In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information. 

Google Link Builder is one of the most crucial tools for the success of any SEO strategy today. What it does is allow you to track your links. It enables you to know which of the links pointing to your website on the Internet is responsible for your traffic. 

That happens by creating a link to your web page with an extra code in the URL. That extra piece lets you trace these links to know who clicks on links to your website.

Getting quality backlinks remains crucial for ranking higher in Google search results. Link-building tools can help automate and simplify earning authoritative backlinks through outreach and partnerships. In this guide, we compare the top tools and provide tips for using them successfully.

Google Link Builder - Close up image of hands connecting puzzle elements
Google Link Builder allows you to trace your sources of traffic.
A Beginner’s Guide to Google Sites | Google Websites | Build a Website | Web Design | Google

Link building is still a relevant and important aspect of SEO; links are one of the many factors search engines use to determine the authority, relevance, and overall quality of a website. Below are some reasons why. 

Google Link Builder Tracing your traffic

Authority & Trustworthiness

High-quality, relevant backlinks signal to search engines that your website is a trusted and authoritative resource. This can help improve your website’s position in search engine results pages (SERPs).

Referral Traffic

Apart from SEO benefits, a good link from a popular website can bring in valuable referral traffic.

Relationship Building

Link building often involves outreach to other relevant websites and blogs in your industry. This outreach can help you build long-term relationships with key influencers in your industry, which can benefit your business.

Brand Visibility

Earning links from high-profile websites can increase brand awareness and position your business as an authority in your field.

Competitive Edge

If your competitors are actively building links and you’re not, they have the potential to outrank you in the SERPs.

It’s also worth noting that the SEO landscape is always evolving. While link building remains important, it’s essential to stay updated with the latest best practices and search engine guidelines. Always prioritise providing value to users and building a genuinely useful and authoritative website.

Google Analytics URL Builder

When it comes to any web page’s ranking on search engines, link building plays a critical role. As far as we know, the amount and quality of links pointing to your web page still matter the most. The more pages on the Internet that contain URLs to your website, the higher that website’s ranking in search engine results. 

The increase in links simply signifies your website’s growing popularity. But that is not all links determined for your website.

There are also authorised and trust indexes like MozTrust, for example. Google can decide your website’s level of trust through the type of links pointing to it. What usually happens is that trustworthy websites only hyperlink to other trustworthy websites. 

On the other hand, spammy websites usually get links from similar websites and rarely any links from trusted websites. Because most users only view the first 10 or 20 search results for any keyword, Google implemented algorithms to make these first results the most authoritative ones on the subject. 

An example of such an algorithm is the Hilltop Algorithm. These algorithms can decide which websites are more authoritative on a topic by analysing the links to these websites.

  • Content marketing – Creating quality resources and assets to attract backlinks
  • Outreach – Contacting site owners in your industry to request links
  • Asset linkage – Linking to and promoting resources like tools, research
  • Partnerships – Guest posting, contributor arrangements with complementary sites
  • Technical improvements – Speeding up the site, fixing broken links, improving site architecture

Utilizing a combination of manual outreach and automated tools is the best approach for natural link earning.

ToolKey FeaturesPricingProsCons
BuzzStreamCampaign management, email tracking, link metrics$49/mo – $199/moAutomates outreach, detailed reportingThere is a steep learning curve, manual work is still needed
PitchboxAI writing, influencer discovery, email sequencing$99/mo – $399/moThere is a steep learning curve; manual work is still neededLimited analytics and reporting
MetricHuntFinds broken links, outreach templatesFree – $197/moThere is a steep learning curve; manual work is still neededLimited features compared to paid tools
LinkodyPrioritizes outreach leads and follows up automatically$97/mo – $297/moFocuses on genuine partnerships, saves timeRequires high-quality website to be effective
NinjaOutreachAnalytics, ROI tracking, A/B testing$99/mo – $499/moRobust analytics, simple interfaceExpensive, focused on cold outreach
LinkMinerFinds guest posting opportunitiesFree – $67/moAutomated pitch personalization saves timeLimited features compared to paid tools
This covers some of the most popular options, pricing, key capabilities, pros and cons of each. Let me know if you need any other comparisons or tools covered!
  • Research relevant sites thoroughly before reaching
  • Personalize pitches and clearly explain why you are a good partner
  • Start slowly and focus on building relationships first
  • Prioritize earned placements on high-authority sites over quantity
  • Create quality assets like guides, infographics, and tools to support requests
  • Monitor new links to check for spam flags or manipulative patterns
  • Use manual outreach to supplement automated tools
  • Evaluate overall site health, speed, and on-page SEO first.
Web Traffic Estimator: Google Analytics, Clicky, SEMrush, Similar Web, Ahrefs

The Google URL Builder is a tool provided by Google to help users add parameters to their URLs. These parameters can then be tracked in tools like Google Analytics, allowing website owners to understand the effectiveness of their marketing campaigns.

