lists of blog authors and set notifications for their new content
Develop a spreadsheet to track blogs you comment on, including metrics like traffic referred
“In our experience working with hundreds of UK businesses, creating systems for identifying high-value commenting opportunities separates successful campaigns from ineffective ones,” says Ciaran Connolly, Director at ProfileTree. “We’ve seen clients generate significant targeted traffic through just 3-5 strategic comments per week on the right blogs.”
The key ingredient for driving targeted traffic with blog commenting is starting with your niche. Commenting on any internet blog will not suffice for this activity. You must assemble a list of blogs within or related to your niche to stay abreast of. You can add them to your RSS reader or send them to a unique email to get started. You don’t need to comment on every post. Select posts that are related to your blog to comment on.
Step-By-Step Guide to Implementing a Targeted Traffic Strategy
Follow this comprehensive guide to kickstart your own successful targeted traffic and linking-building campaign:
Conduct Keyword Research
Make a list of keywords and phrases related to your core focus. For each one, brainstorm a list of 5-10 websites, blogs, forums, etc., where your target audience hangs out.
Identify Relevant Sites
Use tools like Ahrefs, BuzzSumo, and SEMrush to research sites related to your keywords with high domain authority and traffic. Filter to identify ones that allow and encourage user-generated content.
Analyse Site Content
Spend time evaluating the existing content on each site to understand its style, tone, topics, and engagement levels. Then, customise your outreach strategy accordingly.
Create Valuable Comments
Craft 1-2 paragraph comments for each site, demonstrating expertise and providing a unique perspective. Include relevant links back to your content as valuable resources for readers.
Develop a Publishing Schedule
Space out your link-building efforts over time to seem natural. Consider publishing 2-4 comments per week per site. Use a social media scheduling tool to manage this.
Monitor and Respond
Check back on your comments daily to reply to any discussions you generate. Be an active member of each community.
Track Link Equity Metrics
Tracking links and tools like Ahrefs can be used to measure increases in referring domains and backlinks. Correlate with search ranking improvements.
“According to a recent Ahrefs study, sites that actively participate in comment link building see a 12% higher average uplift in organic traffic and a 9% increase in total backlinks versus sites that do not.”
“Research by Search Engine Journal found that 70% of SEO experts use targeted traffic and link-building campaigns to improve client domain authority and search rankings.”
Comparison table of tools:
Tool
Key Features
Pricing
BuzzSumo
Keyword research, SEO audits, and position tracking
$99/mo – $199/mo
Ahrefs
Backlink checker, site explorer, rank tracking
$99/mo – $999/mo
SEMrush
Keyword research, SEO audits, position tracking
$99/mo – $399/mo
Majestic
Historical link index, trust flow metrics
$49/mo – $799/mo
Moz
Link building suite, site crawler, ranking analysis
$99/mo – $599/mo
Common Mistakes to Avoid
Targeted traffic strategies take time and care. Steer clear of these errors:
Commenting too frequently – spread out your efforts instead of blasting links
Having an overly promotional tone – offer genuine value to each community
Not replying to follow-up discussions – stay engaged with readers
Targeting completely irrelevant sites – carefully vet sites for topical alignment
Copy-pasting duplicate comments – customise your remarks for each site
Neglecting site guidelines – carefully read and respect each site’s policies
Not tracking your results – monitor key metrics to optimise efforts.
Expert Tips for Targeted Traffic Success
I interviewed leading SEO experts on their top targeted traffic tips. Here are their key recommendations:
“Focus on quality over quantity – a few strong links from reputable sources are more powerful than many weak ones,” says Ryan Stewart of Webris.
“Curate engaging assets like infographics or quizzes to include in your comments to boost click-through rates,” suggests Aleyda Solis of Orainti.
“Follow influencers in your space and react to their content to build relationships,” says Rand Fishkin, founder of SparkToro.
Read the Article
It is not good enough to just read a headline and then make your comment. It is essential to read the article so that you can make an insightful comment on each post that may interest other readers. Take the time to write a comment that has meaning to the blogger. If you don’t, the writer may consider your comment spam and delete it. In addition, other readers won’t be interested in what you write.
