In today’s fast-paced digital world, social media is more than just a marketing tool—it’s a vital part of your business strategy. With billions of users across platforms like Instagram, Facebook, LinkedIn, and TikTok, businesses have endless opportunities to connect with their audience, build brand awareness, and drive growth. However, simply posting content isn’t enough. To truly thrive, you need to track the right data and adjust your approach based on real-time performance.

That’s where social media business statistics come into play. By regularly monitoring key metrics, you can gain valuable insights into what’s working, what’s not, and where there’s room for improvement. These stats help you understand audience behavior, content engagement, and overall ROI, enabling smarter, more strategic decisions. Whether you’re a small business owner or a seasoned marketer, keeping a close eye on the numbers is essential to staying competitive.

In this article, we’ll dive into five social media business statistics you should be checking regularly. These aren’t just vanity metrics—they’re actionable data points that can shape your strategy, boost your results, and help you grow your presence in meaningful ways. Let’s take a closer look at what you need to track and why it matters.

The Most Important Social Media Business Statistics To Monitor

In this article, we’ll talk you through the following most critical social media business statistics that you should be monitoring:

• Accounts reached
• Accounts engaged
• Total followers
• Content reached
• Demographics

These social media business statistics give businesses insight into consumer behaviour and how they can improve their digital marketing strategy to increase their reach and engagement on social media.

So, let’s examine these social media business statistics and consider how you can use this information to improve your strategy.

Accounts Reached

When you log into your social business account, you can check the number of accounts you have reached and filter this by a particular timeframe, such as the last 7 days, the last 30 days, the last 90 days, and so on.

Whether it’s Facebook, Instagram, LinkedIn, or any other social media platform, you will also be given a percentage to show how much you have improved your social media performance compared to expected. If you are given a positive percentage in green text, this will inform you that your reach has increased. However, if you are given a negative percentage in red text, your reach has decreased compared to your average performance.

To improve your digital marketing strategy, note the number of accounts your profile has reached and use this as a benchmark going forward to try to increase this figure.

Accounts Engaged

Once you have reviewed the number of accounts your profile has reached, the next step is to compare this figure with the number of accounts engaged with your content. This figure will suggest how many reached consumers not only saw your content but took action to engage with your business.

How Reach and Engagement Differ When Utilsing Social Media Business Statistics

It’s important to note not only the number of accounts reached but also the number of those who engaged. The engagement rate considers the following factors when generating a social media business statistic:

• Likes
• Comments
• Shares
• Saves

This information is essential to review as the engagement rate indicates whether your target audience enjoyed viewing your content and continued the user journey by interacting with your profile. So, what should you do if you discover that you’re reaching accounts but receiving low engagement? Review the variety of content that you’re currently posting and ensure that you’re using the following factors to increase engagement:

• A thought-provoking hook in your graphic or video as well as your caption.
• Information that is easy to digest through text on your graphic/video and bullet points in your caption.
• A clear call to action that outlines precisely what you want your audience to do with your content.
• Content that entertains and informs your audience while generating brand awareness to establish the identity of your brand.

Including the factors above will help improve your engagement rate, which is critical for social media algorithms to ensure that your content is promoted to a large audience.

Total Followers

Next, identify the total number of followers you have generated within a particular timeframe. This figure will indicate how many users were interested in your business due to your content and chose to follow you to see more in the future. This social media business statistic will inform how many new consumers want to see more content from your business. 

The Effect of Giveaways on Social Media For Businesses

Many businesses offer giveaways on social media to increase user engagement, reach more profiles, and increase their number of followers. Although this is a great marketing strategy to improve your social media business statistics, be sure not to rely on giveaways to enhance your growth online. 

This is because giveaways may generate an increase in followers. However, some users may unfollow your account once the giveaway has been closed or not engage with the page if they aren’t interested in the rest of your content. Therefore, be sure to evaluate the type of content you’re posting to identify how you can gain new followers and improve consumer retention. 

Content Reached

A great way to utilise tools such as Facebook Insights and Instagram Insights is by reviewing how many accounts you’ve reached based on the content you’re currently posting. These insights comprehensively overview how well your posts, videos, and stories reach social media users.

So, how can you utilise this social media business statistic? When reviewing your content, identify the following:

• The post that reached the most amount of profiles
• The post that generated the most amount of likes
• The post that generated the most amount of comments
• The post that generated the most amount of shares
• The post that generated the most amount of shares

Next, identify what type of content produced this effect. Was the content entertaining, educational, or a behind-the-scenes look into the business? Once this has been identified, make more content like this in the future, as your social media business statistics indicate what your audience enjoyed the most from your posts. When you produce content that your target audience wants to see, they are more likely to engage with your content!

Demographics

Another one of social media business statistics to review regularly is demographics. This will provide insights into the gender of your audience, their age, and where your audience is located. When examining this social media business statistic, identify if you’re attracting the correct target audience and if there are any potential opportunities to target new audiences.

Want to know more about social media business statistics? Contact ProfileTree today to improve your digital strategy!