Explore our work & see the results

Industry Insights & Statistics - Page 3

Stay ahead of the curve with the latest industry insights, trends, and statistics.

Business Email Compromise Statistics

Maha YassinMaha Yassin // 5th May 2024

Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]

Read Article

Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner

ProfileTreeProfileTree // 5th May 2024

Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth.  Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded to a full-time team of nine specialists working across a range of digital and content fields. ProfileTree Belfast – Discussing ProfileTree’s Northern Ireland office location […]

Read Article

ProfileTree News

Sara LynchSara Lynch // 24th October 2024

We are proud of what we do at ProfileTree, but we often forget to pat ourselves on the back and celebrate our accomplishments.  This page is going to fix that.  Here, you’ll find some of our favourite and best accomplishments as they happen, from achieving goals and milestones to celebrating the work of our talented […]

Read Article

The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate

Sara LynchSara Lynch // 1st August 2024

ProfileTree was recently involved in a research project with Dublin Business School. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the potential impact the training has had on the SMEs’ ability to innovate. 

Read Article

Unlocking the Power of Business Leadership Statistics

Eman SamehEman Sameh // 5th May 2024

Have you ever pondered why your business isn’t escalating the way you planned? As an entrepreneur, you must have gone through all kinds of analysis and investigations to recognise the problem. However, leadership is one aspect that many business people pay no attention to. Did you know that 77% of businesses report a shortfall in […]

Read Article

How HR Statistics Can Optimise Recruitment and Retention

Miral NassarMiral Nassar // 18th July 2024

Human Resource (HR) management is undergoing significant transformations with the increasing integration of HR statistics-driven approaches in the workplace. The use of HR statistics has become a top priority for HR professionals and leaders, enabling them to make informed decisions and strategic plans. The reliance on HR statistics intensifies as organisations strive to enhance employee […]

Read Article

Global Air Travel Growth Continues: Latest Outlook Reveals Milestones

Panseih GharibPanseih Gharib // 5th May 2024

Air travel statistics continue to forge ahead in 2023 despite the pandemic’s lingering challenges. The latest outlook reveals significant milestones achieved and a promising trajectory for the year. The global air travel industry in 2023 demonstrates resilience and adaptation in the face of unprecedented challenges. With a steadfast focus on recovery, various regions have made […]

Read Article

Top Workflow Automation Statistics

Panseih GharibPanseih Gharib // 17th February 2025

In today’s dynamic business landscape, efficiency reigns supreme. Whether you navigate the helm of a burgeoning startup or steer a seasoned enterprise, streamlining processes and maximizing output are paramount. Enter workflow automation, a technological tide no leader can afford to ignore. The statistics speak volumes: 67% of companies have embraced automation, reaping tangible benefits like […]

Read Article

Critical Cybersecurity Statistics for Small Businesses

Noha BasiounyNoha Basiouny // 5th March 2025

In an era where digital transformation is not just a trend but a necessity, a single breach can have devastating consequences. Small businesses, in particular, are increasingly finding themselves on the front lines of cyber threats. As the backbone of the economy, these companies face unique challenges in safeguarding their digital assets against a rising […]

Read Article

Key Insights from Today’s Digital Business Statistics

Noha BasiounyNoha Basiouny // 5th May 2024

Traversing the somewhat bewildering terrain of digital business can certainly appear intimidating for a good number of organisations out there. But here is a bit of comforting news: you are in rather good company. With an impressive 56% of firms globally prioritising their own transition into the digital sphere, it is starkly evident that we […]

Read Article

YouTube Statistics: The Ultimate Guide to Maximizing Your Impact – 7 Tricks to Transform Your Business

ProfileTreeProfileTree // 24th May 2024

Since it started in 2005, YouTube has been on a continual rise to the giant it is now. YouTube is seen as the top dog for video content creation and is a great tool for your business to promote its product or service.     YouTube remains one of the most popular and influential platforms on the […]

