TikTok has quickly taken the social media world by storm, with many using the platform to grow their businesses, socialise, and engage in content. As of 2023, the platform reported approximately 1.6 billion accounts, with an average of 1 billion active users per month. 

So why is TikTok banning so controversial? And what lies ahead in the future for the social media platform? In this article, we’ll discuss the effects of TikTok banning and what it means for those who have built their brand on the platform. 

What is TikTok Banning?

Certain countries have implemented a TikTok banning, meaning local citizens cannot use the platform or access its content. This has been implemented as a complete ban or a temporary restriction for various reasons surrounding the use of the platform.  

Why would a country decide on banning TikTok?

TikTok bans have been implemented for various reasons, which vary depending on the country’s concerns. Some of the reasons why the platform has received backlash from governments include: 

Data privacy and security concerns

Some governments have expressed concerns about how TikTok handles user data, especially given that its parent company, ByteDance, is based in China. These concerns stem from the fear that user data could be accessed by the Chinese government or misused in some way.

National security

Some countries, such as India and the United States, have cited national security concerns to consider banning TikTok. They fear the app could be used for espionage, spreading propaganda, or influencing public opinion.

Inappropriate content

TikTok has faced criticism in some regions for not adequately moderating content on its platform, leading to concerns about the proliferation of explicit, violent, or harmful material, of which can be detrimental to its viewers and broader society. 

Cultural and political issues

In some cases, certain countries have decided to ban the TikTok platform due to concerns over the social media’s potential to undermine local values or spread politically sensitive content.

It is important to note that the reasons for a TikTok ban may vary across countries and are subject to change as political climates and policies evolve. Additionally, some bans have been temporary or partial, and TikTok has taken steps to address concerns and reinstate the app in certain regions.

Although every country hasn’t implemented a ban based on the above concerns, many others share similar fears and worries over the platform’s use. TikTok now faces a global challenge in reassuring both local users and wider governments of the platform’s safe use. 

Is there a TikTok banning in US?

At the time of the article’s publication, the US government had not decided whether or not to ban the social media platform.

Almost half of the US population uses the TikTok app every month. The platform offers a plethora of user-generated content, from business advice to light-hearted entertainment. The content produced seems to be a goldmine for its users. Business owners also gain value from the platform through TikTok business accounts, TikTok Advertising, and posting engaging video content.

So why is the US considering a TikTok banning? 

TikTok Banning US

There are four main reasons why some members of the US Congress are calling for a ban on TikTok. The main reasons that are currently being discussed include: 

The collection of data

TikTok has been scolded for its apparent tendency to “collect every data point possible,” which includes the phone’s model, the user’s IP address, and their timezone. However, this is not solely an exclusive feature of using TikTok, as every other social media site also collects these data points. 

In fact, TikTok is a lesser assailant than other social media sites, as it does not collect information such as your actual name and your exact geographical location. Some technical studies have shown that the platform abides by the regulations it has set in its privacy statement. 

The effects on children

The effects of children engaging with TikTok have also become a talking point in the potential banning of the platform. Due to features such as auto-play, the social media site has been widely criticised for its convenient consumption of content, which can lead to an addiction to using the app and potentially result in detrimental effects on children. 

However, again, this is not a solely exclusive concern for TikTok. All social media sites shoulder the burden of potential app addiction, and they all require action to safeguard children from potential negative effects.

Misinformation and violence 

Another cause for concern is the potential for TikTok to spread misinformation and violence on the platform. However, this is again a problem faced by other social media giants, as much of the content is user-generated. 

Social media sites, in general, need to have strict regulations and community policies that safeguard audiences against such negative content.

Control of information 

Some US Members of Congress also express concerns over TikTok and its ability to control information. They fear that this platform has the potential to change societal opinions on political topics, influence democratic elections, and create echo chambers of online conversations.  

Many fear that TikTok’s parent company, DyteDance, must answer to the Chinese Communist Party, which could influence its level of control over information on the app. 

However, many who oppose the TikTok banning have shown credible studies that indicate this just isn’t the case. The concern about information is due to hysteria rather than credible evidence. 

Future of TikTok Banning US

The future of TikTok in the US has yet to be determined. 

