In the digital age, you must recognise how to market your business on social media to ensure you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active online users, social media presents a fantastic opportunity to connect with new and existing customers and provide a worldwide platform to increase brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you! 

Important Steps on How To Market Your Business On Social Media

In this blog, we’ll take you through the most popular social media platforms and outline how to establish your online presence using social media marketing tools. Whether you’re a newcomer to social media or a business owner looking to refresh your social media knowledge, this blog will improve your confidence when marketing your business on social media and guide you towards the most effective social media marketing tools to utilise.

How To Market Your Business On Social Media: Facebook

Facebook has become a powerful tool for reaching audiences through organic posts and social media advertising. With over 2.8 billion active Facebook users, businesses have endless possibilities to refine their digital marketing strategies.

So, what are the best ways to market your business on Facebook? Let’s take some of the most useful social media techniques to elevate your online presence.

How To Market Your Business On Social Media: Utilising Keywords

Keywords are essential for improving your online presence on social media and your website. Social media platforms use text within captions to understand what content has been created and who would be interested in different posts.

Essentially, keywords are the terms used by social media users when searching for relevant content in a search engine. Similar to Google, Facebook identifies keywords within content to make the correct recommendations for the user based on the search terms that they used.

Some useful ways to utilise keywords include:

• Adding keywords in your caption: When writing your caption, include keywords related to your products, services, location, and industry.
• Include keywords in your hashtags: Hashtags are a great marketing tool to help your content reach the correct audience.
• Optimising your profile: Include keywords in your Facebook business page’s ‘About’ section, as this will help the Facebook algorithm recognise what your business offers online users.

If you’re a business owner wondering how to market your business on social media, keywords are an essential element to ensure that your content is optimised for SEO purposes, therefore reaching the correct target audience.

How To Market Your Business On Social Media: Facebook Ads

When considering how to market your business, social media advertising is an incredibly effective way to reach your target audience, increase your brand awareness, and increase sales. 

Social media advertising is particularly effective for businesses that wish to monitor how their target audience responds to their paid advertising content. 

So, what are the main factors to consider when producing Facebook ads? Let’s take a look at some of the most significant factors that can increase the success of your Facebook ads when considering how to market your business on social media:

• Audience demographics: When setting up your Facebook ad, define your target audience to ensure that your ad will appear to the correct users. In Facebook Ads Manager, you can define your audience by their age, gender, location, and interests. This is a fantastic feature on Facebook ads as it increases the chances of your audience being interested in your advert and, therefore, engaging with your content!

• Content: Facebook Ads allows you to include images or video clips with your ad set-up. This is particularly important when it comes to marketing your business on social media, as visual content has proven to be more effective at grabbing the user’s attention. Experiment with different images and videos to establish how your audience interacts with your content, and use these insights to adapt future strategies.
• Budget: Consider how much money you would like to dedicate to your social media campaign. Facebook Ads Manager provides you with figures regarding your estimated audience size and the number of people the ad will reach. These are useful insights to use when establishing your budget for social media advertising.

How To Market Your Business On Social Media: Instagram

Since the launch of Instagram in 2010, the social media platform has become one of the most potent resources for marketers and businesses to increase brand awareness and sales.

If you’re wondering how to market your business on social media, Instagram is one of the most powerful tools to reach your target audience. So, let’s look at some of the best ways to utilise Instagram to market your business.

How To Market Your Business On Social Media: Instagram Reels

Instagram Reels have become one of the most successful ways to reach online consumers. Video content has proven to be more effective at grabbing the user’s attention and encouraging them to watch the full duration of your content. Due to the impact of video content, Instagram Reels are a fantastic way to market your business online and increase your brand awareness.

Some of the best ways to utilise Instagram Reels when it comes to how to market your business on social media include:

• Text on videos: Including text in your video is a great way to communicate your brand messaging with your audience and hold their attention throughout the entire duration of your video. Some ways that you can add text to your videos include a hook at the beginning of your video, captions to transcribe voice-overs, and a call-to-action to extend the user journey.
• Adding trending audio: Utilising trending audio in your Instagram Reels increases the chances of the Instagram algorithm promoting your content to a larger audience through the user’s main feed and the Explore tab.
• Adding topics to your reels: One of the most recent additions to Instagram Reels is the ability to add topics. This option appears in the last stage before publishing your reel and allows you to select topics your Instagram Reel addresses. This helps the Instagram algorithm understand the content of your Instagram Reel and recommend it to the correct audience.
• Using transitions: One of the best ways to ensure that you hold the user’s attention throughout your Instagram Reels is by adding transitions. Ensure to experiment with different transitions, particularly in between clips, to increase the chances of your audience watching the full duration of your video.

