Posts by Noha Basiony:
7 Steps to Optimise Local SEO for Geolocation
Local SEO is a specialised strategy focused on enhancing a business's visibility in local search results, which makes it indispensable for businesses that depend on attracting customers within their geographic...
Effective Personalisation Strategies: Your Key to Advertising Nirvana
Nowadays, consumers are constantly bombarded with a sea of ads, causing standing out to be more challenging than ever. This makes generic, one-size-fits-all advertising no longer resonating with audiences who...
Exploring the Integration Between Social Media and Other Technologies
In today’s rapidly evolving digital landscape, social media is no longer a standalone entity but is increasingly intertwined with emerging technologies. This integration is reshaping how we interact, consume content,...
Beyond Ad Revenue: 7 Creative Ways for YouTube Channel Monetisation
From a simple video-sharing platform, YouTube has evolved into a powerful tool for creators to build thriving businesses. With millions of videos uploaded daily, standing out and generating revenue requires...
What Are Website Analytics? Everything You Need to Know
Companies launch their websites, the main asset of their online presence, to showcase their products and services, increase visibility, and identify their brands. Websites help businesses reach and engage with...
The Science Behind Instagram’s Algorithm: An Absolute Guide to Success
In the ever-evolving landscape of social media, Instagram stands out as a powerhouse platform, boasting over a billion monthly active users. Yet, despite its widespread use, one element remains a...
Mastering SEO for YouTube: A 9-Step Guide to Higher Rankings
Ever since that 19-second, Me-at-the-zoo video was uploaded to YouTube back in 2005, the platform has evolved from just a video-sharing site to a powerful and cost-effective marketing tool that...
Why Build a Website With GoDaddy and How You Can Do So
Building and maintaining a genuinely successful online presence has become as indispensable for companies as having products and services to offer. Through websites, companies can reach prospects all over the...
3 Web Standards You Must Ensure Your Website Is Following
Web development, as an industry, is all about constructing websites with secure, stable, and definitely functional infrastructures that would drive in more traffic, increase sales, boost companies' brands, and contribute...
Your Ultimate Guide to Web Designers
Your company's website goes way beyond just being a channel to inform your customers of the upcoming end-of-summer sale. It should showcase your products and services in the best way...
The Best Free Website Builders For Artists to Create An Online Portfolio
An artistic portfolio, as the ultimate collection of an artist's best work that showcases their talent, creativity and dedication to their career and their general quest in the realm of...
Learn the Basics of Canva to Create Great Designs
Graphic design is an indispensable part of branding that goes way beyond a company's logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs...
How to Run a WordPress Website Locally
WordPress Website - Websites are businesses' digital entryways from which customers can learn about their brands as well as the products and services they offer. The fact that websites are...
Employer Branding Strategy: A Guide for Companies to Attract Top Talent
Employer branding is a concept invented to help companies brand themselves as employers of choice for and by their employees in order to grow and expand. The landscape of work...
6 Essential Steps to Take Before Launching Your Employer Branding Campaign
Over the years, the concept of branding changed from spreading the word about a specific product manufactured by a certain company so as to encourage customers to buy it to...
A Guide to Establishing an Amazing Company Culture
As defined by LinkedIn, the giant professional employment platform, company culture is the sum of values, behaviours, and beliefs that determine how the company conducts its primary operations and how it generally...
Professional Networking: What It Is, Why It Is Important and How to Do It
One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action. —...
Level Up Your Web Experience: Essential Chrome Extensions
Did you know that Chrome extensions could help you become more productive? Probably not. In today's digitalised world, we are always looking for ways to make our online experience better,...
5 Best Website Traffic Checkers to Improve Performance and Increase Revenue
Thanks to the huge digital transformation wave that the pandemic made inevitable, more and more businesses now have established and are, for the most part, leaning on their online presence...
Top 4 Video Downloader Extensions for Chrome
Looking for a better and faster way to save videos locally? Well, video downloader Chrome extensions can get the job done in a matter of a few clicks. Browser extensions...
5 Best Text-to-Speech Firefox Extensions
Firefox is one of the most popular free web browsers out there. It was launched in 2004 and developed by the famous American software company Mozilla Corporation. Its open...
What Is a Personal Brand and How to Build a Strong One
As the world shockingly started to realise that this new virus was too fierce to contain in only two weeks and was probably going to stick around for who knew...
5 Types of Mistakes in Resumes to Check for
Resumes were basically invented to be a shortcut between you as a job seeker and your potential employer. They typically reflect what can enable you to land your next job,...
Managing a Social Media Crisis: Best Practices to Protect Your Brand
Social media is a double-edged sword for brands. On the one hand, it offers unparalleled opportunities for engagement, brand building, and direct communication with customers. On the other hand, the...
Demography-Driven Content: Engaging Audiences of All Ages
Demographics refer to the statistical characteristics of a population, including age, gender, income, education level, and other factors that define a group of people. In social media marketing, understanding these...
Optimising Your Social Media Profiles for SEO: A 10-Step Guide
Social media platforms have now become more than just spaces for social interaction; they are vital tools for businesses and individuals aiming to build their online presence and reach broader...
7 Budget-Friendly Social Media Marketing Strategies
Social media marketing poses unique challenges for small businesses and individuals. With limited budgets, resources, and often a lack of dedicated marketing teams, these entities find it difficult to compete...