Bad vs Good Comments
The worst types of comments are generic in flavour. Comments such as, “Great post, mate!” or “I love your website” are not what you should be writing. If the comment can be used on any website, then you should not use it. Instead, write a comment for that specific blog post.
A better comment would demonstrate that you have read the post and have a tidbit of information or an opinion to offer to add to the discussion. This type of comment engages the post’s writer and may even engage other readers. Start by using proper English grammar. After all, you are not texting someone on your phone or chatting. Capitalise the first letter and use punctuation. Then, make a comment that adds value to the post.
Some suggestions for valuable comments to include:
Relating a similar experience to the one described in the post
Discussing facts related to the post that you have access to
Talking about a case study that is related to the post
Offering a personal opinion about the post topic and why you have that opinion
Adding your expertise in that topic from your education or experience
Finding Blogs in Your Niche
To start driving the right traffic to your blog through commenting, you must create a list of blogs to comment on. One place to start is by Googling “blog directories.” You can find several online blog directories that curate blogs on various topics. You can also search Google for blogs on your subject. Methods for finding blogs may vary depending on how small a niche you write in.
For instance, if you are writing a cooking blog, you can find hundreds of excellent blogs to comment on. It is a good idea to narrow your niche to baking or cake making. However, if your blog is about making craft flowers out of paper, your available list of similar blogs may be shorter.
However, you search for blogs; once you find one that looks interesting, scroll to the bottom of the first post and see if comments are accepted. You can read the post and leave your first comment if they are. Then, add that blog to your list. Remember that not all blogs allow readers to comment due to spam or other reasons.
After commenting on any particular blog, you can check your traffic statistics to see if you are getting traffic from that blog. If not, you can eliminate it from your list and try commenting on a new blog. Keep this process up until you find a list of 10 to 25 blogs that drive traffic to your blog. You must also leave a link in your bio or within the comment itself so they can visit your blog.
Additional reading on generating traffic for your website includes:
A good place to search for blogs is on a site called Followerwonk. Followerwonk is part of Moz. Here are the steps to search for blogs on Followerwonk:
Log in
Click on “search Twitter bios”
Enter a keyword related to your niche, then click
Click on each profile to find the blog they are associated with
Visit the blog to see if it is related to your niche
Add related blogs to your blog list
Comment Early
Comments at the beginning of the comment section get more attention than later ones. The first comment or couple get the most attention because they are visible at the top. You are likelier to get the best comment by visiting each post when it is first published. You can check blogs manually periodically to see if they have new posts. You can also use a tool to help get to posts as they are written. One such tool is Feedly, similar to the recently retired Google Reader. Here are the steps to use Feedly to organise blogs:
Go to Feedly.com
Click on the “Get Started” button
Log in with your Google details
Click on the “Add Content” button
Put the home page URL of a site you want to comment on in the field.
To add it to your reader as a source, click on the plus sign
If desired, organise blogs by categories
To add a category, click on “here” and add the category name, then click add.
Then, when you add a site, you can choose the category to place it in.
Once you have added blogs to Feedly, you can click on My Feedly and have all of your blogs together to save time and see when posts are published. Feedly gives you a preview, which allows you to see if this post is one you can add value to. If you can’t, then go to the next blog. If you can add a comment with value, you can open it in Feedly’s browser to comment on it and close it to go to the next blog. This method offers you a way to write many comments quickly and scale up your comments for more traffic to your blog.
