If you’ve had a new website developed for your business or you’re in the middle of that process, you’re going to have to choose a CMS at some point. That’s because a CMS is crucial to the website design and creation process.

But what is a CMS, and why does it matter?

Today, we’ll cover everything that business owners need to understand about CMSs and how to choose one. This includes the basic functionality you should expect and some of the extra features you should look out for.

But first, let’s start with the absolute basics.

What is a CMS?

CMS stands for content management system. As the name implies, this tool allows you to manage your digital content. You can add, edit, or even delete content published on your website.

In other words, a CMS is an interface which allows you to make changes to the content on your site. At least, this is the most basic functionality.

This might not seem exciting, but let’s have a quick history lesson.

Once upon a time, there were no dedicated CMS platforms. This meant that if you wanted to add a new page to your website, you had to create it in HTML and then upload a .txt file containing this code directly to the server hosting your site.

You had to download the relevant HTML file from your server if you wanted to make even minor changes to a blog article. You would then have to alter this manually and re-upload it to replace the old version.

This was an involved process. Today, most content marketers wouldn’t even know how to make manual changes like this. Non-specialists would have little chance of effectively managing a website.

By contrast, CMS platforms allow just about anyone who can work a computer to create, manage, and profit from websites.

What Can You Do With a CMS?

All CMS programs include web-based publishing, editing, format management and version control, as well as retrieval, search and indexing of your content. As we’ve said, these are the fundamental features of a CMS

The idea behind a CMS platform is that you can make alterations to your site’s content without having to make any changes to its format or design.

With a CMS, you can create and edit content. Typically, you can add additional users with varying levels of permissions. For instance, you may provide content writers with enough access to create new blog articles, but not change your core site settings. With a headless CMS for Next.js, you can efficiently manage content creation and editing. This allows for flexible user access controls, empowering content contributors to seamlessly add new blog articles while preserving integrity in the integrity of essential site settings.

Some of the most common CMS platforms include WordPress, Squarespace, and WIX.

Pros and Cons: Is a CMS Right for You?

We’ve established that content management systems make it easy to administer your website without requiring any technical expertise. Of course, this is a great thing for all sorts of reasons.

But is using a CMS the best way for everyone to manage their website?

Let’s look at some of the pros and cons of CMS platforms.

Pros of Using a CMS

Some of the advantages of a CMS include:

• Content editing is completely separate from the design: The content editing features are separate from the site’s functionality and design. This means that individuals with no technical training can easily add, edit, and format the content on their site.
• Selective access permissions: Each user can have specific permissions based on their role – i.e. editor, author, administrator, contributor, etc. You can allow some users to add and edit the content they create while providing others with universal access. This will help you maintain security because you can restrict access to specific contributors.
• Fast updating: With a CMS in place, site updates are fast and virtually effortless. Even if you are using the administrative interface, design components such as headers, menus, sidebars, and footers can be quickly and easily updated on the platform.
• SEO: Today’s CMS options are exceptionally SEO-friendly. They often include a wide array of custom page titles, metadata, and adjustable URLs. Some even offer additional features like SEO monitoring and analysis.

Cons of Using a CMS

While it’s essential to know the advantages offered by a CMS, it’s just as vital that you know the disadvantages, too:

• Security risks: There are countless hackers out there, and many spend a lot of time trying to break into CMS platforms. You can avoid this by taking additional security precautions, such as using two-factor authentication.
• Data breaches: Similarly, data breaches may be more likely on an off-the-shelf CMS platform, as these create a single target for hackers, and your data may become part of a mass leak. For extremely sensitive industries, custom options may be more appropriate.
• Issues with design: It’s often hard to transform your site into just what you want. As a result, you may find a CMS platform challenging to use.
  Function limits: Some processes require a CMS to handle them without rewriting the code.

Generally these issues are manageable. At the very least, most can be overcome by engaging a web design agency to create a custom configuration of an existing CMS platform.

Most of the time, a CMS platform is the best way to manage your site. With that in mind, let’s look at how to choose the best one for your needs.

