Over 70% of consumers in Belfast research products and services online before purchasing. (Belfast City Council Consumer Survey 2023)

This statistic should shock you, but it is very much true. If anything, it highlights the immediate need to focus on your digital marketing strategy, especially if you are a business based in Antrim, Northern Ireland.

As a leading digital marketing agency based in Antrim, we can help your business grow and succeed online. Our digital marketing methods cover a wide range of strategies, so whatever your business goal is, we have the tools to help you achieve it.

Are You Looking for ‘Digital Marketing Antrim’?

Are you looking for an agency with all the digital marketing skills you need under one umbrella? If so, that’s precisely what we do at ProfileTree. Our multi-talented experts can deliver on all aspects of digital marketing from social media marketing to building fully fledged websites and creating content optimised for SEO growth.

Why choose us as your Digital Marketing Agency in Antrim?

As a digital marketing agency with a proven track record of success, we employ effective tactics and empower you with the knowledge to succeed. Check out what we have accomplished so far.

• ProfileTree YouTube Channel: 140,000 Subscribers
• ConnollyCove YouTube Channel: 100,000 Subscribers
• LearningMole YouTube Channel: 120,000 Subscribers
• More than 50,000 Followers on Facebook
• Over 40,000 Followers on Instagram
• Videos Reaching Over One Million Views
• High Ranking in Search Engine Result Pages

We practice what we preach, consistently achieving impressive milestones throughout our journey. Let us guide you in harnessing these strategies for your success.

Digital Marketing Antrim Services

Check out our range of services as a digital marketing agency based in Antrim.

• Website design
• Website development
• ECommerce management
• SEO
• Social media training
• Content creation
• Digital strategy
• Videography
• Copywriting
• Digital PR
• Digital training
• Digital performance auditing
• AI Tools

We pride ourselves on offering an incredibly diverse range of digital marketing services, which gives us the tools to accomplish your online goals with our in-house talented team.

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Benefits of Having a Digital Marketing Strategy

Businesses think having a digital presence is about running advertisements and getting more customers. While paid ads compose a big part of the digital marketing world, your digital world is much more than that. Customers and users have grown beyond that. They now expect much more of your digital presence. Now, before you feel intimidated, fulfilling those customer expectations will also improve your business process. Just think of it this way: the more you improve the customer experience, the smoother it becomes for you to run your own business. Allow us to explain how.

Lead Generation and Sales Conversions

We should get this out of the way so we can discuss other ways having a digital strategy can improve your business. Of course, lead generation and sales conversions are a top priority for most companies. They measure a Return On Investment (ROI). There are many ways to achieve these goals.

Paid Advertising

Every digital platform, social or not, enables you to advertise for your business. Beyond the most obvious social media platforms, you can advertise on Google, other companies’ websites, through Google Display Network, or even embed ads on many applications. The biggest perk about digital ads is that they’re specific and measurable. You can customise your advertised messages to every segment of your audience. That is handy if you wish to communicate with a large target audience.

With digital advertising, you also control how much you spend. So, even on a relatively small budget, you can still use paid advertising on digital platforms to get more sales and leads. Tracking live results also gives more control over optimising your campaign as you go. You can change a running campaign to maximise your exposure and minimise your ad spending.

Email/Notification Marketing

Email marketing is a powerful tool that many businesses underestimate. Spending money to attract leads is excellent, but it’s wasted money if you don’t nurture the leads that don’t immediately convert. Email marketing is the best way to nurture leads and turn them into sales. Once you draw someone’s attention on the Internet, you can ask them to consent to receiving marketing material, and that’s how you build a long-term relationship with them.  Both notifications and email marketing rely on tailoring every message according to where those customers stand in the sales funnel.

For example, if the customer is still getting to know you, you may send an email introducing a solution to one of the common problems. Meanwhile, if they know your products, you should send them a discount code to give them a sense of urgency. Or, if it’s a service, you can send an infographic explaining how easy the registration process is, taking them a step further in the sales funnel and eliminating any barriers to registering.

Calls To Action (CTAs)

On your website or in any content you share, you must always consider CTAs as your north star. What do you want your audience to do after they read that article or watch this video? Your content needs to have a purpose, and your purpose should be clear. Not only does this help you direct your customers and push them further in the customer journey, but it also helps the customer avoid any confusion.