Read Article

Navigating the Data: A Comprehensive Overview of Global Business Statistics

Noha BasiounyNoha Basiouny // 15th September 2024

In an ever-more interconnected world, the global business is a dynamic tableau, vibrant with data and statistics that tell the tale of economies intertwining, markets expanding, and businesses reaching across borders with unprecedented agility. The pulse of international commerce can be measured by meticulously examining global business statistics, offering a lens to peer into the […]

Read Article

The Essential Business Statistics Role and How It is Used

Panseih GharibPanseih Gharib // 5th May 2024

Business statistics role is crucial in the world of business. It provides valuable insights and helps decision-makers make informed and timely choices based on data analysis. Currently, Statistics is the compass by which modern businesses navigate the sea of market dynamics, customer preferences, and competitive challenges. This article ventures into the heart of business statistics, […]

Read Article

Your Guide To Finding The Best Web Design Agency In The UK

Noha BasiounyNoha Basiouny // 24th January 2025

Picking the most suitable web design agency is a critical decision which can have far-reaching implications for your business’s online presence and success. In a market saturated with talent, the best web design agency for your business is one that not only promises innovation but also delivers a user-centric design, robust functionality, and strategic thinking […]

Read Article

Hispanic-Owned Businesses: Benefits, Challenges, and Statistics

Miral NassarMiral Nassar // 5th May 2024

Hispanic-owned businesses are enterprises owned and operated by individuals or groups of Hispanic or Latino descent. These businesses are typically located in countries with a significant Hispanic population, such as the United States, Spain, Mexico, and many other countries in Central and South America. Their owners may have diverse backgrounds and may come from various […]

Read Article

Examples of Misleading Statistics in the Media 

Miral NassarMiral Nassar // 5th May 2024

In today’s data-driven world, statistics are crucial in shaping public opinion, policy decisions, and individual beliefs. Misleading statistics, resulting from misinterpretation, manipulation, or lack of context, can distort the truth and lead to misinformation. The media, being a primary source of information for many, holds the responsibility of presenting these statistics accurately and transparently. However, […]

Read Article

Jewellery Industry Statistics 2024: A Comprehensive Overview

Miranne KhaledMiranne Khaled // 9th May 2024

The jewellery industry is a colossal and far-reaching global sector with a valuation that stretches into the billions of dollars. It encompasses a diverse array of activities, spanning from the creative process of designing to the intricate stages of manufacturing, distribution, and, ultimately, the retail sale of jewellery.  When we mention “jewellery,” it’s important to […]

Read Article

Unlock Reddit’s Incredible Reach: 10 Must-Know Stats for Marketers

ProfileTreeProfileTree // 5th May 2024

Reddit, for marketing, is a powerful tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There are ways to be successful on Reddit, but is it worth the trouble? What’s so special about Reddit? As social media platforms go, Reddit is […]

Read Article

Uncovering the Startling Negative Consequences of Social Media with Statistics 2024

Miranne KhaledMiranne Khaled // 5th May 2024

The prevalence and impact of social media in our modern society is truly astonishing. Today, people turn to social platforms to stay connected with their friends, family, and communities and for businesses to promote their products and address customer concerns effectively. In fact, many consumer-oriented websites now incorporate social features like comment fields to foster […]

Read Article

E-commerce Business Statistics You Need to Know NOW

Nouran AshrafNouran Ashraf // 5th May 2024

Feeling a bit swamped by the sheer surge of e-commerce and struggling to stay in step with its trends? It’s completely normal; it can be rather daunting, especially when faced with statistics revealing that global e-commerce sales exceeded an incredible $5.7 trillion in 2022! This blog is designed to slice through this knotty confusion and […]

Read Article

The Role of Statistics in Business Decision Making

Miral NassarMiral Nassar // 13th March 2025

The study of collecting data collection, analysing it, interpretation, and presentation is known as statistics. Its main objective is to reveal patterns, trends, and relationships in data. Utilising the power of statistics, people and organisations may turn unstructured data into useful knowledge that improves our understanding of making wise decisions. Statistics provide a systematic framework for […]