Google URL Creator

The first thing you need to do is open Google Link Builder, where you fill in a form. This is the URL creator form. Simply paste the URL to the page that you want to create a link for, then add in the parameters.

We have listed the parameters below so you know what they do and how they will benefit your link-building campaign. 

Campaign Source

This is used to identify the search engine, newsletter name, or other source. For example, google, newsletter4, etc. It is the platform where you post your content and the source of your traffic or the web page where the link is to be posted. 

We also know it as the referrer. When creating a link through Google Link Builder, you are expected to write where that link will be shared. This lets you track the link’s activity and traffic from that source. 

For example, if you fill in Google as your source, you intend to post it to Google. That makes the UTM code generator add a part similar to this in your URL: ‘utm_source=Google.’

Campaign Medium

This is used to identify the medium, such as email, CPC, banner or other sharing methods. What Google learns from this entry is the type of source that you will be posting your link to. 

This parameter is used in two ways interchangeably. Some people choose to use it for the marketing method that generated the traffic (Facebook ad, banner, etc.), while others choose to write the category of the medium used (email, CPC, etc.)

For example, if you typed in Google as your source, some would tell Google Link Builder to consider the medium a ‘CPC’ (cost-per-click). That way, the UTM code generator would add ‘utm_medium=cpc’ to their URL. Others would write ‘Google Adwords.’ That would give them ‘utm_medium=Google Adwords.’ Both are advised for different reasons, but we cannot say that one use is more viable.

How to Set Up a Smart Campaign in Google Ads | Google Ads | Google Adwords | Google Advert | Google

Campaign Name

This is used for keyword analysis to identify a specific product promotion or strategic campaign. For example, summer_sale, black_friday, etc. It is one of the three mandatory parameters you should fill in on Google Link Builder, and it is just as simple as it sounds. Simply write the name of the campaign you will track through the URL.

Campaign Term

This is used mainly for paid search to specify the keyword for the ad. In this section,  you write the keywords your campaign will be targeting. For example, say you are running a Google Ads campaign for your car rental service in California. You are targeting “Car services California” and “California car rentals” as your primary keywords. 

What you need to do is ask the UTM code generator to give you two separate URLs:

  • ‘utm_term=Car+services+California’
  • ‘utm_term=California+car+rentals’

This way, you can manage to not only trace back the traffic to your Google Ads campaign but to the specific keywords responsible for every portion of it, too.

Campaign Content

This is used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL. You can think of the content parameter as the little sticky note you leave for yourself to distinguish one link from the others. More particularly, people most often use it for initial testing. 

There are no rules or customs as to what the content parameter should be named. It could be the content’s type, the market for whom it will be posted, the website name, or even the language of the content. 

Other possible parameters people use are the link’s location or the offer (ex: ‘utm_content=10% off’) if it is a link for a promotional campaign.

After filling in the form, you get your new URL. This Google Link Builder URL becomes your tracking address. Usually, the resulting links look like tech jargon to most, but now that you understand the parameters considered by the UTM code generator, you will be able to read the contents of the address.

Here is an example of a Google Link Builder URL:

SEO Strategy

We gave a random name to each parameter because this is just for you to ensure you understand what is in the URL. First, of course, you can see the web address. Then, you can read “utm_source=Facebook”, & “utm_medium=cpc”, and so on. 

This is an article under the name of “SEO Strategy,” the link is to be posted on Facebook and the medium was stated as CPC. It is that simple. All you do afterwards is shorten the URL so it becomes more suitable and neater for sharing.

If you are only looking for the numbers for deliverability, clicks, open rates, etc., it is pretty simple. You will be receiving the reports in your e-mail, and the reports are quite readable. If you want to know your conversion rates, you will need Google Analytics.

Examples of conversion:

  • Newsletter subscriptions
  • Application submissions
  • Contact forms

That is pretty simple to do on Google Analytics as well. You open your Analytics, and under ‘Acquisitions’, you find ‘Campaigns.’ You then get a table with all your operating campaigns with rates for each. There is even a ‘Conversion’ drop-down menu.

Link building is a multifaceted process that involves various strategies and techniques. The specific approach can vary based on the goals, industry, and resources of a particular website or business, but here are some general tips for pursuing link-building strategies. 