How many times have you come across a post with a great product shot but no link to click on or phone number to call? A lack of CTAs risks losing impatient customers who won’t take the trouble interrupting their scrolling to search for your website or page.

CTAs also need to be strategic. At some points, you will have to go for the ‘salesy’ CTAs like ‘Buy Now’ or ‘Add to Cart’. Other times, you must make them more friendly, like ‘Speak to One of Our Experts Today’ or ‘Have Questions?’. That depends on where the CTA is placed. A product page on your website is different from a social media post.

Website User Experience

Your website is the most central part of your digital marketing strategy. Like all roads lead to Rome, all the digital roads should lead to your website. But you’re probably thinking, what does your website have to do with customer service? Customer service doesn’t start after the customer has already purchased – it’s the after-sales service that does. Customer service starts the moment the visitor steps onto your website.

The ease with which they can navigate and find information, the voice of the content they will see, and the details you provide will make their experience a breeze, so they won’t even need to inquire or have more questions. The goal of having a website is to reduce—or ideally eliminate—customer inquiries.

You’re already improving your customer service by having a clear structure and design for your website. Fewer inquiries mean a shorter queue at your customer service agent’s desk. It could also mean you no longer need to hire someone to dedicate their entire time to answering queries. Every detail and frequently asked question should be answered on your website’s product page if your business sells a product.

A great example to learn from is IKEA’s e-commerce platform. It is genuinely an optimised experience where you don’t need any assistance to make your purchase, simply because they don’t miss a single question that a customer may have about the product. Even the choice of pictures shows how strategic they are about offering the best customer experience.  

Chatbots and Live Customer Service

Chatbots are a great way to interact with your audience and give them a helping hand on the spot. A chatbot is a software or computer program that simulates human conversation or “chatter” through text or voice interactions. Businesses in business-to-consumer (B2C) and business-to-business (B2B) environments increasingly use chatbot virtual assistants to handle simple tasks. Adding chatbot assistants reduces overhead costs, uses support staff time better and enables organisations to provide customer service during hours when live agents aren’t available.

There are two types of chatbots. The first one provides a live messenger service through a live messenger that sends a notification to an agent’s mobile device or desktop once a customer types something in. The agent could then communicate directly with the person who started the conversation. That way, you can provide immediate customer support. On the other hand, you can use an AI-programmed chatbot that provides self-service solutions, such as linking the visitor to the Frequently Asked Questions (FAQs) page. In that case, you must create a list of FAQs with template answers that address as much detail as possible.

If a customer’s problem requires live assistance, the AI Chatbot will transfer the chat to a human agent. Most importantly, the human agent can see the entire chat, so the customer won’t have to repeat their inquiry. Even Facebook and Instagram allow you to create template questions with automated answers so that you can interact with your audience when your agents are out of office.

Social Media Moderation

Social media platforms are a place to engage, inspire, and entertain. They’re also a place where you start conversations with potential customers. Therefore, it is a must to respond to the conversations you start. Publishing content online is done to engage with your audience, so it’s not a one-way conversation. Moderating your comments, brand mentions, and messages must be done promptly.

Users now expect that their queries on social media channels should be answered within hours. A patient customer may wait for 24 hours. By responding within a longer duration, you risk losing that customer. Facebook, for instance, displays your average response time to your visitors. If you respond quickly, it encourages your audience to choose ‘a responsive business’ over another that takes weeks to reply.

Moreover, the person responding must respond in a way that reflects what your business stands for. That’s entirely different from responding to comments on their account. It requires someone who understands what your brand stands for, its values, and character.

Managing Your Human Resources and Internal Business Process

Talent acquisition can be daunting for local businesses. Small and medium-sized companies often struggle to manage the hiring process and source talent to balance turnover. Firms in the services industry, such as restaurants and hotels, are particularly affected by high employee turnover.

Moreover, even if the employees are stable, some internal processes for many local businesses need digital solutions to smooth out the process and create a harmonious workflow. Having an online store or service registration online means that your sales, finance, and probably procurement teams must be on the same page. If a product is out of stock, your procurement team needs to update the website, which the marketing department usually manages. Similarly, if a customer purchases a product, your finance department must be notified. A bill and tax paperwork need to be issued. It all becomes a circle that must be connected.

