Hotjar Tracking Code—Have you ever felt like your Wix website is a black box? You try to create beautiful content, but understanding how visitors interact remains a mystery. This struggle is common for small businesses but is key to unlocking explosive growth.
With Hotjar, you can finally peel back the curtain and see exactly how your visitors behave. Imagine knowing where they click, where they get lost, and what resonates most. This treasure trove of user insights empowers you to refine your website, boost engagement, and skyrocket your conversion rates.
Hotjar is an online performance tool designed to reveal the behaviour of your site users to help you adjust or alter your digital strategy. Let’s take a closer look. Hotjar has features including heatmaps, visitor recordings, form analytics and many more, including feedback tools. This is a great insight tool for your site as you can determine user trends and your most used features.
Tracking your website’s performance is crucial, as it allows you to determine who your customers are, how they find your site, and what actions they take thereafter.
Beyond Clicks: Heatmaps for Strategic Engagement
Heatmaps aren’t just pretty pictures but strategic weapons for user engagement. Picture it: a local bakery owner uses heatmaps to discover visitors bypass their “featured pastry” section entirely. With this insight, they rearrange the layout, highlighting the pastries strategically, and witnessed a 20% jump in sales. That’s the power of heatmaps! Analyze clicks, scrolls, and movements to design a website that naturally guides visitors towards desired actions, whether signing up for your newsletter or making that crucial purchase.
Performance Matters: Balancing Hotjar with SEO and Speed
While Hotjar unlocks user insights, its impact on site performance and SEO deserves consideration. Tracking codes can sometimes slow things down, affecting user experience and search engine rankings. But fear not! Hotjar prioritizes minimal impact, and small businesses can monitor site speed post-integration. Consider asynchronous loading of tracking scripts for extra peace of mind. Remember, a fast website is a happy website (and a search engine!).
Building Community: Cultivate Trust with User Feedback
Hotjar’s feedback tools are more than just surveys; they’re bridges to a thriving community. Imagine a visitor providing direct feedback on your confusing checkout process. This offers actionable insights and fosters a sense of trust and connection. You show genuine care by responding and implementing improvements, turning casual visitors into loyal brand advocates. Remember, happy customers are your best marketing team!
Adding Hotjar to your Wix site is simple but precise. Obtaining your unique code is just the first step. Embedding it requires care to avoid data discrepancies. Verify the installation through Hotjar’s dashboard to ensure everything runs smoothly. Regular checks and updates keep your data accurate and aligned with site changes. See our video for a detailed tutorial explaining adding Hotjar to your WIX site.
What is Hotjar?
Hotjar is a comprehensive web analytics and user feedback tool that offers a range of features and functionalities to help website owners gain deep insights into user behaviour and improve their websites. Here’s a more detailed look at its key features:
Heatmaps: Hotjar provides three types of heatmaps:
Click Heatmaps: These display where users click the most on your website. It helps you understand which elements or links are attracting the most attention.
Move Heatmaps: These show the areas where users move their cursors or mouse pointers, indicating areas of interest or engagement.
Scroll Heatmaps: Scroll heatmaps reveal how far users scroll down the page. This highlights where users tend to drop off or lose interest.
Session Recordings: Hotjar lets you watch recorded sessions of individual users navigating your site. This feature provides insights into user behaviour and helps you identify usability issues or obstacles in their journeys.
Surveys and Feedback: You can create customized surveys with various question types, including multiple-choice, open-ended, and rating questions. These surveys can be triggered based on user behaviour, ensuring they are presented to the right audience at the right time. Responses are collected and analyzed within Hotjar to identify common themes or issues in user feedback.
User Feedback: Hotjar provides on-page widgets that users can use to highlight specific elements on your web pages and provide comments or ratings. Visual feedback tools allow users to draw on your web pages to highlight issues or make suggestions.
Conversion Funnels: You can set up custom conversion funnels to track users’ steps to complete specific actions, such as signing up or purchasing. Hotjar provides insights into where users drop off within funnels, helping you identify and address conversion bottlenecks.
