What Is Social Media Strategy?

What is a Social Media Strategy? Marketing online

What is social media strategy? When you’re launching a business, it can be tempting to deal with social media on the fly. But your social media ‘shop window’ deserves more…and can do so much more for your company. How? Read on for our five simple tips for better results! Done is Better Than Perfect If […]

What Is A Content Plan?

What is a content plan? Planning content

What is a content plan? Simple: if you have a business you’ll want to take time to make sure you have the right marketing content to win the right results for your company. How? Our Quick Read guide explains…     IN A RUSH?! Click for our <80 second snapshot Three Factors of Content Planning […]

What Is Organic Reach?

What is Organic Reach? Reaching customers naturally

What is organic reach and how could it work for my business? If you haven’t asked yourself this question you could be missing out on a world of potential customers. Why? Organic reach is the act of using quality content and social media to your naturally over time instead of – or as well as […]

What Is A Hashtag?

What is a Hashtag? Why use hashtags

What is a hashtag and, most importantly, how can you make hashtags work harder for you and your business?  We’ll explain how they came about and talk through some great tips to get smarter with hashtags…   IN A RUSH?! Click for our <2 minute snapshot What Is A Hashtag? When They Are Used In […]

What Is An Expiring Domain?

What is an Expiring Domain?

What is an expiring domain? Could you imagine visiting the website of a big brand just to find the site missing or being used by someone else? Avoiding this happening to your business is the reason why you should understand why domain expiration matters, what’s at risk, and what you can do to protect yourself. […]

What Is Drone Photography?

What is Drone Photography? Photos from the sky

What is drone photography? To understand how drone images could help your business, let’s step back to look the basics of this exciting and fascinating trend. What is a drone and what does it do? A drone is an unmanned aircraft operated by remote control by someone on the ground. They can also fly autonomously, […]

What is Facebook Live?

What is Facebook Live? Live stream on Facebook

What is Facebook Live? With live video streaming becoming a mainstay of social media, Facebook Live is a main player in streaming and watching live broadcasts.   IN A RUSH?! Click for our <90 second snapshot What is Facebook Live? 1, What is it Facebook Live allows anyone to share live video with their friends […]

What Is Photoshop?

What is Photoshop? Adobe image editing software

What is Photoshop? Adobe Photoshop is an image-editing and photo retouching application that is widely used by professionals and novices alike. With the right user, Photoshop can create, enhance, and seamlessly edit images, artwork, and illustrations. Photoshop has become the industry standard when it comes to simulating real-life paintings, changing background images, or creating an […]

What Is A Snapchat Geofilter?

What is a Snapchat Geofilter? Effects on Snapchat

What is a Snapchat Geofilter? You might be familar with Snapchat as a fun way to share photos, but some overlook that it is a useful business and event planning tool. Why? Thanks to Snapchat Geofilters.   IN A RUSH?! Click for our <90 second snapshot Read on for our QUICK READ overview… What is a […]

What Is A Content Management System?

What is a content management system?

What is a Content Management System? Simply, an essential way to keep your business website updated with content to attract and engage customers! How? Read on for our essential overview… IN A RUSH?! Click for our <90 second snapshot CMS and Its Definition A content management system is a collaborative platform that allows multiple users […]

What Is Guerilla Marketing?

What is Guerilla Marketing?

What is guerilla marketing? Let’s look at it another way: how does ‘greatest impact with the least possible investment’ sound for your business? Read on and we’ll explain… The main idea behind any guerilla marketing campaign is to create marketing benefits that are cost-effective, particularly winning media attention without having to pay for the advertising […]

What Is Unique Selling Point?

What is unique selling point? Selling a product

What is unique selling point? Put simply, your business model could be lacking clarity and sense of direction without a clear focus on unique selling point. Read on and we’ll explain how to make sure you aren’t falling into this trap. A good unique selling point, also known as a unique selling proposition, is the special […]

What Is Google Index?

What is Google Index?

What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google Index is an essential. We’ll explain all in our QUICK READ guide. In short: Google Index is a large database that Google uses to store information on each website that has been ‘scanned’ by Google […]

What Is Google Hangouts?

What is Google Hangouts?

What is Google Hangouts? The platform was developed by Google as a way to facilitate communication using VOIP features, messaging and video chat for Google users and is a FREE tool ready for use today. Before it was developed, Google had other communication platforms such as Google Talk and Google+ messenger. With Google Hangouts, it […]

What Is The Internet Of Things?

What is the Internet of Things? The Internet

What is the Internet of Things? You’ll already know how the Internet connects people, businesses and information all around the globe? The increasingly relevant Internet of Things (IoT) simply connects devices in the same way.   IN A RUSH?! Click for our <90 second snapshot What is the Internet of Things – What does the […]

What Is An SEO Title?

What is an SEO Title? Optimised titles

What is an SEO title? A simple question yet a vital consideration for the success of your website. Why? Read on for our QUICK READ guide. An SEO title can also be called a title tag and is part of a site’s meta data, along with the meta description. It is important to bear in […]

What Is A Twitter Handle?

What is a Twitter Handle? Twitter Usernames

What is a Twitter handle? Twitter is an online social media network that lets its users broadcast status updates with a small amount of characters allowed, as opposed to the longer form seen on Facebook, LinkedIn, etc. A Twitter handle is simply the Twitter name shown when you post a Tweet. When you are using Twitter, […]

What Is Google Play?

What is Google Play? Mobile Applications

What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]