For those reasons, a website is also your central business hub. It needs to be integrated with all the stakeholders in the business. HR, finance, and sales personnel all need to be involved. A Customer Relationship Management (CRM) tool can be used on your website to help all your staff members work hand in hand. Other software applications and plugins, such as Zoho Books, come in handy to integrate payments and invoices. For HR, Applicants can apply through the website, and your HR personnel will be notified. They could schedule interviews and communicate with the applicant right off. You’d also have a database of candidates to refer to for future openings.

A website that acts as a business hub, linking all your departments and connecting your business to the customer, adds great value to your business in Antrim. It is the starting point of digital transformation for any business.

Influencer Marketing

Other than direct and pushy advertising, there are different ways to build brand awareness and reach new audiences. Influencer marketing is social media marketing that uses endorsements and product mentions from influencers and individuals with a dedicated social following viewed as experts within their niche. For example, someone who has built a base of followers by talking about technology would be the right person to vouch for a new tech innovation.

Today, ‘influencing’ the market is no longer restricted to the A-list celebrities. Influencer endorsements have changed a lot in recent years. People trust people who look like them more than they trust high-end public figures. That’s why they trust nano-influencers and micro-influencers. You can use that to promote your business to a niche audience.

Digital PR

In addition to influencers, there are digital publications, magazines, customer reviews, and online directories. Each is a great tool to create brand awareness and market your business, especially within a local community. Magazines featuring your work, an event managed by your company, or announcing new job opportunities can be a great way to engage with the local Northern Irish community. Online directories like Yelp or TripAdvisor are also great for attracting audiences.

Digital PR is an underestimated tool that many businesses feel is ineffective. Still, you would be surprised to know that people trust featured companies way more than they trust a company promoting itself. Building a relationship with digital journalists is excellent for building credibility and having the spotlight on your brand. Moreover, it boosts your SEO through having popular websites backlinking to your website.

Market Research

Many businesses tend to forget that by not utilising digital marketing, they’re missing out on watching the market. In the long run, that could hurt small and medium-sized businesses badly. Because it’s a close-knit community, people quickly know about new market options. The old companies become replaceable if they can’t keep up with the competition. You also keep an eye on the competition by watching digital channels. Keyword analysis tools and web performance tools allow you to know how much traffic your competitors get, which keywords they target, and their web performance.

Furthermore, you can watch the market by listening to your customers and being part of their online communities to understand them better. For instance, online forums and Facebook groups are great places to collect insights about consumer behaviour – what they aspire to have, what they’re not happy with, and what they’re looking for. Social media listening tools are also suitable for tracking what’s being said about your brand online. If someone is saying a negative word about your business, you can get in touch and try to solve that issue.

During recessions and economic crises, people usually seek advice from each other on how to save money, which value brands are good, or where to shop at places that offer good value for money. In other words, getting your business involved on social media and online forums makes you part of the conversation so that you can read and adapt to the market.

How to Choose the Right Digital Marketing Agency in Antrim?

Researching the best options for business digital marketing in Antrim? Perhaps you’ve tried elements of digital marketing in the past with mixed results? Some good news: our local agency specialises in ‘big picture’, strategy and results-driven digital marketing designed around performance and ROI (ROI). How? We can do this by testing our techniques in our local business FIRST. We’ll even show you what worked, and why.

We’ve loved helping other County Antrim companies because we know the combination of a local, specialist digital agency and our local know-how can be a powerful partnership. We have clients worldwide, but we’re proud of our work with Northern Irish companies because of the successes we’ve brought to our closest business community.

Why Work With A Local Digital Marketing Agency in Antrim?

Because a local working relationship brings some extra benefits:

Your Business and Audience

One great reason to work with a local agency is that a company like ProfileTree is already a local business like you. Your audience makes sense to a local agency because the agency may well even be part of your audience!

Your Challenges

A local agency will face the same challenges as your business and know how to translate these into messaging for your audience.