Form Analysis: Hotjar records user interactions with forms, helping you identify which form fields cause confusion or errors. It can also automatically detect and highlight form fields that frequently lead to user errors or abandonment.
Incoming Feedback: Users can provide feedback in real-time using widgets that stay visible on the page. This instant feedback can capture user sentiment and issues as they occur.
User Surveys: You can create targeted surveys tailored to specific user segments or behaviours. These surveys can collect demographic data, preferences, and opinions to build a more comprehensive user profile.
User Recruitment: Hotjar offers recruitment widgets that invite users to participate in research, testing, or interviews. This is a valuable feature for user research and user testing.
Responsive Design: Hotjar’s interface and data collection tools are designed to adapt to various devices, ensuring accurate insights from both mobile and desktop users.
Data Privacy: Hotjar provides tools for data anonymization, ensuring that you collect and store user data in compliance with data privacy regulations like GDPR.
Integration: Hotjar offers integrations with popular platforms like WordPress, Shopify, and more. You can connect it to your existing tools and workflows for seamless data sharing and analysis.
Hotjar’s feature set is designed to empower website owners with the tools and insights needed to enhance user experiences, optimise conversions, and make data-driven decisions for website improvements.
How To Install Hotjar
When logged into your Hotjar account, you will first see the Hotjar dashboard. This dashboard features all the analytic features and feedback tools. Once logged in, head to the ‘Tracking Inactive’ button at the top right of the dashboard.
Click the link and a pop-up should appear. This shows the tracking code, the ID number you need, and other information. For WIX, we just need the Site ID number on the right side of the window. Copy the ID and head back to your WIX dashboard.
When on the WIX dashboard, navigate to the Marketing Tools feature in the left tool bar and then to the Marketing Integrations feature.
Here, you can attach your site to many other marketing tools, including Google Analytics, Facebook Pixel, MailChimp and Yandex Metrica, to name just a few. Scroll and find Hotjar and click the ‘Go for It’ button.
A new window will appear with a step-by-step tutorial on receiving your code, but we’re already one step ahead. In the top right of the window, click ‘Connect Hotjar’ and paste the code copied from your Hotjar account.
Hit save, and your WIX will be connected to your Hotjar. Now, it’s time to start taking advantage of Hotjar’s benefits.
Quick Guide:
Step 1: Sign Up for Hotjar
If you haven’t already, sign up for a Hotjar account on the Hotjar website (https://www.hotjar.com/).
Step 2: Create a New Website in Hotjar
After logging in to your Hotjar account, click on “New Site” to add your Wix website to Hotjar.
Enter your website URL and click “Add Site.”
Step 3: Obtain Your Hotjar Tracking Code
Once you’ve added your website, Hotjar will provide you with a unique tracking code. You’ll need this code to install Hotjar on your Wix site. Keep this tracking code handy.
Step 4: Access Your Wix Website Editor
Log in to your Wix account and open the website you want to install Hotjar on.
Step 5: Access Site Manager
In the Wix editor, click on the “Site” menu in the top left corner.
Click on “Site Manager.”
Step 6: Access Tracking & Analytics
In the Site Manager, click “Tracking & Analytics” on the left side.
Step 7: Add a New Tool
Under the “Website Integration” section, click on “Add New Tool.”
Choose “Custom” from the options.
Step 8: Paste the Hotjar Tracking Code
In the “Enter the code snippet” field, paste the Hotjar tracking code you obtained in Step 3.
Make sure the code is pasted correctly.
Step 9: Name the Tool (Optional)
You can name the tool (e.g., “Hotjar Tracking”) if you wish. This step is optional but can be helpful for the organization.
Step 10: Select Pages to Load the Code
Choose where you want to load the Hotjar code. Typically, you would select “All Pages.”
Step 11: Save Your Settings
Click “Apply.”
Step 12: Publish Your Wix Site
After adding the tracking code, remember to publish your Wix site for the changes to take effect.
