Ecommerce Website and Digital Marketing for Online Furniture Retailer

The Challenge – Ecommerce website, digital marketing and strategy

When it comes to furniture and interior design, TRND Furniture are masters of their art. The company was conceived with the objective of offering all of the skills and qualities of a traditional furniture store, with the convenience and usability of digital. For our client, eCommerce represented the path to success, meaning that a strong and stable digital presence was essential.

Whilst the company’s business plans were solid, a lack of branding, including logos and tone of voice, meant that our client struggled to articulate their message in a saturated market.

Without a flowing and visually appealing website, the team at TRND Furniture felt that their potential to reach thousands of customers was severely limited. Furthermore, the lack of a social media strategy or a content marketing plan meant that TRND Furniture’s message wasn’t reaching their target audiences.

With strong business ideas, skilled staff and beautiful products, our clients in TRND Furniture were well placed to succeed. However, a lack of digital strategy capped their potential.

That’s where ProfileTree came in.

Our Approach

Creating a digital presence

With a focus on creating a flowing and user-friendly eCommerce platform, the expert team at ProfileTree set about constructing a website engineered for growth and sales. With a sleek logo designed, the website’s design incorporated TRND Furniture’s branding along with a clean, minimalist theme. Dark on white contrasting brought out the very best of our client’s assets, and served as an excellent showcase for their huge range of dining chairs, arm chairs and bar stools. Calls to action were included throughout each page, driving sales and engagement between the business and its web visitors.

TRND Furniture were keen to establish themselves as an authoritative voice on high quality furniture. ProfileTree were able to assist our client in achieving this by creating a blog page with a number of articles around their area of business. This allowed TRND to boost their credentials whilst providing the client with engaging, shareable and lead-focussed content. Content was optimised, eloquent and sales-driven.

Beyond TRND Furniture’s website, ProfileTree assisted our client in spearheading a presence on social media. An extensive social content plan ensured that TRND Furniture’s branded message reached the right target audiences on the devices they prefer. With a digital and social strategy working in correlation with eachother, ProfileTree were able to give our client the prominence they truly deserved.


Organised and resourced digital strategy

A flowing, secure and visually appealing website, engineered to achieve ideal user experience and search engine recognition.

An engaging and shareable social media strategy designed to increase sales and business growth.

Optimised, eloquent and informative written content and blog posts engineered to highlight credentials and boost search engine rankings.

A well researched, organised and resourced digital strategy to ensure the client’s success in the present and into the future.

Digital marketing for e-commerce

Digital marketing for e-commerce retail stores is becoming ever more necessary and unless you have been living under a rock, you must be aware of the increasing ‘death of the high street’. Shoppers are no longer making purchasing decisions in-store, instead, they are using the internet to research alternatives, find the best price and browse their options.

With over 81% of retail shoppers conducting research online before buying, retailers now must keep in sync with how their customers are conducting their purchasing processes. In fact, 84% of consumers believe retailers should be doing more to integrate their online and offline channels.

Retail digital marketing strategy

For an effective retail digital marketing strategy, a multi-thronged approach is what’s needed. Retailers should seek to advertise their products through multiple channels as 73% of retail consumers are now using multiple channels to shop.

At ProfileTree, we can help you design and deliver a retail marketing strategy that targets multiple channels, ensuring that your target audience is exposed to your brand in ways that are meaningful and engaging. With sleek website design, optimised content and SEO practices, we can help your retail business compete and succeed within the digital space.

Social media strategy for retail store

There is an increasing trend of retailers taking to social media in order to advertise their business. TikTok in particular has seen a rise in small businesses filming the product creation process, allowing for viewer input and taking the opportunity to share their opinion and thoughts with their customers. 

Other social media platforms such as Instagram and Facebook are extremely fertile grounds for businesses to advertise their products and connect with audiences. Many retailers have developed a kind of online personality, sharing content that has nothing to do with their products, but serves to generate discussion and raise awareness of their brand – online clothing retailer Boohoo has seen particular success with this method.