Read Article

Unveiling the Power of Family-Owned Businesses through Statistics

Miral NassarMiral Nassar // 5th May 2024

Every successful family-owned business begins with a future vision and a strategy. Families that run such companies have overcome obstacles brought on by a constantly changing market; they are dedicated, making wise choices, and working hard.  Having a successful family-owned business is complex because you should consider many aspects to improve the likelihood of success. To […]

Read Article

Digitally Hooked: Shocking Social Media Addiction Statistics

carolcarol // 5th May 2024

Social media addiction is a big concern in our digitally-dominated era. It is defined as the excessive and compulsive use of platforms like Instagram, Facebook, and TikTok, often at the expense of real-life interactions and activities. This phenomenon is caused by a relentless desire for virtual validation, persistent checking of notifications, and an incessant need […]

Read Article

Navigating Through Numbers: How Social Media Marketing Statistics Shape Successful Campaigns

carolcarol // 5th May 2024

Navigating the bustling world of social media marketing can be like sailing without a map if you don’t have the right information at your fingertips. Without knowing the relevant statistics of existing platforms – how people behave on them and how they perform for different industries – you’ll be lost at sea. That’s where the […]

Read Article

Discover Virtual Populations: How Many People Use Social Media Worldwide

carolcarol // 5th May 2024

Social media is everywhere! It’s a key part of how we talk to friends and how businesses talk to us. From Facebook to Instagram, these platforms bring together a huge number of people from all over the world, shaping how we shop, think, and interact. In this article, we’ll dig into this world, looking at […]

Read Article

10 Most Popular Social Media Platforms

carolcarol // 5th May 2024

Exploring the world of social media can be like stepping into a colorful, bustling marketplace, where each platform is a different stall, offering unique and exciting ways for businesses and people to talk and connect. Places like Facebook, Instagram, and LinkedIn are like popular meeting spots, each with its own special way of letting businesses […]

Read Article

The 8 Types Of Business Crimes With Statistics & Examples

Miral NassarMiral Nassar // 3rd September 2024

Pump-and-dump scams are only one type of business crime or white-collar crime; there are many others. These business crimes frequently entail dishonesty, fraud, or misrepresentation. Ponzi schemes, embezzlement, and acts that knowingly break environmental rules and regulations are examples of high-profile crimes. In today’s intricate business environment, the line between ethical practices and criminal activities […]

Read Article

Your 101 Guide to Data Management Strategy—With Important Statistics

Miranne KhaledMiranne Khaled // 5th May 2024

In today’s digital era, data undeniably plays a vital role in numerous aspects of our daily lives. Whether it’s personal information, financial data, client details, or even business plans, data encompasses a wide range of essential information. This has given rise to the concept of data management, a comprehensive process that involves the ingestion, storage, […]

Read Article

Business Innovation Statistics: Examples and Insights

Panseih GharibPanseih Gharib // 5th May 2024

As a business owner living in the 21st century, hiding in a comfort zone is no longer an option. Challenges and new technologies will always be a threat if not realised early. Using new technologies and innovations in your line of business is essential to keep up with the fast pace of business development. As […]

Read Article

Unleashing the Power of Storytelling Marketing Strategy: Unveiling Startling Statistics 2024

Miranne KhaledMiranne Khaled // 5th May 2024

Over the years, marketing has not only gained momentum but has become a pivotal element for businesses of different sizes. The prominence of marketing lies in its ability to effectively display a company’s services and products and promote them to potential clients. With the emergence of social media, a revolutionary marketing strategy has come into […]

Read Article

Revealing the Unnerving Social Media Hacking Statistics for 2024

Miranne KhaledMiranne Khaled // 5th May 2024

Social media has done a great job of making everyone’s life faster and easier. It gave you direct and constant communication with your loved ones, access to valuable information and knowledge in real-time, and different ways to stay entertained. However, it also comes with a price, especially if you take your cyber security measures lightly. […]

Read Article

Hotel Marketing Statistics that Prove the Hospitality Industry is Bouncing Back

Aya RadwanAya Radwan // 5th May 2024

The hotel industry is one of the pillars of the hospitality industry, a powerful industry that contributes to the development of their countries and the overall economy. The hospitality industry is expected to bounce back after the Covid-19 Pandemic and continue powerful growth to reach $4,699.6 billion in 2023. Furthermore, the booming hotel market reached […]