On one end of the spectrum, we have US Congress members with plausible concerns, but on the other side, we have the opposition, saying that it is fear-mongering and hysterical. As for now, it’s up in the air whether or not the app will be banned entirely or sold off to an American company for it to be regulated. 

Is the UK banning TikTok?

The U.K. has not banned the TikTok app from citizen use, however, the government phones have been banned from using the platform over national security concerns. 

TikTok banned UK government

The U.K. Parliament has implemented a TikTok banning on civil servants’ and ministers’ mobile phones. This is similar to the European Commission’s stance on the issue, which banned the platform in government-owned mobile devices.

TikTok Banning: will the app be gone forever?

A TikTok banning, for the most part, appears to mirror the tensions that other countries feel with the Chinese government, in addition to worthy concerns over data security and information control. 

In an increasingly digitalised world, we face unprecedented issues and safety concerns over apps like TikTok. Facebook was the last social media platform to face global scrutiny over its data collection, and the way things are going now, it is unlikely to be the last.

Potential Outcomes of a TikTok Ban

Impact on Users

A TikTok ban would significantly disrupt the lives of millions of users.

• Disrupted routines: For many, TikTok has become a daily habit, providing entertainment, information, and social interaction. A ban would force users to find new ways to fill their time.
• Content consumption changes: Users must adapt to different content formats and platforms, potentially impacting their information consumption habits.
• Reduced social interaction: TikTok has fostered a strong sense of community, and a ban could diminish social connections formed through the app.
• Mental health implications: Abruptly ceasing access to a platform that provides a significant portion of social interaction and entertainment could have negative mental health consequences for some users.

Shift to Alternative Platforms

A TikTok ban would likely lead to a mass exodus of users to other platforms.

• Instagram Reels and YouTube Shorts: These platforms are direct competitors and could benefit significantly from a TikTok ban. They might see a surge in user growth, content creation, and advertising revenue.
• Emerging competitors: A TikTok ban could allow new social media platforms to emerge and fill the void.
• Platform fragmentation: The social media landscape could become more fragmented, with users spreading across multiple platforms.

Economic Repercussions

A TikTok ban would have far-reaching economic consequences.

• Creator economy impact: Many creators rely on TikTok for income through advertising, brand partnerships, and merchandise sales. A ban would significantly impact their livelihoods.
• Business revenue loss: Businesses that rely on TikTok for marketing, advertising, and sales would face challenges.
• Job losses: The ban could lead to job losses in various sectors, including content creation, marketing, and advertising.
• Economic slowdown: The potential financial impact could ripple through the economy, affecting related industries.

Global Impact

Given TikTok’s global popularity, a ban in one country would have international implications.

• Geopolitical tensions: A ban could escalate tensions between countries, mainly if seen as a form of digital protectionism.
• Data privacy concerns: A ban might raise questions about data privacy and surveillance, as it could be perceived as an overreaction to security concerns.
• Global content moderation challenges: The ban could highlight the challenges of regulating online content globally.
• Competitive landscape shifts: A ban in a primary market could significantly alter the global social media landscape, giving other platforms a competitive advantage.

Black Market Rise

A TikTok ban could potentially lead to a black market for accessing the app.

• VPN usage: People might use virtual private networks (VPNs) to bypass geo-restrictions.
• Pirated versions: Illegal copies of the app could circulate.
• Underground communities: Online communities could form to share ways to access TikTok.
• Increased cybercrime risk: The black market for accessing banned platforms often comes with increased risks of scams, malware, and data breaches.

Arguments Against a TikTok Ban

Freedom of Speech Concerns

A TikTok ban could be seen as a direct infringement on freedom of speech and expression.

• Censorship: Banning a platform limits the ability of individuals and groups to share their views, ideas, and information with a broad audience.
• Diverse voices: TikTok has become a platform for marginalized voices to be heard, and a ban would silence these perspectives.
• Government overreach: A ban could set a precedent for government censorship of other online platforms, potentially leading to a more controlled digital landscape.

Censorship and Control

Government control over social media platforms raises concerns about censorship and surveillance.

