What is the best blogging platform? Which one has the best experience for your readers and is the best to work with? Read on and we’ll explore how to achieve both!

If you don’t like your blogging platform or it’s too hard to work with, you aren’t going to be getting your message across to readers. This can translate into missed opportunities and a lot of lost potential. Rather than take that risk, consider the best blogging platform for your needs and focus on what it can offer you.

The right platform will give the best of both worlds – it will be easy to use and will also help readers find everything they want and need when they read your blog.

Blogging on Squarespace

When you use Squarespace, you’ll find that you can get the help and support you need to make a great blog. The platform is more than just a blog, as it allows for companies and individuals to create full-sized, fully functional websites.

As a part of those websites, platform users can have blogs. Because the platform is set up for two different options, users can choose how they want to operate their website and blog. They can either focus on using Squarespace for the actual site hosting, or they can use it to buy a domain name and then host the site with another type of platform.

Squarespace Hosting vs Hosting Elsewhere

Deciding which of those options to take will depend on the person. What you want from the blog and what you need to offer to others from the blog both matter. If you can get a domain name and good hosting through Squarespace, using it for your blogging platform makes sense.

Effective marketing is more than just the platform that’s used for the blog or website you have. Blogging on Squarespace needs to be paired with quality advertising and a good message your readers will be interested in. Without quality content, the platform would have no meaning.

Blogging on WordPress

One of the most popular blogging platforms is WordPress. It’s commonly used for several applications, and many people build complete websites. However, you don’t have to create a blog if you don’t want to – you can also maintain a website that your readers and customers appreciate. 

You should keep that in mind when you consider using WordPress—you want to make sure you’re selecting the right platform for your blogging needs. WordPress is so commonly used that there is plenty of support available if you reach out to others or the support centre.

WordPress Themes

Blogging on WordPress gives you the freedom to choose from various themes, fonts, and unique ways to add pictures, movement and overall value to the site.

It’s important to consider since many bloggers today want something different from everyone else. Whether you only want to have a blog to reach out to readers and build a following, or you’re looking for a large company website with a blogging option, WordPress can be a great way to get things moving in the right direction for your online presence.

WordPress is a self-hosted blogging platform that offers great flexibility and customization. It is also the most popular blogging platform in the world, with over 60% of all blogs powered by WordPress.

Pros:

• Flexibility: WordPress is a highly flexible platform for creating a wide variety of blogs, from simple personal blogs to complex business websites.
• Customizability: WordPress is highly customizable, with thousands of themes and plugins available. This means you can create a blog that looks and feels exactly how you want it to.
• SEO-friendly: WordPress is very SEO-friendly, making it easy to rank your blog high in search engine results pages (SERPs).
• Large community: WordPress has a large and active user base, so you can easily find help if you need it.

Cons:

• Learning curve: WordPress has a learning curve, especially if you are unfamiliar with web development.
• Maintenance: WordPress requires ongoing maintenance, such as keeping your plugins and themes current.
• Security: WordPress is a target for hackers, so you need to take steps to secure your blog.

Medium

Medium is a hosted blogging platform known for its clean, minimalist design. It is a good choice for bloggers who want to focus on writing without worrying about the technical aspects of running a blog.

Pros:

• Ease of use: Medium is easy to use, even for beginners.
• Clean design: Medium has a clean and minimalist design that is easy on the eyes.
• Built-in audience: Medium has a built-in audience of millions of readers, so you can easily reach a wider audience for your blog posts.

Cons:

• Limited customization: Medium is not as customizable as some other blogging platforms.
• Monetization: Medium offers fewer monetisation options than other blogging platforms.
• Ownership: Medium owns your content, meaning you have less control over it.

Blogging on Blogger

Blogger was one of the most popular options for a long time, but it is no longer quite as valuable as it was. That’s not to say it isn’t a good choice, but you should be aware that you don’t get as many options for templates with Blogger as you would with other types of sites.

Blogging on Blogger is easy and fun, and the interface is simple and user-friendly. It’s better for small and personal blogs than for larger or more serious companies. Since it doesn’t cost anything to blog there, not everyone will take it seriously.

Blogger is a free, hosted blogging platform owned by Google. It is a good choice for bloggers who are just starting out and want a simple, easy-to-use platform.

Pros:

• Free: Blogger is free to use, making it a good choice for bloggers on a tight budget.
• Easy to use: Blogger is easy to use, even for beginners.
• Google integration: Blogger is integrated with other Google products, such as Google Analytics and Google AdSense.

