From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’ 

These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation to professional networking and growth. 

To master LinkedIn engagement it is absolutely essential to not only network beyond your own business and connect with other industry professionals. Have you considered how you might utilise the foundations of your business? Your employees. 

Within this blog we will outline some suggestions for you to highlight your employees and use their expertise and professionalism to build your business page and encourage engagement.

LinkedIn Engagement: Collaborating With The LinkedIn Algorithm 

When considering how to build your LinkedIn engagement, it’s important to consider how the algorithm works. LinkedIn’s algorithm prioritises: 

1. Relevant, rich content: Ensuring your content aligns with your industry and expertise.
2. Engagement: Staying active on the platform and interacting with others’ content. 
3. Consistency and Quality: Produces a reliable and high standard stream of content.
4. Networking: Taking time to build your network.
5. Hashtags and mentions: Tagging the relevant persons, accompanied by the relevant hashtags to help the algorithm categorise the content. 

As a business, it’s of importance to consider ways in which you can leverage these attributes of the LinkedIn algorithm to expand your business pages potential. 

With this in mind let’s consider ways in which your LinkedIn engagement can grow by nurturing your team of professionals. 

LinkedIn Engagement: The Importance Of Your Employee Network 

As I’m sure you are well aware, your employees are the heart and soul of your business. Whether you’re a team of two or twenty, fostering positive relationships with your employees in both the real world and digital landscape is essential for longevity and productive teamwork. 

LinkedIn offers a unique opportunity for you to uplift your employees as brand advocates within the platform. With their permission, their voice, insights, experience and expert knowledge can really help validate your business and establish you as a top contender within your industry.

You might be thinking, wow, this all sounds amazing but how do I leverage this potential? Let’s outline a strategy. 

Strategies To Ignite Your LinkedIn Engagement And Best Leverage Your Employees Presence On The Platform

Let’s consider some different approaches to help you nurture your employee network and boost your LinkedIn engagement. 

1. Encourage, nurture and inspire employee engagement

When developing your LinkedIn engagement strategy, craft time to actively connect and engage with your employees’ profiles. 

Taking time to celebrate their wins with mentions, liking and resharing their content and highlighting their skillset will motivate your employees to engage with your posts. 

This collaborative relationship will then push your business page to your employees network and showcase your brand as a company that is grateful to their staff for their hard work. 

2. Give your employees time in their schedule to generate their own LinkedIn content relevant to their workload

Where time allows, an excellent strategy includes setting time aside for your employees to create their own LinkedIn content during work hours. This content should be relevant to their tasks at your company and highlight your industry. 

Whilst it might seem like a big investment of time, this can be extremely worthwhile as it gives your business a human touch whilst encouraging your employees to be proud of the work they do. 

This can then boost your LinkedIn engagement as you can repost this content on your business page. This generates positive employee networking, pushes the content beyond your network and  showcases the skills at your company.

3. With permission, place your employees in the spotlight to enhance your business culture online

LinkedIn is the perfect platform on which to make note of the achievements, milestones, and unique skill set of each of your employees. 

With their permission of course, perhaps you might explore ways to share their stories, reviews or industry insights. 

You might do this through blog posts, videos, or social media campaigns. Again this adds a human touch to your content whilst also showcasing you as a reputable and caring employer. 

Boosting LinkedIn Engagement: Why Measuring Your Analytics Is Beneficial 

Tracking your content is always an integral part of any digital strategy. When generating employee centric content, prioritise the time to review the analytics and insights to see what works best with your audience and boosts your LinkedIn engagement. 

Key metrics to track and monitor include: 

1. Post Impressions: This indicates the number of times your content has been seen by others.
2. Post Engagement: This reflects the number of likes, comments, and shares generated by your posts.
3. Content Reach: Measure the reach of content considering also if it was shared by employees, as this indicates the wider impact of your employee network.
4. Mentions: Track mentions of your company on LinkedIn to assess the overall sentiment and engagement generated by your employee advocacy.

LinkedIn Engagement: Concluding How To Best Leverage Your Employee Network

Investing time to harness the power of your employee network has transformative potential to showcase your LinkedIn business page as an industry professional that also acknowledges and appreciates it’s employees.

Showcasing and amplifying your brand’s message will definitely establish your business as a credible and trustworthy player in your industry, whilst also nurturing your business culture and potentially boosting your LinkedIn engagement rage by reaching the network of your employees as well as your business’ own network.

Let us know how you celebrate your employees wins on LinkedIn in the comments below!