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The latest “what is?” articles, advice and insights from the ProfileTree team.
Noha Basiony // 11th January 2024
From the sleek lines of Python to the robust structures of C++ and the web-friendly syntax of JavaScript, the world of programming languages, the tools that translate human ideas into instructions for machines, is a vast and dynamic landscape, constantly shaped by innovation, necessity, and the pursuit of efficiency. As technology underpins every facet of […]
Noha Basiony // 14th January 2024
In today’s world of computational science and engineering, MATLAB stands as an indomitable force, shaping the landscape of numerical computing and algorithm development. Renowned for its versatility and user-friendly interface, MATLAB has become the go-to platform for researchers, engineers, and data scientists seeking to unravel complex problems and bring their ideas to fruition. Originating from […]
ProfileTree // 31st March 2024
What is a creative strategy? A creative strategy is a great way to align your business, brand and marketing tactics to help take your business to new heights. Contrary to popular belief, creativity is not something you’re lucky enough to be born with; it can be taught and learned – which is exactly what this […]
ProfileTree // 4th December 2023
Breadcrumbs leave a visual trail of which pages a user has visited. Image source ProfileTree.com
ProfileTree // 19th January 2024
YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. YouTube has become […]
Maha Yassin // 11th April 2024
Have you ever caught yourself mulling over the question, “Is SQL a programming language?” Rest assured, you’re in good company. It’s indeed baffling why SQL – this indispensable tool for managing data across countless applications – doesn’t exactly slot into the conventional definition of a programming language. In this article, we’ll navigate through the intriguing […]
ProfileTree // 4th December 2023
Affiliate marketing is when freelance marketers conduct campaigns in exchange for a commission on any sales they drive. Image credit: SimilarWeb
ProfileTree // 3rd December 2023
Organic reach has declined steeply on Facebook in recent years. Image credit: RasDigitalMarketing
ProfileTree // 11th February 2024
Twitter became X. There have been some changes to the platform and some of its features. However, the concept of a ‘Twitter handle’ remains basically the same except for the fact the platform is now called X. When you are using Twitter, you are encouraged to use what is called a Twitter handle. Many personal […]
ProfileTree // 3rd December 2023
What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. Search engines play a pivotal role in organising, navigating, and retrieving information amidst the vast sea of webpages. As the world’s leading search engine, Google employs a sophisticated system to […]
ProfileTree // 30th November 2023
SEO uses different strategies and techniques to improve the online visibility of your website. Credit: ProfileTree.com
ProfileTree // 26th March 2024
What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps you to reach new audiences, without having to build them yourself. This naturally saves time, as professional influencers already have highly developed and specific audiences. […]
ProfileTree // 31st March 2024
What is a conversion rate? In the business world, it’s all about sales which must mean it’s all about conversion too. Conversions are how your website ultimately makes money, either through making sales or getting users into your marketing funnel. One of the best ways to measure the success of a product, service marketing approach […]
ProfileTree // 15th April 2024
What is reputation management? If you haven’t checked lately, simply Google yourself or your company to see what appears in the search engine results. There might be more coverage of your company than you’d expect. If the information is outdated or negative, this indicates the need for reputation management. This is all about influencing the […]
ProfileTree // 11th February 2024
What is social media strategy? When you’re launching a business, dealing with social media on the fly can be tempting. But your social media ‘shop window’ deserves more…and can do so much more for your company. In digital marketing, a social media strategy stands as a carefully crafted roadmap for utilizing social media platforms to […]
ProfileTree // 11th February 2024
What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. In the dynamic realm of social media, where words and images intertwine to shape global conversations, Twitter stands as a testament to the power of brevity and immediacy. From its humble beginnings as a simple […]
ProfileTree // 29th November 2023
The drone industry has exploded over the last decade. Image credit: StatCDN
ProfileTree // 17th December 2023
In the ever-evolving social media landscape, hashtags have emerged as a ubiquitous and powerful tool for connecting, engaging, and amplifying voices. These seemingly simple symbols, represented by the pound sign (#), hold immense potential to navigate the vast expanse of social media and make your message resonate with a wider audience. What is a hashtag, […]
ProfileTree // 20th February 2024
Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise
ProfileTree // 7th February 2024
What is an SEO title? A simple question, yet a vital consideration for the success of your website. An SEO title can also be called a title tag and is part of a site’s meta data, along with the meta description. It is important to bear in mind that the title tag is in the HTML […]
ProfileTree // 23rd January 2024
In today’s dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among its diverse array of features, Snapchat Geofilters have emerged as a captivating tool that transforms ordinary snaps into visually engaging and location-specific memories. Whilst you […]
ProfileTree // 29th November 2023
What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]
Sara Lynch // 29th November 2023
What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.
ProfileTree // 29th November 2023
What is Facebook? Facebook is a social networking platform and has become a widely used social media platform that gives people a way to create a profile page, people to connect, share photos, videos and articles, join groups, and participate in events. Simply create a Facebook account, flick through the Facebook pages and get started […]
ProfileTree // 14th December 2023
What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]
ProfileTree // 28th November 2023
There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of the most powerful free resources in any marketer’s toolkit, yet remarkably underutilized by many brands. Providing invaluable insights directly from Google’s systems around website visibility […]
ProfileTree // 31st March 2024
What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your business? The key here is that businesses have very different decision factors when making a purchase, compared to normal consumers. For example, businesses have to […]
ProfileTree // 14th December 2023
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]
ProfileTree // 28th November 2023
YouTube has changed over the years with more new features than ever before. YouTube Rewind was an annual video series produced and created by YouTube. It typically served as a year-in-review video, summarising the major trends, events, and content on the platform over the past year. YouTube Rewind videos often featured popular YouTubers, viral videos, […]
ProfileTree // 28th November 2023
Get Started On Snapchat – With over 375 million daily active users, Snapchat dominates as a favorite social platform among millennials and Gen Z. Snapchat’s immersive stories and disappearing content resonates with younger demographics, cemented by the fact 90% of their audience is between age 13 and 34. This presents a prime opportunity for brands […]
ProfileTree // 28th November 2023
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]
ProfileTree // 16th January 2024
Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai
ProfileTree // 27th November 2023
What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it’s easy for a beginner to start to enjoy the benefits! It is very similar to Twitter’s own TweetDeck. Social media long ago passed trend status for marketers into outright […]
ProfileTree // 11th February 2024
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
ProfileTree // 3rd April 2024
What is B2C marketing? What should it look like and what can it do for your business?Let’s start with a basic definition and then look at how you can create engaging and effective B2C marketing campaigns. Let’s dive right in. What is B2C Marketing? B2C stands for “business to consumer.” This refers to all the […]
ProfileTree // 27th November 2023
E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton
The ProfileTree ‘What Is?’ library brings you a huge archive of introductory blogs across technology, business, management, marketing and more.
The added bonus? Every article is designed to answer your questions in a quick, clear way with a very reference guide and great layout.
Browse our ‘What Is?’ articles to find an answer or even stumble on information you didn’t know you didn’t know.
Enjoy!
