“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.

Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.

The Possibilities of Pinterest and How To Get Followers on Pinterest

In this article, we’ll provide some useful tips on how to get followers on Pinterest and master your content marketing strategy.

What Is Pinterest?

Pinterest is a social media platform that utilises visual imagery to discover information about products and services, including how to use products and inspiration for ideas. The common inspiration that users would search for include home decor inspiration, styling ideas, tutorials, and photography. This is because Pinterest provides images and graphics to help users find exactly what they are looking for.

When a user finds an image, or a ‘Pin’ that they like, the user can save pins to their account so that the user can return to the image and remember the content. Pinterest also allows the user to create boards with their account, meaning that the user can organise pins according to a specific interest or theme. For example, a user who is interested in home decor may organise their pins by creating boards with titles such as ‘Living rooms’, ‘Bathrooms’, ‘Paintings’, and ‘Lighting’.

Boards are a great way for users to organise their interests and help them keep a consistent visual theme for their interests and ideas. Therefore, Pinterest presents an amazing opportunity for businesses to market their products and services and encourage consumers to save their content.

Now that we know some background information about what Pinterest is and how consumers utilise the social media platform, let’s take a look at how to get followers on Pinterest.

How To Get Followers on Pinterest Using SEO

Now that we know some background information about what Pinterest is and how consumers utilise the social media platform, let’s take a look at how to get followers on Pinterest.

One of the best strategies to use when increasing your following on Pinterest is by optimising your account to improve your SEO. When a user types in a couple of words into a search engine to discover new information or products, these are recognised as keywords. Once the user has searched for keywords, Pinterest searches for content that utilises these keywords through text. Pinterest then utilises this information to determine how it will recommend the most relevant content for the consumer.

How To Get Followers on Pinterest: Keywords

So, what type of keywords do consumers utilise in order to discover content? Consumers utilise the following keywords to discover the most relevant content for them:

• Product-based keywords: These are keywords that users type in the search engine to discover specific products (E.g. ‘paintbrushes’, ‘makeup’, ‘weights’, etc.).
• Informational keywords: These keywords are used when the user wants to discover information about products or services. In this type of search, the user typically wants to learn new information or develop new skills (E.g. ‘how to decorate the living room’, ‘cake recipe’, ‘makeup ideas’, etc.).
• Commercial research keywords: Similar to informational keywords, commercial research keywords are used when consumers want to research an industry or brand. In this case, the consumer may be comparing different products and services to determine the best decision for them (E.g. ‘blue vs. white tiles’, ‘Nike shoes’, ‘best books for young adults’, etc.).

But, why are keywords important when growing your following on Pinterest? Keywords help the Pinterest algorithm understand what your content offers to the user and utilise this information to make the most relevant recommendations for the user. Once Pinterest makes the most relevant recommendations, this means that consumers can find the content that they’re searching for more easily which increases user satisfaction.

Including a variety of keywords related to your products, services, and industry increases the visibility of your Pinterest profile to your target audience. Therefore, as you guide the correct target audience to your Pinterest profile by utilising keywords, the more likely you will see an increase in followers!

How To Get Followers on Pinterest: Optimising Your Profile

To improve your SEO and increase the visibility of your Pinterest profile even further, ensure to optimise your Pinterest profile. To optimise your profile, ensure to include relevant keywords in your profile, particularly in your business name and description. This will make it easier for users to find you when they search for those keywords. When optimising your Pinterest profile, also make sure the keywords reflect your business and what you’ll be pinning about!

How To Get Followers on Pinterest: Pinterest Boards

If you’re wondering how to get followers on Pinterest, a great way to resolve this challenge is by utilising Pinterest boards. In terms of your own Pinterest profile, ensure to create multiple boards to categorise your content and make your profile easier to navigate. To categorise your content, this may be based on types of products, different services, visuals, and infographics.

For example, if you were a restaurant owner looking to increase your following on Pinterest and increase bookings, you might create boards based on the food available on the menu, such as ‘Pasta’, ‘Fish’, and ‘Sushi’. To create a variety of content, you might also create boards such as ‘Customer reviews’, ‘Recipes’, and ‘Events’. In this example, creating a variety of content and Pinterest boards provides a range of content for your target audience to discover.

Pinterest is an amazing resource for consumers to discover new ideas, inspiration, and tutorials. Therefore, it is the perfect social media platform for businesses to experiment with their content marketing strategies and reach new audiences!

Content is King (and Queen)

The adage “content is king” holds for Pinterest, where visually appealing and engaging content is paramount for attracting and retaining followers. Let’s delve deeper into what makes exceptional Pinterest content:

Pin Quality

While Pinterest is a visual platform, it’s essential to go beyond aesthetics.

• High-quality images and videos: Invest in professional-grade visuals that are clear, well-lit, and visually striking. Ensure images are optimized for Pinterest’s dimensions (2:3 ratio for best results). Videos should be short, engaging, and optimized for autoplay.
• Compelling descriptions: Write captivating descriptions that accurately reflect the pin’s content and encourage clicks. Incorporate relevant keywords naturally to improve discoverability. Use strong action verbs and create a sense of curiosity. For example, instead of “Cute puppy,” try “Adorable Golden Retriever Puppy: Playful and Adorable.”
• Calls to action: Guide users to take the desired action by including clear calls to action in your pin descriptions. Whether it’s “Shop Now,” “Learn More,” “DIY Tutorial,” or “Follow for More,” a strong call to action can significantly boost engagement.

Content Variety

A diverse content strategy keeps your audience engaged and coming back for more.

