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We are proud of what we do at ProfileTree, but we often forget to pat ourselves on the back and celebrate our accomplishments. 

This page is going to fix that. 

Here, you’ll find some of our favourite and best accomplishments as they happen, from achieving goals and milestones to celebrating the work of our talented staff, everything that we’re proud of, you’ll find out about here. 

Note: contact us with any further media enquiries. 

2024

2024 is kicking off to bigger and better things. Here’s some of our highlight for the year so far!

We Got Featured on a Canva Article

We are thrilled to announce our feature in a recent Canva article. Canva, known for its user-friendly design tools, is a platform we frequently use and admire at ProfileTree. Our excitement was palpable when the Canva team approached us for a content collaboration, an opportunity we eagerly embraced. In response to their initial article, ’20 Inspiring Quotes for Students,’ we contributed with a complementary piece titled ’20 Inspiring Decision Making Quotes.’ We invite you to explore the full article and enjoy the creative synergy between Canva and ProfileTree.

We Got Featured On a HubSpot Article

We’re proud to announce our feature in a recent HubSpot article ‘41 Types of Marketing Your Brand Should Invest In.‘ Invited by HubSpot to contribute, we seized the opportunity to provide our insights and expertise. This collaboration underscores our commitment to staying at the forefront of marketing innovation and sharing our knowledge with the broader marketing/business community.

We Are Dominating LinkedIn Results

We are ensuring that our presence is heard and seen on platforms such as LinkedIn. Check out our article below, which is ranking in the number one position on Google for ‘Belfast SEO’. Results like this proves our SEO-knowledge and what we are capable of achieving in the digital space.

2023

Take a look at some of our highlights from the year past; from community engagement to getting featured in magazine articles – 2023 was a good year for us at ProfileTree.

We Sponsored St. Mary’s F.C. for Foyle Cup

We sponsored the team kits for local Glengormley footballers – St. Mary’s F.C. They did well by securing fifth place in the Foyle Cup. 

“Supporting local initiatives like this is a major part of our commitment to putting Belfast on the global stage. The team at St. Mary’s F.C. should be very proud of themselves as are we.” – Ciaran Connolly

It Was Our 12th Birthday

We recently celebrated our 12th anniversary in August of this year, a significant milestone considering recent challenges like Covid and rising living costs. Despite the fluctuating marketing industry, ProfileTree has thrived, diversifying its services to include videography, website design, content writing, and more. 

Director Ciaran Connolly reflected on the company’s growth, adaptation, and success in empowering businesses digitally, emphasising the importance of our client-centric and innovative approach that has helped us to get where we are today. 

We Got a New CEO

In September, ProfileTree proudly welcomed Ciara Nelson as its new CEO. Ciara began her journey with ProfileTree in 2021 as a Project Manager. Her rapid ascent through the ranks, from operational manager to now CEO, reflects her exceptional leadership and dedication. 

Ciaran Connolly, the founder of ProfileTree, who served as CEO for 12 years, has confidently passed the baton to Ciara Nelson, marking her as his first successor. Under Ciara’s visionary leadership, she is committed to establishing ProfileTree as a top employer, focusing on continuous investment in staff development and crafting attractive employment benefits.

LinkedIn MasterClass

We ran our LinkedIn Masterclass on the 28th September 2023. This free event delved into the secrets behind powerful growth strategies for LinkedIn and how they can catapult your business to the next level!

We covered; 

• LinkedIn hacks used by industry leaders
• Effective networking tactics 
• How to create captivating content that converts & more!

Don’t worry if you missed this one though, as we regularly hold LinkedIn webinars throughout the year. Follow us to find out when. 

ProfileTree, Ulster University and Innovate UK Conclude 2-Year KTP Digital Transformation Project

ProfileTree, in collaboration with Ulster University and funded by Innovate UK, successfully completed a 2-year Digital Transformation Project as part of the Knowledge Transfer Partnership (KTP). This project brought together ProfileTree, Ulster University, and Lochlainn Mallon, an MSc Business Development and Innovation student, to guide ProfileTree through a significant digital transformation.