Exploring the Diverse Landscape of CMS Options: Features and Benefits

Content Management Systems (CMS) offers various options, each catering to specific needs and preferences. Understanding popular platforms’ key features and benefits is crucial for making an informed decision. Here’s a brief overview of some leading CMS options:

1. WordPress:

• Features: Open-source, user-friendly interface, vast plugin library, extensive theme options, SEO-friendly blogging functionalities.
• Benefits: Ideal for beginners, flexible and customizable, with a wide range of plugins for diverse functionalities and cost-effective.
• Use cases: Blogs, personal websites, small business websites, portfolios, online stores, news websites.

2. Drupal:

• Features: Highly secure, modular architecture, flexible and scalable, suitable for complex websites, robust multi-language capabilities.
• Benefits: It is best for enterprise-level applications, secure and reliable, offers extensive customization options, and is ideal for large content volumes.
• Use cases: Enterprise-level websites, complex websites with high traffic, government websites, educational websites, and e-commerce websites.

3. Joomla:

• Features: User-friendly interface, open-source, extensive component library, multilingual support, SEO-friendly.
• Benefits: It is easy to learn and use, suitable for small and medium-sized businesses, and has a diverse component library for added functionalities. It is also cost-effective.
• Use cases: Small and medium-sized business websites, community websites, non-profit websites, e-commerce websites, and multilingual websites.

4. Wix:

• Features: Drag-and-drop interface, no coding required, built-in templates, e-commerce functionalities, responsive design.
• Benefits: Ideal for beginners and non-technical users, quick and easy website creation, user-friendly interface, suitable for small businesses and personal websites.
• Use cases: Personal websites, small business websites, portfolios, landing pages, online stores.

5. Squarespace:

• Features: All-in-one platform, beautiful templates, built-in marketing tools, e-commerce functionalities, SEO-friendly.
• Benefits: Ideal for creatives and designers, visually appealing websites, easy to use, suitable for online stores and portfolios.
• Use cases: Creative and design portfolios, photography websites, online stores, artist websites, personal branding websites.

6. HubSpot CMS:

• Features: Integrated marketing and sales tools, drag-and-drop interface, personalized content delivery, lead generation tools, built-in analytics.
• Benefits: Ideal for businesses focused on inbound marketing and lead generation, it provides a complete marketing solution and simplifies content management and marketing efforts.
• Use cases: Marketing websites, lead generation websites, landing page creation, content management for marketing campaigns, and inbound marketing initiatives.

7. Contentful:

• Features: Headless CMS, API-driven content delivery, flexible content structure, scalability, multi-channel publishing.
• Benefits: Ideal for developers and complex websites, flexible content management, supports multi-channel content delivery, and future-proof solution.
• Use cases: Mobile apps, web applications, multi-channel content delivery, headless CMS for complex websites, content personalization.

8. Ghost:

• Features: Open-source, focused on blogging, minimalist interface, clean code, fast performance, SEO-friendly.
• Benefits: It is ideal for bloggers and writers. It is a simple and focused platform, fast and efficient, and suitable for high-traffic blogs.
• Use cases: Blogs, personal blogs, professional blogs, online magazines, content creation platforms.

9. Shopify:

• Features: E-commerce platform, built-in online store functionalities, inventory management, payment processing, and marketing tools.
• Benefits: Ideal for online businesses, it is a comprehensive e-commerce solution, easy to set up and manage an online store, and a secure and reliable platform.
• Use cases: Online stores, e-commerce businesses, physical stores with online presence, subscription box businesses, dropshipping businesses.

10. BigCommerce:

• Features: E-commerce platform, scalability for large businesses, B2B functionalities, SEO-friendly, built-in marketing tools.
• Benefits: It is ideal for large online businesses, handles high volumes of transactions, caters to B2B needs, and is a robust and scalable platform.
• Use cases: Large online businesses, high-volume e-commerce stores, B2B businesses, wholesalers, and businesses with complex product catalogues.

How to Choose a CMS Platform

Of course, the best CMS platform for you will depend on your specific needs, your personal preferences, or the preferences of your staff.

However, here are some of the most important variables to consider when choosing a CMS solution.

Budget

This should be pretty obvious. When investing in any kind of business tool, deciding how much you can afford to spend ahead of time is vital. This is especially important when choosing a CMS because there is so much variation in pricing.

For instance, you can get a CMS solution that is viable for some uses without paying any money at all. By contrast, you could easily spend tens of thousands on the most extreme bespoke configurations.

