910 articles published since January 16, 2019
ProfileTree // 26th March 2024
For years, website owners danced a delicate SEO jig, meticulously stuffing keywords into content in hopes of appeasing the almighty Google algorithm. But in October 2019, the game fundamentally changed with the introduction of the BERT update. This wasn’t a minor tweak; it was a seismic shift in how search engines understand user queries and […]
ProfileTree // 24th February 2024
ProfileTree is delighted to announce it is in receipt of ERDF or European Union region – European Regional Development Fund support for its Alexa Voice Project. This project focused on developing Alexa apps or “Skills”, which provide a new route to market for educational games or apps that ProfileTree has developed and generate revenue from […]
ProfileTree // 22nd February 2024
Digital marketing can be a nebulous topic because of how many factors, variables, and aspects the discussion can go into. We began ProfileTree as a service provider that can simplify everything and provide the most efficient path from point A to B. We only needed an organic way of spreading the word about our services. […]
ProfileTree // 20th February 2024
Leadership plays a pivotal role in shaping the success of any organisation. But behind the scenes, leaders wield a powerful tool: their management style. Just as a skilled artist employs various brushstrokes to create a masterpiece, adept managers utilise different management styles to lead and inspire their teams. From the decisive strokes of autocratic leadership […]
ProfileTree // 3rd April 2024
Social media is an invaluable tool for any small business; it can help you grow a side hustle into a full-time job or expand the customer base of your small business on a much larger scale. In this day and age, it is difficult to argue against the fact that social media is something every […]
ProfileTree // 13th March 2024
Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data management systems, marketers stand to reap benefits related to supply chain traceability, compliant data usage, and advertising accountability. Industry analyst predict the global blockchain marketing […]
ProfileTree // 18th February 2024
Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]
ProfileTree // 18th February 2024
Copyright covers intellectual property and artistic works. Image credit: AmazonAWS
ProfileTree // 25th March 2024
All companies start with a product of some kind. Good products are the foundation of any successful business. The product is the currency that businesses depend on to profit. In other words, a company can only make so much profit if it has limited products. However, having a product in large quantities doesn’t guarantee profits. […]
ProfileTree // 4th March 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]
ProfileTree // 15th February 2024
Product testing can happen at several different stages. Image credit: Twentify
ProfileTree // 26th February 2024
Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]
ProfileTree // 21st April 2024
Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising. Rather than focusing on PageRank […]
ProfileTree // 5th April 2024
What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps, you can ensure your customer can find where your business is located and how to travel to your shop or office. In today’s interconnected world, where exploration and discovery are at […]
ProfileTree // 15th February 2024
What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]
ProfileTree // 15th February 2024
Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]
ProfileTree // 11th April 2024
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]
ProfileTree // 15th February 2024
Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]
ProfileTree // 15th February 2024
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]
ProfileTree // 15th February 2024
When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Nine years on, and with further developments being made to the Internet of Things, Amazon finally has realised the true potential of Alexa’s voice-generated technology with the introduction of their Alexa Voice Service. As of 2023, Yahoo Finance reported that Amazon have sold over 500 million Alexa-enabled devices worldwide, including one of their most popular, the Amazon Echo device.
ProfileTree // 13th March 2024
What is a logo? If you’ve set up a business you’ll know that telling customers who you are what you’re all about is vital. A logo could be your first, and most important, way of doing this.The big question: how to make a logo work harder for your business?Read on…. What is a Logo? A […]
ProfileTree // 15th February 2024
The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]
ProfileTree // 31st March 2024
There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west daily. Asking for a promotion is widely perceived as more of a risky confrontation than the next step of your career progression. Employees everywhere always have that understandable yet irrational […]
ProfileTree // 15th February 2024
Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]
ProfileTree // 15th February 2024
Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]
ProfileTree // 15th February 2024
Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]
ProfileTree // 24th April 2024
Local business marketing can be a key factor in lead generation. We all like to recommend places to eat, drink, shop, and buy to our friends and family, and we mostly garner our information from search engines. According to Hubspot, 97% of people learn more about local companies through online searches than in any other […]
ProfileTree // 26th March 2024
Yes you have read that correctly. Emoji Domains! While you don’t often see many emojis in domains, they have been around for quite a while. As a matter of fact they have been around since 2001 when the first emoji domain was bought. The one problem being back then in 2001, no one could see […]
ProfileTree // 13th April 2024
Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin. There are two ways that […]
ProfileTree // 21st February 2024
Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]
ProfileTree // 14th February 2024
What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]
ProfileTree // 22nd April 2024
The law can be a bit complicated for new business owners and entrepreneurs. However, if you want to succeed at something, you must understand its rules. That is why understanding business laws and legal terms is vital to avoid legal issues. If your company manufactures and sells a product, you must understand what product liability […]
ProfileTree // 13th March 2024
Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up with […]
ProfileTree // 13th February 2024
Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]
ProfileTree // 13th February 2024
Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]
ProfileTree // 13th February 2024
What is a cover letter? A cover letter is essentially a one-page document that gives a first impression of who you are and what experience you have. A well-written cover letter is what can set you apart from other applicants so it is important that you put thought and time into writing yours. What is […]
