Video Production for Community Building Initiative

Video content marketing for a charities digital marketing strategy 

With video content, charities are able to storytell the nature of their cause. This can include everything from the initial need for their charity support, right up to the individual impact that they make. With video content, charities are also able to communicate with audiences on a more personal level, pleading to the public in such a way that is natural and heartfelt.

Video content for charities can take various forms, but they are usually framed in a documentary style format, to show the real life situations that their charity is offering support with. Videos also offer the opportunity for beneficiaries, volunteers and other stakeholders to be involved, lending credibility and increasing the authenticity associated with the charity.

Blog content for nonprofits 

Blog content is another great way for charities to showcase what they do and the resources that they provide. 

Take for example a charity that supports those with autism, they may create a blog with the title, “10 ways to help an autistic child develop social skills.” Another example might be from a gambling charity, they may create a blog with the title, “10 signs that you have a gambling addiction.” Whatever the charity provides support with, they should create blogs that assists their target audience with information that is relevant to their situation. 
Blogs are a great tool for SEO and they are also helpful for subtly introducing the charity and signposting audiences to their charity contact page for help and support with their situation.

Digital marketing training for charities

At ProfileTree, we also place a strong emphasis on digital training in order to help charities to upskill their digital marketing capabilities. Compared to private companies and profit generating organisations, charities usually don’t have the budget for big marketing strategies that require a lot of paid for advertising, they have to be smart with how they allocate funds. 

To combat this barrier to a successful digital marketing strategy, we advocate for organic marketing, meaning that charities are able to attract audiences using specialist SEO tactics in lieu of paid advertising. This helps charities create an ongoing successful digital marketing strategy that they can adapt to their future marketing attempts. 

For charities that are allocating a budget for their digital marketing strategy, we can also help them identify the most profitable means of online advertising, ensuring that they are investing in paid methods that will bring about a strong return on investment.