At ProfileTree, we can help you develop and deliver a strong social media strategy that aligns with your audience’s interests and promotes your products in an engaging and creative way. We help businesses create a content calendar so that they can begin generating activity and engagement on their social media channels.

Website design and development for retail stores

Retail businesses need to design and develop a performing website in order to remain competitive and seen within the digital market, without one they are at risk of falling behind competitors and losing out on massive sales.

The website is essentially an online store where visitors can browse your products and get a sense of who you are as a brand. At ProfileTree, we are experts in website design and development. We create online selling machines that lead in performance and convert traffic into actual sales.

E-commerce website design and development

Online retailers need to pay particular attention to e-commerce website design and development. It is structured in such a way that is entirely different compared to other websites, as with e-commerce the main goal is to convert website traffic into actual sales.

Calls to action

Well-designed e-commerce websites will invoke a call to action from the website visitor. Examples of website ‘call to actions’ are:

  • Buy now
  • Add to basket
  • People also bought

Think of shopping on Amazon, they use ‘call to actions’ in almost every step of the purchasing process, making it easier for website visitors to complete a purchase without having to give it much forethought – i.e.) buy now with one swipe.

Smooth navigation

Smooth navigation is an extremely important part of website design for e-commerce businesses. If a retailer’s website is difficult to navigate, then it will only serve to frustrate visitors and encourage them to leave your site.

Ensure that your products are organised in such a way that makes it easy for visitors to find. Your website design should incorporate different web pages or a range of filters, e.g.) size, colour, gender etc, for your products, assisting potential customers in every step of their purchasing process.

Another part of navigation is the ‘breadcrumb’ trail that your business provides, in short, this refers to how your website visitors can find their way back to the previous pages they have been viewing. This is very important for e-commerce websites as it allows potential customers to quickly and efficiently come in and out of different web pages – improving the user experience and encouraging them to stay on your site for longer.

Responsive design for online retailers

A stark 59% of shoppers use their mobile devices in-store to compare costs or research deals and coupons. This means that online retailers and their websites need to embed responsive web design so that their websites work seamlessly across different platforms. At ProfileTree, we embed responsive design into all of our website builds, ensuring smooth functionality.

Content creation for retail stores

Creating content as part of a digital strategy has the potential to take your business to an entirely new level. It’s an excellent tool for generating engagement and activity associated with your brand. 

For online retailers, content is essential for being able to promote your products. Potential customers want to see what you’re offering and get as much detail as possible about the product, before they commit to a purchase.

But which type of content works best for online retailers?

Video content

Video content has the potential to showcase your products in the best possible way. It can be high spec, with fancy transitions and background music, or it can be as simple as creating a tik tok video that shows what your product looks like, or what it does.

Image content

Quality images are worth investing in, they help to promote your products in the best possible way and they act as a hook to draw potential customers in. They are also great for demonstrating the features of a product,i.e.) size,  scalability, colour, etc.

Blog content

Blogs are another great way to introduce your brand to potential customers. They can be written in such a way that offers advice, guidance or opinion, regarding a product. Take for example a furniture store, they might write a blog that explains how you should look after wooden tables, this provides answers to user queries, whilst subtly introducing the brand.

SEO for retailing companies

SEO stands for Search Engine Optimization and it is the process of trying to rank higher on search engine results. For online retailers this is too big of an opportunity to not incorporate into a digital strategy, it helps your brand increase traffic to the website and positions your business as an authority on industry topics. 

At ProfileTree, we incorporate SEO practices into everything that we create, from website design to video content and blog posts, we optimise content so that it provides answers to the queries that people are searching for.

ProfileTree for a successful retail digital marketing strategy

At ProfileTree, we have extensive experience in creating and delivering digital marketing strategies for retailers. We can help grow your business online and make your brand stand out from a myriad of competitors.

With our exclusive web design, expert SEO practices and engaging content, we carve out a digital presence that your audiences will appreciate. Check out our full range of digital marketing services and check out what we can do for your online retailing business.