Google My Business statistics ( now called Google Business Profile ) are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.

By utilising these statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.

The Power of Google My Business: Why It Matters for Your Business

Improving your online presence on Google is essential for businesses to stand out amongst competitors, drive traffic to their website, increase customer visits to a physical store, and generate more sales. 

In this article, we’ll take you through how you can utilise Google My Business statistics to improve your SEO and optimise your profile.

Understanding Your Customers: Insights from Google My Business Interactions

One of the most beneficial features to utilise on your Google My Business profile is the data associated with your business profile interactions. This data can be found in the Performance tab of your Google My Business account. 

In this tab, you will be able to find the following information:

• The number of people in total who interacted with your business profile through a phone call, message, booking, asking for directions, and more.
• The number of people who discovered your business profile, including through Google Search, Google Maps, a desktop, and a mobile device.
• The search terms that were entered by users and thus showed your business profile.
• A breakdown of the number of people who took several interactive actions, such as the exact number of people who made a phone call, sent a message, made a booking, requested directions, and clicked on your website.

These Google My Business statistics are very beneficial to regularly monitor as businesses can understand how users are contacting them and discovering their Google My Business profile. For example, the search terms available is the perfect opportunity to identify keywords that business can utilise on their website and Google My Business profile to increase user traffic.

Google My Business Statistics: Edit Services

The setup of your Google My Business account is essential for Google to understand what you offer as a business and how to differentiate your page from other accounts. A significant Google My Business statistic to utilise is the Services tab in your account.

This section allows you to enter the services that you offer in the form of keywords. This is a great opportunity to include keywords related to your products and services and keywords that your target customers are currently searching for. By taking this step, adding your products and services in the form of keywords will improve the SEO of your business page and increases your chances of ranking higher on Google.

Engaging Your Audience: Leveraging Google My Business Updates

When ranking Google My Business pages, Google also looks out for pages with consistent activity through business updates. These updates appear near the bottom of your Google My Business listing and display a series of posts detailing your business updates.

Think of your Google My Business page as another social media account that requires frequent activity in order to compete with other businesses. A great way to remain consistent with posting updates on Google My Business is by setting a reminder on your laptop or mobile device to copy content whenever you’re posting on social media and edit this in a Google My Business update post. Ensure to also include an image with your update to catch the attention of your target audience!

Building Trust: The Power of Google Reviews and How to Get More

Another significant Google My Business statistic that determines the visibility of your page is the number of Google Reviews on your page as well as the star ratings. For example, if a user was searching for restaurants around Belfast, Google will utilise Google Reviews and star ratings to rank restaurants in Belfast based on what appears to be the most reviewed locations.

Additionally, Google also monitors the content written in Google Reviews to understand what your business offers to online users. If you have built a number of reviews on your Google My Business profile, you may notice a ‘People often mention’ section which displays bubbles of keywords and a number beside each one. 

This suggests the number of times specific keywords are mentioned by consumers within your existing Google Reviews, and so Google recognises this and and uses this information when ranking business pages in the Google search results.

Putting It into Practice: Actionable Tips to Maximize Your Google My Business Success

Of course, this Google My Business statistic relies on customers to leave a review on your Google My Business page. Luckily, the good news is that there are several ways in which you can ask customers to leave a positive review and successfully build your online reputation and improve your SEO.

Here are some examples of how you can request Google Reviews:

• Send a Google Review link: Leaving a Google Review should be an efficient process for the consumer. To help with this, you can send customers a review link to direct them to the exact point of leaving a review, therefore making the online journey easier for the consumer. To access this link, log into your Google My Business page and click on the ‘Get more reviews’ button.
• Email marketing: If you communicate with your customers through email marketing, consider sending regular emails after purchases have been made to encourage customers to leave positive feedback on your Google My Business page. You can also add a Google Review link on newsletters to consistently remind your customers to leave a review!
• Business cards: Consider adding a QR code on a business card which your customers can scan and be directed to your Google Reviews. This is a brilliant and efficient way to direct your customers to your online profile and maximise the benefits of this Google My Business statistic!

Deepening the Analysis of Google My Business Statistics

Beyond the standard metrics like views and clicks, Google My Business offers a wealth of insights into user behavior. By delving deeper into advanced statistics, you can gain a more nuanced understanding of how your profile is performing.