How To Market Your Business On Social Media: Instagram Stories

Instagram Stories have become a powerful tool for businesses to connect with their audiences more personally and engagingly. Instagram Stories are also a fantastic way to communicate with any followers who may not see your Instagram grid content because the algorithm shows the user content they most interact with.

Some of the best ways to utilise Instagram Stories include:

• Promotion of Products and Services: Showcase your products or services in action with short videos or images. You can provide a brief demonstration, share user testimonials, or even highlight special offers and discounts.
• Behind-the-Scenes Content: Audiences often appreciate seeing what goes on behind the curtain. Share behind-the-scenes footage of your business, whether it’s the process of creating a product, office culture, or preparing for an event. This not only humanises your brand but also builds trust with your audience.
• Time-Sensitive Content: Since Stories only stay live for 24 hours, they’re perfect for time-sensitive content such as flash sales, limited-time offers, or special events.

• Polls and Surveys: Use the interactive features in Instagram Stories, like polls, question stickers, and quizzes, to engage your audience and gain valuable insights about their preferences and opinions.
• Story Highlights: Although Stories disappear after 24 hours, you can use the Highlights feature to showcase specific Stories on your profile permanently. This is a great way to categorise and share meaningful content like user testimonials, product information, or FAQs.
• Instagram Live: Use Instagram Live in your Stories to interact directly with your audience. Host Q&As and tutorials or showcase a live event.

Authenticity and creativity are critical when using Instagram Stories. It’s all about engaging with your audience and providing value in a more relaxed and creative environment!

How To Market Your Business On Social Media: Twitter

Twitter is a fast-paced, concise platform that can be highly effective for marketing your business. Today, Twitter has become an amazing platform for businesses to utilise when sharing company updates and engaging in trending topics within their industry. 

Some of the best ways Twitter can be utilised for business marketing include:

• Sharing Updates: Regularly tweet about your company’s updates, product releases, events, or any other news to keep your followers informed.
• Engaging with Your Audience: Twitter’s real-time nature encourages spontaneous conversations. Engage with your followers by responding to their tweets, retweeting relevant content, or even starting a discussion around industry-related topics.
• Promoting Blog Posts and Other Content: Share links to your blog posts, videos, podcasts, or any other content to drive traffic to your website or other social media platforms.
• Utilising Hashtags: Use relevant hashtags to increase the visibility of your tweets. This can help your content reach users beyond your existing follower base. Be careful not to overuse them – one or two per tweet is generally sufficient.
• Twitter Polls: Use Twitter’s poll feature to engage your audience and gather their opinions or preferences about various topics.

The key to Twitter is maintaining active engagement with your audience. Regularly posting content, interacting with followers, and staying on top of industry trends can help your business maximise its Twitter marketing efforts.

How To Market Your Business On Social Media: TikTok

TikTok has skyrocketed in popularity in recent years, particularly among younger demographics, due to its entertaining and educational content in the form of videos. 

Some of the best ways to utilise TikTok marketing when it comes to how to market your business on social media include:

• Creating Organic Content: Create fun, engaging short videos that align with your brand. This could showcase your products or services, share behind-the-scenes looks at your operations, create how-to guides, or even just participate in popular TikTok trends.
• Influencer Collaborations: To reach a wider audience, partner with TikTok influencers who resonate with your brand. Influencers can promote your products or services, participate in your hashtag challenges, or create content that aligns with your brand.
• TikTok Ads: TikTok offers various advertising options, including In-Feed Ads and Brand Takeovers. These paid promotions can help your business reach a larger, targeted audience.
• TikTok Shopping: For e-commerce businesses, TikTok has partnered with Shopify to allow businesses to sell their products directly through the platform. This can help simplify the shopping process and increase sales.
• User-Generated Content: Encourage your followers to create content related to your brand. This could involve using your products, participating in a challenge you’ve created, or sharing their experiences with your brand. User-generated content can build a sense of community and trust around your brand.
• Live Streams: TikTok’s Live feature allows you to interact with your followers in real-time. This can be used for Q&A sessions, product launches, or other events.

Regarding how to market on social media, the TikTok platform is all about showcasing your brand’s personality and engaging with your audience in a fun, authentic way, so be sure to experiment with your digital marketing and have fun creating it!

Want to learn more about how to market your business on social media? Get in touch with ProfileTree today to perfect your digital strategy!