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Ciaran Connolly

2018articles published sinceSeptember 2, 2022

I’m Ciaran Connolly, founder and Director of ProfileTree, a Belfast‑based digital marketing and web design agency. After 15 years scaling e‑commerce brands and advising SMEs, I focus on one thing: turning online potential into measurable growth. My goal on this site is to share honest, practical advice that busy owners and marketers can put to work straight away.

In these articles I break down the tactics we use every day in the agency:
*SEO roadmaps that lift rankings without draining budgets.
*User‑centred web design principles that convert visits into revenue.
*Engaging video and written content that builds trust and authority.
*Low‑cost AI workflows that save time on research, copy and reporting.
*Step‑by‑step tutorials for analytics, accessibility and social media.

Everything is field‑tested—either on our own platforms or through live client campaigns—so you won’t find theory for theory’s sake. Where a task takes five minutes I’ll say so; where it needs consistent effort I’ll set realistic milestones. If you prefer deeper support, my team can step in with full service or targeted training, but the aim of each post is to give you enough detail to act on your own.

Favourite Coding LanguageJavaScript
Favourite AI ToolClaude AI
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How I Turn Strategy into Results

I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.

Core areas of expertise

  • Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
  • Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
  • Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
  • AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
  • Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.

Why Digital Strategy Comes First

Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.

Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.

Learning with me and the team at ProfileTree

I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.

Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.

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