Social media has become integral to modern life, with billions of users across the world. But how do you make your business stand out on a social media feed, and how do you master the ever-changing algorithms?
On this page, you’ll find a range of guides and resources that will help you understand social media trends and know how to appeal to complex algorithms for the benefit of your brand. Learn how to generate engagement through interesting content that viewers won’t want to scroll past.
Think you know social media in Canada? Think again! Dive into our analysis of 2023’s hottest trends, where millions of new users are flocking to platforms like TikTok, live shopping is exploding, and news consumption gets...
Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales. ...
In today's digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is...
A social media marketing strategy is critical to the success of your content, reaching the correct target audience and generating sales and conversions. If you’re wondering how to stand out amongst competitors online, the answer is...
Instagram is an ever-growing platform that currently attracts over 1.5 billion monthly active users – interestingly, over 90% of those users follow at least one business, highlighting the platform’s potential for brands, marketers and advertisers.
In the context of your business, we can help you use Instagram in order to reach local audiences and those interested in what you have to offer. Through engaging visual and video content your business can attract more views, more followers and ultimately more sales.
Leading the charge in the fast-moving social media landscape is Instagram Reels. Rolled out by Instagram in August 2020, this feature is all about crafting engaging short videos. For brands and businesses looking to make a...
Instagram for Business has evolved significantly, moving well beyond its roots as a simple photo-sharing platform. Initially launched in 2010, the app quickly captured the public’s attention by providing a user-friendly space to post and explore...
Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how...
Having an established LinkedIn presence is essential for a variety of reasons. Primarily, it creates a professional identity for your brand, but with strategic marketing, it can also help position your business as an industry expert and authoritative industry voice.
Whether you want to connect with like-minded professionals, engage in industry-specific topics or host webinars that showcase your expertise within your field, LinkedIn provides a platform for you to capitalise on all of these opportunities.
LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to...
LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors. Our...
When using social media, it's important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social media platforms to reach new audiences....
With over 1.5 billion monthly active users, TikTok has quickly proven itself as a leading social media platform for businesses to pursue a social media marketing strategy in. It’s particularly beneficial for those seeking to engage with a younger demographic as a significant portion of its users are aged between 16 and 24.
TikTok Statistics UK edition provides insight for businesses and marketers into consumer behaviour and current trends that are capturing the attention of online users. Since the launch of TikTok in 2016, the social media app has...
TikTok has quickly taken the social media world by storm, with many using the platform to grow their businesses, socialise, and engage in content. As of 2023, the platform reported approximately 1.6 billion accounts, with an...
Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly...
Twitter has around 400 million monthly active users, a significant audience for brands to engage with. There are also around 500 million tweets produced every day, making it an active platform where audiences are keen to take part in discussions.
In the world of social media, it's vital to recognise how to get followers on Twitter / X in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity...
Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to...
Twitter currently attracts over 330 million active users per month. It’s one of the most popular social media channels, and businesses now need to use it to promote their brands and manage their reputations. Twitter monitoring...
Pinterest brings in around 463 million monthly active users worldwide, and around 80% of its global users are female, making it a dominant platform for reaching female audiences. It’s also one of the main platforms that can be used to convert visits into sales, with around 85% of weekly users making a purchase based on a pin they saw from a brand.
“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images....
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010...
What is Pinterest? In some ways, it’s one of the most under-looked social media sites. In particular, Pinterest is one of the least utilised social platforms for businesses to connect with their customers, but it can...
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