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ProfileTree

ProfileTree

910 articles published since January 16, 2019

Posts by ProfileTree:

SEO Guide: The Google BERT Update

ProfileTreeProfileTree // 26th March 2024

For years, website owners danced a delicate SEO jig, meticulously stuffing keywords into content in hopes of appeasing the almighty Google algorithm. But in October 2019, the game fundamentally changed with the introduction of the BERT update. This wasn’t a minor tweak; it was a seismic shift in how search engines understand user queries and […]

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ERDF Funding Fuells ProfileTree’s Alexa Voice Project

ProfileTreeProfileTree // 5th May 2024

ProfileTree is delighted to announce it is in receipt of ERDF or European Union region – European Regional Development Fund support for its Alexa Voice Project. This project focused on developing Alexa apps or “Skills”, which provide a new route to market for educational games or apps that ProfileTree has developed and generate revenue from […]

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Web Agency Reviews

ProfileTreeProfileTree // 22nd February 2024

Digital marketing can be a nebulous topic because of how many factors, variables, and aspects the discussion can go into. We began ProfileTree as a service provider that can simplify everything and provide the most efficient path from point A to B. We only needed an organic way of spreading the word about our services. […]

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10 Types of Management Styles with Pros & Cons

ProfileTreeProfileTree // 5th May 2024

Leadership plays a pivotal role in shaping the success of any organisation. But behind the scenes, leaders wield a powerful tool: their management style. Just as a skilled artist employs various brushstrokes to create a masterpiece, adept managers utilise different management styles to lead and inspire their teams. From the decisive strokes of autocratic leadership […]

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Best Social Media Marketing Apps for Small Businesses—A Pros & Cons List

ProfileTreeProfileTree // 3rd April 2024

Social media is an invaluable tool for any small business; it can help you grow a side hustle into a full-time job or expand the customer base of your small business on a much larger scale. In this day and age, it is difficult to argue against the fact that social media is something every […]

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The Impact of Blockchain on Marketing in 2024 and Beyond

ProfileTreeProfileTree // 15th May 2024

Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data management systems, marketers stand to reap benefits related to supply chain traceability, compliant data usage, and advertising accountability. Industry analyst predict the global blockchain marketing […]

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Dynamic Keyword Insertion – The Complete Guide to Implementation for SEO Success in 2024

ProfileTreeProfileTree // 18th February 2024

Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]

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Copyright vs Trademark: The Crucial Differences Every Creator Needs to Know in 2024

ProfileTreeProfileTree // 18th February 2024

Copyright covers intellectual property and artistic works. Image credit: AmazonAWS

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The Complete Guide to Product Management: Roles, Responsibilities, Skills and Methodologies for 2024

ProfileTreeProfileTree // 25th March 2024

All companies start with a product of some kind. Good products are the foundation of any successful business. The product is the currency that businesses depend on to profit. In other words, a company can only make so much profit if it has limited products. However, having a product in large quantities doesn’t guarantee profits. […]

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Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024

ProfileTreeProfileTree // 4th March 2024

Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]

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Free Product Testing – The Essential Guide to Test Your Way to Success in 2024

ProfileTreeProfileTree // 15th February 2024

Product testing can happen at several different stages. Image credit: Twentify

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5 Local SEO Trends

ProfileTreeProfileTree // 26th February 2024

Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]

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Get Found Online: SEO Strategies Beyond Google PageRank for 2024

ProfileTreeProfileTree // 28th April 2024

Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising.  Rather than focusing on PageRank […]

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What Is Google Maps? The Must-Know Features and Capabilities in 2024

ProfileTreeProfileTree // 5th May 2024

What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps, you can ensure your customer can find where your business is located and how to travel to your shop or office. In today’s interconnected world, where exploration and discovery are at […]

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What is YouTube Monetization in 2024? An Expert’s Guide to Cracking the Code Behind Fastest Rising Creator Fortunes

ProfileTreeProfileTree // 5th May 2024

What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]

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Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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The Massive Impact of Social Media on Business in 2024

ProfileTreeProfileTree // 11th April 2024

Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]

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How to Choose the Best Keyword Research Tools for Your Business 2024

ProfileTreeProfileTree // 15th February 2024

Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]

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SEO Checklist 2024: The Essential Guide to Ranking Higher in Search Engines

ProfileTreeProfileTree // 15th February 2024

SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]

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The Importance of Alexa Voice

ProfileTreeProfileTree // 5th May 2024

When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Nine years on, and with further developments being made to the Internet of Things, Amazon finally has realised the true potential of Alexa’s voice-generated technology with the introduction of their Alexa Voice Service. As of 2023, Yahoo Finance reported that Amazon have sold over 500 million Alexa-enabled devices worldwide, including one of their most popular, the Amazon Echo device.

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What Is A Logo? The Complete 2024 Guide to Creating Brand Recognition

ProfileTreeProfileTree // 13th March 2024

What is a logo? If you’ve set up a business you’ll know that telling customers who you are what you’re all about is vital. A logo could be your first, and most important, way of doing this.The big question: how to make a logo work harder for your business?Read on…. What is a Logo? A […]

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A Complete Guide to Google Panda Update 2024

ProfileTreeProfileTree // 15th February 2024

The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]

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How to Ask for a Promotion – The 2024 Ultimate Guide to Earning Advancement at Work

ProfileTreeProfileTree // 31st March 2024

There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west daily. Asking for a promotion is widely perceived as more of a risky confrontation than the next step of your career progression. Employees everywhere always have that understandable yet irrational […]

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Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices

ProfileTreeProfileTree // 15th February 2024

Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]

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Google Algorithm Updates Guide: Everything You Need to Know from the Past 20 Years to Rank in 2024 and Beyond