Step 13: Verify Installation
Return to your Hotjar account and click on the website you added.
Go to the “Tracking” section to verify that Hotjar tracks user interactions on your Wix site.
About the Hotjar Tracking Code
When installed into your WIX dashboard, the Hotjar tracking code collects data from your website. The data collected within your website will then be directly linked to your Hotjar account.
By doing this, Hotjar can show the data collected from your site in much simpler ways, such as heatmaps.
To get access to your tracking code and to your Hotjar account, you first need to sign up using their website. You will need to enter your name, email, domain name, and company name.
This is so that the account can be directly linked once the code is entered into your site.
Alternatively, you can use your Gmail to sign up for Hotjar, or if you already have an account, just log in. You must have a connected domain and a premium website to use this feature on a WIX website.
Why Add Hotjar to your WIX Website?
Hotjar is one of a number of WIX analytics tools on the market today. Like all web analytics tools, the goal of Hotjar is to help you view and analyse the performance of your website in terms of driving profits.
Specifically, you can view key SEO metrics, such as individual page ranks, top search queries, and traffic figures. This allows you to assess the success of your SEO efforts and devise new SEO strategies to improve them.
Hotjar also allows you to assess CRO regarding how users are attracted to your site when it appears in search engine results pages. Specifically, the ratio of clicks to impressions on SERPs is crucial for assessing CRO.
You can also look out for indicators of UX issues. For example, if individual pages have particularly high exit or bounce rates, there is a good chance that users on these pages are having a negative experience.
This could be as simple as users finding it difficult to find the information they’re looking for.
Similarly, if these issues are present across your entire site, there might be more serious UX issues, such as slow load speeds or poor navigation.
Hotjar Heatmaps on your WIX Website
Heatmaps use a colour code to show your site’s most popular parts. Image credit: Hotjar
One of the main selling points of Hotjar over its competitors is the ability to create and view heatmaps on your site easily. These are helpful tools to visualise how users interact with your site.
A heatmap is a visualisation technique that displays the areas of a given page where users direct their focus. Specifically, areas which receive the most attention are highlighted in increasingly dark shades of red.
This is incredibly helpful when UX testing elements like page titles, colours, fonts and calls to action. This lets you assess what works and what doesn’t to grab users’ attention and keep them engaged.
Specifically, you can A/B test different design elements to see which are most effective at funnelling users towards taking your desired action on a page. This is invaluable for performing ongoing conversion rate optimisation on your site.
Unlocking Advanced Features: Dive Deeper into User Behavior
Go beyond the basics! Conversion funnels pinpoint exactly where potential customers drop off, allowing you to target improvements precisely. Imagine an online clothing store discovering a high abandonment rate at the payment stage. With this insight, they streamline the checkout process, leading to a 15% increase in completed purchases. Hotjar’s customizable surveys appearing at specific moments can significantly boost response rates, providing even richer data to inform your digital strategy.
Continuous Improvement: The Key to Staying Ahead
The journey doesn’t end with installation. The true power lies in continuously analyzing and applying insights. Review heatmaps, session recordings, and survey responses regularly to iterate on your website design and content, ensuring they remain aligned with user expectations. This relentless focus on improvement keeps you competitive in the ever-evolving digital landscape.
How to Make the Most of your Hotjar Tracking Code in WIX
Like all analytics tools, Hotjar is about maximising your site traffic and the proportion of your users who take whatever action you want them to. In other words, it allows you to maximise revenue and cut the costs of customer acquisition.
The more effective your site is at converting users into customers, then the lower the traffic figure you’ll need to make sales. With an efficient sales funnel, you can scale your traffic to grow your online business.
The first step to achieving this is correctly setting up your Hotjar tracking code in WIX. Following the steps above, you can be sure that your tracking code is entered correctly, ensuring that your analytics data is accurate and giving you the insights you need to succeed.
Set Clear Goals: Define what you want to achieve with Hotjar. Are you looking to improve user engagement, increase conversions, or optimize specific website elements? Having clear goals will give your efforts direction.
