These video production resources from ProfileTree help business owners in Northern Ireland and across the UK plan, film, edit and publish video that wins customers. The guides below cover planning a shoot, filming on a phone, editing software, drone footage, animation, website video and growing a YouTube channel, all written by our Belfast team.
Start with the guide that matches where your business is now. If you have never made a video for the business, read the planning and production process guides first; if you already film content and want more people to watch it, go straight to the YouTube section further down the page. Each guide is written for a business owner or marketing manager, so it explains the decisions and the costs as well as the technique.
ProfileTree is a Belfast web design and digital marketing agency, founded in 2011 and based at the McSweeney Centre. We produce video for clients and run our own YouTube channels, and everything on this page comes from that work. If you would prefer to hand the filming to a team, our video production Belfast service covers the brief, the shoot, the edit and the plan for publishing it.
Most of the quality in a finished film is decided before the camera is switched on. A good plan names the viewer and the action you want from them after watching. It also settles where the video will be seen, because a vertical clip for phones and a horizontal one for a web page need different framing from the opening shot.
Write the script or the interview questions next, and plan the shots around them. Our guide to the video production process from script to screen walks through each stage, from first idea to final cut, and shows where the decisions that affect cost are made.
“A video is the fastest way to show a customer who they are dealing with, and for a local business in Belfast that is worth more than any amount of copy,” says Ciaran Connolly, founder of ProfileTree. “Keep it short and true, with a real person in front of the camera. That is the brief for most of the video production ProfileTree does.”
Our showreel shows the range of videos we film for businesses in Belfast and Northern Ireland.
A recent smartphone is good enough for social clips, staff introductions and short explainers, provided the light and the sound are right. Film facing a window or under steady light; keep the phone on a small tripod and use a clip-on microphone. In our experience, viewers forgive slightly soft pictures far sooner than poor audio, so sound is where to spend first.
Editing is where small teams tend to lose the most time. The guide to video editing software compares tools by the skills and hours your team actually has, and the drone videography guide explains when aerial footage earns its cost for property, tourism and construction businesses.
If staff want to learn these skills hands-on, our digital training sessions cover shooting and cutting video on the equipment in the office, built around your products and customers.
This short video covers five things to know before you make video content for the business.
Video on a website only helps search visibility if Google can find it and understand it. Google’s video SEO guidance recommends giving important videos a dedicated watch page (a page where the video is the main content), keeping the player visible without a click or a scroll, and describing each video with structured data (code that tells search engines its title, description, thumbnail and upload date).
Google also asks for a stable thumbnail that its crawler is allowed to fetch, and suggests a video sitemap where videos are hard to reach through normal links. Our guide to integrating video content into a site looks at where video fits on a company website from a web design point of view.
Animation suits subjects a camera cannot show well, such as a software process, a service that happens behind the scenes or a product that has not been built yet. If a person or a place can be filmed clearly, filming is usually quicker and cheaper, so we keep animation for what live footage cannot explain.
Our animation Belfast page sets out the styles, the process and what it costs. The animated video production guide in the list below compares 2D, motion graphics and 3D work for UK businesses.
YouTube works as a search engine as well as a video platform, so a company channel grows mainly through titles and descriptions written the way customers search. YouTube’s own tips for video descriptions advise putting the most important information in the first few lines, which viewers see before they expand the text, and using one or two main words in both the title and the description.
Give each video a description of its own, because a unique description makes the video easier to find and helps it stand apart from similar uploads. ProfileTree runs its own channels from Belfast, with about 1,500 videos on the main channel. The guides below share what that work has taught us, from setting up a channel to growing subscribers without buying them. Our YouTube SEO guide goes further on ranking your videos in YouTube and Google search.
Drone videography has moved from specialist production tool to a genuinely accessible option for UK and Irish SMEs in property, tourism, hospitality, and construction. The question is no longer whether aerial footage looks impressive. It is...