• Product pins: Showcase your products in visually appealing ways, highlighting their unique features and benefits. Use close-up shots, lifestyle imagery, and flat lays to create eye-catching pins.
• Informational pins: Offer value to your audience by sharing informative content. Create infographics, tutorials, tips, and how-to guides that address their interests and pain points.
• Story Pins: Use Story Pins’ storytelling format to share behind-the-scenes glimpses, personal anecdotes, or product journeys. This interactive format can foster a deeper connection with your audience.

Optimize Your Boards

Your Pinterest boards are the organizational hubs for your pins. Optimizing them is crucial for discoverability and user experience.

Targeted Boards

Creating boards aligned with your target audience’s interests is paramount.

• Identify your audience: Understand their preferences, needs, and search terms.
• Create relevant boards: Develop boards that directly address your audience’s interests. For instance, a fashion brand might have boards for “Spring Outfits,” “Casual Chic,” or “Sustainable Fashion.”
• Keyword research: Use relevant keywords when brainstorming board names. This helps Pinterest understand your board’s content and suggests it to the right audience.

Keyword-Rich Board Titles & Descriptions

Optimizing board titles and descriptions with relevant keywords is essential for search visibility.

• Keyword incorporation: Naturally integrate target keywords into both your board titles and descriptions. For example, a board about “healthy recipes” could be titled “Healthy and Delicious Recipes: Easy Meals for Busy Lives.”
• Descriptive language: Use clear and concise language to accurately describe the board’s content.
• Consistency: Maintain a consistent keyword usage throughout your boards to reinforce your niche.

Board Organization

A well-organized board enhances user experience and makes it easier for Pinterest to understand your content.

• Logical structure: Create a hierarchy of boards, placing related boards in sections or subcategories.
• Consistent theme: Ensure each board has a clear focus and avoid mixing unrelated pins.
• Visual appeal: Use eye-catching board covers and consistent design elements to create a visually pleasing profile.

Collaborative Boards

Collaborating with other Pinners can significantly expand your reach.

• Find collaborators: Identify other users in your niche with a similar audience.
• Create shared boards: Collaborate on boards that align with both your interests and your followers’ preferences.
• Contribute regularly: Actively participate in collaborative boards by adding relevant pins.

Engage with the Pinterest Community

Building a strong presence on Pinterest involves active participation within the platform’s community. Here are some effective strategies:

Pin Other People’s Content

• Show appreciation: Repinning content from other users is a simple yet powerful way to acknowledge and appreciate their work.
• Build relationships: Engaging with other Pinners can help you establish connections within your niche.
• Expand reach: Repinning high-quality content can expose your profile to a wider audience.

Join Group Boards

Group boards are collaborative boards where multiple users can contribute pins.

• Increase visibility: Joining relevant group boards can significantly boost your pin’s exposure.
• Discover new audience: Connect with a broader audience interested in your niche.
• Collaborate with others: Build relationships with other board members.

Respond to Comments

Engaging with your audience through comments fosters a sense of community and shows that you value their feedback.

• Build relationships: Respond to comments promptly and sincerely.
• Provide value: Offer additional information or insights in your replies.
• Encourage conversation: Ask questions or pose follow-up comments to keep the conversation going.

Host Contests and Giveaways

Running contests and giveaways can generate excitement and attract new followers.

• Set clear rules: Outline the contest or giveaway’s terms and conditions.
• Promote widely: Share the contest or giveaway on your Pinterest profile and other social media channels.
• Choose relevant prizes: Offer prizes that appeal to your target audience.

By actively engaging with the Pinterest community, you can build a loyal following, increase brand awareness, and drive traffic to your website.

Utilize Pinterest Analytics: Track Your Performance

Pinterest Analytics is a powerful tool that provides valuable insights into your Pinterest performance. By tracking key metrics and understanding audience behavior, you can optimize your strategy for maximum impact.

Track Your Performance

Regularly reviewing your Pinterest analytics is essential to measure your progress and identify areas for improvement.

• Key metrics: Focus on metrics such as impressions, saves, clicks, and audience growth to gauge overall performance.
• Identify top-performing content: Analyze which pins and boards generate the most engagement to understand what resonates with your audience.
• Benchmarking: Compare your performance to industry benchmarks or competitors to identify opportunities for growth.

Understand Your Audience

Pinterest Analytics offers valuable insights into your audience demographics and interests.

• Audience demographics: Learn about your followers’ age, gender, and location to tailor your content accordingly.
• Audience interests: Discover what topics and keywords your audience is interested in to refine your content strategy.
• Customer journey: Understand how users interact with your pins to identify opportunities for improvement in the customer journey.

By leveraging Pinterest Analytics, you can make data-driven decisions to refine your content strategy, optimize your boards, and ultimately increase your follower base.

Promote Your Pinterest Profile

To maximize your Pinterest reach, it’s essential to promote your profile across various platforms.

Cross-Promote

• Leverage other social media channels: Share your Pinterest profile link on platforms like Instagram, Facebook, Twitter, and LinkedIn.
• Encourage sharing: Ask your followers on other platforms to follow you on Pinterest.
• Utilize email signatures: Include your Pinterest profile link in your email signature.

Optimize Your Profile

A well-optimized profile is essential for attracting and retaining followers.

• Clear and concise bio: Write a compelling bio that highlights your niche and interests. Include relevant keywords to improve discoverability.
• High-quality profile picture: Use a professional and visually appealing profile picture that represents your brand or personal image.
• Link to website: Ensure your website link is prominently displayed in your profile.

By consistently promoting your Pinterest profile and optimizing your profile page, you can increase your visibility and attract new followers.

Want to know more about how to get followers on Pinterest? Get in touch with ProfileTree to develop your marketing on Pinterest today!