The key is to balance the functionality you require with what you can afford to pay. Generally, the best way to do this is to consult with an experienced digital agency.

Integrations

Integrations are third-party tools which expand the functionality of your CMS platform. When choosing a new website management system, you should always look for integrations with any systems you currently use.

For example, if you run an e-commerce store, it’s best to integrate your CMS platform properly with your CRM and stock management system. You don’t want to buy a new CMS only to find that it doesn’t work with your other systems.

This can be a very costly mistake, as it means you’ll either have to buy a second new CRM license or replace any incompatible systems.

Support

Tech support is an invaluable safety net for small businesses. Good customer support means that you can be confident that any issues with your site will be resolved quickly before they hurt your revenue.

When choosing any digital business tool, always aim to buy from a company with a strong track record of customer service and user support.

Usability

Of course, one of the fundamental reasons for purchasing a CMS is that it makes your website’s backend easier to use. While actual usability is a significant part of this, it’s also essential to account for what CMS programs your staff already know.

Especially if you run a large enterprise.

Purchasing a new CMS platform is already often a major cost. It doesn’t make sense to spend additional money training your staff how to use it, but choosing a different platform they know how to use may have worked out cheaper overall.

Comparing Popular CMS Platforms

Choosing the right Content Management System (CMS) for your website can be daunting, especially with so many available options. To help you navigate the landscape, here’s a comparison of some of the most popular platforms:

1. WordPress vs. Drupal vs. Joomla:

These three platforms are the most widely used CMS options, but they cater to different needs and skill levels:

Feature	WordPress	Drupal	Joomla
User-friendliness	Easy to use, ideal for beginners	Extraordinarily flexible but requires coding knowledge	Moderate learning curve, suitable for users with some technical knowledge
Flexibility and customization	Highly customizable with plugins and themes	Extremely flexible but requires coding knowledge	Customizable through extensions and templates
Scalability	Suitable for websites of all sizes	Scalable for high-traffic websites and complex applications	Scalable for medium to large-sized websites
Cost	Free core software, paid themes and plugins	Free core software, paid modules and themes	Free core software, paid extensions and templates
Best for	Blogs, personal websites, small business websites, e-commerce websites	Enterprise-level websites, complex websites, government websites, educational websites	Small and medium-sized business websites, community websites, non-profit websites, e-commerce websites

2. Wix vs. Squarespace:

These two platforms are popular choices for beginners and non-technical users due to their drag-and-drop interfaces:

Feature	Wix	Squarespace
User-friendliness	Extremely user-friendly, drag-and-drop interface	Very user-friendly, intuitive interface
Flexibility and customization	Limited customization options	Moderately customizable with templates and modules
Scalability	Suitable for small websites	Suitable for small to medium-sized websites
Cost	Paid monthly plans	Paid monthly plans
Best for	Personal websites, small business websites, portfolios, landing pages	Creative and design portfolios, photography websites, online stores, artist websites, personal branding websites

3. HubSpot CMS vs. Contentful:

These platforms are ideal for businesses that prioritize content marketing and headless CMS solutions:

Feature	HubSpot CMS	Contentful
Focus	Content marketing, lead generation	Headless CMS, content delivery
Marketing tools	Scalable for large websites and high-traffic	No built-in marketing tools
Ease of use	Moderately easy to use, requires some technical knowledge	Requires technical expertise for implementation
Scalability	Scalable for prominent websites and high-traffic	Highly scalable for complex content delivery
Cost	Paid monthly plans	Paid monthly plans
Best for	Marketing websites, lead generation websites, landing page creation, content management for marketing campaigns	Mobile apps, web applications, multi-channel content delivery, headless CMS for complex websites, content personalization

4. Shopify vs. BigCommerce:

These platforms are leading e-commerce solutions for online businesses of all sizes:

Feature	Shopify	BigCommerce
Ease of use	Easy to use, beginner-friendly	Moderately easy to use, requires some technical knowledge
Features	Built-in e-commerce functionalities, basic marketing tools	Extensive e-commerce features, B2B functionalities, advanced marketing tools
Scalability	Scalable for growing businesses	Highly scalable for large online businesses
Cost	Paid monthly plans	Paid monthly plans
Best for	Small and medium-sized online stores	Large online stores, B2B businesses, wholesalers, businesses with complex product catalogs

Choosing a CMS: An Important Decision for Your Business

Ultimately, the best CMS for you depends on your specific needs, technical skills, and budget. Consider the following factors:

• Website size and complexity
• Desired features and functionality
• Budget limitations
• Technical expertise
• Scalability needs

By carefully comparing different options and aligning them with your project requirements, you can choose a CMS that empowers your website to thrive.

