Animated Videos for Business Marketing: Boost Your Profits With This #1 Easy-to-Apply Strategy

Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed out there? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies.

Animated business videos are among the most successful marketing strategies nowadays, as it grows your business and boosts your profits. In this article, we will learn what animated videos are, why they are important for your business, and how to use them.

Animated Business Videos: What Are They?

Animated business videos are successful marketing strategies and tools that help you convey your message to your audience smoothly and easily. This is because some people prefer watching an inclusive video that tells them the story you need to share without having to read multiple complicated paragraphs.

Why Are Animated Business Videos Important?

Business videos prove to be powerful marketing tools, as they are more likely to be shared on social media platforms than any other marketing method. You can use animated videos to attract and impress customers during important events or meetings. They bring your ideas to life, humanise your brand, and make it closer to customers.

Nowadays, reaching various audiences on multiple social media platforms has become easy and manageable. However, you need to have thorough studies and plan specific strategies to develop effective ideas for reaching those audiences.

Uses of Animated Business Videos

Marketing your business using videos increases your sales by up to %80 compared to written or photographed content. Here are various uses of animated business videos.

1. Explanation of Services

Starting off a business is not easy, and explaining your business to your target audience is the top priority to achieve your desired success. Animated business videos are the best way to make your business dreams come true. They provide your audiences with all the information they need regarding your business and how it can benefit them. 

2. Visibility and High Ranking

Adding a video to your content is always a smart move to make. It increases your chances of being seen on search engines and puts your business among the higher-ranked online businesses. 

3. Attraction of Future Business Costumers

Attracting customers guarantees long-term success; to get there, you need to stand out from the crowd and create your own marketing style. Having your own creative animated videos is a key feature in your business growth. 

Find Your Best Video Style

Each business field is unique on its own. So, you need to carefully pick the video style that best suits your business. Let’s explore some unique styles that you can use. 

1. Comic-Style Animation

Comic-style animation, as the name explains itself, combines elements of comic books and animation to give those books visual motion and add life to the story-telling technique. It is also known as a motion comic or animated comic.

2. Stop-Motion Animation

The stop-motion style is built on manipulating individually photographed pictures to give them a sense of motion when you rapidly move forwards or backwards into the scenes. However, this style is not easy to create, as it takes up to eight photos or more to create only one second of the video. 

3. Claymation

Claymation, or clay animation, is a form of stop-motion animation. This style uses stop-motion recording and separately photographed clay characters to give a sense of motion when organised later.

4. 2D Animations

The 2D animation style allows you to narrate your story in an easy-to-understand method. It is very popular among businesses. In addition, it is affordable and easy to apply.

5. 3D Animations

Unlike 2D animations, this style is very expensive and takes months to be created. However, it has an ability to imitate reality, rotate shapes, highlight information, and shed light on specific parts of the commercial or product video.

6. 2.5D Animation Style

2.5D animation style is another type of animated business videos. Yes, you read that right! A 2.5D video is a hybrid of 2D and 3D videos. If you don’t have the time or the resources to create full 3D videos, you can simply design 2D objects in a 3D space, and the final result will feel like a 3D video. It is a unique and creative style to consider in your marketing strategy. 

7. Whiteboard Animation 

If you are familiar with writing on a white school board, whiteboard animation is basically what this is about. Whiteboard animation videos are made to facilitate complex information using simple drawings and animations. This video style is memorable, easy to create yourself, and suitable for marketing and educational purposes. It also grabs people’s attention because they listen to the sounds and follow the animations while being drawn to know what will happen next. 

8. Collage Animation

Collage videos are super fun and engaging. You get to combine photographs, short video clips, and music altogether. They can be used for many purposes, such as art, entertainment, or marketing.

9. Screencast Animation

Including audio narration, screencast videos are digital video recordings of your movements on your phone or computer. They show your audience every step you take to reach your final result, allowing them to follow the same steps on their devices and achieve the same results.

10. Mixed Media Animation

Mixed media videos are extremely creative and artistic. You get to mix various styles and techniques, like photos, texts, live videos, animations, and any other material you like to use. 

11. Kinetic Typography Animation

Kinetic typography, or typographic animation, is one of the best video styles that you can use to boost your marketing strategy. The whole idea is built on moving text without audio narratives.

This style is successful, especially in our time, as many smartphone applications and websites mute videos once you go to watch them. So, a silent video that creatively tells your story and captures people’s attention is a great way to market your product. 

12. Isometric Animation

The isometric style creates a 3D perspective using 2D animation. It can view 2D drawings and designs with depth and height, such as rooms or buildings. It can also show exterior and interior designs from above. These techniques give the viewer the effect of a 3D world. 

13. Live-Action Style

The live-action style is based on live scenes instead of animated ones. This style is very beneficial, as it gives your brand a human touch and close connection. Its only downfall is that it is very expensive because you must get a location and hire many actors. However, this style gives you the chance to be as creative as you can with multiple options, such as using animations in a real-world space.

14. Motion Graphics

As the title suggests, motion graphics, also known as motion design, is basically a graphic design in movement. It contains shapes and abstract designs that form most of the video and is usually used to facilitate complicated information or messages through these shapes.

Online Animation Makers for Your Special Animated Business Videos

Online animated video makers help you create your desired video on a pro level, even if you are a beginner. These video makers have some important features, including free templates, music files, video clips, photos, texts, and sounds. You will basically dive into these websites and pave the road for your creativity to kick in! Now, let’s explore some of these online video makers.

1- Filmora

Besides being a creative online video editor, Filmora is perfect for beginners or those who don’t have video editing experience. It is easy to use and full of great options to help you create your desired video. On top of that, it offers audio tracks and video filters to add magic to your video. It also offers multiple templates and layouts to choose from. 

2- Animaker

Animaker is another online animated video maker that allows you to customise your business video in a blink of an eye! It offers easy-to-use video styles, including 2.5D, 2D, whiteboard, handcraft, typography, and infographics.

3- Toonator

Toonator is also an online video maker that allows you to design cartoons and create your desired videos. This video maker gives you access to other people’s designs to edit and add them to your video. 

4- Biteable

Biteable comes with many features that you can add to your videos. You are completely in charge of your content and how you want to customise it. For instance, you can edit and adjust live-action scenes, colours, texts, photos, and sounds and add them to your business video. It also allows you to use their online templates and start creating your video immediately. However, to begin using their features, you have to subscribe first. Their prices range between $49 and $99 per month.

5-  Renderforest

Renderforest is also an easy-to-use online video maker that has more than one pricing plan for you to enjoy, including the free version. It offers more than 200 video templates and cloud-based tools to help you edit and customise your scenes and texts. 

6- Moovly

One of the best video makers out there is Moovly. It offers more than 175 million video clips, music files, photos, and sound clips. It also provides you with many templates to choose from before starting your video.

All in All 

Adding animated videos is a significant marketing strategy that will definitely take your business to a whole other level. Now that we have come across the topic from different angles, don’t hesitate to give it a try!