Goal Setting

Determine what you want to achieve with your link-building efforts. This could be increasing organic traffic, improving keyword rankings, or boosting domain authority. Set measurable KPIs (Key Performance Indicators) to track progress and evaluate the effectiveness of your link-building strategy. 

Website Audit

What is a Website Audit? | Why is a Website Audit Important | SEO Website Audit

Perform a website audit to ensure your website is technically sound and user-friendly. Identify and fix any broken links on your site and provide high-quality, link-worthy content that your readers will value. 

Competitor Analysis

Competitive Environment Analysis: When Do You Need to Do Competitive Analysis? | Business Strategy

Identify who your main competitors are and analyse their backlink profiles using tools like Ubersuggest, Ahrefs, SEMrush, or Moz. Look for patterns and opportunities where you might also be able to gain links.

Identify Strategies

Identify strategies based on your goals, industry, and findings from the competitor analysis, and choose link-building strategies that fit best. Common strategies include guest posting, broken link building, skyscraper technique, and creating evergreen content.

Guest Posting

Guest posting, also known as guest blogging, is when someone writes and publishes an article on a website other than their own. The primary goal of guest posting is to gain exposure to a new audience and to secure a backlink to the author’s website. 

How to Fix Common SEO Issues on WordPress | WordPress | WordPress Website | Build a Website | SEO

Broken link building is a white-hat SEO (Search Engine Optimization) strategy that involves finding broken (or dead) external links on websites, reaching out to the website owner to notify them about the broken link, and suggesting your relevant content as a replacement for that link. The idea is to provide value to the website owner by helping them fix a problem on their site while earning a backlink to your content.

Skyscraper Technique 

The idea behind the skyscraper technique is to produce content that improves upon existing popular content and then reach out to relevant parties to link to your superior content. The name “Skyscraper” is derived from the concept of building something taller and more impressive than what’s already out there.

Evergreen Content

Evergreen content is content that remains relevant and useful over a long period, as opposed to content that may quickly become outdated or irrelevant. Because of its lasting value, evergreen content can be a powerful tool in a link-building strategy.

Outreach

Find relevant websites, blogs, or platforms where you can earn links. Be sure to craft personalised outreach emails or messages to pitch your content or link request and follow up if necessary, but avoid being overly persistent or spammy.

Content Creation

If your strategy involves creating content (e.g., guest posts, infographics, research studies), ensure it’s high quality and offers value. Collaborate with industry influencers or experts to boost credibility and reach.

What Is A Content Plan? Five Tips to Creating Your Content Plan

Building Relationships

Engage with industry peers, bloggers, and influencers on social media, forums, and other online communities. Attend industry conferences or webinars and build genuine relationships that can lead to organic link opportunities in the long run.

What is Public Relations? Discussing Creativity in Business with Riki Neill, RNN Communications

Monitoring & Analysis

Use tools like Google Analytics, Google Search Console, and specialised backlink checkers to monitor your link-building progress. Track your KPIs to see if you’re moving towards your goals and adjust your strategies based on what’s working.

Maintenance:

Periodically review your backlink profile to ensure you’re not attracting or maintaining low-quality or spammy links. Disavow any harmful links using Google’s Disavow Tool and continuously update and improve your content to make it remain link-worthy.

Stay Updated

SEO and link building are dynamic fields. Stay updated with best practices, search engine guidelines, and industry trends.

Remember, link-building is a long-term effort. While it can be time-consuming and sometimes challenging, the benefits of a strong backlink profile in terms of SEO and organic traffic are significant. Always prioritise quality over quantity and focus on building genuine relationships and offering real value to your audiences. 

A: Free tools are more limited in capabilities but can be useful supplements for basic functions like broken link building. Paid tools unlock more robust features and automation.

Q: Should I rely solely on automated outreach?

A: Automation helps streamline the process, but manual personalized outreach tends to get better results for establishing partnerships. Use a mix of both.

A: Links should be built slowly and steadily over time. Aim for 10-20 new high-quality monthly links to avoid looking spammy.

A: Anchor text is much less important today. Focus on contextual, editorially-given links rather than exact anchor text matches.

Link building can significantly improve search visibility when done properly. But low-quality, artificial links can potentially harm rankings. Using ethical outreach strategies, high-value content, and automation tools wisely will enable brands to build natural, authoritative backlink profiles that Google rewards. Partnering with sites that align editorially keeps links sustainable long-term. With diligent efforts, link building can move the needle for SEO and traffic growth.

Check out more: 

If you found this article interesting, check out more: How to Make a Website | What Is a Website Title? | Google Analytics 4 Training | Check Backlinks.

Leave a comment

Your email address will not be published. Required fields are marked *