As a result of this collaboration, ProfileTree achieved a 50% reduction in scheduling tasks, demonstrating the tangible benefits of connecting academic knowledge with business applications. 

Ciara Nelson, CEO of ProfileTree, emphasised the impactful knowledge transfer from this partnership, noting the growth and efficiency opportunities for ProfileTree and new data insights for Ulster University in the realm of digital transformation.

Wrapping Up Our Successful Apprenticeship 

We’re delighted to share the successful completion of a four-week placement with three exceptionally talented Austrian I.T. apprentices: Johanna, Elias, and Kai. This immersive experience allowed these apprentices to apply their skills in AutoCAD, Java, and C# to produce informative articles and engaging videos, contributing significantly to our content.

ProfileTree is committed to embracing global talent and providing young professionals with opportunities to gain industry insights and expertise. The apprenticeship with Johanna, Kai, and Elias was a testament to this commitment, and we are immensely grateful for their hard work and contributions.

Internal Brand Video Gets Over 400k Views in Just One Month

ConnollyCove is one of our internal brands, a dedicated Travel and Tourism website that produces high-quality travel content from around the world. Recently this channel celebrated an incredible milestone – accumulating over 400k views on a single video within just one month from its initial upload on September 6th 2023. 

The video takes viewers on ‘The Ultimate Travel Guide for One Day in Luxor Egypt’, squeezing in all the must-see attractions and providing a historical glimpse into a time gone by. We’re really proud of our in-house videography team for this one. 

Silver Award for Tech Family Business of the Year

In November 2023, we were thrilled to announce our achievement: winning the Silver Award for ‘Tech Family Business of the Year’ at the Irish Family Business Awards. This recognition is a testament to our dedication and innovation that we strive to achieve. 

Our Founder and Director, Ciaran Connolly, expressed immense pride and gratitude for this accolade. He emphasised that this award reflects our commitment to staying at the forefront of technological advancements, especially with our recent integration of AI technologies. This recognition reassures us that our efforts provide a top-class service and add value to clients in the digital marketing landscape.

Stephen McClelland Of ProfileTree: 5 Ways To Manage Your Marketing Budget For Improved ROI

Our Digital Innovation Specialist, Stephen McClelland, recently discussed effective marketing budget management for improved ROI in an interview with Rachel Kline at Authority Magazine.

Stephen, with over seven years of experience at ProfileTree, emphasised the importance of diversifying marketing channels, understanding the target audience, and focusing on organic growth. He stressed the need for a strategic approach, like conducting SWOT analyses and adapting budgets based on performance data, to enhance ROI.

When discussing the marketing tech stack, Stephen recommended Google Search Console and SEMrush for their invaluable insights and competitive intelligence. He also outlined five key strategies for marketing leaders to improve ROI, including focusing on data-driven insights and segmenting audiences.

Watch the video below to hear more about his approach for enhanced ROI for marketing strategies.

Chris Watson Of ProfileTree On 5 Things You Need to Make Compelling and Powerful Videos

Our Lead Videographer and Editor, Chris Watson, recently discussed the essentials of creating compelling and powerful videos in an interview with Guernslye Honoré of Authority Magazine.

He discusses one of his memorable projects, which includes producing content for Carlingford Oysters, a prominent name in Irish seafood, which has already garnered over 188K views. Chris is currently focusing on building the Amazing Food and Drink channel, capturing unique stories of artisan food producers across Northern Ireland. His dedication to the craft of video production and storytelling continues to contribute significantly to ProfileTree’s success in digital marketing.

Ciara Nelson of ProfileTree: 5 Things I Wish Someone Told Me Before I Became a C-Suite Executive

We’re proud to share the insights of our CEO, Ciara Nelson, who participated in Authority Magazine’s series “5 Things I Wish Someone Told Me Before I Began Leading My Company.” Ciara, the first CEO to succeed the founder at ProfileTree, brings a wealth of experience from the teaching, charity, and private sectors. We’re really proud of her participation in this piece and it was an exciting read for us all!

In her interview, Ciara discussed her career journey, emphasising a passion for business and outlining her experience as a recent CEO. ProfileTree, under Ciara’s new leadership, strives to become an employer of choice by fostering a culture of innovation, productivity, and employee satisfaction.