Picking the right video editing software is one of those decisions that looks straightforward until you are three months in, your marketing manager is spending four hours editing a two-minute clip, and your laptop fan sounds...
A 60-second animated video costs £1,500 to £8,000 in the UK for 2D or motion graphics work and takes four to eight weeks from brief to delivery. 3D animation starts around £8,000 per finished minute and...
Video production Belfast has become one of the most competitive service categories for Northern Ireland's growing business community. As more SMEs recognise that professionally produced video drives measurable returns across sales, recruitment, and brand trust, the...
Filming a business video in Belfast needs permission from whoever controls each location: the owner on private premises, Belfast City Council for council land and most public roads, and Belfast Harbour Police for the harbour estate...
Corporate video production for businesses in Dublin and across Ireland works best when the brief names one commercial job for the film, such as earning trust before a first meeting, and the format follows from it....
Most businesses start looking for a video marketing agency with a clear picture of what they want on screen and very little idea of what they should be paying for. That gap is where budgets get...
YouTube channel management is the regular work of running a business channel once it is live: deciding who has access, publishing on a steady routine, describing each video so it can be found, handling comments, and...
YouTube has grown into the second-largest search engine in the world, and businesses are now competing with individual creators for the same audience attention. Understanding how to be a successful YouTuber requires more than filming videos....
Most businesses that start a YouTube channel model it on creator content. They watch what works for individual YouTubers, copy the same tactics, then wonder why a channel built for a 19-year-old gaming audience is not...
YouTube SEO is the work of matching a video to the words people type into YouTube and Google, then keeping the viewers who click. YouTube ranks search results on relevance, engagement and quality, so accurate titles,...
The YouTube algorithm decides which videos get found and which stay invisible. For a business in Northern Ireland, Ireland or the UK, that decision is the gap between a video that brings in enquiries and one...
If you want a video made, the next step is a short conversation about who the video is for and where it will be shown, and we will turn that into a brief and a quote. Businesses outside Northern Ireland can see the full scope of our video marketing service, which covers strategy, production and YouTube for clients across the UK and Ireland. If you would prefer your own team to make the videos, our digital training builds those skills around the way your business works.
A filmed video from ProfileTree starts at £1,200 and animation at £1,000 a minute, both plus VAT. The final price depends on the length of the video, the number of filming locations, whether you need a script, a presenter or drone footage, and how many edited versions you want for different platforms. Anything beyond the starting price is quoted on request once we understand what you need.
Yes, a recent smartphone can produce video that is good enough for social media, staff introductions and short how-to clips. What makes the difference is steady framing, even lighting and clear sound, so an inexpensive tripod and a clip-on microphone are worth more than a new camera. Professional production earns its place for flagship pieces such as a brand film, a homepage video or a client testimonial you plan to use for years.
For most businesses, the answer is both, because each place reaches a different audience. YouTube brings people who are searching for answers on the platform, while a video on your own site helps visitors who are already considering you to make up their minds. Upload the video to YouTube, embed it on the relevant page of your site, and give your most important videos a dedicated page so Google can show them in its video results.
Chapters and playlists make a business channel easier to watch, because they help viewers find the right part of a video and move on to the next one. Chapters split a video into labelled sections, so a viewer can jump straight to the part they need, and YouTube’s own guidance on descriptions suggests adding them. Playlists group related uploads so that one video leads on to the next, and a playlist for each service you sell is a simple way to keep a potential customer watching your content.
The timeline depends mostly on the planning stage, since a clear brief and an approved script make the shoot and the edit much faster. A short interview filmed at one location moves far more quickly than a brand film shot across several sites with animation and several edited versions. ProfileTree agrees on a timeline for each stage once the brief is signed off, so you know when to expect a draft cut.
Yes, ProfileTree’s digital training covers planning, filming and editing video for your company, using the phones and editing apps your staff have now. Sessions run from the McSweeney Centre in Belfast and use real examples from your business, so the practice is directly useful afterwards. Training is priced from £350 plus VAT.
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