Laura Logan

I’m Laura Logan, Junior Digital Strategist at ProfileTree, an award-winning digital marketing and web design agency headquartered in Belfast, Northern Ireland. With a passion for strategic brand management and business and marketing processes, I am committed to empowering small businesses with vital insights that can be harnessed for maximum exposure and growth. My expertise encompasses a multitude of business and technological areas such as strategic management, emerging digital trends, business growth and digital marketing strategy.

My journey into digital began with deep exploration into information and technological systems, built upon through business strategy and operational processes, providing in-depth knowledge into the adoption of IT infrastructure for business growth. With articles blending practical advice with innovative ideas, I aim to offer readers a roadmap to navigate the complexities of digital marketing, web design, AI implementation, operational efficiencies and much more.

Working within the modern digital landscape, I recognise the power of high-quality, informative content in today’s fast-paced technological and business environment. My goal is to provide actionable insights that help businesses of all sizes transform their digital presence and achieve tangible results. Whether you’re a small business owner looking to establish your online footprint or a marketing manager aiming to elevate your brand’s digital strategy, I offer valuable guidance based on real-world experience and industry expertise.