Read Article

Businesses Going Green Statistics: How Maintaining Earth is Good for Business

Aya RadwanAya Radwan // 30th April 2025

We’ve heard the calls for sustainability in business for years, and today, this matte couldn’t be more important. The earth’s surface and core began to change as a result of decades of harmful waste and exploitation. The calls to protect our world have never been louder; it’s not enough to be eco-friendly; as a business […]

Read Article

Shocking Negative Social Media Statistics Expose the Dark Side of These Platforms

Aya RadwanAya Radwan // 5th May 2024

Social media turned the online community upside down; it basically invented online social societies. Social media helped bring people closer, reconnect old classmates and find a long-lost relative. These platforms earned its power deservingly. Today it helped an unlimited number of people start new businesses until it became indispensable in every marketing strategy. However, this […]

Read Article

Women in Business Statistics that Demonstrate the Shift in the Business World

Aya RadwanAya Radwan // 1st May 2025

A few decades ago, societies considered a female entrepreneur unthinkable. Even though there were unerring examples of self-made female businesswomen, such as Madam C.J. Walker in the late 1900s, to inspire women worldwide to courageously enter the leading business field. Madam Walker made history by being the US’s first self-made millionaire. Over the following decades, […]

Read Article

Shocking Statistics on Social Media Depression: The Dark Side of Mindless Scrolling

Miranne KhaledMiranne Khaled // 5th May 2024

In this fast-paced technology era, many of us rely heavily on different social media platforms to connect with friends and family. Numerous outlets have emerged in the past decade, paving the way for various options, including Facebook, Instagram, Twitter, YouTube, and recently Threads. Each platform has proven to have a set of benefits that you […]

Read Article

Unveiling 2024 Statistics of the Social Media Comparison Impact on Mental Disorders

Miranne KhaledMiranne Khaled // 5th May 2024

As social media sites continue to evolve, they become increasingly engaging and captivating for users of different ages. Using social platforms was once for the main purpose of getting people closer and communicating. Yet, the plan has somehow backfired; while people are now glued to their phones, they’ve become more distant and isolated.  The constant […]

Read Article

Startling Social Media Facts and Statistics for 2024 You Should Know

Miranne KhaledMiranne Khaled // 5th May 2024

Humans are social beings by nature, and our relationships profoundly affect our overall well-being and happiness. The power of strong connections with others cannot be overstated – it serves as a remedy for stress, anxiety, and depression, boosts our self-esteem, brings joy and comfort, and wards off loneliness. In fact, studies indicate that having a […]

Read Article

Startling Statistics in 2024 Linking Social Media And Sleep Deprivation

Miranne KhaledMiranne Khaled // 5th May 2024

Social media has been on the rise ever since its emergence, and today it just became an essential part of our days. No matter what you do or where you are, the temptation of taking your phone out and scrolling through the news feed is quite strong. Recent studies have repeatedly stated that, despite its […]

Read Article

10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

Claire MulliganClaire Mulligan // 5th May 2024

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

Read Article

6 Interesting Social Media Age Statistics To Improve Your Digital Strategy

Claire MulliganClaire Mulligan // 5th May 2024

Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.

In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.

Read Article

7 Fascinating Facts About How Many TikToks Are Made A Day

Claire MulliganClaire Mulligan // 5th May 2024

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

Read Article

A Look At How Many People Use TikTok: The Amazing Power of TikTok Marketing 101

Claire MulliganClaire Mulligan // 5th May 2024

“How many people use TikTok?”. This is a great question for businesses to ask themselves as it means that they are thinking about the possibilities of TikTok marketing to grow their online presence.

Over the past few years, TikTok has grown from strength to strength in terms of demanding user attention and engagement. Due to its growing popularity, now is the perfect time for businesses to consider utilising TikTok marketing due to how many people use TikTok.