Cons:

• Limited features: Blogger has limited features compared to other blogging platforms.
• Customization: Blogger is not as customizable as other blogging platforms.
• Monetization: Blogger offers fewer monetisation options than other blogging platforms.

Changing Platforms

But that doesn’t mean it can’t have value. When you’re just getting started, you can create a lot of blogs on different things. It can be a great option if you aren’t sure whether you want to pursue a specific area of interest.

This way, you can start on a platform that you can quickly get comfortable with and see whether blogging will fit you. If it works well, you can move to a different and more complex platform later. If you decide blogging isn’t for you, or Blogger doesn’t have what you need, it’s easy to change platforms or stop altogether if required.

Blogging on Tumblr

When people wonder about the best blogging platform, they don’t think of Tumblr. That’s because the site is often used as a social media site, where interaction is typical, but serious blogging may not be popular. However, there are many things you can do with Tumblr. In addition to a news feed and other options, you can start a blog that costs nothing.

You can also have a main blog and other side ones, allowing you to focus on multiple interests and keep everything on the same platform. Having one platform for your blogs can make things much easier to address and keep track of.

Business Blogs on Tumblr?

One of the things you need to remember about Tumblr, though, is that it’s not the type of blogging site that a serious company would probably want to use. It’s used for casual blogs, personal information, and connecting with others who like the same things.

Tumblr is filled with creative people, and many people are focused on anime and related interests. Knowing your target audience is important, and unless you’re a very casual individual or company with common interests related to many Tumblr users, blogging on Tumblr may not be the best option for your needs and goals.

Blogging on Medium

Medium gives a voice to people who have something to say and want to be taken more seriously. The site was created with a more journalistic style so people who wanted to write could have bylines and published clips. Unfortunately, not a lot of people have heard of the site.

This often means blogging on Medium is not as significant to a portfolio or a quality internet presence. While it’s generally good to have a presence on multiple sites, you want to pick and choose the places where your name and information appear. That way, you can control how people see you online.

Blogging on Wix

Wix is a hosted website builder that can also be used to create blogs. It is a good choice for bloggers who want a drag-and-drop interface and a wide variety of templates.

Pros:

• Easy to use: Wix is easy to use, even for beginners.
• Drag-and-drop interface: Wix has a drag-and-drop interface that makes it easy to create a beautiful blog without any coding experience.
• Wide variety of templates: Wix offers a wide variety of templates, so you can find one that matches your style.

Cons:

• Limited customization: Wix is not as customizable as some other blogging platforms.
• SEO: Wix is not as SEO-friendly as some other blogging platforms.
• Pricing: Wix has a tiered pricing system, so you may need to pay to get the desired features.

Blogging on Squarespace

Squarespace is a hosted website builder that is known for its beautiful designs and high-quality templates. It is a good choice for bloggers who want a professional-looking blog.

Pros:

• Beautiful designs: Squarespace is known for its exquisite designs and high-quality templates.
• Easy to use: Squarespace, even for beginners, is relatively easy to use.
• SEO: Squarespace is very SEO-friendly.

Cons:

• Limited customization: Squarespace is not as customizable as some other blogging platforms.
• Pricing: Squarespace has a higher price point than some other blogging platforms.

Medium Vs Your Own Website

While Medium can be more serious than many places when it comes to the quality of the writing, it’s also a place where anyone can publish and blog. This means that you often see lower-quality work, which you don’t want to be associated with if you’re looking to be taken seriously about an issue.

It’s important to consider the blogging platform very carefully, and considering what is the best blogging platform isn’t always easy. Look at Medium, but be aware it might not be the right choice for your needs. If you’re looking for a seriously established, strong presence, your website may be more suitable.

Blogging on Joomla

Joomla is another one of the more casual sites to use for blogging, and it’s one that many people haven’t heard of. This means blogging on Joomla may not get you too far from a business standpoint. It can be a good choice if you want a place to express your thoughts. It’s a lot like keeping an online diary for everyone to read, where you can offer insight, advice, and information to anyone interested.

Depending on what you like to blog about, the Joomla user community may be very interested in what you offer. Interaction with that community can help you thrive.

Joomla Ease Of Use

While not as full-featured as some other platforms you could use for blogging, Joomla’s interface is easy to use. For you to blog consistently you probably want somewhere that isn’t too hard to navigate.

