Protected: Digital Strategy, Website and Content Marketing for Southern Spain’s Leading Estate Agent

THE CHALLENGE

As experts in the Spanish property market, Dream Spanish Homes have excelled in providing amazing insights and guidance to property buyers predominantly from the British and Irish markets. Catering to a range of budgets, DSH offers a huge range of properties, from beachside apartments to large seaside villas. With such a broad portfolio of properties, Dream Spanish Homes required an extensive website composed of dozens of pages, highlighting several services as well as an extensive number of properties. Without a digital showcase for the properties, our client faced obstacles in achieving their potential.

Given the property market’s saturated nature, it was vital that our client was able to demonstrate their expertise to prospective property buyers around several areas of southern Spain. However, a lack of content strategy and social media strategy limited their engagement.

Beautiful properties require beautiful presentation. Dream Spanish Home’s lack of video marketing content around their properties also meant that they weren’t promoted in an engaging, lead-focussed way.

With no digital strategy, content plan or marketing techniques, our client had plenty of room for improvement.

That’s where ProfileTree came in.

 

Dream Spanish
Dream Spanish

OUR APPROACH

Following consultation with Dream Spanish Homes, the expert team at ProfileTree developed an extensive website for the company, incorporating all branding across its digital presence. This included a large collection of graphics and interactive buttons, as well as calls to action on each and every landing page. At ProfileTree, we believe that websites should serve as an extension of the business-customer relationship: and that is just what we achieved with Dream Spanish Homes.

Significant elements of our client’s digital transformation centred around video marketing. ProfileTree worked with the client to fly over to Los Alcázares, Murcia to meet with the client, prioritising properties and conducting filming and photography shoots at dozens of sites across the region. This footage was cut, edited and dispersed throughout the site, highlighting the site’s properties in a way that was engaging, visually appealing and most importantly, shareable.

In the digital marketplace, content is king. That’s why ProfileTree crafted optimised digital content across the site, from a flowing and compelling ‘About Us’ page through to property descriptions and service pages. Following a well-organised content strategy also allowed the client to demonstrate their expertise through a series of expertly-written blogs on a specially built page.

Overarching all of Dream Spanish Home’s digital transformation was an extensive social media strategy. ProfileTree consulted with our client, identifying a target market and crafting social content to engage, inspire and inform, sharing properties, announcements and other information with a focus on increasing sales.

 

SERVICES USED 

  • Content Strategy
  • Website Design
  • Website Development
  • Website Hosting
  • Search Engine Optimisation
  • Content Creation
  • Video Production
  • Video Marketing
  • Video Strategy
  • Social Media Marketing
  • Graphic Design

RESULTS

  • A flowing, secure and visually appealing website, leading to a 150% increase in monthly visitors.
  • Expertly recorded and edited video content, showcasing the client’s properties and locations.
  • Optimised, eloquent and informative written content and blog posts, increasing high performance keywords from 428 to 750.
  • A well researched, organised and resourced digital strategy to ensure the client’s success in the present and into the future.

Say Hello!

Send us your details below and we will be happy to get in touch and discuss your current and future online strategy. You can also email us at hello@profiletree.com

Or give us a call on 028 90 995101