Your Opportunities

A local agency understands what works in the local market. Not just what works ‘on paper’ or what the broader statistics show. We also understand how to do something that many piecemeal and generic approaches to digital marketing can’t do: plan for and react to change.  By taking a ‘strategy first’ approach, support from ProfileTree will help focus on the REASONS for your digital marketing investment. Then build in not just the latest methods, but planning for developments just around the corner in the digital world.

For example, we have helped some customers see how chatbots can help their company. Sound too futuristic for your business? Imagine responding to customer questions 24/7 and helping your customers no matter how busy things become. We’ve helped other clients use incredible video marketing to create excellent customer relationships. That’s because delighting potential/ existing buyers with valuable content they’ll want to share is key to making your company’s online world come to life. Most of all, we build our business on content marketing, SEO, and digital marketing. We understand how to combine these elements to make the desired outcomes happen online.

What’s Different About ProfileTree?

We build digital marketing strategies that help your business grow in a measurable, manageable way. Marketing is all about connecting the dots and connecting the right message with your target audience, connecting your solution with their pain point, and connecting your business goals with the desired results. We’ll help you define your most lucrative target audience, develop messaging that speaks to them directly, position your product or service as THE can’t-live-without solution, and make it easy for them to engage and buy.

Digital Marketing Antrim: A Full-Fledged Digital Marketing Team

We work with you to create an effective digital marketing strategy to educate and sell to your potential customers. With our range of digital marketing services, including social media marketing, content marketing, email marketing, SEO and digital advertising, our marketing professionals work with you to build a long-term, measurable digital strategy engineered for growth. Our marketing services generate millions of website visits for our clients. We know how to optimise content so that the right people see it and how to write content that engages audiences.

Digital Marketing Antrim: A Proven Track-Record

Our tried-and-true methodologies will attract high-quality traffic to your site through content that’s valuable to your target audience. Our world-class conversion optimisation techniques ensure that all digital marketing tactics will deliver an actual return on your investment. This knowledge and experience allow us to develop digital marketing strategies and campaigns that achieve long-term growth for our clients.

Calculating Your Digital Marketing ROI in Antrim

Understanding and measuring your return on investment is crucial for any digital marketing strategy. At ProfileTree, we focus on delivering measurable results that directly impact your bottom line.

The Simple ROI Formula for Digital Marketing

The basic formula for calculating digital marketing ROI is:

ROI = ((Revenue Generated – Marketing Investment) / Marketing Investment) × 100

For example, if you invest £1,000 in digital marketing and generate £4,000 in new revenue, your ROI would be 300%.

Key Metrics That Matter for Antrim Businesses

Different businesses require different metrics to measure success effectively:

For Service-Based Businesses:

• Cost per Lead: How much you spend to generate each qualified lead
• Lead-to-Customer Conversion Rate: Percentage of leads that become paying customers
• Customer Lifetime Value (CLV): The Total revenue a customer generates over their relationship with your business
• Average Deal Size: The Typical value of each new customer acquisition

For Retail and E-commerce:

• Revenue per Visitor: How much revenue each website visitor generates
• Conversion Rate: Percentage of visitors who make a purchase
• Average Order Value: Typical purchase amount per transaction
• Return Customer Rate: Percentage of customers who make repeat purchases

For Local Businesses:

• Local Search Rankings: Position for location-based keywords like “Antrim [service]”
• Google Business Profile Views: Local visibility and engagement metrics
• Direction Requests: How many people seek directions to your business
• Phone Calls Generated: Direct inquiries from digital marketing efforts

Realistic ROI Expectations for Digital Marketing

Based on our experience with Antrim businesses, here’s what you can typically expect:

• SEO: 3-6 month timeline, 200-400% ROI after 12 months
• PPC Advertising: Immediate results, 150-300% ROI when properly managed
• Social Media Marketing: 2-4 month timeline, 100-250% ROI
• Email Marketing: Fastest ROI, often 300-500% return
• Content Marketing: 6-12 month timeline, 200-600% long-term ROI
• Video Marketing: 3-6 month timeline, 150-400% ROI

How ProfileTree Maximises Your ROI

Our approach to digital marketing ROI focuses on:

1. Data-Driven Strategy We use analytics and performance data to make decisions, not assumptions. Every campaign is tracked, measured, and optimised based on actual results.