Read Article

A Deep Dive Into TikTok Statistics UK Edition 101: Great Statistics You Need To Know

Claire MulliganClaire Mulligan // 5th May 2024

TikTok statistics UK edition provide insight for businesses and marketers into consumer behaviour and current trends that are capturing the attention of online users. 

Since the launch of TikTok in 2016, the social media app has dramatically changed the digital marketing landscape as more businesses generate short video content to promote their products and services.

As social media marketing trends are constantly changing, it is important for businesses and marketers to remain up-to-date on the latest TikTok statistics UK edition to ensure that their digital strategy will remain relevant to their target audience.

Read Article

12 Amazing Social Media Use Statistics: Social Media For Business

Claire MulliganClaire Mulligan // 9th September 2024

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

Read Article

8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Claire MulliganClaire Mulligan // 5th May 2024

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

Read Article

8 Useful TikTok Business Statistics To Boost Your Social Media

Claire MulliganClaire Mulligan // 5th May 2024

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

Read Article

8 Important Facebook Business Statistics For Your Marketing Strategy

Claire MulliganClaire Mulligan // 5th May 2024

Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.

With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.

Read Article

4 Benefits of Social Media For Business Statistics to Boost Your Online Success

Claire MulliganClaire Mulligan // 5th May 2024

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

Read Article

9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Claire MulliganClaire Mulligan // 5th May 2024

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

Read Article

10 Important Instagram For Business Statistics To Elevate Your Social Media Strategy

Claire MulliganClaire Mulligan // 5th May 2024

Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.

The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.

Read Article
Page 3 of 4

Industry Insights & Statistics: Empowering Data-Driven Decision Making

In today’s fast-paced and highly competitive business environment, staying informed about the latest industry trends, insights, and statistics is essential for making sound decisions and staying ahead of the curve. By leveraging data-driven insights, you can identify new opportunities, benchmark your performance against industry standards, and adapt your strategies to meet the evolving needs of your customers and market.

The benefits of staying up-to-date with industry insights and statistics are far-reaching, enabling your business to:

  1. Identify market trends: By monitoring industry data and trends, you can spot emerging opportunities, anticipate shifts in customer preferences, and adapt your products, services, and strategies accordingly.
  2. Benchmark performance: Comparing your business’s key performance indicators (KPIs) against industry benchmarks helps you assess your relative strengths and weaknesses, identify areas for improvement, and set realistic goals.
  3. Inform strategic planning: Industry insights and statistics provide a solid foundation for developing data-driven strategies, allocating resources effectively, and making informed decisions about investments, expansions, and partnerships.
  4. Enhance customer understanding: By analysing industry-specific customer data and trends, you can gain a deeper understanding of your target audience’s needs, preferences, and behaviours, enabling you to tailor your offerings and communications for maximum impact.
  5. Stay competitive: Keeping a pulse on your industry’s competitive landscape, including emerging players, innovative products, and shifting market shares, allows you to adjust your strategies and maintain a competitive edge.

To effectively leverage industry insights and statistics, consider the following approaches:

  1. Identify reliable sources: Seek out reputable industry publications, research firms, and professional associations that provide high-quality, unbiased data and analysis specific to your sector.
  2. Engage with industry experts: Attend industry conferences, webinars, and networking events to learn from thought leaders, exchange ideas with peers, and gain valuable insights into emerging trends and best practices.
  3. Invest in analytics: Implement robust data analytics tools and processes to collect, organise, and analyse industry data, enabling you to uncover meaningful patterns, trends, and opportunities.
  4. Foster a data-driven culture: Encourage your team to embrace data-driven decision-making by providing training, resources, and support to help them effectively leverage industry insights and statistics in their roles.
  5. Regularly review and adapt: Continuously monitor industry data and trends, and be prepared to adapt your strategies and tactics as the landscape evolves to ensure your business remains agile and competitive.

In today’s data-rich world, industry insights and statistics are more accessible and valuable than ever before. By staying informed, leveraging data-driven insights, and adapting to the ever-changing business landscape, you can make smarter decisions, uncover new opportunities, and drive long-term success for your organisation.