In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations.

From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable shifts. These changes not only impact the platform’s mechanics but also influence the strategies users must employ to build engagement and stay connected to their audience.

We’ve gathered some top tips for those of you attempting to navigate the nuances of ‘X’ and wondering how to best connect with your audience.

In this blog, we will therefore delve into the art of building engagement on ‘X’. We’ll offer our insights to help you consider how to best build engagement on X, connect with your audience, create content tailored to this transformed platform and develop innovative strategies to support your network expansion.

Let’s discover some of the best practices for fostering engagement on ‘X’.

Understanding The Platform: The Evolution of ‘X’ from Twitter

When Elon Musk took the reins of Twitter, significant alterations and ongoing modifications began to unfold. Here are some of the major and most impactful changes that can inform your strategy to build engagement on X.

Twitter Blue and Monetisation Strategies

Musk reimagined Twitter’s subscription service, Twitter Blue, by introducing varied features and pricing models. This shift was part of a larger strategy to reduce dependency on advertising revenue and diversify income sources for the platform.

Verification System Overhaul

The verification system, including the much coveted blue checkmark, was up for major revisions when Elon Musk took over Twitter.

Musk’s vision aimed to streamline the verification process, potentially linking it to the Twitter Blue subscription. This proposed change sought to make verification more accessible, yet the decision certainly sparked debates over the potential dilution of the checkmark’s significance in identifying credible figures within the community.

Enhanced Algorithm Transparency

A push for greater transparency in Twitter’s algorithm was another key focus for Elon Musk. Musk’s approach suggested offering users deeper insights into how content is promoted or demoted in feeds, aiming to foster increased trust and clarity in the platform’s operations.

Paywall-Enclosed Features

Arguably one of the most critical shifts under Musk’s leadership is the introduction of features behind a paywall. This move represents a significant pivot in the platform’s strategy, potentially impacting user engagement and the overall user experience.

As ‘X’ continues to evolve, understanding these shifts is crucial for anyone looking to build their engagement on X and grow their network.

In the following sections, we’ll explore specific strategies and tips to help you thrive on ‘X’, adapting to its new dynamics while maximising your networking potential within the platform. 

5 Top Tips to Build Engagement on X and Expanding Your Network

As ‘X’ continues to evolve under its new management, adapting your approach to engagement and networking on this platform is key. Here are five top tips to help you navigate the platform effectively, build engagement on X and expand your network:

1. Optimise Your Content for the Revised Algorithm

Understanding and adapting to the new algorithm is crucial for your business to stay relevant and present on X. Take time in your strategy to experiment with different types of content to see what resonate best with your audience and gets more visibility. Pay attention to any insights or analytics provided by ‘X’ to fine-tune your content. 

2. Use The New Transparency of the Algorithm to Your Advantage

With Musk’s push for algorithm transparency, use the available information to understand why certain content performs better. This knowledge can guide you in crafting posts that are more likely to engage your audience and extend your reach.

3. Engage with Verified and Unverified Communities

With the verification changes in mind it’s important to interact with both verified and unverified users. Building relationships across diverse groups can broaden your network and open up new opportunities for collaboration and engagement.

4. Creative Use of Paywalled Features

If you decide to use paywalled features, do so creatively. Offer unique, high-quality content behind the paywall to make your audience feel they’re getting something valuable for their subscription. This could include exclusive insights, behind-the-scenes content, or early access to your products or services.

5. Make Time In Your Strategy To Nurture Engagement With Your Audience

By implementing these strategies, you can effectively navigate the changes on ‘X’, build a stronger, more engaged network, and take full advantage of the platform’s evolving landscape. Review your analytics to determine what type of content performs well on X.

Conclusion: Considerations To Support Building Your Engagement On X

As we’ve explored throughout this blog, the new platform ‘X’ presents users with both challenges and new opportunities. With the new adaptations in mind, we hope we have given you some actionable tips to build your engagement and expand your network on the platform.

As the landscape of digital interaction and networking is continually changing, we believe staying adaptable and informed is the first key to foster growth and nurture engagement on X.

Remember, the essence of success on the platform of ‘X’, predominantly lies in understanding and embracing the new features and policies. As aforementioned these range from from monetisation strategies to the revised verification system and algorithm changes. By staying informed and agile, you can turn these changes to your advantage and help build your engagement on X.

Engagement on ‘X’ is not just about adapting to new features; it’s about connecting authentically with your audience, offering them value, educational and inspiring content and building a community. Whether it’s through exclusive content for subscribers, insightful posts optimized for the new algorithm, or creative use of the platform’s transparency, there are numerous ways to engage your audience meaningfully.

As ‘X’ continues to evolve, so too should your strategies for engagement and networking. Keep experimenting, keep learning, and most importantly, keep engaging with your audience in ways that resonate with them.