ProfileTreeProfileTree // 15th February 2024

Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]

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Facebook Video Ads in 2024: The Essential Guide for Marketers

ProfileTreeProfileTree // 15th February 2024

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

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8 Local Business Marketing Strategies

ProfileTreeProfileTree // 24th April 2024

Local business marketing can be a key factor in lead generation. We all like to recommend places to eat, drink, shop, and buy to our friends and family, and we mostly garner our information from search engines. According to Hubspot, 97% of people learn more about local companies through online searches than in any other […]

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🚀 Emoji Domains Set To Explode: 2024 Trends and Tips

ProfileTreeProfileTree // 26th March 2024

Yes you have read that correctly. Emoji Domains! While you don’t often see many emojis in domains, they have been around for quite a while. As a matter of fact they have been around since 2001 when the first emoji domain was bought. The one problem being back then in 2001, no one could see […]

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10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 13th April 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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Best Times To Post On TikTok 2024

ProfileTreeProfileTree // 21st February 2024

Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]

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What is a Contingency Plan? 7 Steps in Contingency Planning & Its Importance

ProfileTreeProfileTree // 5th May 2024

What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]

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Product Liability – A Complete Guide to Insurance for Small Businesses in 2024

ProfileTreeProfileTree // 22nd April 2024

The law can be a bit complicated for new business owners and entrepreneurs. However, if you want to succeed at something, you must understand its rules. That is why understanding business laws and legal terms is vital to avoid legal issues. If your company manufactures and sells a product, you must understand what product liability […]

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Free Mind Mapping Software: Top 10 Tools to Clarify Your Thinking in 2024

ProfileTreeProfileTree // 13th March 2024

Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up with […]

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Convert Clicks into Customers with Pay Per Click Training

ProfileTreeProfileTree // 13th February 2024

Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]

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How to Optimise Social Media for Your Business in 9 Steps

ProfileTreeProfileTree // 13th February 2024

Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]

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What is a Cover Letter: 8 Tips for Success & What to Avoid

ProfileTreeProfileTree // 5th May 2024

What is a cover letter? A cover letter is essentially a one-page document that gives a first impression of who you are and what experience you have. A well-written cover letter is what can set you apart from other applicants so it is important that you put thought and time into writing yours. What is […]

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How to Produce and Edit Video for Tourism Businesses

ProfileTreeProfileTree // 13th February 2024

In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]

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Stand Out Online with Social Media Training

ProfileTreeProfileTree // 13th February 2024

It’s hard to imagine a world without social media these days. Not just as a source of entertainment but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]

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How to Know When You Need an Online Marketing Agency

ProfileTreeProfileTree // 4th March 2024

Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]

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Animation for Marketing And Advertising: the Power of Animation in Modern Advertising

ProfileTreeProfileTree // 14th May 2024

In today’s fast-paced, visually driven world, animation has come to light as a powerful tool in the realm of advertising, captivating audiences and delivering impactful messages with an enchanting blend of creativity and storytelling. From eye-catching television commercials to engaging social media ads, animation has revolutionised the way brands connect with consumers, leaving an indelible […]

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Macro to Micro: The Best Influencers For Your Business

ProfileTreeProfileTree // 13th February 2024

What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]

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How to Become a UX Designer

ProfileTreeProfileTree // 7th February 2024

UX design has been gaining popularity in recent years. You may have heard about the job, but aren’t sure how to get started. Don’t worry! We will give you a step-by-step guide on how to enter the field of UX design in this article. Choose your Ideal Education Path In order to become a UX […]

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5 Best Ways to Market Your Healthcare Business

ProfileTreeProfileTree // 13th May 2024

Healthcare practitioners in the 21st century are tasked with not only providing care, but also promoting and developing a business model that will differentiate them from the competition. The tools offered through marketing have been proven to be the most effective way to promote and achieve the growth needed for a good healthcare business. Times […]

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What is UX Writing

ProfileTreeProfileTree // 15th April 2024

User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the user. This is what UX writing is all about – but for writing. UX writing is primarily about guiding users through the process of using […]

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How to Implement Telehealth to Your Practice

ProfileTreeProfileTree // 7th February 2024

What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary items regarding their health and well-being. The Coronavirus pandemic has exacerbated the strain on many healthcare organizations, causing more wait times and difficulty in seeing […]

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Which Social Media Platform Is Best for My Business?

ProfileTreeProfileTree // 22nd March 2024

For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]

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Ultimate Guide to Search Engine Marketing for Tourism Businesses

ProfileTreeProfileTree // 5th April 2024

Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search engine marketing for tourism businesses. The trouble is, tourism businesses have a lot on their plate. Many operate with small teams, doing everything from managing accounts, […]

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Travel and Tourism Marketing Services: Unlock the Secrets to Growth & Profit

ProfileTreeProfileTree // 11th February 2024

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

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8 Tips for Hiring Freelancers

ProfileTreeProfileTree // 20th May 2024

Hiring freelancers is a great solution to filling a gap in your knowledge base. Knowing tips to hiring freelancers ensures that you make the best decisions for your business. There are plenty of freelancers who can assist you in developing your organisation and helping it grow.

Maybe your business is undergoing exponential growth and you need to keep up with demand until you are able to find the correct person for a permanent position. Perhaps you don’t have enough work to give someone a full-time role, then a freelancer can be used to do the work that you might require on a short-term basis.

In this blog we’ll be discussing the advantages and disadvantages of hiring freelancers whilst giving you some tips on how to find the right freelancer for your business.

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Benefits of Social Media for Small Business

ProfileTreeProfileTree // 25th April 2024

As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]

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How To Increase Clicks Using GIFs

ProfileTreeProfileTree // 7th February 2024

In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]

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