Segment Your Data: Hotjar allows you to segment data based on various criteria, including traffic sources, devices, or geographic locations. Segmenting data helps you gain insights into different user groups, making your analysis more focused and actionable.
Heatmaps: Heatmaps provide visual representations of user interactions on your site. Pay attention to areas with the highest clicks, scrolls, and cursor movements. These insights can guide you in redesigning or rearranging elements on your pages.
Session Recordings: Watching session recordings gives you a real-time view of how users navigate your site. Look for usability issues, such as confusing navigation or form errors, and prioritize fixing them.
Conversion Funnels: Create funnels to track user journeys through specific processes, such as the checkout process. Identify where users drop off and make improvements to increase conversion rates.
Feedback Tools: Strategically implement on-site surveys, polls, and feedback forms. Use this feedback to understand user pain points and gather suggestions for enhancing the user experience.
Identify Technical Issues: Use Hotjar to detect technical problems like broken links, slow-loading pages, or error messages. Addressing these issues promptly improves user satisfaction.
A/B Testing: Combine Hotjar data with A/B testing to validate hypotheses. Test different variations of page elements (e.g., buttons, headlines) to determine which ones resonate best with your audience.
Collaborate: Share Hotjar insights and reports with your team or stakeholders. Collaborative discussions can lead to more effective solutions and faster issue resolution.
Continuous Monitoring: Hotjar should be part of an ongoing monitoring process. Regularly analyze user behaviour, gather feedback, and implement improvements to keep your site user-friendly.
User Surveys: Set up surveys at strategic touchpoints or after specific interactions. Ask users about their experiences and preferences to make data-driven decisions.
Benchmarking: Compare your website’s performance metrics to industry benchmarks. This helps you understand where you excel and where you need to catch up, leading to more informed strategies.
Stay Informed: Stay updated on Hotjar’s features and updates. The platform evolves, and new capabilities may offer additional ways to gather insights.
Combine Data Sources: Integrate Hotjar data with information from other analytics tools, like Google Analytics. Combining data sources can provide a more holistic view of user behaviour.
Experiment: Use Hotjar insights as a basis for making changes on your site. Implement changes, monitor their impact, and iterate based on user response.
By applying these strategies, you can maximise the value of your Hotjar tracking code and continuously enhance your website’s user experience.
What are the Advantages and Disadvantages of hotjar
Advantages:
Visual Insights: Hotjar provides visual data representation, including heatmaps, session recordings, and user feedback, making it easier to understand user behaviour without sifting through raw data.
User-centric approach: This approach focuses on understanding your users’ perspective, allowing you to tailor your website to their needs and preferences.
Identify Issues: Hotjar helps you identify usability issues, such as confusing navigation, form abandonment, or broken links, enabling you to address them promptly.
Conversion Optimization: You can create conversion funnels to pinpoint where users drop off during key processes, helping you optimize your site for better conversion rates.
Feedback Collection: Hotjar offers on-site surveys and feedback forms, allowing you to gather valuable insights directly from your users.
Easy to Implement: Adding the Hotjar tracking code to your website is straightforward, and the platform offers various integrations with popular website builders.
Segmentation: You can segment user data based on various criteria, helping you understand how different user groups interact with your site.
Collaboration: Hotjar allows you to share insights and collaborate with team members or stakeholders, fostering a data-driven decision-making culture.
Disadvantages:
Privacy Concerns: Gathering detailed user data, including session recordings, may raise privacy concerns. Ensure that you follow best practices and legal requirements for data collection and storage.
Limited Free Plan: Hotjar offers a limited free plan with basic features. To access more advanced capabilities, you’ll need to subscribe to a paid plan, which may not be suitable for smaller websites with tight budgets.
Learning Curve: While Hotjar is user-friendly, mastering all its features and interpreting data effectively may require some learning and experimentation.
Data Overload: With access to extensive user data, there’s a risk of information overload. It’s crucial to focus on actionable insights and avoid getting lost in the data.