2. Integrated Approach Rather than treating each service separately, we create cohesive strategies where SEO supports PPC, content marketing feeds social media, and everything drives towards your business goals.

3. Continuous Optimisation We don’t set campaigns and forget them. Regular analysis and adjustment maximise your return by identifying what’s working and scaling successful elements.

4. Local Market Expertise Understanding the Antrim market means we can achieve better results with smaller budgets by focusing on high-converting local opportunities.

5. Multi-Channel Attribution We track how different marketing channels generate sales, giving you a complete picture of what’s driving your ROI.

ROI Case Study: Antrim Business Success

One of our Antrim clients, a local service business, invested £2,500 monthly in our comprehensive digital marketing package, including SEO, social media management, and Google Ads. Within 6 months:

• Website traffic increased by 340%
• Qualified leads increased by 280%
• Monthly revenue increased by £12,000
• Overall ROI: 380%

This demonstrates how strategic digital marketing investment can deliver substantial returns for local businesses.

Tools We Use to Track Your ROI

• Google Analytics 4: Comprehensive website and conversion tracking
• Google Ads Analytics: PPC performance and cost-per-acquisition data
• Facebook Business Manager: Social media ROI tracking
• Call Tracking Software: Phone inquiry attribution
• CRM Integration: Lead-to-sale conversion tracking
• Custom Dashboards: Real-time ROI reporting for clients

What Our Clients Say: Verified Customer Reviews

ProfileTree has earned the trust of businesses across Northern Ireland through consistent delivery of results-driven digital marketing services. Here’s what our clients have to say about working with our team.

Social Media Training and Digital Strategy Excellence

Dorothy Cairns experienced a complete transformation in her digital marketing confidence:

“I would strongly recommend Profile Tree. I had been struggling with social media platforms and also Canva. The idea of learning new things really did freak me out. Companies I contacted were not one bit interested… they talked over me. This meant I lost my confidence and felt I was making a real hash of it all. I was teamed up with Gabbi Ferrin from Profile Tree; she was fantastic. She took me step by step, explaining to me (as I would call layman’s terms), showing me how to do things, schedule posts, edit videos, and use the dreaded Canva, even TikTok. So I went from dreading and hating it to loving it and enjoying it. I will say that learning all this stuff was purely down to Gabbi, her patience, her kindness and the fact that she didn’t make me feel stupid when I asked a question.”

Professional Website Development and Digital Growth

Seaview Guesthouse benefited from our comprehensive web design and digital marketing expertise:

“I have just recently completed several mentoring sessions on Web Design and Digital Marketing with Profile Tree and my mentor was Dylan Bradley I am so grateful to him for all the help and expertise he passed on to me. My existing website was broken in some areas and generally a bit tired… Dylan’s help throughout the various sessions was invaluable and I now understand a lot of the jargon involved in building and maintaining a good website and how to optimise its usefulness it. I was so impressed with Dylan’s professionalism and helpful manner that I plan to sign up for further mentoring sessions.”

Brendan, Director, Country Guesthouse Ltd T/A Seaview Guesthouse

AI Training and Digital Transformation for Organisations

Parenting Focus praised our cutting-edge AI training services:

Parenting Focus is thrilled to share our positive experience with Profile Tree, who recently provided one-to-one mentoring and training to our Staff on AI and expanded current knowledge on other platforms. From the outset, the team at Profile Tree demonstrated expertise, professionalism, and a genuine commitment to our growth and success. The tailored mentoring sessions were meticulously planned and delivered… The trainers were knowledgeable about the latest advancements in AI and adept at breaking down complex concepts into manageable, easy-to-understand modules. The training extended beyond AI, covering a range of other platforms essential to our organisation’s digital transformation.”

Video Production and Marketing Strategy Results

Ciaran Coleman highlighted our video production and comprehensive marketing approach:

“I had an outstanding experience working with Profile Tree. From the beginning, their videography team, with Chris and Padraig, demonstrated a deep understanding of my business goals and delivered creative, results-driven solutions. They crafted a comprehensive video marketing strategy that not only elevated our brand but also significantly increased our customer engagement and sales. What impressed me most was their ability to blend innovation with practicality, delivering measurable results within our budget. Our business has grown substantially thanks to their efforts, and we’ve established a stronger online presence.”