We Weighed In On An UpCity Feature – Should Small Businesses Use Personal Branding?

Ciaran Connolly, Founder of ProfileTree Web Design and Digital Marketing, weighed in on a recent UpCity article; Should Small Businesses Use Personal Branding? This contribution was part of an UpCity piece by David J. Brin, which featured insights from industry experts and professionals into how they are leveraging personal branding to boost brand visibility and loyalty. 

Ciaran’s insight draws attention to the long-term efforts required for personal branding before any real impact can be seen. UpCity serves as a B2B marketplace and review platform, designed to aid businesses in identifying suitable service providers for their requirements. It encompasses a range of services and is primarily focused on guiding businesses through the intricate and ever-changing landscape of marketing.

Why Does Reputation Management Matter?

Reputation management is crucial for any business, as it encompasses not only the actions of a company but also its core identity – its values, principles, and industry relationships. A strong, positive reputation can significantly enhance a company’s standing, influencing customer trust and loyalty. This reputation, painstakingly built over years, can be swiftly damaged by a single misstep, making vigilant management essential.

Reputation management is also integral to effective local marketing strategies. In today’s digital age, your target audience is always observing and evaluating your business practices through various online platforms. A well-maintained reputation ensures that these assessments positively impact your business’s growth and sustainability.

Reputation management is not just about safeguarding a company’s image – it is a strategic asset that impacts all facets of business operations and plays a critical role in long-term success. At ProfileTree Web Design and Digital Marketing, we strive to ensure that each service we provide is aligned with the highest standards of integrity and professionalism. Check out our services below. 

Web Design

Web design is a pillar of our core services, we build your brand’s digital home and ensure that it is positioned to rank on search engines, encourage click-through rates and ultimately generate leads and sales for your business.

Web Development

Our web development services are the foundations of a good functioning website. It’s the bones that hold your website together, making for an engaging user experience that captures and retains visitor attention.

Web Hosting 

Website hosting is essentially where your website ‘lives’. It affects your website performance, scalability, speed and security. We ensure that our web hosting services are reliable, dependable and optimised for the highest level of performance.

Digital Marketing Strategy

Whether it’s growing your presence on one specific digital marketing channel, or launching a campaign that creates synergy across multiple channels, our digital marketing strategy services ensures that your brand communicates effectively with your target audience, maximising reach and engagement online. 

Social Media Marketing

Establish a presence on the social media sites that your target audience engages with, whether it’s Instagram, Facebook, YouTube or LinkedIn, we have extensive experience in mastering these platforms – and we can help your business master them too. 

Digital Marketing Training

No one knows your business better than you – that’s a fact. So why not learn how to master digital marketing for your business? Our training services ensure that you have the skills, knowledge and expertise to grow your digital presence in-house, contributing to long-term digital success. 

Video Production

Capture audience attention with engaging branded videos that represent your business and speak directly to your audience. Our video production services bring your idea to life, ensuring that every frame and scene resonates with your brand’s message and values.

Content Marketing

Content is great, but marketing it is better. With our content marketing services, we ensure that your branded content has maximum impact, reach and engagement across all relevant platforms. 

SEO Agency

Dominating search engine results is one of the best ways to grow your digital presence and boost the performance of your website. We use data analytics, keyword strategies and SEO algorithms in order to optimise your website’s visibility and ranking on search engines like Google and Bing.

AI-Powered Chatbots

AI-powered chatbots provide 24/7 customer engagement. We can help integrate this technology into your website so you can enhance your customer service, increase your efficiency, and boost your online sales. 

AI Enhanced Marketing

Let us help you take advantage of AI-enhanced marketing, from in-depth analytics to predictive modelling and personalised content creation. We harness the power of artificial intelligence to transform your marketing efforts into highly efficient, targeted campaigns that resonate deeply with your audience.

AI Business Training

Want to learn how to harness the power of AI for your business? Our AI training teaches you how to best use multiple AI tools, transforming your operations, processes, decision-making, and customer engagement strategies.