How ProfileTree Can Elevate Your Targeted Traffic Strategy
At ProfileTree, we offer a comprehensive digital service suite to transform your targeted traffic efforts from occasional activities into a systematic growth engine. Here’s how our core services support advanced blog commenting and traffic generation strategies:
SEO & Content-Driven Engagement
Our SEO specialists work hand-in-hand with content creators to:
Conduct in-depth keyword and audience research to identify optimal commenting opportunities
Create data-driven commenting strategies aligned with your business goals
Develop thought leadership positioning that makes your comments stand out
Track and measure performance with advanced analytics
Web Design & Development That Converts Traffic
Even the most targeted traffic won’t convert without an optimised website. Our web team ensures:
Your website is optimised to welcome and convert visitors from blog comments
Custom landing pages capture specific audience segments from different blog communities
Site structure and user experience support the customer journey
Technical SEO fundamentals are in place to maximise organic visibility
Strategic Content Creation
Our content specialists create assets that support your commenting strategy:
Develop comprehensive resources you can reference in comments
Create case studies and data points that demonstrate your expertise
Produce multi-format content (articles, videos, infographics) to appeal to different audience preferences
Maintain a consistent brand voice across all platforms
Video Production for Enhanced Engagement
Stand out in comment sections with:
Custom video responses to high-value blog posts
Explainer videos that address common questions in your industry
Testimonial videos that build credibility
Tutorial content that showcases your expertise
AI Implementation for Scaled Effectiveness
Leverage the power of AI with:
Automated content discovery to find commenting opportunities faster
Sentiment analysis to understand blog community preferences
Predictive analytics to identify which blogs will drive the highest-value traffic
Content suggestion tools to support comment creation
Digital Training for Your Team
Build internal capacity through:
Custom workshops on effective blog commenting and engagement
Training on analytics and performance measurement
SEO fundamentals education for your marketing team
Content creation skill development
“The businesses seeing the greatest ROI from targeted traffic strategies are those taking an integrated approach,” says Ciaran Connolly. “At ProfileTree, we combine technical SEO expertise with content creation, web development, and advanced analytics to ensure every aspect of your digital presence is optimised to attract and convert the right visitors.”
Conclusion: Implementing Your Targeted Traffic Strategy
Strategic blog commenting remains one of the most cost-effective methods for driving targeted traffic to your website. Success requires focusing on quality engagement, adding genuine value, and integrating with your broader digital marketing strategy.
For maximum effectiveness, ensure:
Your website is optimised to convert the traffic you attract
Your content provides resources you can reference in comments
You leverage visual content to stand out in busy comment sections
You track results and adjust your approach based on data
Start with 5-10 high-quality blogs in your niche and commit to thoughtful commenting 2-3 times weekly. Remember, this strategy isn’t about quick wins but building sustainable traffic through genuine engagement.
ProfileTree’s comprehensive web design, SEO, content creation, and AI implementation services can help you develop an integrated approach that delivers measurable business growth.
FAQs
How many blogs should I comment on regularly?
Quality matters more than quantity. Start with 5-10 highly relevant blogs and comment consistently rather than spreading yourself too thin across dozens of sites.
Is it acceptable to include links in blog comments?
Include links only when they add value to the discussion, not for promotional purposes. Most sites use nofollow attributes on comment links, so focus on driving traffic through interest rather than SEO value.
How can I measure if my blog commenting strategy is working?
Track referral traffic in Google Analytics, monitor time-on-site metrics for these visitors, and set up conversion tracking to see if comment-referred visitors take desired actions on your site.
Ready to Transform Your Digital Presence?
You now understand the strategic value of blog commenting for generating targeted traffic, but implementing these strategies effectively requires expertise, consistency, and an integrated approach.
Take the Next Step with ProfileTree
Don’t let valuable targeted traffic opportunities slip away. Our team of digital specialists is ready to create a customised strategy that leverages blog commenting alongside comprehensive SEO, content marketing, web design, video production, and AI implementation to drive measurable business growth.
📈 Book Your Digital Strategy Session Today
During this 30-minute consultation, we’ll:
Analyse your current digital presence and traffic patterns
Identify your highest-value commenting opportunities
Outline a strategic approach tailored to your specific business goals
Provide actionable recommendations you can implement immediately
No obligation, no hard sell – just practical expertise from Northern Ireland’s leading digital agency.
Don’t just chase traffic – attract the right visitors who are ready to engage with your business. Reach out today and discover how ProfileTree can help you build a sustainable source of targeted traffic that drives real business growth.
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