With Joomla, you can do that without hassle or problems. If you’re trying to start a business, though, the best idea is to steer clear of free blogging sites in general.

Table that compares the key features of some of the most popular blogging platforms:

Feature	WordPress	Medium	Blogger	Wix	Squarespace
Type	Self-hosted	Hosted	Hosted	Hosted	Hosted
Cost	Free or paid	Free	Free	Free or paid	Paid
Ease of use	Moderate	Easy	Easy	Easy	Moderate
Customization	Highly customizable	Limited customization	Limited customization	Moderate customization	Moderate customization
SEO	Very SEO-friendly	SEO-friendly	SEO-friendly	SEO-friendly	Very SEO-friendly
Community	Large and active community	Built-in audience	Limited community	Limited community	Limited community
Monetization	Wide variety of monetization options	Limited monetization options	Limited monetization options	Limited monetization options	Limited monetization options
Templates	Thousands of themes available	A wide variety of templates is available	A limited selection of templates	A limited selection of templates	A limited selection of apps is available
Plugins	A limited selection of apps is available	No plugins available	No plugins available	A limited selection of apps available	A limited selection of apps is available
Integrations	A wide variety of integrations are available	Limited integrations available	Limited integrations available	Limited integrations available	Limited integrations available

Latest statistics on blogging platform market share and growth:

Market Share

According to W3Techs, as of October 2023, the top 5 most popular content management systems (CMS) for websites are:

1. WordPress: 64.1%
2. Shopify: 5.5%
3. Joomla: 2.8%
4. Squarespace: 2.2%
5. Wix: 2.1%

WordPress remains the dominant CMS, powering over 60% of all websites. Shopify, a platform specifically designed for eCommerce, has seen significant growth in recent years and now holds the second-largest market share. Joomla, Squarespace, and Wix round out the top five, each with a market share of around 2%.

Growth

The blogging platform market is expected to continue growing in the coming years. A report by Verified Market Research projects that the global market will reach a value of $19.18 billion by 2027, growing at a compound annual growth rate (CAGR) of 10.2% from 2020 to 2027.

This growth is being driven by several factors, including:

• The increasing popularity of blogging as a way to share information and connect with others
• The rise of social media and other online platforms that make it easy to distribute blog posts
• The growing adoption of mobile devices has made it easier for people to read blogs on the go
• The increasing demand for content marketing, as businesses recognize the value of blogging for generating leads, building brand awareness, and establishing thought leadership

As the blogging platform market continues to grow, we can expect to see even more innovation and competition. This will benefit bloggers of all levels of experience, giving them more choices and making it easier to find the right platform for their needs.

The Best Blogging Platform For You?

So, what is the best blogging platform? It’s the one that couples ease of use with the quality readers want. Your blog should look professional, but it should also be something you can work with and enjoy.

Professionalism may or may not be necessary to you, depending on what you try to do with it. Casual online diaries don’t need the same look as more serious and professional blogs where you’re trying to sell a product or service.

Only you can decide what is the best blogging platform for your needs, but with so many to choose from, there are plenty of great options to consider. 

FAQ

Q: What is the best blogging platform for beginners?

A: The best blogging platform for beginners depends on their needs and preferences. However, two good options are Medium and Blogger. Medium is easy to use and has a built-in audience, while Blogger is free and integrated with other Google products.

Q: What is the best blogging platform for e-commerce businesses?

A: The best blogging platform for e-commerce businesses is WordPress. It is highly customizable and scalable, and it has a wide variety of plugins available that can be used to integrate your blog with your e-commerce store.

Q: What is the best blogging platform for agencies?

A: The best blogging platform for agencies depends on the needs of their clients. However, some good options include Medium, WordPress, Wix, and Squarespace.

Q: What is the difference between a self-hosted and hosted blogging platform?

A: A self-hosted blogging platform is installed on your web server, while a third-party provider hosts a hosted blogging platform. Self-hosted platforms offer more flexibility and control but require more technical expertise to set up and manage. Hosted platforms are easier to use but typically offer less flexibility and control.

Q: What is the difference between a free and paid blogging platform?

A: Free blogging platforms typically have limited features and support, while paid platforms offer more features and support. Paid platforms may also have restrictions on how you can monetize your blog.

Conclusion

The best blogging platform for you will depend on your individual needs and preferences. When making your decision, consider your experience level, your blog’s goals, and your budget.

If you have any questions, don’t hesitate to contact us here.