We recommend seeking professional advice from an agency on the ideal CMS for your company. This will be a tool you will use long into the future, so it makes sense to choose the right one right off the bat.

Ease of use, access, and integrations are all important considerations. You’ll want to take time to make this decision right now instead of having to backtrack later, as this could potentially lead to wasted money.

Implementing Your Chosen CMS:

• Sign up for a hosting account: Choose a reliable web hosting provider that supports your chosen CMS platform.
• Install and configure the CMS: Follow the installation instructions provided by your chosen platform.
• Select a theme and customize your website design: You can choose a pre-designed theme or customize it further to match your brand and vision.
• Add content and pages: Create content for your website pages, including text, images, and videos.
• Install and activate plugins: Extend your website’s functionality with relevant plugins and extensions.
• Optimize your website for search engines: Utilize built-in SEO features and implement best practices to improve search engine ranking.
• Test and launch your website: Test your website thoroughly before launching it to the public.
• Maintain and update your website: Regularly update your CMS platform, plugins, and website content.

Additional Resources:

• CMS Comparison Chart: https://www3.technologyevaluation.com/selection-tools/p/compare/c/content-management
• How to Choose a CMS Platform: https://blog.hubspot.com/website/cms-hub-website-design-examples
• CMS Tutorials and Guides: https://www.w3schools.com/
• Free CMS Support Forums: https://wordpress.org/support/welcome/

Investing in a CMS empowers you to build a dynamic and user-friendly website without the need for extensive technical expertise. By understanding the benefits, choosing the right platform, and following these implementation steps, you can leverage the power of CMS to create a thriving online presence.

Frequently Asked Questions (FAQs)

1. What is a CMS, and what does it do?

A Content Management System (CMS) is a software application that allows you to create, edit, and manage the content on your website without needing to know any coding. It provides a user-friendly interface for creating pages, adding content, and managing your website’s overall structure and functionality.

2. Who can benefit from using a CMS?

Anyone who wants to create and manage a website can benefit from using a CMS. This includes individuals, small businesses, large corporations, and government agencies. CMS platforms are beneficial for those who are not technical experts, as they allow you to build and manage a website without knowing any coding.

3. What are the different types of CMS platforms?

Many different types of CMS platforms are available, each with unique features and benefits. Some popular CMS platforms include WordPress, Drupal, Joomla, Wix, Squarespace, HubSpot CMS, Contentful, Ghost, Shopify, and BigCommerce.

4. How do I choose the right CMS platform for my website?

The best CMS platform for your website will depend on your specific needs and requirements. Some factors to consider include your website’s size and complexity, technical expertise, budget, and desired features and functionality.

5. What are the benefits of using a CMS?

There are many benefits to using a CMS, including:

• Ease of use: CMS platforms are designed to be user-friendly, even for people who are not tech-savvy.
• Flexibility and customization: Most CMS platforms offer a wide range of themes, plugins, and extensions that you can use to customize your website to your specific needs.
• Scalability: CMS platforms are scalable, so they can grow with your business.
• Security: CMS platforms are regularly updated with security patches, which helps to keep your website safe from cyberattacks.
• SEO optimization: Many CMS platforms include built-in SEO features that can help you improve your website’s ranking in search engine results.

6. What are the costs of using a CMS?

The cost of using a CMS will vary depending on your chosen platform and the needed features. Some CMS platforms are free, while others require a paid subscription. You will also need to factor in the cost of web hosting, domain name registration, and any additional plugins or themes you may need.

Conclusion

Content Management Systems (CMS) offer a powerful and flexible solution for building and managing websites of all sizes and complexities.

By understanding the benefits of using a CMS, choosing the right platform for your needs, and following the implementation steps outlined in this guide, you can leverage the power of this technology to create a compelling and successful online presence.