• Power imbalance: Granting governments the power to ban platforms can lead to an imbalance of power between the state and citizens.
• Overreach: Determining what content is harmful or dangerous is subjective and can lead to overbroad censorship.
• Slippery slope: Once governments can ban one platform, they could justify banning others based on different criteria.

Innovation Stifling

A TikTok ban could stifle innovation in the social media industry.

• Competition: TikTok has forced other platforms to adapt and innovate, leading to a more dynamic and competitive market.
• New features: TikTok has introduced groundbreaking features and formats influencing the entire industry.
• Economic impact: A ban could hinder the development of new technologies and job creation in the tech sector.

Data Sharing Concerns: Alternatives to a Ban

Addressing data security concerns is essential, but a ban is not the only solution.

• Data privacy regulations: Strengthening data privacy laws can protect user information without resorting to a ban.
• Platform transparency: Requiring platforms to be transparent about data collection and sharing practices can empower users.
• Independent audits: Regular audits of platform data practices can help ensure compliance with regulations.
• User control: Giving users more control over their data, such as opting out of data sharing, can mitigate risks.

User Preference

Ultimately, users should have the freedom to choose which platforms they use.

• Consumer rights: A ban infringes on consumers’ rights to access and use the products and services they prefer.
• Market forces: Consumer preferences should drive platform success or failure, not government intervention.
• Limited effectiveness: Bans often lead to unintended consequences, such as the rise of black markets or alternative platforms.

By focusing on alternative solutions and emphasizing the importance of user choice, data security concerns can be addressed without resorting to a blanket ban.

Alternatives to a Ban

Increased Regulation

Rather than an outright ban, increased regulation can provide a balanced approach to addressing concerns about data security and content moderation.

• Data privacy laws: Implementing stricter data privacy laws can protect user information and limit data sharing with foreign entities.
• Content moderation standards: Establishing clear guidelines for content moderation can help address issues like misinformation, hate speech, and harmful content.
• Platform accountability: Holding platforms accountable for the content hosted on their platforms can incentivize better moderation practices.
• Independent oversight: Creating an independent body to oversee platform compliance with regulations can ensure transparency and accountability.

Data Transparency and User Control

Empowering users with data control and transparency can build trust and mitigate risks.

• Data transparency reports: Requiring platforms to publish regular reports on data collection, usage, and sharing practices can increase transparency.
• User data access: Allowing users to access and control their data can empower them to make informed decisions.
• Data portability: Enabling users to transfer their data to other platforms can reduce reliance on a single platform.
• Clear data policies: Platforms should be required to have clear and understandable data policies that are easily accessible to users.

Collaboration with TikTok

Open dialogue and collaboration with platforms like TikTok can be a productive approach to addressing concerns.

• Data security agreements: Negotiating data storage, access, and sharing agreements can mitigate national security risks.
• Joint task forces: Creating joint task forces with platforms to address specific issues can foster collaboration.
• Transparency initiatives: Encouraging platforms to be more transparent about their operations can build trust.
• Content moderation partnerships: Collaborating on content moderation strategies can improve the online environment.

Focus on Education

Promoting media literacy and responsible social media use can empower individuals to navigate the digital landscape safely.

• Media literacy programs: Implementing media literacy education in schools and communities can help people critically evaluate information.
• Digital citizenship curriculum: Teaching digital citizenship skills can help young people develop responsible online behaviours.
• Parental guidance: Encouraging parents to be involved in their children’s online activities can provide essential support.
• Platform education: Requiring platforms to provide clear user guidelines and resources can help prevent misuse.

Parental Controls and Age Verification

Protecting minors from harmful content and online predators is essential.

• Robust parental controls: Requiring platforms to offer robust parental control options can help parents protect their children.
• Age verification: Implementing stricter age verification measures can prevent underage users from accessing inappropriate content.
• Child safety features: Developing features specifically designed to protect children, such as limited contact options, can enhance safety.
• Educational campaigns: Raising awareness about the risks of online predators and how to protect children can empower parents.

By combining these strategies, governments and platforms can work together to create a safer and more responsible online environment without a blanket ban.

Interested in hearing more about the world of social media? Check out this article on social media use statistics, or our social media marketing.