SEO Training and Productivity Enhancement

Eddie McDowell experienced significant business growth through our training programmes:

“I have just completed several mentoring sessions with Nuala from Profile Tree. The experience has been fantastic. Nuala took me through various topics from AI to Facebook Content Planning, Instagram Reels Marketing and Search Engine Optimisation. Her service was first class. I can now confidently say I can to carry out many tasks that I thought would be beyond me. As a result, my productivity has and will increase significantly, and I will be looking to take on additional employment. My marketing skills have been enhanced, and I now have more time to be more productive.”

Website Design and SEO Excellence

Sohaila McKee from Vizz Creative highlighted our comprehensive digital growth approach:

“I have just completed a 10-hour digital growth programme session funded by Newry and Mourne Council with ProfileTree in Belfast. I was fortunate to have Ranel Viala as my mentor. It was a pleasure working with him, going through all the tools and tricks of handling social media and covering all aspects of improving my Website’s SEO for better search engine ranking. Although I have used AI for image generation, I have never considered it for text generation. Ranel showed me what a useful tool AI can be for writing more comprehensive blog posts and other relevant text for the website.”

Digital Marketing Antrim: ProfileTree’s Story

ProfileTree is a highly innovative, fast-growing digital marketing agency with a difference. By building its County Antrim-based company and content using its own content and SEO methods first, across several sectors, potential clients are shown evidence of tried-and-tested techniques already producing results in their industry. Our internal brands, Connolly Cove, Learning Mole, Amazing Food & Drink, and Amazing Cars and Drives touch on several sectors: tourism, education, food, and automotive.

Ciaran and Michelle Connolly relaunched Profiletree in 2017 as an evolution from a 2010 SEO company. The team now boasts more than 20 full-time colleagues specialising in web design and development, video content and copywriting, brand strategy, social media marketing, SEO, digital training, and digital marketing strategy. 

ProfileTree’s work portfolio and client list span Ireland, Europe, and the USA. ProfileTree, and its in-house brands, have been featured in the Sunday Life, Belfast Telegraph and Sync NI. Thanks to Michelle Connolly’s expertise as a teacher and Ciaran’s experience as a former Belfast Met digital marketing tutor, free training events have been delivered in Northern Ireland.

Our Mission

To help you achieve long-term organic, sustainable growth for your business through strategic digital marketing. We create digital experiences that deliver results for your business and your customers.

Local Service

You work hard on your business…too hard to waste time on things like call centres, email support tickets, and digital marketing efforts with uncertain results. Instead, talking directly to a local company about your desired results means more time to run your business. In short, local service meets world-class expertise.

Local Market

Antrim and wider County Antrim are unique places to do business, with their challenges and benefits. To achieve the best outcomes, a company that’ll ‘get’ your market will be the perfect match for growing together. ProfileTree shares the same market as your company, creating a foundation for a great partnership.

Local Audience

No one knows your customers like you do, but a local agency will have the best understanding of WHO your marketing is speaking to. This knowledge gives us the right tone, the right customer journey, and the right content. We share many of the same audiences and will show you how we’ve already achieved outstanding results for firms like yours.

Local Change

Antrim is changing, and your customers—including how they expect to interact with your company online—will never stop changing. A local agency that can capitalise on this fact will be the right partner for your company. We love to take advantage of change and help our clients take advantage of the latest trends.

Digital Marketing Antrim: Ready to Book a Free Digital Marketing Audit?

A digital marketing audit involves one of our expert team members analysing your digital marketing channels, such as social media pages, website user experience, and SEO performance, to give you a brief overview of your brand’s digital well-being.

At ProfileTree, we understand the unique needs of the local market and provide comprehensive digital marketing services to help you achieve your online goals. With our proven strategies, regional expertise, and dedication to your success, we can attract more customers, build brand awareness, and drive sustainable growth for your Antrim business. Contact us today for a free consultation and unlock the power of digital marketing for your local success!

More services: Social Media Marketing Antrim, SEO Antrim, Web Design Antrim, Content Marketing Antrim, Digital Training Antrim