Beyond the Likes: 8 Mind-Blowing 2024 Social Media Trends
Social media has become an integral part of our lives, shaping how we communicate, consume information, and interact with the world around us. In 2024, social media is evolving at...
Can I Build a Website Without Self-Hosting?
Having a website is now more pivotal than ever. Whether you’re an individual, business, or organisation, a well-crafted website not only enhances your credibility and visibility but also provides a...
The Power of Live Streaming: Maximise Your Reach with These Effective Strategies
Forget the one-way street of traditional media. In today's digital age, engagement is king and that's where live streaming explodes onto the scene, transforming viewers from passive observers into active...
Crack the Success Code: Dos and Don’ts of Reddit Marketing
Reddit, often hailed as "the front page of the internet," is a unique social platform where diverse communities converge to discuss a myriad of topics. With its intricate network of...
How to Create Engaging Video Content for Social Media
In 2023, video content accounted for a staggering 82% of all online traffic, highlighting its dominance in the digital landscape. This surge underscores the critical role that engaging videos play...
Effective X/Twitter Techniques for Increasing Engagement
Mastering the art of engagement on X/Twitter has now become more crucial than ever for brands and individuals alike. With its real-time updates and global reach, X/Twitter offers unparalleled opportunities...
Strategies to Handle Negative Feedback on Social Media
In today's hyper-connected world, customer experiences are shared and scrutinised online in real-time, and negative feedback has become an inevitable reality for any brand. A single disgruntled comment can snowball...
The Best Content Creation Practices Across 6 Different Social Platforms
Social media platforms have transcended their initial roles as mere networking tools to become powerful arenas for communication, creativity, and commerce. Each platform offers a unique ecosystem with distinct user...
How to Craft a Compelling Social Media Voice that Connects
In today's dynamic digital landscape, where authenticity and relatability reign supreme, mastering your social media voice is pivotal for standing out amidst the sea of content. It involves a blend...
Social Media ROI: 5 Steps to Measure Your Digital Marketing Success
In today's digital landscape, social media marketing has become a cornerstone of any successful digital strategy. However, determining the effectiveness of your efforts goes beyond counting likes and followers. It...
The 7 Latest Social Media Platforms Every Marketer Should Monitor
The world of social media is a constantly evolving beast. Just when you think you've mastered the algorithms of Facebook and Instagram, a new platform emerges, brimming with potential customers...
Designing for Different Generations: Crafting Age-Inclusive Products and Services
In the dynamic landscape of digital engagement, creating design for different generations has emerged as a pivotal factor in bridging the communication and interaction gap. As generational characteristics significantly shape...
Understanding SSL/HTTPS: Securing Your Online Presence
In an increasingly digital world, the security of online communications is paramount. Secure Sockets Layer (SSL) and its successor, Transport Layer Security (TLS), form the backbone of secure internet connections,...
The Power of Powering Down: Your Guide to Energy-Efficient Electronics
Tired of high energy bills? Feeling overwhelmed by electronics? You're not alone! Our homes are filled with devices that constantly hum in the background, draining our wallets and the planet's...
Cloud vs. On-Premise? Choosing the Right IT Solution for Your Business
In today's rapidly evolving technological landscape, businesses face critical decisions regarding their IT infrastructure: whether to embrace the flexibility and scalability of cloud computing or maintain control with on-premise solutions....
Firewalls: Your First Line of Powerful Defense in Network Security
Firewalls are essential components of network security that protect your organization's sensitive data and systems from unauthorized access and malicious activities. As cyber threats continue to evolve and increase in...
DHCP Explained: Unleashing Effortless IP Address Management for Your Network
Dynamic Host Configuration Protocol (DHCP) is a crucial technology in the realm of networking, seamlessly enabling devices to join networks with minimal configuration effort. Imagine walking into a busy office...
A Comprehensive Guide to Cloud Services for Small Businesses
"The cloud isn't just a fluffy thing in the sky anymore," joked Satya Nadella, CEO of Microsoft, a few years back. But for many small businesses, the cloud can still...
Overcoming the Challenges of AI Adoption in Small Enterprises
The incorporation of artificial intelligence (AI) into small and medium-sized enterprises (SMEs) can be transformative, offering the promise of streamlined operations and enhanced decision-making. However, to successfully implement AI adoption...
Who Wins The ‘Digital Presence Euros’?
The UEFA Euro 2024 is due to kick off on 7 June 2024 with the first match taking place between Germany and Scotland. Besides watching the games, and given that we're...
Utilising AI in Retail Operations: A Strategic Overview
AI in Retail Operations - As retail evolves at a breakneck pace, the integration of artificial intelligence (AI) is reshaping the sector with profound implications. We're witnessing how AI not...
AI Readiness Assessment in Small Businesses: A Pragmatic Approach
As small businesses navigate the ever-changing landscape of technology, the implementation of artificial intelligence (AI) presents both a monumental opportunity and a significant challenge. Ensuring your business is ready for...
Blockchain Technology in Digital Marketing: Online Advertising Strategies
In the evolving landscape of digital marketing, using blockchain technology emerges as a transformative force. We at ProfileTree understand that innovations are critical to stay ahead, and blockchain is reshaping...
Advanced Data Analytics for Targeted Marketing: Boosting Audience Engagement
Advanced data analytics have revolutionised the way we approach marketing, providing unprecedented opportunities for targeting marketing campaigns with surgical precision. In an increasingly data-driven world, the ability to parse through...
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