Dwell Time

Dwell time measures how long users spend on your Google My Business profile. A longer dwell time indicates that your content is engaging and relevant to your target audience. To improve dwell time, consider adding high-quality images, videos, and informative posts.

Click-Through Rate (CTR)

CTR is the percentage of users who click on your website link from your Google My Business profile. A high CTR suggests that your profile is effectively driving traffic to your website. To increase CTR, ensure that your website link is prominently displayed and that your website content aligns with the information on your profile.

Tracking Trends

Regularly monitor your Google My Business statistics to identify trends and patterns. This can help you determine which strategies are working well and where you need to make adjustments. Use Google Analytics or other tools to track changes over time and analyze key metrics.

For example, you might notice that your views have increased significantly in the past month, but your CTR has remained low. This could indicate that your website content is not engaging enough, or that your profile is attracting users who are not interested in your products or services.

Leveraging Business Cards for Google My Business Success

Business cards remain a valuable tool for networking and promoting your business, even in the digital age. By incorporating QR codes and strategic messaging, you can use business cards to drive traffic to your Google My Business (GMB) profile and enhance your local SEO.

QR Codes for Direct Access:

• Create QR codes: Use online tools to generate QR codes that link directly to your GMB profile.
• Print on business cards: Incorporate these QR codes prominently on your business cards.
• Encourage scanning: Encourage customers and potential clients to scan the QR code with their smartphones to quickly access your GMB listing.

Clear Call to Action:

• Prompt reviews: Include a clear call to action on your business cards, such as “Leave a Google Review.” This encourages customers to visit your GMB profile and share their feedback.
• Offer incentives: Consider offering incentives, like discounts or special offers, for customers who leave reviews.

Consistent Branding:

• Match design: Ensure that your business cards align with the branding and design elements of your GMB profile. This creates a cohesive and professional image.
• Use your GMB logo: Incorporate your GMB logo on your business cards to reinforce your online presence.

Track Effectiveness:

• Unique QR codes: Assign unique QR codes to different batches of business cards to track their effectiveness.
• Analyze data: Monitor your GMB statistics to see if there’s an increase in views, clicks, or reviews after distributing business cards with QR codes.

By strategically using business cards with QR codes and clear calls to action, you can effectively drive traffic to your GMB profile and boost your local SEO.

Additional Tactics for Leveraging Business Cards with Google My Business

Beyond the core strategies of QR codes and clear calls to action, here are some advanced tactics to consider:

Limited-Time Offers

• Create urgency: Offer exclusive discounts or promotions that are only available to customers who scan the QR code on your business card and visit your GMB profile.
• Track effectiveness: Monitor your GMB statistics to measure the impact of these offers on traffic and conversions.

Strategic Partnerships

• Cross-promotion: Collaborate with complementary businesses in your local area to exchange business cards and promote each other’s GMB profiles.
• Offer incentives: Provide incentives to partner businesses, such as discounts or referrals, to encourage their participation.

Targeted Distribution

• Identify ideal customers: Determine the demographics and preferences of your target audience.
• Distribute accordingly: Distribute your business cards at events, conferences, and locations where you are likely to encounter your ideal customers.

Creative Business Card Designs

• Stand out: Invest in a unique and memorable business card design that reflects your brand identity.
• Incorporate QR codes seamlessly: Ensure that the QR code is prominently displayed and visually appealing.

Track ROI

• Measure success: Monitor your GMB statistics to track the number of customers who have visited your profile or left reviews after scanning your business card QR code.
• Calculate ROI: Determine the return on investment of your business card campaign by comparing the cost of printing and distribution to the revenue generated through increased traffic and conversions.

By implementing these additional tactics, you can further maximize the effectiveness of your business cards and drive more traffic to your Google My Business profile.

Unleashing the Power of Google My Business Statistics: A Final Note

By harnessing the wealth of data available through Google My Business statistics, you can unlock valuable insights into your customer behavior, optimize your online presence, and ultimately drive business growth. Remember, consistency is key. Regularly monitor your statistics, implement the strategies outlined above, and track your progress over time. Embrace the power of Google My Business and witness the positive impact it can have on your local SEO, customer engagement, and overall business success.

Want to know more about Google My Business statistics? Get in touch with ProfileTree today to elevate your Google My Business page!