Not a Standalone Solution: Hotjar is most effective with other analytics tools like Google Analytics to provide a more comprehensive view of user behaviour.
Limited Historical Data: Some features, like heat maps and session recordings, may not provide historical data if not set up in advance.
Hotjar’s widespread adoption and credibility is clear to see in the number of global users:
Over 1.1 million websites use Hotjar, representing businesses of all sizes across 180+ countries.
They boast a customer base that includes well-known brands like Spotify, Toyota, and IBM.
Their website mentions they have a pool of over 175,000 participants for user interviews and recruitment.
Hotjar’s widespread adoption and credibility is clear in the number of global users. Some of the key benefits we love include:
Cost-effectiveness: Hotjar offers free plans and affordable paid options, making it accessible for businesses of all sizes.
Ease of use: The platform is designed to be user-friendly, even for those with no technical expertise.
Actionable insights: Hotjar provides clear and actionable data that can be used to make informed decisions and improve website performance.
Positives and Negatives of Using Heatmaps:
Positives:
Improved Understanding of User Behavior: Heatmaps offer valuable insights into where users click, scroll, and focus on a website. This data can identify areas of confusion, optimize call-to-action placement, and improve overall user experience.
Data-Driven Decision Making: By visualizing user behaviour patterns, heatmaps eliminate guesswork and help website owners make data-driven decisions about design, content, and functionality.
Increased Engagement and Conversions: Heatmaps can increase engagement, conversion rates, and ROI by understanding what resonates with users and addressing pain points.
A/B Testing: Heatmaps can be used with A/B testing to measure the effectiveness of different design variations and identify the most successful approach.
Accessibility for Small Businesses: Many heatmap tools offer affordable plans or even free tiers, making them accessible to businesses of all sizes.
Negatives:
Privacy Concerns: Some users may be uncomfortable with their website interactions being tracked, even if the data is anonymized. Transparency and clear communication about data privacy practices are crucial.
Misinterpretation of Data: Heatmaps can be misinterpreted if not analyzed carefully. It’s important to consider contextual factors and avoid jumping to conclusions based solely on visual data.
Overfocus on Specific Metrics: Over-reliance on heatmaps can lead to neglecting other important user experience metrics, such as accessibility, bounce rates, and time on site.
Limited Scope: Heatmaps primarily show where users click and scroll, but they don’t offer insights into user emotions, motivations, or frustrations. Combining heatmaps with other usability testing methods can provide a more complete picture.
Implementation Difficulties: Integrating heatmap tools and analyzing the data can be technically challenging for some users, especially those with limited technical expertise.
Ready to Ignite Your Small Business Growth? Take Action Today!
Unlocking the full potential of Hotjar on your Wix website doesn’t just mean skyrocketing conversions; it also means peace of mind. Hotjar prioritizes user data security, adhering to strict GDPR and CCPA compliance. Rest assured, your visitors’ information is in safe hands.
Think beyond website insights. Integrate Hotjar with your email marketing platform to understand which website actions lead to more engaged subscribers. Connect it to your social media management tools to see how website behaviour influences platform engagement. Hotjar becomes the central hub, providing a holistic view of your customer journey.
Remember, small changes can bring significant results. Use Hotjar’s A/B testing capabilities to experiment with different website elements, such as button colours, call-to-action placements, and page layouts. Discover what resonates best with your audience and optimize your website for maximum impact.
Don’t miss this opportunity to transform your Wix website from a guessing game into a data-driven growth engine. Start your free trial today and witness the power of user insights firsthand. Explosive growth is just a click away! We do have a complete range of Wix tutorials on our YouTube channel – so do check them out – here is a popular one on creating landing pages
Create a Perfect Landing Page on Wix | Wix | Wix Tutorial | Wix Website | Landing Page Tutorial
Also, remember that data privacy and security are paramount. Hotjar takes both seriously, so you can focus on what matters most—growing your business with confidence.
